Tag results for "cpm"
- Data Shows Programmatic Video Ad Buys On The RiseThe amount spent on mobile video advertising overall rose 41% in ...
- The Need For Diversified Pricing Models: Why CPM Is Not EnoughMarketers should consider diversifying their pricing models in a way that accommodat ...
- AerServ Clients Can Now Transact On Cost-Per-Completed-View BasisAerServ announced on Tuesday that clients now have the ability to transa ...
- Is It Getting Cheaper To Drive App Installs?Is it getting cheaper to drive app installs across iOS and Andro ...
- 15 Things You Need To Know About Programmatic NativeProgrammatic native is becoming an increasingly important way for advertisers to achie ...
- Why January Isn't DecemberCPM rates tend to go up from the beginning of the ye ...
- Forget Programmatic: Could Email Be A More Effective Channel For Publishers Struggling To Monetize? Earlier this week, I wrote about Medium's job cuts and its decisi ...
- How About A Shift To A Viewable Time-Spent Metric? Charlie Fiordalis, Chief Digital Officer at Media Storm thinks digital media nee ...
- MediaMath Will Offer Brands Ability To Buy Influencer Marketing ProgrammaticallyMediaMath is partnering with ROI Influencer Media, a media firm that connec ...
- AppNexus Whitepaper Offers Tips On Holiday Season Media BuyingA post in the AppNexus blog reports that brands spend the mo ...
- IAB Excited (And Cautious) About Virtual RealityA new report suggests consumers shouldn't keep being told it's the greate ...
- Global Social Media TrendsIn the e-commerce industry, Germany has the highest Facebook CTR (Click Throu ...
- Fill Rates During GOP, Dem Conventions Jump Over 20%According to Wise Data Media, the Democratic and Republican conventions in Ju ...
- Programmatic's Q2: Auctions Up 151%, Non-Human Traffic Down 59%Programmatic auction volume rose a staggering 151% year-over-year worldwide, per Accordant Media ...
- Loyal Viewers Vs. The Hordes Of 'Uniques'Billions of views are great, but cultivating loyal viewers who keep comi ...
- SourceKnowledge Launches Native Video Ad Unit For Non-Video InventoryCanadian ad tech firm SourceKnowledge on Tuesday kicked off a new nati ...
- As More Companies Make Programmatic Inventory Available, CPMs Are RisingReport finds average CPMs for premium video inventory in private marketplaces ...
- Polar: For Branded Content, Kick CPM To The CurbResearch from Polar finds cost per view (CPV) a more compelling med ...
- The $735,000 Effective CPMWhen it comes to the 2016 Presidential campaign, the most effective C ...
- The $735,000 Effective CPMThe most effective CPM of the 2016 Presidential Campaign is about $735,00 ...
- GoDaddy's Fischer: Forget Attribution, Think 'Contribution'In an opening keynote at MediaPost's TV Insider Summit, Eric Fischer call ...
- CPMs? Cost-Per-View Is Future Of Branded Content PricingIn a blog post, Polar advances a radical position on the prici ...
- Demanding 100% Viewability Makes A Good Headline, But It Isn't Worth The Price"One hundred percent sounds like the best there is – but that&rsquo ...
- Android Inventory Soars On Exchanges, Demand Shifting To Private MarketsA report by PubMatic said advertisers are increasingly targeting Android users, Andro ...
- DataXu Releases Report On Ad Fraud: Auto, CPG And Telecom Sectors Most AffectedProgrammatic marketing software provider DataXu on Monday released the findings of ...
- Pandora CRO Speaks To Plans For Programmatic Audio After a shakeup that included appointments of a new CEO, CFO, C ...
- Average Smartphone Order Size: $89; Mobile Conversion Rates Half Of Desktop'sMobile commerce has grown so much globally over the years that there ...
- Cost Per Engagement Pricing Gains CurrencyAre new forms of ad pricing -- CPE, CPA or CPI ...
- Political Campaigns Pay Different Programmatic Costs In South Carolina, NevadaPresidential campaigns and super PACs have been using a variety of strategie ...
- AppNexus Describes Impact Of Fraud Cleanup On its ExchangeAppNexus this week reported that Average CPMs on its platform rose sharp ...
