Tag results for "analytics"
- Pluto TV Taps Tru Optik For Ad, Campaign MeasurementTru Optik's Marketing Cloud product is mapped to 75 million U.S. households, ...
- Moz Acquires STAT Research, Deepens Focus On Enterprise SEOSTAT Search Analytics focuses on rank tracking and search engine result page ...
- IAB Tech Lab Releases Privacy Blockchain Protocol For Public CommentThe IAB Technology Laboratory on Tuesday announced a blockchain-based protocol that allows ...
- Allocating Media Budgets Requires More Than DataInfiniGrow has built a platform that recognizes each interaction a consumer makes ...
- What Google Investments Tell Marketers About Its Search RoadmapCB Insights estimates that about 86% of revenue overall comes from advertising, ...
- Xandr: Making Advertising Matter Will Take A CommunityHighlights from the Relevance Conference, held by AT&T and its newly branded ...
- Parse.ly Introduces Attention Platform Currents, Measures User Time With ContentThe platform allows publishers to see what people in specific markets are ...
- IBM Launches Watson-Based AI Platforms For Advertising, MarketingThe AI-powered solutions aim to help optimize marketing campaigns, streamline workflows, and ...
- Adobe, Microsoft, SAP Launch Open Data InitiativeThe goal is to eliminate the data silo, provide a single view ...
- Adobe Debuts Virtual Analyst For AnalyticsAdobe on Monday unveiled technology in Adobe Analytics that surfaces signals that ...
- Lotame Tags Online Data From CPG Companies As Next FrontierThe shift among consumer packaged goods marketers to take products direct to ...
- Adobe Is Acquiring Marketo For $4.75 BillionIn another high-tech merger, Adobe is buying Marketo and integrating it with ...
- Kaepernick And Nike: Search And Social Risks Outlined In DataaimClear founder Marty Weintraub highlights authenticity as one benefit in a social ...
- Viant Offers Data Segments For B2B MarketersViant has established partnerships with several B2B data suppliers for use in ...
- Epson Taps Adobe, Lets Data Tell The Story To Optimize SiteEpson turned to Adobe to gain better data insights and discover patterns ...
- Wednesday TV Is Best Night For ROIMedia attribution analytics company C3 says the middle of the week is ...
- Google Introduces 'Ad Strength,' New Metric Measures RelevanceThe metric gives marketers a barometer to indicate whether the ad content ...
- Hitwise Appoints Timur Yarnall To CEO, PresidentHitwise, which provides data and insights to hundreds of marketers at companies ...
- Gracenote's New Mobile Product Adds User Behavior InfoNielsen's Gracenote is offering a new analytics product for more extensive viewership ...
- AT&T Completes AppNexus AcquisitionAppNexus is poised to become a pivotal part of the company's ad ...
- Nielsen, J.D. Power Team For Nielsen Auto CloudThe Nielsen Auto Cloud service combines audience data from Nielsen with buyer ...
- ComScore Inks Deal With Inscape For ACR DataThe data will be used for "ad effectiveness studies designed to help ...
- IronSource Digs Into In-App Ad PreferencesA recently released platform takes metrics and tracking to another level. This ...
- Amazon Tops List For Spending Most On Programmatic Ad Buys, Per StudyeMarketer forecasts that mobile programmatic ad spending will reach $32.78 billion, or ...
- 25% Of Marketers Lack Skills To Measure Success Of DataImplementing transparency, consistency and universal standards are the top three actions that ...
- Google Search: Optimization Over SpeedAfter analyzing 33,500 keywords and 1 million pages of search results, analysts ...
- Ryan Reynolds, Peak Games Create Series Of Performance-Based Mobile AdsPeak Games partnered with Ryan Reynolds on a campaign supporting a performance-based ...
- Adobe Predicts Labor Day Online Sales Will Reach $2 Billion In 2018Searching for back-to-school clothing and supplies will likely end in online sales ...
- Salesforce To Acquire Datorama, Artificial Intelligence ExpertiseSoftware marketing company Salesforce signed an agreement to acquire Cloud-based AI marketing ...
- Perficient Acquires Stone Temple Consulting To Build Out Search, Content ServicesThe buy will deepen Perficient's digital marketing portfolio of services, which includes ...
