Tag results for "audience-buying"
- Will Audience Curation Solve Addressability Challenges?Lotame Curation will give advertisers a way to build audience segments bas ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning ProcessAudiences are built and questions are asked, with answers showing how ...
- Publishers, Buyers Urged To Track Analytics With DashboardsPiwik PRO is launching a dashboard tool in beta to help fir ...
- Compliance Appliance: TransUnion, SafeGuard Privacy Partner On Data QuestionnaireData providers can use the questionnaire to assure clients that they a ...
- Disney Offers Global First-Party Data ConnectionThe BridgeID platform allows the Disney Audience Graph, through the company's clean-ro ...
- App Behavior Identifies Multicultural Nuances Using Massive Household GraphApp Science has entered into a multi-year contract with Pivot Marketing Gro ...
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer InsightsThe deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCUTrade Desk advertisers now have direct access to Roku via a priva ...
- Olympic TV Sport Multi-Frames: More Eyes - And Eye Drops? Hello, SponsorsA new feature will allow viewers to track up to 40 li ...
- Former Google Ad Boss To Lead Cloud ApplicationsJerry Dischler, a Google executive known for his role in developing advertisi ...
- Microsoft Expands Omnicom, Automotive, AI Collaborations At CESSeveral announcements at CES will change the way advertisers work with Microso ...
- NBCU Touts Strong Q1 One Platform Ad ResultsNBCU says an initial batch of ad deals for its new O ...
- Hallmark Media Adds VideoAmp As 'Currency'Hallmark Media has added VideoAmp as a "currency' in deals for advanc ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom AudiencesThe partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- Finding a New Audience with a Virtual RestaurantDuring COVID, every restaurant was looking to generate sales in any w ...
- Magnite Intros Audience, Data, Identity Solutions SuiteProducts are designed to help display, online video and streaming media owne ...
- Criteo Teams With Omnicom Media Group To Launch 'Commerce-Built' SSPThe platform "marks a significant step forward for the industry by enabli ...
- VideoAmp Announces Data Deal With Consumer Credit Bureau TransUnionThe deal will integrate TransUnion's "TruAudience" consumer segmentation data "algorithmically" with VideoAmp ...
- Why Fox News' Upfront Ad Pitch Is 40% Full (Of It)"Lifestyle content," Fox News sales chief Jeff Collins said, "now comprises ov ...
- NBCU To Start Local TV Ad Deal-Making Guarantees Using Comscore In 31 MarketsNBCU says it will transact with local advertisers using Comscore across ...
- ARF Audience X Science Day Two: Media Currency Battle Lines DrawnThe focus on media currencies continued on Day Two of the A ...
- Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They AreThe 2023-24 upfront will be the most bifurcated yet, with some clien ...
- Live TV Sports: Everyone Wants A Piece Of The Action -- No Matter How SmallTV stations and networks must now consider that live sports needs ...
- New AVOD Tier, Data Platform To Take Center Stage At AMC Networks UpfrontAMC Networks Chief Commercial Officer Kim Kelleher says AMCN's new AVOD streami ...
- Microsoft Rolls Out Third-Party Government Services Advertising PilotMicrosoft on Wednesday launched a pilot program to allow advertising by delegat ...
- Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad FormatThe FAST is also expanding planning capabilities through VideoAmp and LiveRamp. ...
- 5% SolutionsWhat is it about the problem-solving power of the number 5%? T ...
- Microsoft Strengthens Multichannel Ad Approach, Discontinues Bid Modifiers For Audience AdsSearch Ads and Audience Ads make a good combination, according to Microsof ...
- Microsoft Makes Last-Touch Attribution For Automated Bidding Generally AvailableMicrosoft Advertising released a model into general availability that it calls "last-tou ...
- Why Zero-Party Is The Future Of Digital Media BuyingAs zero-party data is provided voluntarily, it affords marketers an unrestricted vi ...
