Tag results for "analytics"
- Marketers Spend More On Digital Data AccessPaywalls feed the most educated and higher-earning consumers, and starve those who ...
- Google Search Models Predict Opioid OverdosesResearchers are using data to predict opioid overdoses in specific U.S. regions, ...
- Firefly Creates Smart Display Ad Platform For Ride Share BusinessesFirefly on Thursday began rolling out an ad network intended to boost ...
- Uberflip And Sigstr Team Up On Email Content Streaming Service For B2B BrandsB2B marketers can use the integration to deliver tailored content with emails ...
- Chartbeat: Mobile Direct Traffic To Publishers Now Greater Than Facebook TrafficDirect mobile traffic has grown by more than 30% since January 2017. ...
- Nielsen Adds A+E Networks, MediaTek To Addressable Ad TestThe dynamic advertising replacement and delivery platform will account for audience gender ...
- DoubleVerify Introduces Goal-Based Reporting For Global BrandsThe enhancement to DoubleVerify's service and performance platform enables marketers to build ...
- Direct Marketing By Any Other NameData comes in two forms -- anonymous and not so anonymous. Here's ...
- Content Analyzer Diesel Labs Taps New Media Vets Cohen, Grant As AdvisorsPioneering new media (MTV, AOL) researcher Marshall Cohen has been named an ...
- Blockthrough Acquires PageFair To Support Publishers With Ad-Blocking AnalyticsBlockthrough, which helps online publishers recoup ad dollars from ad blockers, announced ...
- Starbucks' Reorg Includes New Marketing Approaches, LeadershipAmid a new round of 350 corporate layoffs, changes in digital marketing ...
- Sage Communications Acquires Virtual MarketingFounded in 2007, Virtual Marketing provides marketing and advertising support to clients ...
- Weather's Influence On Demand Determines Media BuyingWeather influences the demand for Scotts Miracle-Gro products. Scotts has short windows ...
- PathFactory Integrates With Sigstr To Drive B2B Email ContentThe arrangement between PathFactory and Sigstr will allow both firms' clients to ...
- Data And Analytics Are The Biggest Martech Challenges: StudyBut email is the easiest technology to implement, Ascend2 reports. ...
- Gas Station TV Saw You Coming, Can Guess Where You're GoingGSTV, the company that puts TVs (and ads) at gas station pumps ...
- Google Adds Four Metrics For Search Ad PositionsGoogle's new search ad position metrics aim to give advertisers more clarity ...
- A Rundown Of Campaign Monitor's Analytics ServiceCampaign Monitor helps brands trigger lifecycle emails, including birthday and re-engagement messages. ...
- EDO Raises $12M To Scale TV Analytics PlatformCofounded in 2015 by actor Edward Norton and the tech entrepreneur Daniel ...
- Captivate Unveils 'Places,' Enables Advertisers To Target Office Workers Based On Centralized DataCaptivate, the place-based video network in the elevators and other locations of ...
- Data Plus Math, Kantar Team For Advanced AdvertisingKantar will contribute to measure short- and long-term campaigns in terms of ...
- Adobe Completes Marketo AcquisitionThe merger combines the Adobe Experience Cloud and Marketo's Engagement Platform, bringing ...
- Return Path Debuts AI-Based Email Deliverability ProductReturn Path's Dynamic Optimization combines analytics and a brand's data to overcome ...
- Poor Retail Processes Get In The Way Of Good Customer Service: StudyOnly 14% of the chains studied are using predictive analytics, HRC Retail ...
- Hey Marketers: Oracle Now Analyzes Real-Time MotionOracle released technology on Monday that analyzes data based on past and ...
- Marketers: Automation Is Turning Humans OffA new study finds most marketers already believe their push to automate ...
- Samsung Buys Network Analytics Firm ZhilabsSamsung just bought Zhilabs -- a network analytics company that uses artificial ...
- Pluto TV Taps Tru Optik For Ad, Campaign MeasurementTru Optik's Marketing Cloud product is mapped to 75 million U.S. households, ...
- Moz Acquires STAT Research, Deepens Focus On Enterprise SEOSTAT Search Analytics focuses on rank tracking and search engine result page ...
- IAB Tech Lab Releases Privacy Blockchain Protocol For Public CommentThe IAB Technology Laboratory on Tuesday announced a blockchain-based protocol that allows ...
