- AI Turns Search Engines Into 'Yellow Pages'
MediaDailyNews, Laurie Sullivan - Thursday, May 29, 2025
Search engines are on their way to becoming the Yellow Pages f ...
- SCOTUS Won't Revive Dispute Over Search Ads
MediaDailyNews, Wendy Davis - Tuesday, May 27, 2025
The Supreme Court on Tuesday turned away personal injury law firm Lern ...
- Microsoft: Conversational AI Changing How Consumers Interact With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
Some consumers second-guess search results, but Microsoft Advertising internal data shows AI-power ...
- Brainlabs' Jeremy Hull Sees Through Google
Performance Marketing Insider, Laurie Sullivan - Friday, May 23, 2025
Brainlabs CPO North America Jeremy Hull spoke with MediaPost about Google's late ...
- Google Brings Ads To AI Mode, Supercharging Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 21, 2025
It's like stepping into a query and over information to get ...
- Microsoft Develops Simple Way To Train AI Models
MediaDailyNews, Laurie Sullivan - Monday, May 19, 2025
Ad agencies, brands and other companies can train AI models using the ...
- AI Influences Brandtech Group's Focus On Decarbonization Across Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
The Brandtech Group has made a "major" investment in emissions data speciali ...
- Comet ML Files Suit Over Alleged Trademark Infringement
Publishers Daily, Ray Schultz - Monday, May 19, 2025
The court has denied a motion for a restraining order against Perplexi ...
- Microsoft: AI Agents May Replace Ad Tracking
MediaDailyNews, Laurie Sullivan - Monday, May 19, 2025
Ahead of Microsoft's software developer conference that begins today, Microsoft CTO Kev ...
- Google, DOJ Blind To Remedy That Would Create Index For Search, Businesses
Performance Marketing Insider, Laurie Sullivan - Monday, May 19, 2025
The consortium, intended to facilitate the creation of search engines and redu ...
- Microsoft Pushes To Reduce Carbon, As It Increases AI Ad Features
MediaDailyNews, Laurie Sullivan - Friday, May 16, 2025
Microsoft forged an agreement with Rubicon Carbon to pay to remove ...
- Google's Pichai Explains Cost Of Serving AI Search Queries
Performance Marketing Insider, Laurie Sullivan - Friday, May 16, 2025
How has the cost of serving a search query vs. the reven ...
- Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
Performance Marketing Insider, Laurie Sullivan - Thursday, May 15, 2025
Search, display banners, streaming and CTV dominated local digital budgets last yea ...
- Influencer Platform Partners With Perplexity For Data-Driven Campaigns
MediaDailyNews, Colin Kirkland - Tuesday, May 13, 2025
Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engi ...
- Google Search Up 49% One Year After AI Overviews Launch
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
One year after Google released AI Overviews, BrightEdge published data showing tot ...
- Analyst Believes Google AI Mode Will (Soon) Replace Traditional Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 14, 2025
An analyst has made two predictions related to AI - that Goog ...
- Decentralized Search Engine Gives Advertisers An Abundance Of Data
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 13, 2025
When Presearch couldn't guarantee user privacy with known ad units, the decentraliz ...
- Comcast, Charter, Cox Venture Eyes AI: Data Will Target Small Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, May 12, 2025
The joint venture will use large language models and generative AI ...
- Is 'MUM' Google's Term For Future AI Organic, Paid Monetization?
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
MobileMoxie CEO Cindy Krum told Near Media that she thinks the multita ...
- Google Pushes Back On 'AI Hurting Search' Testimony
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
Google's search business could change forever based on the outcome of ...
- ChatGPT References Brands More Than Google AI Overviews
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
BrightEdge identifies patterns marketers should consider when developing content strategies and ...
- Google Agrees To Fund Three Nuclear Energy Sites
MediaDailyNews, Laurie Sullivan - Wednesday, May 7, 2025
AI, online ad serving, media buying, and search require a substantial amou ...
- Search Traffic Down 10%: What's Happening And Where It's Going
Performance Marketing Insider, Laurie Sullivan - Thursday, May 8, 2025
Brands are competing for attention across fragmented landscapes, and those focused ...
- Google/Apple Search News: Are We At A 'Cord Cutting' TV Moment'?
TV Watch, Wayne Friedman - Thursday, May 8, 2025
About ten years ago, Disney disclosed for the first time that the ...
- Google Introduces 'Deep Think' And Agentic Search
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
How deeply an AI model can think depends on decisions made ...
- Apple May Move AI Search Into Browser As Challenges To Google Deal Mount
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 7, 2025
Amid the fallout from Google's monopoly search trial, Apple is considering integrati ...
- Google Launches 'AI Max For Search' Beta
MediaDailyNews, Laurie Sullivan - Tuesday, May 6, 2025
Google on Tuesday introduced a suite for search campaigns with one-click featur ...
- Google Proposes Remedies After DOJ Asks For Sell-offs
MediaDailyNews, Laurie Sullivan - Tuesday, May 6, 2025
Google outlined its own remedies after the DOJ asked a judge ...
- Optimizing For AI Search By Following LLM, AI Signatures
Performance Marketing Insider, Laurie Sullivan - Monday, May 5, 2025
Analysis from Aimclear reveals "a new cohort of crawlers associated with lar ...
- Google Updates AI Mode As Advertising Goes Agentic
MediaDailyNews, Laurie Sullivan - Thursday, May 1, 2025
Google announcements today around AI Mode include addition of products and pla ...