- Apple Quietly Acquires Startup Working On AI-Powered Video Compression
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
WaveOne, founded in 2016 by Lubomir Bourdev and Oren Ripple, has be ...
- Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Microsoft will automatically adjust campaign bids in real-time to increase the chanc ...
- Semcasting Agreement To Offer B2B Marketers Technographic, Contact Data Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, March 27, 2023
"The agreement with SalesIntel lets us take the job title data, identi ...
- Meta Urges Judge To Toss 'Speculative' Privacy Claims Over In-App Browser
Digital News Daily, Wendy Davis - Friday, March 24, 2023
Meta says allegations that it tracks smartphone users through an in-app brows ...
- Amazon Petitions Court To Throw Out Alexa Privacy Case -- Again
Digital News Daily, Wendy Davis - Friday, March 24, 2023
"Amazon disclosed, and plaintiffs consented to, the very conduct they challenge," t ...
- In Generative AI We Trust?
Inside Performance, Laurie Sullivan - Monday, March 27, 2023
Do humans really trust AI -- specifically generative AI technology? Not ...
- Why Social Is The New Search For Gen Z
Search & Performance Marketing Daily, Ottavio Nava - Monday, March 27, 2023
Many Gen Zers are turning to video and image apps, TikTok a ...
- Google-Backed Security Startup Riffs 'Scapegoat' Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2023
Data-security company Veza launched an ad/ marketing campaign riffing off the noti ...
- Biggest Google Ranking Factors On Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2023
Whitespark published the 2023 version of its Local Search Ranking Factors stu ...
- Ad Media Revenue To Reach $326B In 2023: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Magna anticipates all media ad revenues to increase by 3.4% in 20 ...
- New Metric Measures How Videos Perform Based On When They Were Uploaded
Digital News Daily, Colin Kirkland - Thursday, March 23, 2023
Tubular Labs has announced a new measurement capability for how videos perfo ...
- Articles Queried, Read Reveal The State Of Consumers' Minds
Inside Performance, Laurie Sullivan - Friday, March 24, 2023
Taboola shows consumers are less concerned about inflation, but they will contin ...
- Publishers To Seek Compensation For AI-Generated Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2023
Media execs want compensation for use of their content when served ...
- Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2023
A study by Razorfish and GWI examines how brands walk a fi ...
- Reddit Continues To Update Ad Platform
Inside Performance, Laurie Sullivan - Thursday, March 23, 2023
Reddit on Thursday made it easier to set up and run ...
- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Place Exchange has expanded its footprint in major European markets including t ...
- Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Google, Manhattan Associates, and Zebra Technologies released research this week analyzing purchase ...
- Adobe's Project True Colors Complements Clothing Colors With Skin Tone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Adobe previewed technology on Wednesday evening for the fashion and retail industri ...
- Instagram Rolls Out 'Reminders' Ad Format, Tests Ads In Search
Digital News Daily, Colin Kirkland - Tuesday, March 21, 2023
To help businesses get discovered and be remembered, Instagram is rolling o ...
- AI Makes Search Relevance Critical
Inside Performance, Laurie Sullivan - Wednesday, March 22, 2023
Delivering on search relevance will become more important and difficult in t ...
- Data Quality, Analytics Are Biggest Concerns With Search Technology
Research Intelligencer, Robert Williams - Wednesday, March 22, 2023
Effective search technology is necessary for brands to get the most o ...
- Google Opens Bard To Some, Says It's Not Search Replacement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Users in the U.S. and U.K. can join a waitlist to acce ...
- Microsoft Bing's AI Chatbot Now Generates Images And Text
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Microsoft's Bing AI chatbot now has the ability to generate images ...
- Online Groceries Up, But Consumers Using BNPL Options, Adobe Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Home furnishings grew 12.9% to $9.4 billion YOY in February, while groceri ...
- The One Question Google Bard Told Me It Cannot Answer
Inside Performance, Laurie Sullivan - Tuesday, March 21, 2023
I asked Google Bard the one question it said it cannot answe ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Google has always been against featuring more ads or paid promotional materi ...
- Integral Ad Science Takes Netflix Verification Program Live
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
IAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Sam's Club on Tuesday gave advertisers a way to attribute in-store consum ...
- With Google Nest, ADT Marketing Switches From Scary To Funny
D2C Insider, Sarah Mahoney - Monday, March 20, 2023
The home security company is partnering with Google for expanded monitoring, wi ...
- The Future Of Mass Transit Information: More Real-Time Interaction With Mobile
Data & Programmatic Insider, Laurie Sullivan - Monday, March 20, 2023
Intersection is running a pilot with the City of Philadelphia through IxNConne ...