- Adobe Acquiring Semrush For $1.9B
MediaDailyNews, Laurie Sullivan - Wednesday, November 19, 2025
The acquisition is focused on helping brands gain and maintain visibility onli ...
- Deloitte Predicts Generative AI In Search Will Become 300% More Commonly Used
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 18, 2025
Google released Gemini 3, the latest update to its AI model, ...
- Holiday Shoppers Using AI Are Open To Buy Through It
Performance Marketing Insider, Laurie Sullivan - Friday, November 14, 2025
Google, which released several shopping agents this week, wants consumers to ha ...
- Automation, Empathy And Early Planning Are Key to Holiday Success: Report
Research Intelligencer, Robert Williams - Friday, November 14, 2025
More than 90% of U.S. retail conversions now occur outside the tradition ...
- Google Releases Agentic Models For Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, November 12, 2025
Google's Gemini AI models will now power two agentic agents to he ...
- Amazon Reboots Ads System, Agents For Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday ...
- Could Reddit Interactive Ads Reduce Zero-Click Search Stress?
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 11, 2025
Reddit's "Interactive Ads" easily tie into conversations on the platform that m ...
- Google's AI Becomes YouTube's Main Door
Performance Marketing Insider, Laurie Sullivan - Monday, November 10, 2025
Optimization isn't about choosing one Google platform - it's about using a ...
- Waiting For Search, LLMs' Obvious Appeal
Performance Marketing Insider, Laurie Sullivan - Friday, November 7, 2025
Marketers are signaling that conversion and click rates are lower with AI-driv ...
- Pinterest Adds Active Users Across All Regions In Q3
MediaDailyNews, Colin Kirkland - Wednesday, November 5, 2025
Pinterest's latest performance report shows a boost in revenue as the compa ...
- Perplexity Integrates 'Answer Engine' In $400M Deal With Snap
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
In a race to grab market share, Perplexity announced it will p ...
- Google AI Overviews Drive CTRs Down
Performance Marketing Insider, Laurie Sullivan - Thursday, November 6, 2025
AI Overviews seem to significantly affect click-through rates for organic and pa ...
- Amazon To Perplexity Agents: Cease, Desist
MediaDailyNews, Laurie Sullivan - Wednesday, November 5, 2025
Amazon has issued a cease-and-desist letter in a dispute with Perplexity, claimi ...
- Streaming Discontent: Content Discovery, Fragmentation
Television News Daily, Wayne Friedman - Wednesday, November 5, 2025
Fully one-third of all streaming consumers say disparate and confusing content issu ...
- How Mountain Hardwear's Shift To 'Agile Mix Modeling' Enabled Dynamic Media Buys
Performance Marketing Insider, Laurie Sullivan - Monday, November 3, 2025
When a conventional marketing-mix model proved too latent, the brand's ecommerce he ...
- AI, Flexible Payments Poised To Shape 2025 Holiday Shopping, Survey Finds
Research Intelligencer, Robert Williams - Monday, October 27, 2025
Advertisers need to ensure that their products are visible on AI-powered sear ...
- Google Holding On To Market Share In Search
MediaDailyNews, Laurie Sullivan - Wednesday, October 22, 2025
Google recently reversed a trend that had been dragging down the company ...
- Google's 25 Years Of Answering Questions In Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, October 23, 2025
The best ads are answers to questions consumers have about products a ...
- OpenAI Browser Keeps Search, Adds Memory Benefiting Advertisers
MediaDailyNews, Laurie Sullivan - Tuesday, October 21, 2025
OpenAI has launched "Atlas," its AI-powered web browser built around ChatGPT. T ...
- Advertiser To Ask SCOTUS To Revive 'Conspiracy' Suit Against Google, Apple
MediaDailyNews, Wendy Davis - Tuesday, October 21, 2025
"This case presents substantial questions of exceptional importance concerning the application ...
- Data Shows AI Influencing Holiday Shopping As Consumers Spend Less
MediaDailyNews, Laurie Sullivan - Wednesday, October 22, 2025
Three separate reports from PayPal, Deloitte and Measure Protocol show how ...
- Yelp AI Chat Assistant Now Has A Memory
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 22, 2025
Yelp has unveiled its fall product releases, including AI-powered call and answ ...
- From TikTok to LLMs: Search Is Changing, and Your Strategies Should Too
Brand Insider, Charlotte Cordova - Tuesday, October 21, 2025
GS&P's Senior Communication Strategist writes "Shifting patterns in how people interact wi ...
- AI Overviews Move Marketers To Invest In CTV, Audio, DOOH: WebMD
Data & Programmatic Insider, Laurie Sullivan - Monday, October 20, 2025
For many healthcare marketers including hospitals and health insurers that have lo ...
- Walmart Retail Media Network Receives First Accreditation From MRC For Search
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
Walmart's retail media network "Walmart Connect" received its first accreditation from t ...
- AWS Recovering From Massive Outage
MediaDailyNews, Laurie Sullivan - Monday, October 20, 2025
Amazon Web Services experienced a massive outage early Monday that took do ...
- Ads Send Positive Vibes When Consumers Can See Themselves In Them
Performance Marketing Insider, Laurie Sullivan - Monday, October 20, 2025
When people feel genuinely recognized on the screen - and thus ...
- Advertiser Loses Bid For New Hearing In 'Conspiracy' Suit Against Google, Apple
MediaDailyNews, Wendy Davis - Thursday, October 16, 2025
Unless the Supreme Court intervenes, the new decision brings an end ...
- DoubleVerify, Microsoft Boost Measurement Authentication
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
DoubleVerify has expanded its partnership with Microsoft Advertising to further authenticate measureme ...
- Google 'Released' From CMA Privacy Sandbox Commitments
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
The UK's Competition and Markets Authority released Google today from its legal ...