Tag results for "analytics"
- DoubleVerify To Announce Further MRC AccreditationThis "stamp of approval" by industry lead organizations expands globally in other ...
- Search Analytics Tool Moves Into Financial, Investor MarketsAnalytics provider SimilarWeb has moved into the financial space with the launch ...
- Survata, Oracle Team Up On Moat Analytics IntegrationSurvata and Moat will announce an integration Thursday that will give advertisers ...
- Litmus Names Several New Email Execs And a Board MemberStacey Epstein, president of Zinc, has been named to the Litmus board. ...
- 'Reporter's' Notebook: ARF Conference, Day TwoJERSEY CITY, NJ -- The second day of the Advertising Research Foundation's ...
- Google 'Signed Exchanges' Let Publishers Use Their URLs For AMP PagesPublishers will need to use the Signed Exchanges standard. The technology allows ...
- Facebook Further Automates Some Core Advertising, Business ToolsOn Tuesday Facebook announced a few changes to simplify and clean up ...
- Google's Deindexing Bug: Random Or Systematic?Google confirmed that a bug on April 5 caused website pages to ...
- Hotel Websites Leak Personal Data On Guests: SymantecA Symantec study shows that two out of three hotel websites leak ...
- Infutor Names Senat As VP Of Strategic PartnershipsZora Senat, who was previously president of Exact Data, will oversee Infutor's ...
- Former Google Analytics Director Paul Pellman Jumps To Kazoo, Company RebrandsAustin-based YouEarnedIt and HighGround have merged to rebrand as Kazoo, reflecting their ...
- Vrbo Ad Campaign Reflects New Pronunciation, Ver-BowJust days after Vrbo changed the pronunciation of its name, it launched ...
- Former Turner VP Embraces Data, 'Radical Transparency' As Narrative Operations Lead"We took that notion of transparency that allies to data and the ...
- Data Proud: 40% Say Their First-Party Info Is Pulling ROIEmail data budgets are rising for almost half of all firms, a ...
- Advisory: Migrating Marketing Email To The CloudCompanies need deep analytics to track email behaviors and indicators of malicious ...
- Return Path Debuts AI-Driven Email Delivery Monitoring ToolSmartSeeds relies on artificial intelligent personas that mimic how real people interact ...
- ClickDimensions Acquires Sweetspot, Marketing Dashboard VendorThe purchase provides ClickDimensions with expanded analytics capability, the company says. ...
- Kaltura Debuts Email Marketing Video ToolThe service will allow users to create and share personalized video messages ...
- Meredith Announces Senior Promotions, Pub Ocean Launches Consultancy ServicesLee Slattery, vice president and group publisher, will add oversight of Shape ...
- Pub Ocean, Prezna Team, Provide Publishers With Revenue Attribution ToolsThe alliance means publishers can make instant, revenue-driven decisions, based on content ...
- IAB: 78% Of Brands Expect To Spend More On Data In 2019Brands expect to increase their spending on data and data-related services in ...
- Report Finds Industry Salaries Well Into Six FiguresMondo, a staffing agency specializing in tech and digital marketing talent, on ...
- Google Eliminates Paid-Search Average Position MetricThe elimination of Google's paid-search average position metric is the most significant ...
- Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROIThe platform plans to build simulation models to pre-determine ROI investments based ...
- Google To Shutter Average Position MetricGoogle will retire the average position reporting metrics used in Google Ads ...
- DoubleVerify Acquires Zentrick, Integrates Video Tech Into AnalyticsDoubleVerify's acquisition of digital video tech company Zentrick enables the creation of ...
- Certona Upgrades Link With Salesforce Commerce CloudThe upgrade will enhance compatibility between Certona and the Commerce Cloud, the ...
- Reddit App Install Ads Added To Advertising LineupReddit has introduced additional options for performance advertisers to help them optimize ...
- MessageBird Adds Email Through Partnership With SparkPostClients will have access to both firms' services, enabling them to conduct ...
- Google Ads Brings Click-Share Metrics To Search CampaignsGoogle is bringing the click-share metric to Search campaigns in Google Ads ...
