Tag results for "analytics"
- OOH Agency Talon America Debuts Data Management Platform AdaThe platform launched in the UK in 2019, with McDonald's, Virgin Medi ...
- New Email Tool From SparkPost Is Geared To Improve All Digital MarketingSparkPost Delivery Analytics can help brands triage email campaign performance issues earl ...
- Scraping Doesn't Violate Anti-Hacking Law, Press Freedom Group And News Publishers ArgueInterpreting the Computer Fraud and Abuse Act to prohibit scraping could "outl ...
- Omnichannel Strategies Still Baffle Many MarketersThere's a stark difference between consumer engagement and increased marketing investments acro ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One PlatformIt launches with an undisclosed agency client to help media buyers bui ...
- CMOs: Budgets, Resources Are Constrained, Digital Investments Most PopularMarketing budgets as a percentage of revenue fell to their lowest lev ...
- LinkedIn And hiQ Continue Battle Over Users' DataData harvesting presents a "grave threat to privacy," LinkedIn argues in i ...
- Didomi Raises $40 Million In Series B RoundThe consent management firm is hoping to expand to the U.S. whi ...
- CTV Ad Impressions Grow 87% In North America, Fraud Volume Remains SteadyMobile web video is up 104% and global video ad impressions a ...
- Namogoo Acquires Remarkety, Adds SMS And Email CapabilitiesThe acquisition is the Israel-based company's second. Last year, it purchased Person ...
- 'Eavesdropping' Lawsuit Against Bose DroppedAfter four years of litigation, an Illinois resident has dropped a lawsu ...
- NCM Taps Long-Time Industry Research Vet Singh To Succeed PulickCinema advertising network National CineMedia (NCM) has named Manu Singh senior vi ...
- Ogilvy Health Pushes Deeper Into Data, ProgrammaticThe deal is intended to enhance the Point of Care campaign availab ...
- Allant And Adstra Team Up To Help Mid-Market Brands Control Their DataThe partnership combines Allant's data capabilities and Adstra's third-party data and identi ...
- How Agencies Acquire Data And Their Greatest NeedsHalf of agencies participating in a study outsource data functions and ci ...
- Xandr Debuts Ad Inventory Forecasting, Analysis Across CTV, Linear AddressableThe new technology allows MVPDs to offer buyers deduplicated, accurate, at-scale rea ...
- How Digital Evolution Is Driving Demand For Search IntelligenceThe pursuit of clean, useful, meaningful data to drive smarter optimizations h ...
- ENGINE Media Exchange Releases Tool To Visualize Log-Level DataThe company built a state-of-the-art infrastructure and visualization tool showing actionable da ...
- Contentsquare Names James McCormick VP Of Product Marketing, StrategyJames McCormick, formerly of Forrester Research, will be based in London. ...
- From 'Saylists' To 'Laugh Trackers,' Creative Data Lions Showcase The Power Of Human AnalyticsSome of the most creative winning campaigns at this year's Cannes Lio ...
- Cookieless Analytics Tool Is Offered By ContentsquareThe new solution relies on the behaviors and goals of website visito ...
- New Email Analytics Tool Offered By LitmusBrands can use the tool, which offers ESP integrations, to combine co ...
- Upwave Expands Brand Analytics Suite With Product Acquisition Of Search TechnologyBrand analytics platform Upwave has acquired the search analytics technology and co ...
- Supreme Court Orders New Look At LinkedIn Battle With hiQ Over ScrapingIn an order issued Monday, the Supreme Court has given LinkedIn anoth ...
- Pathwire Joins Google Cloud MarketplacePathwire, which recently acquired Email on Acid, will provide services to Goog ...
- Crumbling Cookies Lead To Performance Challenges, But Better Customer ExperiencesHow can marketers meet performance challenges as cookies crumble? "Everyone who com ...
- Buyers, Sellers 'Massively' Differ On OTT Advertising's Status, Just 36% Of Viewers Satisfied With OTT AdsBuyers and sellers have widely different views on the data available f ...
- Commerce Signals Creates Transaction-Based Audiences For Ad TargetingCommerce Signals is not the first company to launch transaction-based audiences, b ...
- Performance Without Cookies Expected To Drop, Marketers SaySome 69% of marketers expect ad performance to drop without cookies, a ...
- SMI Launches Cross-Media CPM Comparison ToolThe company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
