Tag results for "analytics"
- Google Brings Agentic AI To Ads, Analytics, ChromeGoogle began filling nooks in its advertising and analytics platforms with agent ...
- Havas, YouGov Disclose 'Major Evolution' In Data DealThe expansion boosts the number of international markets covered to 30 a ...
- DoubleVerify Sues Adalytics, Jury Trial DemandedThe lawsuit follows a comprehensive analysis by the Media Rating Council asserti ...
- Performance Media Takes Center StageAs we head into upfront season, there's a reason you're hearing t ...
- Microsoft Lays Off Thousands, Then Announces AI PartnersThe layoffs - which impact thousands of Microsoft employees across the compa ...
- Gartner: Marketing Budgets 'Flatline,' But Media's Share Rises Due To InflationA Gartner study found 59% of CMOs reported having an insufficient budg ...
- Ad Tracker Turns Forecaster, Guideline Projects 'Material Slowdown' This YearFive months into 2025, Guideline is drawing on a quarter of actu ...
- Fox's Upfront Ad Plan: More Contrarian ThinkingTotal time viewing on all Fox Corp. platforms was up 26% ...
- Tracking Email Warmth: New Tool Designed To Monitor SentimentBrands can quantify the emotional tone of incoming and outgoing emails, EmailAnalyti ...
- Linear TV Advertising Delivers Worst ROI, Streaming Audio BestLooking across 11 media channels, marketing analytics firm Big Chalk says t ...
- State Lawmakers Pass Washington Tax On Ad ServicesThe ANA, 4As and other industry organizations have asked Washington Governor B ...
- Blue Shield Shared Patient Health Data Via Google AdsBlue Shield began notifying members this month about the data breach. ...
- Roblox Hit With Privacy Suit"Through hidden scripts and trackers, Roblox intercepts the contents of users' communicatio ...
- What Yodel Does For Mobile, Why NP Digital Acquired ItAn understanding of tracking and the ability to funnel data are ...
- Court Sides With Paramount In Video Privacy BattleA divided appellate panel refused to revive a lawsuit alleging that Paramou ...
- Inside Jellyfish's AI Agents For Media BuyingJellyfish recently announced the use of AI agents across Google, Meta a ...
- LinkedIn Campaign Manager Gets Performance ImprovementsMeasurement and optimization to track performance across multiple campaigns and ad accoun ...
- Movie Theaters Not Covered By Reagan-Era Privacy Law, Court SaysThe Video Privacy Protection Act, passed in 1988, doesn't apply to mov ...
- Google Must Face Privacy Claim Over Data Collection From DMVCalifornia resident Katherine Wilson can proceed with a claim that Google violat ...
- AI's Inconvenient Truth: Its Magic Can't Fix Your Bad DataEven the most sophisticated AI systems are only as good as t ...
- AI Predicts Gaming Behavior And Retention RatesA report identifies trends and patterns expected to shape the gaming a ...
- IAB Benchmarks AI Adoption, Evolving Impact On AdvertisingDespite the multitude of challenges AI brings to the ad industry, technolo ...
- Video Privacy Ruling Could Doom Internet Advertising, NBA ArguesThe NBA wants the Supreme Court to review a ruling reviving clai ...
- Meta To Advertisers: Connect Google Analytics 4 To Ads PlatformMeta is encouraging advertisers to integrate Google Analytics 4 with its ...
- Why CTV Will Be The Next Big Game Platform: A Conversation With Phynd's Andre SwanstonPhynd Founder Swanston explains why gamers are the most sought-after audience ...
- AI Scavengers: Scraping Is Growing In Volume, Undermining Business For PublishersPublishers are urged to be wary as scraping doubles in volume fr ...
- AI Tells Advertisers What Consumers Need, How To Achieve ItBrands use AI to improve consumer connections, analyze lifetime value and personali ...
- Bloomingdale's Hit With New Privacy Suit Over Online TrackingCalifornia resident Kirra Hanson claims Bloomingdale's violates a California privacy law ...
- WebMD Must Face Class-Action Over Video PrivacySiding against WebMD, a federal judge granted class-action status to a us ...
- B2C Playoff: New CRM Is Built To Drive Consumer SalesKlaviyo is offering a B2C platform and a Customer Hub. ...
