Tag results for "cpm"
- Yaccarino To Twitter's Rescue: Saving A Media Company From Its Own Out-Of-Control ContentWith a low baseline to work from, any progress Yaccarino makes ...
- Advertisers Advised To Pursue Meta For Refunds For Delivery, Overspend GlitchMeta says it's doing an analysis to assess refund "opportunities." ...
- There's A Silver Lining In Pacvue's Ad Spend/Performance ReportAd spend slowed on retail media sites in Q1 2023 vs. t ...
- 42 Years Of Upfront History: Expect - What Else? - Price Hikes This SeasonMarketplace and upfront media agency analyst Brian Wieser says there is ...
- Paid-Search Ad Spend Falls 18% On Average In DecemberThe average daily amount spent in paid-search advertising fell 18% in Decemb ...
- Court Won't Revive Advertiser's Battle With Facebook Over Phony AccountsSiding with Meta Platforms, a federal appellate court refused to revive ...
- Merkle: Prioritizing Performance Media, What Marketers Say They DoJust 48% of respondents to a Merkle survey prioritized organic search mo ...
- Netflix Promises Ad Progress, Discloses Some Advertisers Turned AwayCOO, Chief Product Officer Greg Peters defends new AVOD's pricing, says current ...
- IAB: Why Original Content Creation Is Outpacing TV Production InvestmentKey themes in the study include ecommerce growth, privacy policies, the creat ...
- Paid-Search Spending Rose 5% In SeptemberSkai, which releases data tracking its clients' monthly spending, found the avera ...
- IBM Tests ID5 To Retarget 1.4M B2B Users In Safari, Benefiting From Lower CPMsWith 40% of global traffic not reachable through third-party cookies in Safar ...
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMISMI says Netflix has a clear opportunity to hit this "sweet spo ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most SectorsThe average CPM for programmatic OOH inventory increased from $7.10 in ...
- 2022-23 Upfront Posts 'Modest' Gains, CPMs Increase More Than VolumeThe upfront TV marketplace, including broadcast and cable TV nets, posted "modes ...
- Disney Upfront Reaches Record $9BDisney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- Twitter To Launch Branded Likes, Campaign PlannerTwitter continues to step up the introduction of tools and services th ...
- As TV Upfront Begins, Modest Pricing Gains Expected: NBCU, Disney, Fox MovingThe TV upfront is well underway with NBCU, Disney and Fox Cor ...
- 'Effective' CPMs Climb As Prime-Time Ad Spending DeclinesLegacy TV has seen higher "effective" cost-per-thousand prices for deals in t ...
- Programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data ShowsComparing programmatic OOH spend on Place Exchange for H2 2021 vs. ...
- How A Late Super Bowl Affected Valentine's Day Social Ad SpendHow did the late Super Bowl affect advertising? StitcherAds found the conversi ...
- Microsoft Removes Minimum Spend For Customer Match, Adds Shopping EnhancementsMicrosoft Advertising removed the minimum spend requirement to use Customer Match targetin ...
- Microsoft Advertising Updates Smart Shopping And Google Tag Manager IntegrationMicrosoft Advertising in its latest product updates focuses on automating repetitive tas ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer ConfirmsOut-of-home advertising took a beating in parts of 2020 due to t ...
- Wildfire, Which Powers Microsoft CashBack, Raises Millions In FundingWildfire Systems, a financial technology platform powering white-label reward and loyalty program ...
- More Evidence That Ad CPM, CPC Prices Keep Rising WorldwideMarketers are likely feeling the pinch, but here's more evidence that ...
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign StrategiesA mid-year digital ad trends report from self-service programmatic ad platform Chooz ...
- Rising Ad Prices: What They Really Mean For BrandsCPC and CPM impressions in Q2 2021 fluctuated widely on most platform ...
- ViacomCBS Finishes Upfront At 'Historic Pricing'ViacomCBS is estimated to have taken in gains similar to other ...
- SmileDirect's All-Screen PressAs the oral care upstart SmileDirect grows its brand into new produ ...
- Fox Posts 'Unprecedented' Upfront Deals, Tubi 'Triples' RevenueFox Corp. has now finished its upfront deals at "unprecedented" business reven ...
