Tag results for "audience-buying"
- OpenAP Market Opens For Targeted Buys Across Digital, LinearThe new iteration of the advanced audience-targeting platform from Fox, NBCU and ...
- Leaders Envision Local Broadcast TV's Near FutureExecutives from Hearst, Dentsu Aegis's M1 and Pearl TV shared their visions ...
- NBC Local TV Moving From Ratings To ImpressionsLocal TV is finally moving to the CPM model used by other ...
- Nielsen To Add Out-of-Home Viewers To National Ratings In 2020The addition of out-of-home viewers to national ratings is good news for ...
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure MediaThe integration with more than 60 data providers and marketplaces gives advertisers ...
- Search Low Priority For Marketers In 2020, Video Tops ListVideo marketing was cited as important to marketing strategies by 76%, followed ...
- Equifax Considering New Data Segments After Announcing Eyeota PartnershipData companies are looking for new and emerging data sources and partnerships. ...
- Audience Targeting In LinkedIn Could Become 'Game Changer'Audience-based targeting, an area where search had traditionally lagged behind other channels ...
- Channel 4 To Offer Better VOD Audience SegmentationMediatel is reporting on Channel 4's new VOD advertising service that, from ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's ...
- Spotify, Oracle Data Cloud Partner To Let Marketers Target Auto BuyersThe deal lets marketers build custom audiences for car buyers for every ...
- Turner Leaves Open AP ConsortiumAT&T, Turner's parent, is pushing its own advanced advertising unit, Xandr, which ...
- Amobee Takes Audience Buying To DOOH ProgrammaticAmobee recently announced a partnership with Place Exchange to launch one of ...
- How Does Audience Buying Fit Into The Next Upfront?Jay Prasad, chief strategy officer, VideoAmp, the TV/digital advertising tech company, says ...
- NBCU To Launch New Contextual Advertising Media-Buying ProductNBCU's Contextual Intelligence will allow advertisers to align TV ads within NBCU ...
- Nielsen Unveils New Product To Measure Advanced Audience SegmentsNielsen Advanced Audience helps advertisers with their media buys -- providing more ...
- VideoAmp's New Advanced TV Tool Maps ViewershipAd-tech company VideoAmp is working with consumer data company LiveRamp to quantify ...
- Kargo Guarantees Programmatic Impressions Across Multiple PublishersMobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed ...
- Nielsen Snaps Up Another Digital Audience Segmentation Customer, SnapchatNielsen this morning announced a deal to license its "premium audience segments" ...
- U.S. Leads In Data Buys For Back-To-School CampaignsU.S. advertisers spent nearly twice as much on data for back-to-school campaigns ...
- Is This Year's Upfront A New Story Or Rerun?Many TV networks are trying to determine how to give TV marketers ...
- Nielsen Offers New Ad-Defined Targeting For MarketersThrough its Enterprise Audience API, Nielsen says marketers can accelerate TV audience-targeting ...
- Ads.txt Reaches Critical Mass, Passes 50% Of Top PublishersSeven months after the Interactive Advertising Bureau's Tech Lab released final specs ...
- Adobe Unveils Actionable AI Insights For Adobe TargetAdobe unveiled a new reporting feature Wednesday for Adobe Target, its digital ...
- Adsquare Forms Data Alliance As it looks to offer advertisers high-quality data from first- and third-party ...
- The Trade Desk Is All In On CTV, OTT, Audience TargetingThe Trade Desk is something of a rarity in the roiling waters ...
- Narrative Taps Adbrain To Power Cross-Device Data On Its New PlatformNarrative has chosen Adbrain to be the cross-device data source for its ...
- Fixing TV's Demo ObsessionIn the 1970s and '80s, agencies would seek to fulfill client business ...
- BPA Worldwide Readies Private Marketplace For B2B PublishersPreparing to launch a private marketplace for B2B publishers, BPA Worldwide said ...
- Media Auditor Guidelines - The Tail Wags The Ad Industry's Dog Many buyers don't understand the math behind their audience estimates and just ...
