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Facebook Tests 'Audience Direct' Tool

Aiming to help media companies sell digital video advertising on their Web sites, Facebook is testing a new automation tool it calls "Audience Direct." According to a Wall Street Journal report, Audience Direct encourages publishers "to list video ad inventory for sale from across their properties, and to specify pricing. Marketers will then have the ability to log on to the system and to purchase ad space from specific publishers on a self-service basis, potentially streamlining the buying and selling process for both parties." In addition, marketers can indicate which types of users they want to show ads to. "For example, an advertiser might purchase video ads on a specific TV network’s website or app, but targeted only to women in a specific city," the Journal reported.

Read the whole story at Wall Street Journal »

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