Tag results for "analytics"
- How Volvo Uses Marketing Mix Modeling To Build Brand Equity With SearchUsing its marketing mix model, which includes more than 100 variables that ...
- OpenX Granted Patent For Scoring Impressions, Users In Programmatic AdvertisingThe patent highlights OpenX's vision of allowing both marketers and publishers to ...
- Acquia To Acquire AgilOne, CDP ProviderAgilOne provides a single view of the customer fueled by machine learning, ...
- Three Data-Driven Email StrategiesEmail marketing campaigns can improve with the help of data and analytics. ...
- Litmus Unveils Data-Driven Email Testing ServiceLitmus says its technology will recommend testing based on account-specific analytics d ...
- Suet, Email Analytics Platform, Rebrands As MailintelThe firm has redesigned its website and upgraded its infrastructure, the company ...
- Netflix Gains Access To 300M Global Pay-TV Homes Via 'Onboarding' DealsSet-top-box integration deals with more than 100 big pay-TV operators around the ...
- Vitamin Shoppe Adds Data-Driven, In-Store SamplingRather than samples being blindly handed to passersby, data about who is ...
- Cyber Monday Could Reach $9.4BPaid and organic search traffic accounted for 42.4% of all ecommerce visits ...
- Holiday Season Forecast 2019: $143.8B In Online Spending, $4B On ThanksgivingAdobe Analytics data released Thursday estimates consumers spent $52 billion online as ...
- Intema And SqueezeCMM Form Strategic Email PartnershipThe arrangement combines Intema's eFlyerMaker platform with SqueezeCMM analytics. ...
- How PepsiCo's Kevin Moeller Became A Data Rock StarMoeller leads the media insights and analytics team across North America, a ...
- LinkedIn To Ask Supreme Court To Intervene In Scraping Battle With HiQMicrosoft's LinkedIn plans to ask the U.S. Supreme Court to review a ...
- Local Businesses Get Zero Traffic From Email: ReportThat may be because tracking has been set up incorrectly -- or ...
- Black Pearl Forms Email Agreement With SYNNEXBlack Pearl tools will now be available to Office 365 and G ...
- Searchmetrics Appoints Matt Colebourne To Global CEOSearchmetrics on Wednesday announced the appointment of Matt Colebourne to global CEO, ...
- LinkedIn Must Allow Scraping By HiQ, Court ConfirmsUnless the Supreme Court intervenes, LinkedIn must allow hiQ -- and potentially ...
- ZoomInfo Acquires Komiko, B2B CRM StartupClients can capture contact and activity data buried in the salesperson's email ...
- WPP Wins Beiersdorf's Derma And Healthcare BusinessA WPP team comprising Wunderman Thompson, German agency thjnk and the WPP ...
- Amazon Driving Wedge Between Performance, Price CompetitionAmazon has the lowest prices of any online or brick-and-mortar retailer in ...
- Amperity Acquires Custora, Customer Analytics PlatformThe firms hope to provide an end-to-end analytics platform. Custora's New York ...
- Shopify Launches An Email Marketing AppThe new app allows marketers to create email marketing campaigns natively within ...
- UserTesting Acquires TruthlabThe deal combines UserTesting's machine learning with Truthlab's ability to build empathy ...
- Generation Voice: How Growing Up With The Tech Will Change Assistant Design ParadigmVoice assistant providers and designers must strike the right balance between a ...
- AI Is The Catalyst For New Data Sources But Optimization Remains A Challenge, Study FindsOnly 33% of marketers believe in their ability to fully optimize ad ...
- SparkPost To Acquire eDataSource, Combining Email Delivery And AnalyticsClients will be offered an integrated email sending and analytics platform, SparkPost ...
- LinkedIn Data Finds Marketers Measure ROI Too QuicklyLinkedIn's research found marketers are expecting too much too soon. When return ...
- Merkle Personifies Cross-Channel Analytics, Names It ArchieArchie, Merkle's latest analytics platform, aggregates data across platforms and gives marketers ...
- S4C Announces Mergers To Enlarge MightyHiveS4C is merging MightyHive with UK digital analytics firm ConversionWorks and South ...
- Adobe Adds Commerce Tools To Magento, Cloud Services On Amazon And MicrosoftMagento, the e-commerce platform aimed at SMBs, has begun to integrate with ...
