Tag results for "cpm"
- Rising Ad Prices: What They Really Mean For BrandsCPC and CPM impressions in Q2 2021 fluctuated widely on most platform ...
- ViacomCBS Finishes Upfront At 'Historic Pricing'ViacomCBS is estimated to have taken in gains similar to other ...
- SmileDirect's All-Screen PressAs the oral care upstart SmileDirect grows its brand into new produ ...
- Fox Posts 'Unprecedented' Upfront Deals, Tubi 'Triples' RevenueFox Corp. has now finished its upfront deals at "unprecedented" business reven ...
- AVOD/Connected TV Ascendancy May Save Traditional TVAVOD platforms in the first quarter of 2021 hit $1.26 billion ...
- SMI Launches Cross-Media CPM Comparison ToolThe company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- Climbing Out Of An Audience Liability HoleRestitution or recovery of audience liabilities is coming in many forms beyo ...
- The Challenge Of 'Attention' MeasurementIn a June webinar exploring what metrics should be used as med ...
- Report: CPM Is Most Used Media-Buying KPI But Marketers Care More About ROI, Brand SafetyThe ANA study finds other sharp differences in the KPIs valued mo ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most UsedThe most important KPIs, or key performance indicators, used by advertisers ...
- To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'In preparation for more sophisticated forms of linear TV advertising sales, syndicat ...
- Media Kitchen's Julia Smaldone On Evolving OTT/CTV PricingLegacy TV players with new streamers have advantages and disadvantages when ...
- Social CPMs Leap In Comparison With Last March: StudySince March 7, there has been a 47% increase in CPMs, StitcherA ...
- Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher SitesIn a rare move, consumers will gain the opportunity to choose t ...
- Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns"Between 2011 and 2012, I had about 30 million social media followers ...
- Average CPM For Location-Based Audiences Might Surprise MarketersThe Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- Google Forecast To Report Better-Than-Expected Results From Search: MerkleMerkle on Tuesday will release its Q2 2020 Digital Marketing Report. I ...
- Ro Learns To Sell Telehealth By Not Selling TelehealthIt is hard to imagine a category more relevant to consumers duri ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significa ...
- Programmatic Hit Bottom, Then Began To Climb In April: AnalysisAs COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Gro ...
- Making Sense Of Google's Cookieless EnvironmentA study released Tuesday helps marketers understand Google Ad Exchange's performance acro ...
- Facebook CPMs Crash, Fall To All-Time LowIt has been assumed that Big Digital platforms would be first ...
- Explaining CPM Increase: Q&A With SQAD's Marc KrigsmanKrigsman: "As fragmentation happens, we're seeing CPMs and rates go up." ...
- Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search TrafficFlipboard has rolled out a native paid-content program introduced last year ...
- Gray Television Plans To Move To Using ImpressionsCEO Hilton Howell, Jr. reveals the company's intention while accepting the Broadcast ...
- NBCU's Upfront Hits $7B, Digital Up 50%For its prime-time programming on the NBC Television Network, the network post ...
- LinkedIn Introduces Pricing Model To Align With New Marketing ObjectivesBrand awareness, website conversion and job applicants are the new objectives add ...
- Nets Propose 15%+ Prime-Time CPM Hikes, Cite D2C Brand DemandGrowing D2C brands are willing to pay near full CPM prices f ...
- Oath Debuts Programmatic Audio Ads, MetricsOath on Monday announced the ability to buy and manage digital aud ...
- Agencies See Google Ads Connected TV CPMs Drop For AdvertisersGoogle Ads added a new category for tv under the "performance ...
