Tag results for "analytics"
- 2021 Media Agency of the Year: WavemakerWavemaker has demonstrated the best creativity in how it is applying t ...
- Google Launches Desktop Search Page-Experience ReportThe rollout begins in February, with a completion date by the e ...
- CTV Ad Revenues Continue To Rise, As Do Concerns Over Reach, FrequencySome 60% of ad execs surveyed believe, completely or to an exten ...
- True Independent Holdings Acquires St. Louis Media Agency DicomThe Dicom team will join True Media and relocate to the agency ...
- Walmart Data Scientist Jumps To DISQO, Becomes Data Science, Analytics Team LeadYannis Pavlidis, appointed VP, data science and analytics for consumer insights platfo ...
- T-Mobile Acquires Rideshare Ad Network Octopus InteractiveT-Mobile is expanding its ad and analytics group with the acquisition ...
- IBM's Weather Data Now Sold Through AWS Data ExchangeIBM Watson Advertising today announced the availability of data from The Weath ...
- Yahoo Ads Launch Multi-Retailer Add-To-Cart, Ecommerce AnalyticsA partnership with ecommerce platform MikMak allows advertisers to offer multi-retailer add-to-ca ...
- Google Acquires Security Firm Siemplify, Plans To Roll It Into Cloud ServicesGoogle has acquired Israel-based cybersecurity firm Siemplify, and plans to roll t ...
- Best Buy Launches In-House Advertising BusinessBest Buy stepped into the media business Tuesday, announcing Best Buy Ad ...
- Woelker Opens ixperimint, Digital Marketing FirmThe consultancy firm, ixperimint, will assist clients in integrating ESPs and oth ...
- Instagram Sues Analytics Company Social Data Trading Over Alleged ScrapingThe Hong Kong-based company Social Data Trading allegedly scraped data from Instagr ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer JourneyGartner analysts predict changes in media, from mobile app tracking to h ...
- Campaign Targets Big Tech Hypocrisy Around Small BusinessThe video ad urges Congress and the FTC to stop Big Te ...
- Marketers Now Can Associate Search Console Property With Another Google ServiceMarketers can now link Google Analytics 4 (GA4) with Google Search Conso ...
- Adobe Clients Are Gaining Email Data Powered By Validity, Firms SayThe two companies collaborate as part of Adobe's partner program. ...
- Holiday Season Blues: Rise Of Connected TV Advertising Leads To Surge In Ad FraudThe boom in connected TV advertising is yielding sharply higher CTV ...
- Travel Site Leverages Data & Analytics in OOH Brand CampaignHow do you grow your brand in an extremely fragmented market? F ...
- Advertisers Using More Holiday-Related Keywords In AdsBrands are running more holiday ads this year, according to SaaS platfo ...
- Duncan Channon's New Data + Tech PracticeThe practice combines data and analytics, digital and search offerings into ...
- Data: What's Next? Insights From Former Facebook Analytics LeadEmad Hasan, Retina AI CEO and former head of data analytics ...
- Brands And Retailers Report Mixed Feelings On NIL Influencer DealsWith student athletes now legally allowed to monetize using their name, imag ...
- Half Of Top Websites Fail To Meet Google User Experience RequirementsWalmart.com, Target.com, Tripadvisor.com and social sites including Facebook.com, Instagram.com and Pinterest.com a ...
- Global TV Ad Spend To Climb Modest 3.3% In 2022One of the fastest-growing segments continues to be new digital and O ...
- NBCU Devises Framework For New Metrics EffortsNBC sketched out six key areas of segmentation: audience measurement, audience verificatio ...
- Measurement Company Samba TV Posts 24% Revenue GainsSamba TV saw revenue rise for the most recent nine-month period ...
- Google Local News Features For Search Gives Publishers VisibilityGoogle has released search features to give more visibility to local ne ...
- Pixalate Increases Ad Supply Path Transparency To Identify Fraud RiskPixalate has created technology that analyzes the path of programmatic impressions ...
- Brands Say They've Recovered From The Pandemic, But Risks Persist, Experian ReportsAlmost half of consumers claim their household economies have improved, and mo ...
- SQL - Marketers Need To Know This Geeky Side Of Data CleanroomsEvery marketer working with data to run campaigns should know something abo ...
