- Google Gives Advertisers A Little Bit Of Everything
MediaDailyNews, Laurie Sullivan - Thursday, January 23, 2025
Google's goal for advertisers in 2025 with Performance Max is to provi ...
- Brave Re-ranks Personalized Search
Performance Marketing Insider, Laurie Sullivan - Thursday, January 23, 2025
Brave Search on Thursday announced a way to customize search rankings ...
- A 'Spicy' Mode Launches From Decentralized Privacy Search Engine
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 22, 2025
Presearch expanded its Takeover Advertising service Wednesday by launching a product bas ...
- Tech Titans Beside Trump During Swearing-In
MediaDailyNews, Laurie Sullivan - Monday, January 20, 2025
Donald J. Trump was sworn in as president for the second ti ...
- AI Takes Leap With Stargate As President Trump Prepares US For Change
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 21, 2025
Softbank, OpenAI, and Oracle plan to form a joint venture called Stargat ...
- Perplexity AI Engine Reportedly Made Bid To Merge With TikTok
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2025
If Perplexity merged with TikTok, it would give the company access ...
- Google Must Face Search Users' Antitrust Claims, Judge Rules
MediaDailyNews, Wendy Davis - Friday, January 17, 2025
Google must face a lawsuit brought by web users who claim t ...
- Performance-Based TikTok Ad Campaigns Get Lost In Blackout
Performance Marketing Insider, Laurie Sullivan - Monday, January 20, 2025
A memo to advertisers published by TikTok Sunday warned of limitations ...
- Advertisers To IAB: Ad Growth Decelerating This Year
MediaDailyNews, Laurie Sullivan - Thursday, January 16, 2025
Use of generative AI throughout the ad industry has grown in t ...
- Fake Google Ads Identified In The Wild
MediaDailyNews, Laurie Sullivan - Thursday, January 16, 2025
Malwarebytes Senior Director of Research Jerome Segura identified hackers that steal advertis ...
- Google, YouTube Donate $15M To Los Angeles Wildfire Fund
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
The tech companies join many other organizations that have given money su ...
- Immediate, Measurable Ad Results Fuel Performance Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, January 16, 2025
An accelerated push for more measurable results has surfaced as platforms beco ...
- Search Heads Into Multiverse Universe
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 15, 2025
BrightEdge data explains fragmentation, its impact on advertising and why Statcounter's Decemb ...
- Google To Face UK Digital Antitrust Probe, First In 2025
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
It's difficult to determine whether regulatory boards in the U.S. and ...
- Yahoo DSP Has Live Sports, Collaboration In Mind
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
General Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- AI Driving Growth In Invalid Online Traffic, Email Spam
MediaDailyNews, Laurie Sullivan - Friday, January 10, 2025
DoubleVerify's data shows 16% of GIVT from known-bot impressions in 2024 we ...
- Mercedes AI Navigation Agent Recalls Conversations
MediaDailyNews, Laurie Sullivan - Monday, January 13, 2025
The navigation system can retain an interaction in its memory and reca ...
- Microsoft Unveils Retail Platforms Ahead Of NRF: Beta Users Include Kohl's, Publicis
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Kohl's became one of the first to use Curate for Commerce ...
- Amazon Unveils Ad Tech-As-A-Service, Offers Retailers Ad Tools
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Retailers will share with Amazon Ads part of the revenue generated ...
- DOJ Opposes Apple's Bid To Intervene In Google Monopoly Case
MediaDailyNews, Wendy Davis - Thursday, January 9, 2025
"With its lucrative exclusionary agreement in peril, Apple now files an eleventh-ho ...
- How Freedom Furniture Used AI To Increase Time On Site, AOV
Performance Marketing Insider, Laurie Sullivan - Friday, January 10, 2025
OpenAI CEO Sam Altman wrote that although it sounds "like science ficti ...
- GAI: What Makes Content Creators Embrace It?
Performance Marketing Insider, Laurie Sullivan - Thursday, January 9, 2025
Some creators are optimistic, and others are negative about the technology a ...
- Meta Granted Exempt Content-Moderation Status To Top Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 8, 2025
Documents revealed a two-tiered content-moderation system that protected Meta's biggest ad-revenue strea ...
- Google, Microsoft Find A Way Deeper Into Samsung's TVs
MediaDailyNews, Laurie Sullivan - Monday, January 6, 2025
Samsung Electronics unveiled technology Monday at CES 2025 powered by artificial intelligen ...
- Google OS For TV Will Summarize The News
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Gemini supports the News Brief feature, unveiled at CES 2025. It wi ...
- How Audio Investments Increase Branded Search Volume
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 7, 2025
How do podcasts, streaming and radio drive actions and connect consumers wi ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data Signals
Data & Programmatic Insider, Laurie Sullivan - Monday, January 6, 2025
The Independent, Ranker, and Haymarket are some of the publishers using wh ...
- Google Sends Promised Funds To Canadian Journalism Collective
MediaDailyNews, Laurie Sullivan - Friday, January 3, 2025
Google has sent $100 million (U.S. $69 million) that it agreed ...
- Microsoft Serves 'Misleading' Bing Search Page, Looks Like Google's
MediaDailyNews, Laurie Sullivan - Monday, January 6, 2025
Microsoft Bing is serving what some consider a misleading page for search ...
- Remaking Intel With AI Inside Campaign
Performance Marketing Insider, Laurie Sullivan - Monday, January 6, 2025
Intel needs a "renewed focus on creating world-class products," Co-Chief Exec Michel ...