- Twitter To Launch Branded Likes, Campaign Planner
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2022
Twitter continues to step up the introduction of tools and services th ...
- As TV Upfront Begins, Modest Pricing Gains Expected: NBCU, Disney, Fox Moving
Television News Daily, Wayne Friedman - Friday, June 10, 2022
The TV upfront is well underway with NBCU, Disney and Fox Cor ...
- 'Effective' CPMs Climb As Prime-Time Ad Spending Declines
Television News Daily, Wayne Friedman - Wednesday, May 4, 2022
Legacy TV has seen higher "effective" cost-per-thousand prices for deals in t ...
- Programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 14, 2022
Comparing programmatic OOH spend on Place Exchange for H2 2021 vs. ...
- How A Late Super Bowl Affected Valentine's Day Social Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 14, 2022
How did the late Super Bowl affect advertising? StitcherAds found the conversi ...
- Microsoft Removes Minimum Spend For Customer Match, Adds Shopping Enhancements
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Microsoft Advertising removed the minimum spend requirement to use Customer Match targetin ...
- Microsoft Advertising Updates Smart Shopping And Google Tag Manager Integration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
Microsoft Advertising in its latest product updates focuses on automating repetitive tas ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to t ...
- Wildfire, Which Powers Microsoft CashBack, Raises Millions In Funding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 6, 2021
Wildfire Systems, a financial technology platform powering white-label reward and loyalty program ...
- More Evidence That Ad CPM, CPC Prices Keep Rising Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
Marketers are likely feeling the pinch, but here's more evidence that ...
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign Strategies
Data & Programmatic Insider, Laurie Sullivan - Monday, August 2, 2021
A mid-year digital ad trends report from self-service programmatic ad platform Chooz ...
- Rising Ad Prices: What They Really Mean For Brands
Search & Performance Insider, Laurie Sullivan - Monday, August 2, 2021
CPC and CPM impressions in Q2 2021 fluctuated widely on most platform ...
- ViacomCBS Finishes Upfront At 'Historic Pricing'
Television News Daily, Wayne Friedman - Tuesday, June 29, 2021
ViacomCBS is estimated to have taken in gains similar to other ...
- SmileDirect's All-Screen Press
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
As the oral care upstart SmileDirect grows its brand into new produ ...
- Fox Posts 'Unprecedented' Upfront Deals, Tubi 'Triples' Revenue
Television News Daily, Wayne Friedman - Wednesday, June 16, 2021
Fox Corp. has now finished its upfront deals at "unprecedented" business reven ...
- AVOD/Connected TV Ascendancy May Save Traditional TV
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
AVOD platforms in the first quarter of 2021 hit $1.26 billion ...
- SMI Launches Cross-Media CPM Comparison Tool
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
The company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- Climbing Out Of An Audience Liability Hole
Television News Daily, Lisa Niemeyer - Wednesday, June 9, 2021
Restitution or recovery of audience liabilities is coming in many forms beyo ...
- The Challenge Of 'Attention' Measurement
MediaDailyNews, Tony Jarvis - Monday, June 7, 2021
In a June webinar exploring what metrics should be used as med ...
- Report: CPM Is Most Used Media-Buying KPI But Marketers Care More About ROI, Brand Safety
MAD, Steve McClellan - Tuesday, May 18, 2021
The ANA study finds other sharp differences in the KPIs valued mo ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The most important KPIs, or key performance indicators, used by advertisers ...
- To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
In preparation for more sophisticated forms of linear TV advertising sales, syndicat ...
- Media Kitchen's Julia Smaldone On Evolving OTT/CTV Pricing
Advanced TV Insider, Karlene Lukovitz - Friday, April 9, 2021
Legacy TV players with new streamers have advantages and disadvantages when ...
- Social CPMs Leap In Comparison With Last March: Study
Email Marketing Daily, Ray Schultz - Monday, April 5, 2021
Since March 7, there has been a 47% increase in CPMs, StitcherA ...
- Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
In a rare move, consumers will gain the opportunity to choose t ...
- Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns
Search & Performance Insider, Laurie Sullivan - Wednesday, October 14, 2020
"Between 2011 and 2012, I had about 30 million social media followers ...
- Average CPM For Location-Based Audiences Might Surprise Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2020
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- Google Forecast To Report Better-Than-Expected Results From Search: Merkle
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. I ...
- Ro Learns To Sell Telehealth By Not Selling Telehealth
Brand Insider, Steve Smith - Friday, June 12, 2020
It is hard to imagine a category more relevant to consumers duri ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significa ...