Tag results for "analytics"
- X Corp. Can Revive Scraping Battle With Bright Data, Judge RulesA federal judge who threw out X Corp's lawsuit against Israeli analyti ...
- Spotify Brings New Marketing Platform To Audiobook Authors, Publishers"Spotify for Authors" will offer authors and publishers a suite of too ...
- With Ever Higher TV Viewership, NFL Looks To Tackle More DollarsOne clue would be to analyze those more intense NFL consumers. Da ...
- AI Automation Expected To Ease Pressure To Increase RevenueEighty percent of digital ad professionals use AI tools for media buyi ...
- Merkle Becomes First Agency To Offer Adobe Mix ModelerThe performance agency's clients now have access to build integrated models, givi ...
- Kendra Scott And Carhartt Find Success In DataFrom Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It ...
- Dentsu Uses Microsoft AI For Campaign Posts, Reduces Analysis Time 80%Faced with the growing complexities of media metrics, Dentsu adopted the u ...
- Programmatic Audio, Advertising Next Mountain To ClimbPodcast ads are difficult to buy, although brand-suitability tools are attracting n ...
- Google Ads Trigger Different AI Overviews Intent PatternsThe larger the AI Overviews, the more opportunities to serve ads, accordi ...
- Google Accidentally Leaks Jarvis, Shows The Agent Is RealAn advanced version of Gemini AI will power Project Jarvis, built ...
- Democrats' Campaign Ad Spend 63% Higher Vs. Republicans' Since JulyOver the last 105 days, Democrat campaign ad spend has totaled $1. ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On SnapDoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- Mitsubishi Motors Canada Names NP Digital AORBuilding on earned media and analytics work, Mitsubishi Motor Sales of Cana ...
- LinkedIn, Meta Hit With New Privacy Suits Over Tracking At Health SitesWeb users claim in new lawsuits that LinkedIn and Meta violated ...
- Online Tracking Doesn't Violate Massachusetts Wiretap LawHospitals don't violate a state wiretap law by transmitting data about websi ...
- DoubleVerify Expands Measurement To LinkedIn Video AdsTo strengthen its brand protections and media effectiveness, LinkedIn is expanding i ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner ProgramAd-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 TargetingExperian plans to add support for IPv6 in its Digital Graph a ...
- Judge May Reinstate Video Privacy Claims Against NBCOn Friday, judge Paul Englemayer suggested that he will reconsider his earli ...
- Google Audio AI Guides PodcastsAdvertisers working with audio believe measurement tools and innovative applications related ...
- Court Revives Claims That NBA.com Violated Video Privacy Law"The VPPA is no dinosaur statute," the appellate judges wrote. "Our mode ...
- How To Monetize Dark TrafficA new generation of what Ad-Shield calls brutal ad blockers - wi ...
- Hart Agency Finds Higher Performance From AI In Bidding TechHart VP of Media and Analytics Kira Clifton said the smart biddi ...
- It's Not Your Father's Media-Buying MarketplaceFirst-of-its-kind programmatic marketplace data released by Guideline this morning shows just h ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Apple Must Face Privacy Suit Over App DataApple must face a privacy lawsuit by iPhone users who claimed t ...
- AI Predicts Next Words, Next Actions - Is It Worth Trillions?Google reportedly paid $2.7 billion to bring back an AI genius ...
- Reigning Cats & Dogs (But Not By Much)Six weeks before the election Trump continues to dominate the news cycl ...
- ACC Acquires Majority Stake In DKCDKC, founded in 1991 by PR exec Dan Klores, has expanded i ...
- Canvas Taps Dentsu's Patil-Sayed As Analytics ChiefPrior to joining Dentsu's Carat unit in 2011, Anita Patil-Sayed was ...
