- Springing Data: New Warehouse Analytics Tools
Email Insider, Ray Schultz - Thursday, July 25, 2024
MessageGears has enhanced its data warehouse suite for enterprise marketers. ...
- Ad-Driven Analytics Business Secures $1M Seed Funding, Focuses On AI
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Elly Analytics, a technology startup that tracks data across a user's enti ...
- Judge Sides With Google In Fight Over Health Data
MediaDailyNews, Wendy Davis - Monday, July 22, 2024
A federal judge has dismissed a privacy lawsuit alleging that the company ...
- Amazon Ad Portal Crashes On Opening Night Of 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Amazon's ad portal crashed Tuesday night, temporarily disrupting the company's Prime D ...
- Former VideoAmp Measurability Chief Chasin Adds Upwave To Advisor Roles
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Long-time audience measurement vet Josh Chasin is now an advisor to ...
- Pure-Play AI Ad Spending Accelerating
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Despite reducing estimates for ad-supported AI agent spending, Wall Street analysts estima ...
- Stagwell's Harris Poll Acquires Brand Tech Platform BERA
MAD, Steve McClellan - Friday, July 12, 2024
Stagwell said the acquisition would be integrated with its HarrisQuest service, ...
- Amazon Seeks More AI Updates Like Rufus To Outpace Competitors
Performance Marketing Insider, Laurie Sullivan - Friday, July 12, 2024
Have you met Amazon Rufus, an AI shopping assistant now available ...
- Taming Data: Marketers Are Making Best Practices Work
Email Insider, Ray Schultz - Thursday, July 11, 2024
Most marketers are now relying on first- or zero-party data, Ascend2 report ...
- Google Asks Court To Throw Out Suit Over Data Collection From DMV
MediaDailyNews, Wendy Davis - Wednesday, July 10, 2024
Google is urging a judge to dismiss a class-action complaint over t ...
- Braving Personalization: Most Marketers Increase Budgets While Facing Hurdles
Email Insider, Ray Schultz - Wednesday, July 10, 2024
Most businesses say their personalization programs are inadequate, Optimizely reports. ...
- Nielsen Taps Publicis' Parekh For New Chief Solutions Officer Role
MediaDailyNews, Joe Mandese - Tuesday, July 9, 2024
In the new role, Akhil Parekh will be responsible for expanding Nielsen ...
- Prediction Science Does Not Support Biden Dropping Out
Marketing Politics Weekly, Ed DeNicola - Friday, July 5, 2024
It's fair to say that Biden didn't have his best performance duri ...
- Meta Defeats Claim It Wrongly Collects Data About Drivers
MediaDailyNews, Wendy Davis - Friday, July 5, 2024
Siding with Meta Platforms, a federal judge has dismissed a lawsuit allegi ...
- Tech Contentment: Brands Are Spending More On Content Marketing
Email Insider, Ray Schultz - Friday, July 5, 2024
B2B tech marketers are pouring resources into content this year, and ma ...
- Alphabet's 'Project Mineral' Winds Down, Licenses Tech To Driscoll's
MediaDailyNews, Laurie Sullivan - Wednesday, July 3, 2024
Alphabet shows how its machine learning, AI, camera and self-driving car technologi ...
- Streaming Original TV Content Ticks Up In Q1: Analyst
Advanced TV Insider, Wayne Friedman - Wednesday, July 3, 2024
Netflix is estimated to have given the "green light" in Q1 ...
- Tesla Reports 5% Drop In Deliveries
Marketing Daily, Tanya Gazdik - Tuesday, July 2, 2024
Tesla has exhausted "its bag of tricks," says Jessica Caldwell, Edmunds' he ...
- Digital Intelligence Company Gains Smarts Through Acquisition
MediaDailyNews, Laurie Sullivan - Tuesday, July 2, 2024
Similarweb CEO Or Offer believes the acquisition marks a significant step ...
- AI Energy Demand: Google Carbon Rises Nearly 50% In 5 Years
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 3, 2024
Pledges to reduce carbon emissions are contradictory to plans to invest ...
- IAB Tech Lab: Grim Outlook For Google Privacy Sandbox
MediaDailyNews, Laurie Sullivan - Friday, June 28, 2024
The IAB Tech Lab's Privacy Sandbox Task Force issued its final repo ...
- Google Universal Analytics Data Disappeared On Schedule - Or Did It?
Performance Marketing Insider, Laurie Sullivan - Monday, July 1, 2024
On Monday, Google followed through with its plans to cut off markete ...
- Amazon Battles Prime Video Users Over Privacy Claims
MediaDailyNews, Wendy Davis - Tuesday, June 25, 2024
Amazon has asked a judge to dismiss claims that it violates Pri ...
- Google Prepares To Roll With AI-Generated Insights, Budgeting And Planning Tools
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
Google has created new tools based on AI to support full-funnel a ...
- Email Tanks Up On AI: Senders Have New Tools For Targeting
Email Insider, Ray Schultz - Monday, June 10, 2024
Predictive analytics can help email senders determine who is likely to resp ...
- The Driving Force Behind This General Motors' VP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 7, 2024
"Did I plan it? No, it was always just being open ...
- Average Household Tuned To 3 Or Less Streaming Apps, Q1 Study Finds
Television News Daily, Wayne Friedman - Thursday, May 30, 2024
The top three streamers in share of time spent viewing are YouTub ...
- Google Sued Over Data Collection From DMV
MediaDailyNews, Wendy Davis - Tuesday, May 28, 2024
Google allegedly used analytics code to collect personal information from a Californ ...
- Judge Sides With Online Casino In Video Privacy Battle
MediaDailyNews, Wendy Davis - Tuesday, May 28, 2024
A federal judge has dismissed a lawsuit alleging that Caesars Entertainment violat ...
- Apple Web Eraser Will Force Brands To Know Their Customers
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 28, 2024
An AI-privacy feature planned to launch in iOS 18 and macOS ...