Microsoft Removes Minimum Spend For Customer Match, Adds Shopping Enhancements

Microsoft Advertising has removed the minimum spend requirement to use Customer Match targeting, and added enhancements to Shopping campaign reporting. The company announced the changes today.

With Customer Match, marketers can use the email addresses that customers share to target them across the Microsoft Search Network and Microsoft Audience Network.

The feature is available in all markets except the European Union, United Kingdom, and China. Eliminating the spend minimum makes it possible for more advertisers to use the feature.

Marketers running Shopping Campaigns will have greater insight into performance with two new enhancements: Performance and Conversions. 

For Performance, marketers can look at metrics such as clicks, impressions, average cost per click, average CPM, and spend.

For Conversions, marketers can see revenue, return on ad spend, and conversions.

Microsoft has also improved the functions on the grid of the Products tab. The improvements are being rolled out to all customers this month.

Microsoft also made Audience Ads available to all customers in Argentina, Austria, Belgium, Brazil, Chile, Colombia, Denmark, Finland, Ireland, Italy, Mexico, the Netherlands, Norway, Peru, Spain, Sweden, Switzerland, and Venezuela.

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