- Yahoo Innovation May Start With Shaking Up CPC
Online Media Daily, Laurie Sullivan - Tuesday, October 6, 2009
Yahoo may have signed a deal to have Microsoft power its back-e ...
- It's Not the Banner, It's the Pricing Model
Online Media Daily, Zephrin Lasker - Tuesday, September 8, 2009
Recession or no recession, there are certain trends that will stand. Accordi ...
- EBay Dumps Old Affiliate Model, Adopts Quality-Click Pricing
Online Media Daily, Laurie Sullivan - Wednesday, August 19, 2009
EBay has revamped its affiliate program, replacing the cost-per-lead and rev-share mode ...
- Adify Report Finds Rising Real Estate CPMs
Online Media Daily, Mark Walsh - Wednesday, August 19, 2009
Real estate and sports and entertainment are among the ad categories th ...
- Digg This: Consumer Votes On Ads Lead To Higher CPMs
Around the Net In Online Marketing, Gavin O'Malley - Friday, August 7, 2009
It doesn't take a genius to see that the Web is becomi ...
- Lawsuit Charges Google Displays Ads On 'Low Quality' Pages
Online Media Daily, Wendy Davis - Wednesday, July 29, 2009
Google is facing a new lawsuit for allegedly displaying search ads ...
- Breaking The Daisy Chain
Online Media Daily, Laurie Sullivan - Wednesday, July 29, 2009
Making the best use of ad networks has become difficult. Ad-targeting technolo ...
- Microhoo As Good As Done, But Is Search Ready For Consolidation?
Online Media Daily, Laurie Sullivan - Tuesday, July 21, 2009
Even more interesting than a potential Microhoo partnership is the reality th ...
- Costly Decision: Interpublic Scraps Media Inflation Index
MediaDailyNews, Joe Mandese - Monday, July 13, 2009
After more than three decades of providing the ad industry with estimat ...
- KSL Goes 'Hybrid,' Reorganizes TV Buying Around DR Model
MediaDailyNews, Joe Mandese - Thursday, July 9, 2009
KSL Media this morning announced a reorganization of its television buying departme ...
- PubMatic Unveils New 'Ad Price Prediction' System
Online Media Daily, - Thursday, June 25, 2009
Online ad network revenue optimization firm PubMatic Wednesday unveiled a new syst ...
- RBC: Online Advertising Showing Signs Of Life
Online Media Daily, Mark Walsh - Friday, June 12, 2009
"Cautiously optimistic" is how RBC Capital Markets describes the outlook for onli ...
- Wall Street: Is Online Ad Downturn Cyclical Or 'Secular?'
Online Media Daily, Joe Mandese - Friday, June 12, 2009
The recent downward pressure on online display ad prices is leading ...
- Network Prime-Time Ad Prices Drop 3.7%, Rate Of Decline Begins To Ebb
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, May 29, 2009
The average cost per 30-second prime-time network TV commercial fell 3.7% ...
- Catching Click-Fraud Crooks
Media Magazine, John Nardone - Monday, March 2, 2009
More than 14 years have passed since wired magazine launched hotwired, t ...
- 4As Task Force Tackles Interactive Ads, Data Ownership
MediaDailyNews, David Goetzl, Joe Mandese - Wednesday, March 4, 2009
NEW ORLEANS -- A task force under the aegis of the Americ ...
- Correction: Data Shows Ad Net CPMs Sequentially 'Flat'
Online Media Daily, - Monday, March 2, 2009
An article in the Feb. 26th edition of Online Media Daily ...
- Firing SQAD: Data Firm Sets 'CPM' As Online Ad Metric
Online Media Daily, Joe Mandese - Tuesday, February 24, 2009
In a move that will likely align the ROI of online advertisi ...
- 20 Billion Reasons To Have Confidence In The '09 TV Ad Market
MediaDailyNews, Joe Mandese - Monday, October 20, 2008
TV and radio advertising cost provider SQAD has pledged to maintain i ...
- Do You Know Where Your CPM Is?
OMMA Magazine, Catharine P. Taylor - Thursday, July 15, 2010
If you're in the online advertising business, you've finally seen the headli ...
- Ad Networks Focus: Man the Battelle Stations
OMMA Magazine, Gavin O'Malley - Wednesday, July 23, 2008
John Battelle, one of the founders of Wired magazine and The Indust ...