• New York Times, Wednesday, November 11, 2009 2:20 PM

Driven by higher CPMs and consumer appetites, top Web publishers are increasingly favoring video over the printed word, reports The Times. CNN.com and ESPN.com, for instance, are featuring video much more prominently on their home pages, "often prompting visitors to press play before they begin to read."

Talking to the Times, K. C. Estenson, the general manager of CNN.com, credits the rise of video to broadband penetration, which has made the viewing experience more palatable for consumers. Among Web sites operated by newspapers, The New York Times Co., Gannett and Tribune each reach more than a million viewers a month with video streams, according to comScore.

Read the whole story at New York Times »