Tag results for "analytics"
- Facebook Seeks Dismissal Of BrandTotal's Counterclaims In Battle Over Data"Facebook did nothing more than enforce its own terms," the social networki ...
- COVID-19 Triggers Innovations In Executing Attribution & Analytic ModelsThe "real time" or close-to-real-time results provide the cornerstones to adjusting a ...
- Attribution & Analytic Models - Incredible! But Only As Good As The Plethora Of Databases InvolvedDay 3 of ARF's attribution and analytics forum featured five presentations th ...
- Marketers Unveil Code Of Consumer Data Ethics, LiterallyEASTON, CT -- The role of ethics took center stage Thursday duri ...
- 'Online Video,' 'Conversion Funnel' SoarOnline video took center stage in the past few months as ma ...
- A+E Networks and Crown Media Join Xandr Invest PlatformThe two media companies join AMC Networks, Disney and AT&T sibling compa ...
- Analytics Firm Touts Next-Day Returns For Linear, Streaming TVData and analytics company Tatari is starting up an automated next-day metr ...
- Judge Says 'Public Interest' Weighed Against BrandTotal's Bid To Restore Facebook Access"BrandTotal built its business on ignoring Facebook's prohibition on automated access witho ...
- Need A Lift? The ARF Has A Guide For YouThe ad industry routinely uses terms like "lift" and "ROI" (return ...
- President-Elect Biden's Dominant Political Ad Spend Won 4 of 5 Battleground StatesIn 4 of 5 key states including Pennsylvania, Michigan, Wisconsin, and Arizon ...
- CTV's Share Of Video Impressions Hit 41% In Q3, Up 23% YoYMobile's share of video impressions declined by 8% in Q3 to 43 ...
- Judge Won't Force Facebook To Lift Block On BrandTotalA federal judge has rejected analytics company BrandTotal's request for a cou ...
- Online Research Will Drive Holiday Shopping This Year, Study FindsConsumers will research both products and retailers, a study by Savanta fi ...
- Do Consumers Trust Media -- And Will They Cross Party Lines?Consumers' feelings about voting, trust in media and the election were analyz ...
- Election Will Slow Down Online Buying Growth: Adobe AnalyticsHalloween was another drag on spending, but things picked up on Sun ...
- Twilio Closes $3.2 Billion Purchase Of SegmentSegment helps break down silo walls and facilitates personalized email marketing, Twil ...
- Forecasting In The Time Of COVID-19The pandemic was a textbook example of the kind of exogenous sho ...
- Facebook Ad Frequency Analysis Shows When Too Many Impressions Lead To Diminishing ReturnsWhen does delivering the same ad to the same person begin ...
- Innovid Taps Dale Older As Chief Product OfficerOlder was previousl CPO at Integral Ad Science/IAS. Innovid also promoted Yuv ...
- Microsoft Clarity Debuts As Free Analytics Tool With Heat MapsMicrosoft on Wednesday released a free analytics tool it calls Clarity th ...
- Holiday Sales To Surpass $189 Billion Online, Adobe ForecastsAdobe forecasts smartphones will comprise 42% of all online sales this holid ...
- Sports TV Piracy Remains A Major ChallengeAmong regular TV sports viewers, 83% access illegal pirated streaming content ...
- Facebook Battles BrandTotal Over Data ScrapingAd services company BrandTotal "put the security and integrity of Facebook a ...
- Google Search Terms Can Help Forecast COVID-19 Hot Spots In U.S.: Mayo Clinic ReportSearch terms identify a strong correlation between keyword searches and COVID-19 outbreak ...
- Flipboard Launches 'Truth Seekers' Series, New Analytics ToolsA selection of experts curated their picks for the must-read articles, ...
- BrandTotal Seeks Court Order Forcing Facebook To Lift Block"Facebook's complaint brazenly labels the UpVoice browser extension 'malicious' with no explanation ...
- CX: What's Next? Brands Forced To Respond To Changing Customer PatternsWill things ever get back to normal? It's not likely as consume ...
- Talon To Use LoopMe's Suite Of Performance Measurement ToolsOOH firm Talon will utilize LoopMe's tech platform to better track attributi ...
- Merkle Collaborates With Amazon Web Services To Support Cloud InnovationsFocused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon W ...
- Google Analytics Redesign Significantly Improves Measurement For AdvertisersThe move, prompted by shifts in consumer behavior and privacy-driven changes, wi ...
