Tag results for "analytics"
- Google Extends In-App Viewability Through IAB Tech Lab's Open Measurement StandardThe integration allowed Google to enable Open Measurement on more than 85% ...
- Xandr Tapping Comscore For Addressable Linear MarketplaceComscore will supply the ratings and currency for the live linear addressable ...
- How Ann Summers Tackled Hijacked AdsAbout 19.3% of site visitors to UK retailer Ann Summers were being ...
- Xandr Strikes Addressable Measurement Deal With ComscoreXandr's addressable offering comes from AT&T's first-party consumer data, as well as ...
- Data Suggests 94% Of Searches Send People To Alphabet PropertiesAn analysis showed 49.76% of Q2 searches did not receive clicks, 40.42% ...
- Rezo.AI Debuts Email Automation ToolThe company, which has offices in the U.S., India and Dubai, says ...
- IgnitionOne Forms Data, Media ConsultancyIgnitionOne is formally introducing a customer data and media consultancy to help ...
- X Marks The Spot: Deloitte's Model For Quantifying The Value Of Human ExperienceAs marketers become increasingly focused on the value of "X" -- as ...
- Captify To Move Into Consumer Space, Hires New SVP Of Product To Take It ThereCaptify will move into the consumer space later this year, expanding its ...
- Finance Search Market Data Uncovers Hidden OutperformersAbout 41% of marketing executives have never tracked how their competitors perform ...
- Google Tests Ads On App-Loading Screens, Adds Metrics And InsightsGoogle introduced a series of features across AdMob that measures and connects ...
- Kroger Flexes Data, Analytics Muscles To Bond With CPGsKroger's 84.51 data intelligence unit launching sophisticated analytics tool designed to accelerate ...
- Retailers Concerned About Amazon Undercutting PricesAbout three-quarters of marketers and execs who set product prices are more ...
- Litmus Adds Cloud Storage, Privacy Features To Email PlatformUsers can now import design from Dropbox and other cloud storage solutions, ...
- Local Search Analytics Defines True Local Competitors, PerformanceGoogle's focus on hyperlocal search data prompted Moz to build a platform ...
- HubSpot Adds Email Tools To Its Free CRMCRM users can now access free email creation and analytics tools. The ...
- Dentsu Aegis Acquires Majority Stake in India's UgamDAN said the acquisition would help to further scale performance marketing unit ...
- Amazon Prime Day Drives Loyalty, Yet Return Rate Remains A ChallengeBig opportunities exist for brands to build loyalty during Amazon Prime Day, ...
- Earned Media Gains Access To Improved Attribution, Analytics, MonitoringThe next generation of the Cision Communications Cloud became publicly available this ...
- Cass Out As MDC Realigns Media OperationsMDC Partners has formed a new network that aligns MDC Media Partners ...
- Why Do Consumers Buy? Behavioral Data Gives Non-D2C Brands AnswersResonate, which provides data about consumers to marketers, launched a new version ...
- Litmus Debuts Features To Make Email Readable By AllEmail marketing and analytics firm Litmus hopes to make email messages more ...
- Facebook Interactions Drop 38% In A Year"The Telegraph" has some figures Zuckerberg may want to turn away from. ...
- IBM Spins Off Watson Marketing, Backed By Centerbridge PartnersThe spinoff will announce its new name and brand on July 15. ...
- Harris, Warren Dominate Social Debate: Buttigieg Most 'Liked'An analysis of Twitter data conducted by Sprout Social on each of ...
- Bangalore Data Provider To Search Engines, Other Companies Moves To NYCSynup helps companies get their information online through API feeds and triggers. ...
- Ad Execs: As Supply Of Data Expands, So Does Supply Of Data Analytics PartnersThe increasing availability and complexity of consumer data is driving a corresponding ...
- Convenient And Crucial, Digital Food Orders See Double-Digit GrowthNPD found that 60% of digital food orders arrive via mobile apps. ...
- Amazon's Alexa.com Now Offers Free Competitive InsightsAmazon-owned competitive analysis company Alexa.com on Thursday released new tools that give ...
- Security Company Chronicle Will Fold Into Google CloudChronicle, one of Alphabet's "Other" cyber security businesses, will fold into Google ...
