Tag results for "audience-buying"
- Is Digital Audience Accountability Going On Hiatus?At a time when digital media appears to be accelerating share gains ...
- When It Comes To Data, Trust But VerifyTrust is the most important factor when it comes to buying data. ...
- NBCU Deepens Business Outcome Measure For Advertisers With Total Investment ImpactThe metric will measure the effect of an advertiser's total NBCU media ...
- Verified Pre-Bid Data Offered To Media Buys Through InMarket, Location Sciences PartnershipInMarket executives say the company has become the first to integrate Location ...
- Average CPM For Location-Based Audiences Might Surprise MarketersThe Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examines ...
- Adobe Chooses MediaWallah As Premiere Partner For Identity Resolution OnboardingMediaWallah became the official onboarding provider for users of Adobe Audience Manager, ...
- How To Make Linear TV More Valuable, Not LessAs media transitions away from a human labor force selling mass audiences ...
- ViacomCBS Launching Unified Video Ad Platform EyeQ This FallCBS will launch the connected digital video ad platform this fall for ...
- How In-House Became The Norm For Programmatic Media-BuyingWhen it comes to the fastest-growing segment of media-buying -- programmatic -- ...
- Advertising Industry Begins Process To Gain Data CertificationEyeota is one of the first companies to gain certification through a ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video MeasurementDramatic shifts in viewing behavior and buyers' and sellers' efforts to understand ...
- NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock LaunchThe new TV and digital ad buying/management platform will allow marketers to ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TVThe new web-based app, to be piloted by Discovery and AMC Networks, ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020Advanced TV advertising on OTT/connected TV platforms is being used by 66% ...
- Nielsen Launches Metric Combining Panel And ACR DataThe merged dataset, available exclusively in an Amobee solution, allows advertisers to ...
- CBS Joins OpenAPWith the addition of CBS's TV and digital inventories, following the ViacomCBS ...
- OpenAP Market Opens For Targeted Buys Across Digital, LinearThe new iteration of the advanced audience-targeting platform from Fox, NBCU and ...
- Leaders Envision Local Broadcast TV's Near FutureExecutives from Hearst, Dentsu Aegis's M1 and Pearl TV shared their visions ...
- NBC Local TV Moving From Ratings To ImpressionsLocal TV is finally moving to the CPM model used by other ...
- Nielsen To Add Out-of-Home Viewers To National Ratings In 2020The addition of out-of-home viewers to national ratings is good news for ...
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure MediaThe integration with more than 60 data providers and marketplaces gives advertisers ...
- Search Low Priority For Marketers In 2020, Video Tops ListVideo marketing was cited as important to marketing strategies by 76%, followed ...
- Equifax Considering New Data Segments After Announcing Eyeota PartnershipData companies are looking for new and emerging data sources and partnerships. ...
- Audience Targeting In LinkedIn Could Become 'Game Changer'Audience-based targeting, an area where search had traditionally lagged behind other channels ...
- Channel 4 To Offer Better VOD Audience SegmentationMediatel is reporting on Channel 4's new VOD advertising service that, from ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's ...
- Spotify, Oracle Data Cloud Partner To Let Marketers Target Auto BuyersThe deal lets marketers build custom audiences for car buyers for every ...
- Turner Leaves Open AP ConsortiumAT&T, Turner's parent, is pushing its own advanced advertising unit, Xandr, which ...
- Amobee Takes Audience Buying To DOOH ProgrammaticAmobee recently announced a partnership with Place Exchange to launch one of ...
- How Does Audience Buying Fit Into The Next Upfront?Jay Prasad, chief strategy officer, VideoAmp, the TV/digital advertising tech company, says ...
