Tag results for "analytics"
- Braze Offers New Engagement Tools And Expands PartnershipsThe company offers analytics and email features to help firms market ...
- New Qualtrics Product Combines Customer Emotions And Other DataExperience ID is based on call center transcripts, social media posts, produ ...
- Google Launches Analytics 360, Uses Analytics 4 As FoundationThe update, announced Thursday for enterprise-level companies, builds on Google Analytics ...
- Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For ChangeMicrosoft Advertising will make responsive search ads the only search ad ty ...
- How Facebook's 'Technical Mistake' Affected Some AdvertisersBrands talked about the widespread implications of the Facebook outage for t ...
- Measurement In The Age Of Data and FragmentationIndustry folks discuss cross-platform measurement, now a hot topic along with t ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated MeasurementOOH has historically been viewed "as a vanity play" based on ...
- Extreme Reach Accredited For CTV Ad ImpressionsExtreme Reach's CTV business continues to be a growing channel, accounting f ...
- You & Mr Jones Acquires Majority Stake In DP6, Expands Data, Tech Capabilities In Latin AmericaYou & Mr Jones has acquired a majority stake in Brazil-based DP ...
- Google Ads Budget Reports Make Campaign Spend Easier To UnderstandGoogle Ads has launched budget reports to visualize monthly campaign-spend behavior. Ma ...
- U.S. 2022 Political Ads To Hit Record Levels, Estimates $7.8B-$8.9BDriving this high estimate is the use of Facebook as a fundraisi ...
- Startup Uses Distributed Public Ledger To Reduce Fraud In TransactionsFintech company SKUx wants to change the way brands deliver discounts ...
- Google Makes Data-Driven Attribution Default Model In Privacy LandscapeMachine learning, data-driven attribution will become the default model for all n ...
- Piano Launches Analytics Platform That It Says Provides Single Source Of DataThe company feels it is challenging Google and Adobe with a privacy-complian ...
- Skai Makes Its Intelligence Data Available Through Snowflake Cloud ServicesSkai, formerly Kenshoo, has partnered with Snowflake to offer its research a ...
- Sendinblue Acquires Three Ecommerce Firms For $47 MillionSendinblue's acquisition of Chatra, Metrilo and PushOwl will bring chat, push a ...
- The Worm In The Apple: Mail Privacy Protection Takes EffectValidity is introducing measurement enhancements to help brands cope with the chang ...
- CDP Strategy To Drive Revenue, Study Shows Ups And DownsMerkle sees marketers struggling to maintain compliance and ensure a safe w ...
- Inbox Monster Debuts Email Deliverability Tools And Testing SolutionThe firm's new Inbox Pulse helps emailers send campaigns without incurring addition ...
- LinkedIn Says Analytics Company In Scraping Fight Quietly Shuttered In 2018LinkedIn has told a federal judge that analytics company hiQ Labs, whi ...
- Salesforce Offers Engagement Tools To Help Brands Build PersonalizationThe new capabilities build on the recently announced integration between Salesforce a ...
- Mediaocean Integrates TikTok: Enables Agencies To Plan, Buy, Measure, OptimizeMediaocean, Madison Avenue's legacy media-buying processing systems provider, which sometimes gets knock ...
- Innovid Expands IAS Integration To Include CTV MeasurementThe solution offers advertising clients access to reporting based on IAS metri ...
- Loyalty Firm Clarus Commerce Acquires Digital Engagement Company PrizeLogicThe combined firms offer a range of loyalty marketing services and PrizeLogic ...
- MediaKits Launches Self-Serve Tool For Creators To Showcase Their Brand OnlineMediaKits, a new creator-first data analytics company, has updated the decades-old med ...
- All The COVID News That's Unfit To Print: 519 And CountingAbout 7.7% of news/information domains are publishing misinformation related to the pandemi ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than GoogleKroger Precision Marketing, Kroger's retail media business powered by tech company 84. ...
- LinkedIn Urges Judge To Toss Lawsuit Over Ad Metrics -- For GoodLinkedIn is urging a federal judge to dismiss claims brought by TopDe ...
- How Loyal Are Your Customers?As new tools and technologies are continually introduced, businesses have an opportuni ...
- Mobile Purchases Rose 30% Through AppsThe Mobile Shopping Apps Report provides key insights into consumer purchase behavi ...
