Tag results for "analytics"
- Google Increases Ad Inventory For Apple iOS App CampaignsGoogle will roll out updates in July that aim to increase the ...
- Who Do You Love -- Google Or Adobe?A study by Cardinal Path shows that an analytics duopoly exists -- ...
- Kenshoo Creates Fifth Business Unit Based On DataKenshoo engineers began building a new suite of apps around measurement and ...
- Belo Is Bullish On 'Strategy, Creative, Cash Flow'Belo Media Group is trying to organize its digital assets: Distribion, MarketingFx, ...
- Publicis' Law: Adland Transformation Should Be Driven By CreativesCANNES, FRANCE--"There is a destructive disconnect today where creative agencies have separated ...
- So You're An Agency Now"We are bullish on getting way into strategy, creative and getting the ...
- Black Pearl Mail Launches New Email Software ModuleThe Insights module provides email notifications and customized analytics, the company s ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They LoveIf there's one thing we learned from this morning's presentation from Zillow's ...
- Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution ApproachKantar's full-funnel, multi-touch approach is intended to teach marketers to focus on ...
- Salesforce To Acquire Tableau Software For $15.7 BillionThe all-stock transaction will expand Salesforce's analytics capabilities while boosting its revenue, ...
- DIY AI: Plusses & Pitfalls of Personalization At ScaleLooking across the brand's products, data and interactions, her team asked where ...
- Mortgage Lenders Stingy With Marketing TechnologyOnly a few lenders utilize email marketing platforms, NestReady reports. ...
- Google Buys Looker For $2.6 Billion, Amazon Among CustomersGoogle announced Thursday it plans to acquire business intelligence platform Looker for ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform ReachA new study from the 4As on industry measurement issues finds that ...
- LinkedIn Buys Drawbridge To Build On Growth And Expand Analytics CapabilitiesThe acquisition is intended to help marketers better measure the return on ...
- New Analytics Tool Helps Brands Track Engaging Colors And VisualsTo help marketers can identify the most engaging colors and images used ...
- Former Google, Amazon Executive Appointed Walmart CTOSuresh Kumar, a former Google, Microsoft, and Amazon employee, stepped into the ...
- Movable Ink Teams Up With Pega To Drive Visual Offers In Email And On The WebThe new arrangement combines Movable Ink's visual capability with Pega's AI and ...
- Audience Retention Key To Driving Long-Term ConversionsReturning visitors account for 25% to 35% of the average site's traffic, ...
- Innovid Expands Analytics Business, Hires Former Nielsen ExecInnovid has named Jessica Hogue GM of measurement and analytics for the ...
- Marketers Can Now Optimize At The Speed Of GoogleBrightEdge released several innovations that enable marketers to collect real-time data to ...
- Consumer Attention Metrics Now Used To Optimize CampaignsParsec Media is measuring consumer attention and other metrics in real-time, highlighting ...
- What's A Conductor Without An Orchestra?The play on words refers to a new service providing personalized SEO ...
- Personalization Gets The Gravy: Most Brands Budget More WorldwideThe major investments are going into data & analytics and technology platforms, ...
- Mapp To Acquire German Analytics Firm WebtrekkThe combined platform will allow brands to centrally pool their data and ...
- Bernie Sanders' BERN Will Search And Target VotersThe online tool allows anyone to contribute to the campaign's voter database, ...
- DoubleVerify To Announce Further MRC AccreditationThis "stamp of approval" by industry lead organizations expands globally in other ...
- Search Analytics Tool Moves Into Financial, Investor MarketsAnalytics provider SimilarWeb has moved into the financial space with the launch ...
- Survata, Oracle Team Up On Moat Analytics IntegrationSurvata and Moat will announce an integration Thursday that will give advertisers ...
- Litmus Names Several New Email Execs And a Board MemberStacey Epstein, president of Zinc, has been named to the Litmus board. ...
