Tag results for "audience-buying"
- Microsoft Makes Last-Touch Attribution For Automated Bidding Generally AvailableMicrosoft Advertising released a model into general availability that it calls "last-tou ...
- Why Zero-Party Is The Future Of Digital Media BuyingAs zero-party data is provided voluntarily, it affords marketers an unrestricted vi ...
- Demand For Digital Audiences Varies By Industry Amid Strategy ShiftsLooking ahead to 2023, Experian forecasts that advertisers will be less adventuro ...
- HMG N.A. Platform Integrates Samba TV OTT, Linear DataThis marks the first time a major agency holding group has ful ...
- First-Party Data Reorients Media SalesAdvertisers' increasing reliance on first-party data will materially change media planning, buyin ...
- Lotame: Demand For High-Quality Third-Party Data SoarsThe top-selling audience segments in North America for first-half 2022 were tho ...
- Verizon, Yahoo Sports Kick Off Destination For Most Reliable Player Weekly Fantasy Football RecapVerizon is partnering with Yahoo Sports to launch the Fantasy Football Flashbac ...
- OpenAP's Identity Graph Strikes Deals With Big 3 SSPs, GroupM First To UseAdvertisers can now see unified campaign cross-platform results, including deduplicated reach a ...
- Dentsu Strikes Advanced Local TV 'Currency' Deal With ComscoreComscore says Dentsu will become the first media agency network to partn ...
- Google Gives Publishers More Ways To Manage First-Party DataGoogle has introduced "publisher provided signals" -- codes that identify audience segmen ...
- Auto-Optimized Audiences: 3 Things You Need To KnowAuto-optimizing makes it much easier to buy media, upending the media-planning a ...
- Nature Conservancy Taps CDR For DRTVThe assignment -- which includes media buying, digital marketing, earned media a ...
- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media BuysWith this deal, the companies say media buyers can discover and activa ...
- AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights"We already built the bridge between CTV and mobile," said Helen Lu ...
- Lotame Sees 25% Jump In Global High-Quality Data InvestmentsLotame reported Tuesday that buying of high-quality, third-party audience data rose 2 ...
- Samsung Ads Bow Cross-Platform Media SolutionThe solution allows advertisers to bring their own media for streaming invento ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near BottomB2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- DeepTarget Upgrades Tool For Exporting Lists And Sending 3D CommunicationsThe firm has added to its Digital Experience Platform automated rotation, backgrou ...
- Audigent Presents Cognitive PMP, Partners With Comscore For Its Predictive Audience SegmentsAudigent on Tuesday will launch integrations with audience segments from Comscore ...
- Comscore, WideOrbit Start New Automated TV Buying PlatformThe new platform, Comscore TV, will automate buying and selling of ...
- P&G's Pritchard Calls On TV Industry To Eliminate Audience Guarantees, Focus On 'Synchronized' Supply And Demand"We negotiate 'audience guarantees' so we can get 'make-goods' when the audien ...
- Consumers Worldwide Expect To Watch Less Linear TVA growing number of consumers worldwide consider Google's video-sharing site YouTube ...
- Free Streaming Audience Will Surpass Paid Streaming By Mid 2022, Projects TubiHaving three or more services appears to tip the odds in fav ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad PlatformAn integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- Microsoft Advertising's Billion-Person MilestoneThe Microsoft Advertising audience as of March 2021 reached 1 billion peop ...
- Yelp Adds Ad Units Connecting National Brands With Local ConsumersYelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- SRDS Launches Tools Fostering Diverse Audience Planning, BuyingA new platform segments the diverse audiences of thousands of titles whi ...
- MadHive Expands Google Cloud Operations For Local TV Station CTV PlatformsLooking to boost its growing CTV "infrastructure-as-service" for TV station groups, MadHi ...
- Triton Unveils Agnostic Audio Ad Marketplace: Pools 100B Broadcast, Podcast, Streaming ImpressionsTriton Digital, which was acquired by audio media giant iHeartMedia in ear ...
- LoopMe Uses Survey Tool To Aid In Discovery, Build AudiencesPurchaseLoop Audiences debuted this week from LoopMe as a standalone offering availab ...
