U.S.-based publishers are branching out in other world markets via digital media.
For example, Meredith Corp. has formed a content syndication partnership with BurdaLuxury, an Asian media company, to provide Meredith articles to Asian readers.
Digital content from Food & Wine, Health and Shape, will be available via BurdaLuxury’s lifestyle brands, including Lifestyle Asia, Prestige and AugustMan. BurdaLluxury already licenses Travel + Leisure India & South Asia from Meredith.
The goal is to “reach audiences in the world’s largest and most diverse continent and introduce them to our highly personal content and storytelling,” states Amanda Dameron, Chief Digital Content Officer for Meredith Corp.
In addition, the expanded partnership will allow BurdaLuxury to “unlock even more potential in the Asian media landscape,” adds Björn Rettig, CEO, BurdaLuxury.
In another international development, Bloomberg Media is working with Falic Media to launch Bloomberg Linea, a multi-platform business news brand that will serve Latin American and the Caribbean.
The firms announced on Tuesday they have selected Arc XP to power the site and publishing workflow when the product launches later this year.
"Arc joins our mission to become the leading business news brand in Latin America and the Caribbean, supporting Bloomberg Línea to deliver first-class stories with time-to-market to different countries and time zones," said Leon Falic, CEO of Falic Media.
Bloomberg Linea will feature translated Bloomberg content from the company’s 2,700 journalists in 120 countries.
Arc will enable Bloomberg Línea “to serve as an essential source for global business news, as well as more localized coverage, enabling journalists to seamlessly manage content for dozens of sites specific to the countries in the region, while also serving readers in two languages," states Scot Gillespie, CTO-GM of Arc XP.