• by Ray Schultz , July 29, 2024

Publishers and media buyers rely on analytics to get a grasp of their audiences’ preferences and behavior. One tool that can help them keep up in real-time is the dashboard. 

With this goal, Piwik PRO has integrated a new dashboard tool into its Analytics suite. 

“Real-time analytics can be a significant game changer in a world where information is crucial, and publishers only have fractions of a second to capture the viewer's attention,” says Piotr Korzeniowski, CEO at Piwik PRO. 

Korzeniowski adds: “Understanding how your audience engages with your content across various platforms, channels, and devices is essential for enhancing visitor engagement on your site and maximizing revenue opportunities at every interaction point.”

According to Piwik PRO, the tool offers these benefits: 

• Data visualization that allows users to quickly react to user behavior. This data is updated every 10 seconds, with a viewing window from 5 to 60 minutes.
• Customization, allowing firms to have multiple dashboards and to arrange them using custom widgets. 
• Accessibility — The feature now in beta is available to 600+ Piwik PRO Enterprise users and 12,000+ clients that use the free Core version.

The company points to Echobox showing that the top priorities for publishers are increasing traffic (68%), improving the user experience (32%) and content quality, (30%).