Tag results for "analytics"
- How Kantar Plans To Reinvent Measurement In Google's Cookieless WorldKantar has been testing technical methods, forming direct integration partnerships, and developing ...
- Has Influencer Marketing Just Been Busted?Engagement is down in countries where likes are hidden as well as ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In DataSome 88% of marketers are moving to omni-channel campaign strategies. What they ...
- First Responders: Phone And Email Are The Go-To Channels For Customer SupportBut many also use texting and in-app messaging to reach out, UJET ...
- Search Data Reveals Super Bowl Ads' Staying Power For BrandsIt's the data that surfaces in the weeks after the Super Bowl ...
- Creatives Count -- And They're Taking On New Tasks, Survey FindsAlmost 90% of execs surveyed agree that creative work is important for ...
- Why Consumers Fall In Love With BrandsUpland Software conducted a study to determine what brands consumers love and ...
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze DataThe Precision Marketing platform enables marketers to understand performance attributable to a ...
- Older TV Viewers Have Stronger Ad 'Attention' Than Younger ViewersViewability and attention increase for viewers in each succeeding age segment, according ...
- What If Google Acquired Tesla? One Analyst Says NoA group led by MIT engineers and Wall Street analysts are speculating ...
- Millennials Favor Facebook, Instagram; TikTok Is Least-UsedMillennials -- particularly women -- are heavy Instagram users, but like other ...
- Samba TV Works With Amazon To Create New Attribution ModelSamba TV and Amazon are building out an attribution model that enables ...
- Vistar Media Seeing Analytics, Programmatic Recharge DOOHVistar Media CEO Michael Provenzano predicts strong growth for the company will ...
- Avast Shutters Jumpshot, Exits Business After Reports Of Data SharingFree antivirus platform Avast will shutter its Jumpshot analytics business after a ...
- Amazon's Ring Sharing Personal Data With Appsflyer, Facebook, OthersEarlier this week, the Electronic Frontier Foundation revealed that Ring collects data ...
- Ruffalo Noel Levitz Offers New Email Engagement Tool For Campus FundraisersRuffalo Noel Levitz has launched a platform to help campuses drive donor ...
- MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV CampaignsMRI-Simmons, the dominant source for consumer media, lifestyle and product usage data ...
- Goodway Group Finds Data Partner To Improve Media Buying For Retail CampaignsThe partnership will tie real-time supply-chain signals for the retail products on ...
- Google My Business Gets Automated Call Tracking Via Third PartyMarketing analytics platform CallRail said on Tuesday that it now automates the ...
- Mindshare Reorganizes Performance Unit, Creates Transformation ConsultancyAs part of the effort, Mindshare and Neo will integrate capabilities more ...
- Data Analytics Can Help Brands Streamline Their Marketing Strategy: OpinionCorporate management often gets in the way of marketing attribution. For instance, ...
- Machine-To-Machine Everything Influences Search In 2020Continuous intelligence -- the ability to continuously analyze and extract data from ...
- Dentsu Acquires Google, Salesforce Experts E-NorThis acquisition cements Dentsu's commitment to being the largest reseller of Google ...
- Brightcove Debuts App For Managing Video Marketing CampaignsThe new tool facilitates delivery by email and other channels, the company ...
- Searchmetrics Appoints Global CMO, Identifying Shift In Company DirectionDoug Bell is helping to lead Searchmetrics into machine learning and deep ...
- Push Monkey Adds Email Box To Web Capture PlatformConsumers who sign up for push notifications can now enter their email ...
- IBM Advertising Accelerator Taps AI To Predict, Rather Than ReactAt CES, FCC Chairman Ajit Pai discussed how to federally regulate AI ...
- Moz SEO Reports Demonstrate Impact Of Work To ClientsMoz has released nine reporting templates that support popular workflows in the ...
- Federal AI Regulations ComingAjit Pai, chairman of the Federal Communications Commission, at CES on Tuesday talked ...
- Age Of Search, AI, And How To Excel At Customer Experience: Microsoft StudyFirst-party data sources from organic search, paid search, website and mobile app ...
