- Google Adds Offsite Retail Media For Search Ads 360, Self Service Coming
MediaDailyNews, Laurie Sullivan - Monday, March 18, 2024
Early adopter Lowe's will launch its first offsite retail media offering ...
- Liz Reid Promoted To Head Of Google Search
MediaDailyNews, Laurie Sullivan - Monday, March 18, 2024
Liz Reid will become head of Search at Google and Cheenu Venkatacha ...
- Will FTC Inquiry Into Reddit AI Licensing Deals Postpone IPO?
Search & Performance Insider, Laurie Sullivan - Monday, March 18, 2024
Reddit stock is in high demand. Its IPO is set to deb ...
- TikTok Tries To Prove Its Worth To U.S. Economy
MediaDailyNews, Laurie Sullivan - Thursday, March 14, 2024
This week, TikTok released a feature that allows creators to track trendi ...
- Floating The Balloon: AI Moves Search From Mobile 'Near Me' To 'For Me' Mindset
Search & Performance Insider, Laurie Sullivan - Friday, March 15, 2024
The biggest challenge for search is to summarize the world's information ...
- Relevance Will Get You Further Than Attention Alone
MediaDailyNews, Duncan Smith - Wednesday, March 13, 2024
Relevance has always been the ultimate metric for success. Now we ha ...
- Apple Tests AI-Powered Tool To Optimize App Store Ads
MediaDailyNews, Laurie Sullivan - Monday, March 11, 2024
Apple is testing a new campaign type where advertisers enter their budg ...
- X's Streaming App Will Link Its Search, Social Data To TV Viewing Habits
MediaDailyNews, Laurie Sullivan - Sunday, March 10, 2024
The service would enable Elon Musk to integrate ad options for bran ...
- Reddit Sets IPO Terms, Explains Data Monetization Plan
Search & Performance Insider, Laurie Sullivan - Monday, March 11, 2024
In the filing, Reddit explains its ad model and details its pl ...
- Microsoft Performance Max Expands Globally, Features And Platforms On Roadmap
MediaDailyNews, Laurie Sullivan - Thursday, March 7, 2024
Microsoft will offer the option to buy ads through Microsoft Performance M ...
- Google Gives Advertisers An Open-Source Privacy Measurement Tool
Search & Performance Insider, Laurie Sullivan - Thursday, March 7, 2024
Google on Thursday announced Meridian, the company's first open-source Marketing Mix Mode ...
- Advertisers Still Too Reliant On Third-Party Cookies For Programmatic, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, March 5, 2024
Although Google plans to eliminate third-party cookies by the end of 20 ...
- Google Faces New Allegations Over U.S. Ad-Exchange Monopoly
MediaDailyNews, Laurie Sullivan - Saturday, March 2, 2024
A class-action lawsuit by advertisers alleging that the company holds a monopo ...
- Google Ads To Automatically Pause Ad Groups With Low Activity
Search & Performance Insider, Laurie Sullivan - Friday, March 1, 2024
Here's why search experts like Navah Hopkins, president at Navah Hopkins LL ...
- Apple Gives Up EV Dream In Favor Of AI
MediaDailyNews, Laurie Sullivan - Wednesday, February 28, 2024
Two Apple execs told employees on Tuesday the EV project that ma ...
- Biden Issues Executive Order To Protect Personal Data
MediaDailyNews, Laurie Sullivan - Wednesday, February 28, 2024
What should advertisers know about the executive order asking the DOJ ...
- Chamber Of Commerce Backs Google In Ohio Battle Over Search
MediaDailyNews, Wendy Davis - Tuesday, February 27, 2024
"There are no two ways about this -- the state asks th ...
- AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
Search & Performance Insider, Laurie Sullivan - Wednesday, February 28, 2024
An AI-based platform built by NetElixir has the ability to verify performan ...
- AI Writes GoDaddy Services For Entrepreneurs
MediaDailyNews, Laurie Sullivan - Monday, February 26, 2024
The GoDaddy Power Your Future ad and marketing campaign rolled out Mond ...
- Why Google Gave Advertisers Insight To Audit Ads
Search & Performance Insider, Laurie Sullivan - Tuesday, February 27, 2024
Google is addressing transparency and oversight issues after a report last ye ...
- Apple Reportedly Starts To Test GAI Tech Support Tool
MediaDailyNews, Laurie Sullivan - Friday, February 23, 2024
Apple is testing a new generative AI tool that will enable employe ...
- Prosecutors Failed To Prove Google Illegally Monopolized Search, Company Argues
MediaDailyNews, Wendy Davis - Friday, February 23, 2024
"Punishing a successful firm that has out-innovated its competitors to the benef ...
- Microsoft Approached Apple With Offer To Sell Bing Search Engine
MediaDailyNews, Laurie Sullivan - Sunday, February 25, 2024
Google's antitrust case against the U.S. Justice Department was unsealed Friday, reveali ...
- Why The Future Of Google Privacy Sandbox Relies On UK's CMA
Search & Performance Insider, Laurie Sullivan - Monday, February 26, 2024
The test is limited with a 1% sample equal to millions ...
- Shark Tank's Cuban Triggered Change In Google's Ad Fraud Policy
Search & Performance Insider, Laurie Sullivan - Friday, February 23, 2024
Google Ads will update the Unacceptable business practices of the Misrepresentation poli ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming Period
Advanced TV Insider, Wayne Friedman - Thursday, February 22, 2024
Streaming TV and video platforms have slowed national TV ad spend ...
- Has Google's Gemini Chatbot Just Rewritten History?
Media 3.0, Laurie Sullivan - Thursday, February 22, 2024
Google is facing a backlash in response to its AI chatbot Gemi ...
- Pinterest Campaign Turns Up The 'P' In Performance
MediaDailyNews, Laurie Sullivan - Wednesday, February 21, 2024
"It's a literal takedown of doing something high-performance," said Xanthe Wells, Pintere ...
- Google Licensing Reddit Data In Expanded Partnership
Search & Performance Insider, Laurie Sullivan - Thursday, February 22, 2024
Reddit posts during the past month have increasingly served up in Goog ...
- 'Gemini' Added To Google Workspace, Focus On Data Privacy
MediaDailyNews, Laurie Sullivan - Wednesday, February 21, 2024
Duet AI for Google Workspace today becomes Gemini for Google Workspace, wi ...