Tag results for "cpm"
- Opera Ads Carves One Notch Deeper Into Browser Without CookiesPer Wetterdal, vice president at Opera Ads, has built a flourishing ...
- Paramount: Q3 Streaming Ads Up 18%, $49M ProfitStreaming advertising had more impressions and higher CPMs [cost per thousand viewer ...
- Microsoft Performance Features Focus On Video AdsVideo ads in the Microsoft Advertising Platform has been updated to all ...
- White Noise Apps Could Be Stealing From AdvertisersDoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressio ...
- The CPM Behind Nebraska's One Democratic Electoral VoteThe GOP's failed attempt to transition Nebraska to a winner-take-all electoral vo ...
- Gates-Backed Startup Personalizes Individual Recommendations, Apps To TVThe startup Likewise customizes newsletters based on consumers, support from AI a ...
- A Tale Of 2 Upfronts: Linear -4%, Streaming +35%It was the best of streaming sales, it was the worst ...
- Signals Show Stabilizing Ad Market Could CrumblePrices seem to be improving, but consumer sentiment remains at an eight-mon ...
- NBC Olympics Programmatic: Will Brands Stay When The Games End?Around 55% of programmatic advertisers are spending less than $5 million overa ...
- Netflix: On The Right Advertising Path... Even If It's Slow Moving?Spencer Neumann, Netflix chief financial officer, says ad spend won't be ...
- NBCU: Upfront Sales Complete, With 'Modest Growth'NBCU says it saw growth of 45% in prime-time program advertising a ...
- 33% Decline In CPMs Seen In Sandbox-Enabled ImpressionsIndex Exchange product team members outlined the reasons they believe Google's Priva ...
- Analyst Projects CPM Declines For Linear, Streaming UpfrontsThe total U.S. TV ad marketplace will inch up less than ...
- Will Sports Programming Be A Factor Boosting TV's Upfront Ad Market?An expected soft TV upfront ad market might look better with strong ...
- Streaming, CTV CPMs Under Pressure As New Ad Options ExpandAs competitors ramp up their AVOD options for their streaming/digital platforms, growi ...
- CPMs On Cookieless Ad Inventory Rise As Competition IncreasesQuantcast CTO Peter Day shared preliminary data around cookieless ad inventory testi ...
- Walmart's Real-Life Ad Fairytale Began In 2023Tinuiti's report found that three-quarters of all Walmart's search ad clicks we ...
- For Netflix, Look To Greater Ad-Option Investment: Analyst"We think Netflix's number one initiative for 2024 will be investing ...
- A Gross Effective CPM Of $360,272That's what will have been spent on Iowa's Republican voters by t ...
- X Attempts To Win Back Advertisers With 'Q5' OpportunitiesX is promoting new ad opportunities in the elusive "Q5" from mid-Decemb ...
- More Ad-Supported Streaming? CTV CPMs Continue To FallAs consumer options for ad-supported streaming premium services and FAST networks gro ...
- Agentio Built A Platform For YouTube Creators To Sell Ad SlotsAgentio has built an AI-powered platform for creators to sell ad slo ...
- Ad Rates For Twitter/X Plunge While TikTok's Skyrocket, Study ShowsX's ad rates have plunged 78% since Elon Musk purchased the platfor ...
- Q4 Streaming CPMs Sink And Narrow Among Top 4 ServicesThe range between the top and bottom is estimated to be betwe ...
- Digital CPMs Plummet, 2H Rebound ExpectedWith the economy and consumer sentiment showing major improvement, major jumps ...
- Linear TV Prime-Time Upfront Shrinks 5%, CTV Expands 31%"What we are witnessing is both forms of TV content access ...
- One-Third Of Programmatic OOH Spend Going To Video-Enabled ScreensProgrammatic has become much more popular among media owners. OOH screens gr ...
- Fox Corp. Completes Upfront, Sports TV Is Main Growth DriverFox made gains with NFL, Major League Baseball, college football and t ...
- Paramount Global Wraps Upfront: Volume Gains, 'Rebounds' In Key CategoriesParamount has completed its upfront with slight "low to mid-single-percentage" volume gain ...
- NBC Finishes Upfront 'Roughly In Line' With Last YearAmid an uncertain TV ad marketplace, including disruptive strikes, NBCU has finish ...
