Tag results for "analytics"
- Gracenote's New Mobile Product Adds User Behavior InfoNielsen's Gracenote is offering a new analytics product for more extensive viewership ...
- AT&T Completes AppNexus AcquisitionAppNexus is poised to become a pivotal part of the company's ad ...
- Nielsen, J.D. Power Team For Nielsen Auto CloudThe Nielsen Auto Cloud service combines audience data from Nielsen with buyer ...
- ComScore Inks Deal With Inscape For ACR DataThe data will be used for "ad effectiveness studies designed to help ...
- IronSource Digs Into In-App Ad PreferencesA recently released platform takes metrics and tracking to another level. This ...
- Amazon Tops List For Spending Most On Programmatic Ad Buys, Per StudyeMarketer forecasts that mobile programmatic ad spending will reach $32.78 billion, or ...
- 25% Of Marketers Lack Skills To Measure Success Of DataImplementing transparency, consistency and universal standards are the top three actions that ...
- Google Search: Optimization Over SpeedAfter analyzing 33,500 keywords and 1 million pages of search results, analysts ...
- Ryan Reynolds, Peak Games Create Series Of Performance-Based Mobile AdsPeak Games partnered with Ryan Reynolds on a campaign supporting a performance-based ...
- Adobe Predicts Labor Day Online Sales Will Reach $2 Billion In 2018Searching for back-to-school clothing and supplies will likely end in online sales ...
- Salesforce To Acquire Datorama, Artificial Intelligence ExpertiseSoftware marketing company Salesforce signed an agreement to acquire Cloud-based AI marketing ...
- Perficient Acquires Stone Temple Consulting To Build Out Search, Content ServicesThe buy will deepen Perficient's digital marketing portfolio of services, which includes ...
- Google Starts To Give Marketers More Access To DataSearch Analytics API in the Search Console now allows advertisers to retrieve ...
- Why You Should Demand Guarantees From SEO CompaniesBefore asking for a guarantee, consider the benefits of SEO. Determine who ...
- Google Announces A Measurement Partners Program To Strengthen MetricsThe partnership program brings together 23 new and existing partnership across viewability, ...
- Google My Business Insights Report Quietly Adds Keyword DataThe Google My Business Insights report provides keyword data on the most ...
- Google Sunsets DoubleClick, Rebrands AdWords As 'Google Ads'Google has rebranded its ad and platform products to evolve with changes ...
- Canvas WW Taps Schlechner For New Analytics RoleCanvas Worldwide is bolstering its analytical team with the addition Klaus Schlechner ...
- Price Smarter; Win More DealsBuilding advanced analytics such as dynamic deal scoring into the core commercial ...
- Emma And Venga Team Up On Data-Driven Restaurant EmailHospitality marketers can deploy the combined resources of Emma and Venga Dine ...
- New Tool ListNinja Helps Email Marketers Segment ListsGaming service firm 86Pixels has unveiled a new tool designed to drive ...
- Adthena Finds Way For Brands To Compare Campaigns With CompetitorsThe dashboard allows advertisers to benchmark themselves vs. competitors in impression share, ...
- Toluna Rebrands, Offers DIY Suite Of Research ToolsToluna has rebranded its market research services as a hybrid offering of ...
- Dolan Family's Ad Metric Company Launches TV Attribution IndexThe company says the difference between its attribution models and others is ...
- RPM Agency Leads Majestic Star Casino & Hotel Into Blockchain CampaignMajestic Star Casino & Hotel will begin piloting a blockchain programmatic advertising ...
- Adthena Introduces AI Categorization For Search TermsThe tool automatically builds search groups and organizes categories to help marketers ...
- Adobe Secures Patent On Data Collection And UseThe patent collects data from one set of platforms, enforces any restrictions ...
- Memorial Day Opportunities Link Search With DOOH And MobileData released this week suggests that online marketing and advertising campaigns should ...
- Lotame Sets Precedent, Defines 'Quality' In DataLotame now runs one of the world's largest data exchanges, with 65 ...
- Adobe Adds Advertising Analytics For Paid SearchThe move enables marketers to combine intent from offsite advertising strategies with ...
