An article in the Feb. 26th edition of
Online Media Daily("Top Buyer Confirms Online CPMs 'All Over The
Place,' Predicts Lagging Ad Recovery") incorrectly reported that data from the Rubicon Project shows online ad network CPMs trending downward on a year-over-year basis. Rubicon just completed its
fourth full quarter of tracking, and will begin reporting year-over-year figures beginning with its first quarter 2009 report. It's sequential tracking showed fourth quarter 2008 CPMs were essentially
"flat" with those of the third quarter.
