Tag results for "audience-buying"
- Kargo Guarantees Programmatic Impressions Across Multiple PublishersMobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed ...
- Nielsen Snaps Up Another Digital Audience Segmentation Customer, SnapchatNielsen this morning announced a deal to license its "premium audience segments" ...
- U.S. Leads In Data Buys For Back-To-School CampaignsU.S. advertisers spent nearly twice as much on data for back-to-school campaigns ...
- Is This Year's Upfront A New Story Or Rerun?Many TV networks are trying to determine how to give TV marketers ...
- Nielsen Offers New Ad-Defined Targeting For MarketersThrough its Enterprise Audience API, Nielsen says marketers can accelerate TV audience-targeting ...
- Ads.txt Reaches Critical Mass, Passes 50% Of Top PublishersSeven months after the Interactive Advertising Bureau's Tech Lab released final specs ...
- Adobe Unveils Actionable AI Insights For Adobe TargetAdobe unveiled a new reporting feature Wednesday for Adobe Target, its digital ...
- Adsquare Forms Data Alliance As it looks to offer advertisers high-quality data from first- and third-party ...
- The Trade Desk Is All In On CTV, OTT, Audience TargetingThe Trade Desk is something of a rarity in the roiling waters ...
- Narrative Taps Adbrain To Power Cross-Device Data On Its New PlatformNarrative has chosen Adbrain to be the cross-device data source for its ...
- Fixing TV's Demo ObsessionIn the 1970s and '80s, agencies would seek to fulfill client business ...
- BPA Worldwide Readies Private Marketplace For B2B PublishersPreparing to launch a private marketplace for B2B publishers, BPA Worldwide said ...
- Media Auditor Guidelines - The Tail Wags The Ad Industry's Dog Many buyers don't understand the math behind their audience estimates and just ...
- Varick Partners With Vistar Media On Out-of-Home Omnichannel Programmatic BuyingAs targeting consumers across all channels become more important, Varick said it ...
- New Amazon Tool Offers Insight Into Path To PurchaseAmazon's new Advertiser Audiences tool enables advertisers to upload audience lists and ...
- Amazon Launches Cross-Channel Campaign Performance Tool Amazon quietly launched a self-service tool to enable advertisers to engage their ...
- Acxiom Adds Targeting for Marketers On LinkedInAiming to help marketers improve audience targeting, data giant Acxiom said it ...
- Facebook Tests 'Audience Direct' ToolAiming to help media companies sell digital video advertising on their Web ...
- BPA Worldwide Names PulsePoint Exclusive Programmatic PartnerProgrammatic ad platform PulsePoint said BPA Worldwide has selected it to become ...
- Outbrain Launches Lookalike Audience Offering To Reach New CustomersContent discovery platform Outbrain launched Outbrain Lookalike Audiences, which aims to help ...
- Audience ID Use To Grow To 58% Of Online Ad Spend By 2020A new report estimates cross-device audience ID matching will be used in ...
- Search: Facebook Moves From Friends To CommunityAs Facebook's focus turns to building a community, what does that mean ...
- Myriad Smart TV Opportunities Are Poised To Open UpTracey Scheppach, founder and CEO of Matter More Media, offered a summary ...
- LinkedIn Launches Tools For Audience Targeting LinkedIn has launched Matched Audiences, a suite of three targeting tools that ...
- Advanced TV Priorities: Workflow Solutions, Mentality ShiftAmid the progress toward wider adoption of audience-based buying, some crucial pieces ...
- Study: Nearly Half Of All TV Buying Will Be Programmatic Within 3 To 5 YearsMost advertisers and agencies are already embracing advanced TV as an advertising ...
- Netflix Will Spend $1B In Acquisition Marketing, With A Good Bit On ProgrammaticReporting its Q1 earnings this week, Netflix said it would put up ...
- Simulmedia Gets Oracle Cloud Data For TV Ad Targeting Simulmedia said it entered into a deal to use data about consumer ...
- Probing Agency Concerns About Advanced TV OfferingsClarion Research interviewed executives at 15 media agencies about their perceptions of ...
- Agency Execs Share Key Criteria For Evaluating PTV PlatformsTwo agency executives, who report that they've vetted "dozens" of PTV platforms ...
