Tag results for "analytics"
- Adthena Introduces AI Categorization For Search TermsThe tool automatically builds search groups and organizes categories to help marketers ...
- Adobe Secures Patent On Data Collection And UseThe patent collects data from one set of platforms, enforces any restrictions ...
- Memorial Day Opportunities Link Search With DOOH And MobileData released this week suggests that online marketing and advertising campaigns should ...
- Lotame Sets Precedent, Defines 'Quality' In DataLotame now runs one of the world's largest data exchanges, with 65 ...
- Adobe Adds Advertising Analytics For Paid SearchThe move enables marketers to combine intent from offsite advertising strategies with ...
- iHeartMedia Develops Digital-Like Analytics Suite For Broadcast RadioThe suite will provide a set of tools that support broadcast radio, ...
- Disney Debuts Luminate, Advanced Ad GroupLuminate intends to use third-party and other data to make "customized" advertiser ...
- Google Changes Click Measurement In AdWordsAdWords now allows advertisers to enable parallel tracking, which helps load landing ...
- Initiative Taps Storms For Top U.S. Analytics RoleMichael Storms, most recently with Hearts & Science, joins the IPG Mediabrands ...
- Mimecast And LogRhythm Team Up On Security PackageThe alliance between Mimecast and LogRhythm is designed to help firms shore ...
- OMD USA Taps Mindshare's Olsen For New Lead Analytics RoleAs chief analytics officer, Rolf Olsen will lead a team of more ...
- Publicis Media Scales Social Marketing CapabilitiesCynthia Glasbrenner, Publicis svp-managing director, will lead the unit, which spans social ...
- Personal Assistants: Accuracy Scores And Mistakes They MakeDigital personal assistants continually learn ways to respond to voice queries, but ...
- ironSource To Develop 'Sophisticated' Measurement CapabilitiesIn an effort to remind marketers that real people interact with their ...
- The Rise Of The HumansMaybe it's because I'm utterly confused by the second season opener of ...
- Bing Shopping Ads Add Multiple Images, Product Status ReportingBing Shopping ads now allow marketers to include multiple image URLs in ...
- Google DoubleClick Search, adMarketplace Integration Creates Engine Track ReportingThe partnership will launch what the companies call "Engine Track" reporting. The ...
- 36% Of CMOs Say They Outsource Advertising FunctionsNot surprisingly, in a survey of 120 CMOs, 43% of respondents said ...
- TVSquared Secures $8 Million In Funding To Advance Expansion, Technology PlansTVSquared, which connects search advertising with TV performance analytics and optimization, has ...
- Waze Launches Ads For Small BusinessesGoogle introduced Waze Local on Wednesday. The navigation app now allows small ...
- Google's $300 Million Initiative Fights Fake News, Helps Publishers Generate RevenueGoogle will partner with news publications to help highlight the most accurate ...
- Wasserman Debuts Match-making Social Audience PlatformThe proprietary tool incorporates real-time data to track over 200 variables across ...
- Evergage To Fuel Cross-Channel Personalization For MunvoConsulting firm Munvo has created a personalization practice using Evergage's capabilities. ...
- IPG Mediabrands Signs Partnership Deal With NielsenIPG Mediabrands has signed a deal with Nielsen to offer clients better ...
- Gmail Metrics Provides Data Visualization, Tracks Email AnalyticsThe recently released Gmail Metrics now provides data visualization of email usage ...
- Gmail Metrics, New Analytics Tool, Helps Users Understand Email UsageGmail Metrics, a newly released tool from Gmail, provides visualized analytics with ...
- Google App Campaigns Gain Ground On Facebook, Fraud Installs UpWhile Facebook remains the leading media source for app marketers across top ...
- Alma Launches Analytics Practice, Marketing Veteran Delarosa Will Run ItMiami-based multicultural agency Alma has launched a marketing science and analytics department ...
- E-Tailers Are Failing To Use DMARC: StudyOnline retailers are failing to protect their customers with DMARC, a cyber ...
- SEO Metrics You Should Be Tracking But Probably Aren'tDetermining your SEO success means more than just tracking Google page rankings. ...
