Tag results for "audience-buying"
- Lotame Sees 25% Jump In Global High-Quality Data InvestmentsLotame reported Tuesday that buying of high-quality, third-party audience data rose 2 ...
- Samsung Ads Bow Cross-Platform Media SolutionThe solution allows advertisers to bring their own media for streaming invento ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near BottomB2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- DeepTarget Upgrades Tool For Exporting Lists And Sending 3D CommunicationsThe firm has added to its Digital Experience Platform automated rotation, backgrou ...
- Audigent Presents Cognitive PMP, Partners With Comscore For Its Predictive Audience SegmentsAudigent on Tuesday will launch integrations with audience segments from Comscore ...
- Comscore, WideOrbit Start New Automated TV Buying PlatformThe new platform, Comscore TV, will automate buying and selling of ...
- P&G's Pritchard Calls On TV Industry To Eliminate Audience Guarantees, Focus On 'Synchronized' Supply And Demand"We negotiate 'audience guarantees' so we can get 'make-goods' when the audien ...
- Consumers Worldwide Expect To Watch Less Linear TVA growing number of consumers worldwide consider Google's video-sharing site YouTube ...
- Free Streaming Audience Will Surpass Paid Streaming By Mid 2022, Projects TubiHaving three or more services appears to tip the odds in fav ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad PlatformAn integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- Microsoft Advertising's Billion-Person MilestoneThe Microsoft Advertising audience as of March 2021 reached 1 billion peop ...
- Yelp Adds Ad Units Connecting National Brands With Local ConsumersYelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- SRDS Launches Tools Fostering Diverse Audience Planning, BuyingA new platform segments the diverse audiences of thousands of titles whi ...
- MadHive Expands Google Cloud Operations For Local TV Station CTV PlatformsLooking to boost its growing CTV "infrastructure-as-service" for TV station groups, MadHi ...
- Triton Unveils Agnostic Audio Ad Marketplace: Pools 100B Broadcast, Podcast, Streaming ImpressionsTriton Digital, which was acquired by audio media giant iHeartMedia in ear ...
- LoopMe Uses Survey Tool To Aid In Discovery, Build AudiencesPurchaseLoop Audiences debuted this week from LoopMe as a standalone offering availab ...
- StackAdapt Forecasts Campaign Delivery And Performance"It's about seeing into the future to know how the campaign wi ...
- Commerce Signals Creates Transaction-Based Audiences For Ad TargetingCommerce Signals is not the first company to launch transaction-based audiences, b ...
- Climbing Out Of An Audience Liability HoleRestitution or recovery of audience liabilities is coming in many forms beyo ...
- Audience-Based Buying Is Taking Over -- How Advertisers Can Successfully AdaptAdvertisers can prepare for the shift to audience-based buying through testing a ...
- CW Upfront: Ads Go Higher, Offers Deal 'Flexibility'The network also expects to have a channel on WarnerMedia's HBO Ma ...
- Report: CPM Is Most Used Media-Buying KPI But Marketers Care More About ROI, Brand SafetyThe ANA study finds other sharp differences in the KPIs valued mo ...
- MadHive Offers OTT/CTV Forecasting Tool Tor TV StationsThe Audience Forecaster will help address big industry problems in the O ...
- A+E Networks To Shift To Total Audience Guarantees In Upfront DealsThe goal is to enable brands to leverage every audience across eve ...
- Targetspot To Integrate Tru Optik ID Resolution Tech For Streaming AudioThe integration will allow buyers and sellers to identify and segment audienc ...
- Ampersand AND Platform Adds 500+ Polk AudiencesThe Polk audiences are available to clients on both the managed servi ...
- Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes AudiencesMediaocean says it is first-to market with a "reach" enhancement extending line ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With SalesforceNBCU is boosting its CRM data efforts in an expansion of i ...
- Is Digital Audience Accountability Going On Hiatus?At a time when digital media appears to be accelerating share gai ...
- When It Comes To Data, Trust But VerifyTrust is the most important factor when it comes to buying dat ...
