- Publicom Could Cause Major Media Wealth Re-Distribution
Mediapsssst, Staff Report - Friday, August 9, 2013
The Publicom merger could sharply reduce media price inflation and cut $ ...
- Ad-Tracking Tool Increases Sites' CPM, Aids Brand Marketers
Online Media Daily, Laurie Sullivan - Friday, July 19, 2013
Publishers have a new tool helping to convince brands like AT&T, Garnie ...
- Apple, Verizon, and Thursdays All Grabbing Mobile Ad Share
MoBlog, Steve Smith - Wednesday, July 3, 2013
Velti's ad exchange showed substantial growth in the overall share of mobi ...
- TMG Introduces MPU Mobile Ad Above Fold
Around the Net In OMD Europe, Nina Lentini - Monday, April 22, 2013
Telegraph Media Group has unveiled an above the fold, mid-page unit advertiseme ...
- Facebook Rolls Out Conversion Tracking Tool
Online Media Daily, Mark Walsh - Tuesday, January 22, 2013
Facebook on Tuesday launched a self-serve conversion measurement and optimization tool f ...
- Forrester: Data, Program Buying To Support $28 Bil For Display Media In 2017
Online Media Daily, Laurie Sullivan - Tuesday, October 9, 2012
Marketers will spend about 17% more annually for interactive display marketing ...
- Online Video, Mobile Video Bright Spots In Media Forecast; Video CPMs Rise
VidBlog, Daisy Whitney - Thursday, August 16, 2012
The whole enchilada of ad-supported media is growing less than expected th ...
- Horizon's Adgate Illuminates National TV Supply And Demand
MediaDailyNews, David Goetzl - Wednesday, May 9, 2012
In an Advertising Research Foundation presentation Wednesday, Horizon Media's top researcher Br ...
- Best Data Platforms Cut Through Clutter
Online Media Daily, Wayne Thorsen - Tuesday, April 17, 2012
With a rising number of technology companies claiming to offer data manageme ...
- Digital Ad Delivery Practices Examined
Research Brief, Jack Loechner - Tuesday, April 3, 2012
According to a recent comScore release of results from its U.S.-based v ...
- CPMs Don't Reflect Whether Ads Are Viewable, Targeted
Online Media Daily, Mark Walsh - Monday, March 26, 2012
Earlier this year, comScore revealed some key findings from a broad stu ...
- CPMs Still Work in Online Video, HealthiNation Finds as it Expands Programming, Ad Base
VidBlog, Daisy Whitney - Monday, February 6, 2012
Online video publishers, vendors and analysts are often touting the benefits ...
- 2012: Rise Of Metrics, End Of Click-Through Rates
Online Media Daily, Laurie Sullivan - Monday, January 2, 2012
Metrics and measurement will become a major tool in 2012 for advertise ...
- Digital Publishers: Apply Pressure To Ad Channel Partners
Online Media Daily, Joe Casale - Wednesday, September 7, 2011
For publishers, the main focus really should lie with content creation, us ...
- Upfront: Trad TV Dollars Pivot Into Digital Channels
MediaDailyNews, Wayne Friedman - Tuesday, July 19, 2011
Some high-priced cable networks forced some traditional TV dollars in the han ...
- Buyers Balk At CBS Asking Price, Lower Rates Negotiated
MediaDailyNews, Wayne Friedman - Friday, June 3, 2011
CBS is starting to make some upfront prime-time advertising deals at l ...
- SQAD Granted NetCosts Patent
MediaDailyNews, - Monday, April 11, 2011
Tarrytown, NY-based syndicated media pricing researcher SQAD Inc. this morning announced th ...
- Avoiding The 'Google Slap'
Online Media Daily, Dush Ramachandran - Monday, November 22, 2010
The dreaded "Google Slap" is common fear among marketers today. If you' ...
- Deflation Data Bursts Media's Bubble: Reveals Average Ad Costs Declining For Online Display, TV Nets
MediaDailyNews, Joe Mandese - Thursday, November 11, 2010
At a time when the value of ad-supported media should be acceleratin ...
- Since Digital CPMs Are Meaningless, News Corp. Paywall A Sign Of Things To Come
Online Spin, Joe Marchese - Tuesday, November 9, 2010
When News Corp. put The Times of London and Sunday Times behi ...
- Apple And Google Set To Capitalize (And Compete) On Internet TV
Online Media Daily, Laurie Sullivan - Monday, August 16, 2010
Connected TVs and set-top devices enabling consumers to view video from acro ...
- Adify: Five Of 11 Ad Categories Up Big In Q1
Online Media Daily, Mark Walsh - Wednesday, June 9, 2010
Food and sports were the categories posting the biggest year-over-year gains ...
- ComScore: 1.1 Trillion Display Ads Delivered In Q1, Spending Reaches $2.7 Billion
Online Media Daily, Gavin O'Malley - Thursday, May 13, 2010
U.S. Internet users received a record 1.1 trillion display ads during t ...
- Facebook: CPM Advertisers To See Fewer Clicks
Online Media Daily, Mark Walsh - Monday, May 3, 2010
Marketers that buy advertising on Facebook on a CPM basis have be ...
- Advertise.com Unveils Remarketing Platform
Online Media Daily, Laurie Sullivan - Tuesday, April 20, 2010
Advertise.com plans to make available a cost per action remarketing tool aim ...
- NAI Says Marketers Pay More Than Twice As Much For Behavioral Targeting
Online Media Daily, Wendy Davis - Wednesday, March 24, 2010
In a move aimed at discouraging policymakers from enacting tough online priva ...
- Media Marketplace: A Mob of Meerkats
Media Magazine, Jay Suhr - Wednesday, January 6, 2010
Instead of behaving like a mob of meerkats, nervously scanning the post-recessi ...
- News Flash: Web Video Prized By Publishers, Consumers
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, November 11, 2009
Driven by higher CPMs and consumer appetites, top Web publishers are increasing ...
- Tying Predictive Models To Display Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 10, 2009
Harry Gold shows us how to tie predictive modeling to display ad ...
- Report: Top Keyword Price Nears $100 Per Click
Online Media Daily, Laurie Sullivan - Wednesday, October 14, 2009
The highest-priced keyword in the United States last month sold on Goog ...