Tag results for "cpm"
- Rubicon Project Is Beta Testing Header Bidding For Mobile AppsAdExchanger reports that Rubicon Project is beta testing header bidding in mobi ...
- Prep & Predictions: ChoiceStream's Anna McCarthy On 5 Things You Need To Know For 2016; Clients Will Demand MoreHere, McCarthy takes a crack at 2016 predictions and places an emphas ...
- Traffic Quality Crackdown Kicks Off Record Price RiseMore news on the AppNexus debacle. The Drum reports that the compa ...
- Native Video Leaps On Twitter, Periscope And VineTwitter wants to build out its advertising offering on the claim th ...
- New Model Estimates Ad Waste For Programmatic BuyersWe cover a slew of topics here in 'Real-Time Daily' that a ...
- Three In Four Publishers Will Increase Video Inventory To Meet DemandAlmost three-quarters of publishers have pledged to inject more video inventory in ...
- Quality Content Is Quality Content -- Why Differentiate On Print Or Digital?Digital inventory has been undervalued for a long time, but now th ...
- 'Financial Times' Introduces Ad Rates By The HourFor the umpteenth time in 20 years, a major publisher is tryi ...
- Bots Change The Rules For CPMs More Than You ThinkThe CPM has long been our default currency, within both the dire ...
- Local Media Programmatic: Low CPMs, But Long-Term Future Looks BrightLocal media programmatic CPMs are less than half of local advertising so ...
- Programmatic's 'Race To The Bottom' -- Publishers' Fight Back BeginsPublishers appear to be fighting back against programmatic's "race to the botto ...
- New Pricing Model Could Drive User Attention For Multiscreen Online VideoBrands and publishers are increasingly turning to online video advertising across multip ...
- Can Viewability Co-Exist With Programmatic Media?Viewability continues to be one of the biggest media buying concerns f ...
- Facebook CPMs Up 700% While ROI DoublesOverall Facebook advertising costs and ROI have seen an increase from la ...
- AppFlood Revamps CPM Buying, Lets Marketers Target On CPI-Like BasisBreak out your acronym chart. AppFlood, a mobile ad exchange, on Thursd ...
- Programmatic, Video, Mobile Driving U.S. Display Ad Growth To $37B in 2019Online display advertising in the United States will grow from $19.8 billi ...
- MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To GrowIn a freewheeling conversation that touched on everything from the role ...
- Forget CPM - It's Time For Time To Be The New Metric Move over, CPM -- you were convenient for a while, but there ...
- CPM Is A Dead Man Walking. Time And Audience Reach Are Staking Their ClaimsTime and audience reach are set to transcend the world of televisi ...
- CPM On Mobile Private Exchange 213% Higher Than PublicQuality inventory is the holy grail for marketers using real-time bidding (RTB ...
- The Necessary Death Of The CPMWith the digital media industry expected to grow to $50 billion th ...
- Untargeted Online Tonnage Buys Comparable to Selected TV CPM Norm According to Media Dynamics' recently released The Media Book, a typical 30-seco ...
- Bluefin Media CEO Calls On Ad Industry To Standardize Viewability MetricsMeasuring data becomes worthless when companies can't sift through the numbers ...
- Mobile Pre-Roll CPMs Higher Than Desktop In DecemberThe amount of desktop and mobile pre-roll inventory available for programmatic buyi ...
- Tracking Data Boosts CPMs On Ad ExchangesOnline ad exchanges command higher rates when they have access to da ...
- New Ad Campaign Touts Pro-Publisher Pricing PlatformIs the downward pressure on ad pricing wrought by real-time bidding platfor ...
- Tremor Announces New Performance Based Pricing ModelsTrying for a leg up in the super competitive digital advertising marke ...
- Adap.tv's Low CPM Takes the Rosy Hue Off AOL's comScore TriumphAccording to recent data from ComScore, AOL sites served the most vid ...
- Disney Upbeat About Retrans Fee, Pay-TV AlternativesEstimates are that the ABC network, which closed upfront deal-making in la ...
- Publicom Could Cause Major Media Wealth Re-DistributionThe Publicom merger could sharply reduce media price inflation and cut $ ...
