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AppNexus Whitepaper Offers Tips On Holiday Season Media Buying

A post in the AppNexus blog reports that brands spend the most during Q4, no surprise there. In a whitepaper, AppNexus data scientists offer advice for markteters looking to  connect with holiday shoppers. One tip they offer is that buyers should bid aggressively on inventory they know will perform well, since it’s in short supply. Another tip suggests decreasing spending between Dec. 22 and 31, when CPMs remain high but conversion rates begin to decline.

Read the whole story at AppNexus Blog »

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