Tag results for "audience-buying"
- Targetspot To Integrate Tru Optik ID Resolution Tech For Streaming AudioThe integration will allow buyers and sellers to identify and segment audienc ...
- Ampersand AND Platform Adds 500+ Polk AudiencesThe Polk audiences are available to clients on both the managed servi ...
- Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes AudiencesMediaocean says it is first-to market with a "reach" enhancement extending line ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With SalesforceNBCU is boosting its CRM data efforts in an expansion of i ...
- Is Digital Audience Accountability Going On Hiatus?At a time when digital media appears to be accelerating share gai ...
- When It Comes To Data, Trust But VerifyTrust is the most important factor when it comes to buying dat ...
- NBCU Deepens Business Outcome Measure For Advertisers With Total Investment ImpactThe metric will measure the effect of an advertiser's total NBCU med ...
- Verified Pre-Bid Data Offered To Media Buys Through InMarket, Location Sciences PartnershipInMarket executives say the company has become the first to integrate Locati ...
- Average CPM For Location-Based Audiences Might Surprise MarketersThe Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- Adobe Chooses MediaWallah As Premiere Partner For Identity Resolution OnboardingMediaWallah became the official onboarding provider for users of Adobe Audience Manage ...
- How To Make Linear TV More Valuable, Not LessAs media transitions away from a human labor force selling mass audienc ...
- ViacomCBS Launching Unified Video Ad Platform EyeQ This FallCBS will launch the connected digital video ad platform this fall f ...
- How In-House Became The Norm For Programmatic Media-BuyingWhen it comes to the fastest-growing segment of media-buying -- programmatic ...
- Advertising Industry Begins Process To Gain Data CertificationEyeota is one of the first companies to gain certification through ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video MeasurementDramatic shifts in viewing behavior and buyers' and sellers' efforts to understa ...
- NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock LaunchThe new TV and digital ad buying/management platform will allow marketers ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TVThe new web-based app, to be piloted by Discovery and AMC Network ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020Advanced TV advertising on OTT/connected TV platforms is being used by 6 ...
- Nielsen Launches Metric Combining Panel And ACR DataThe merged dataset, available exclusively in an Amobee solution, allows advertisers ...
- CBS Joins OpenAPWith the addition of CBS's TV and digital inventories, following the ViacomC ...
- OpenAP Market Opens For Targeted Buys Across Digital, LinearThe new iteration of the advanced audience-targeting platform from Fox, NBCU a ...
- Leaders Envision Local Broadcast TV's Near FutureExecutives from Hearst, Dentsu Aegis's M1 and Pearl TV shared their visio ...
- NBC Local TV Moving From Ratings To ImpressionsLocal TV is finally moving to the CPM model used by oth ...
- Nielsen To Add Out-of-Home Viewers To National Ratings In 2020The addition of out-of-home viewers to national ratings is good news f ...
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure MediaThe integration with more than 60 data providers and marketplaces gives advertise ...
- Search Low Priority For Marketers In 2020, Video Tops ListVideo marketing was cited as important to marketing strategies by 76%, follow ...
- Equifax Considering New Data Segments After Announcing Eyeota PartnershipData companies are looking for new and emerging data sources and partnership ...
- Audience Targeting In LinkedIn Could Become 'Game Changer'Audience-based targeting, an area where search had traditionally lagged behind other channe ...
- Channel 4 To Offer Better VOD Audience SegmentationMediatel is reporting on Channel 4's new VOD advertising service that, fr ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen ...
