Tag results for "analytics"
- Nielsen Q4 Revenue Slips Slightly, Posts Net Income GainsFor the full 2020 year, Nielsen lost 3.2% in revenues to $6 ...
- COVID-19 Changed The Advertising Playbook -- Now What?The past year offered a wealth of evidence of how brand messagi ...
- Centro Acquires Paid-Search Ad Platform To Build Into BasisCentro today announced the acquisition of QuanticMind, which develops predictive ad te ...
- Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI MetricThe solution offers what the company says will be a measure ...
- Court Sides With Facebook Over BrandTotal BanA federal judge has dismissed analytics company BrandTotal's claims that it w ...
- The CX Squeeze: Are Brands Really Ready For The Digital Future?Some companies believe unless they achieve CX transformation now they won't ...
- COVID Forces Marketers To Rethink Business ModelsMany family-owned restaurants in California transitioned to takeout, with a greater relian ...
- Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During PandemicIn Searchmetrics' ranking, fashion and apparel brands were among the losers. ...
- Dispelling Attribution Myths: Why Google Analytics, Google Ads Data Doesn't Always MatchAt the virtual Paid Search Association event, NordicClick Interactive Associate Director/Paid Sear ...
- Facebook Claims Analytics Company BrandTotal Is Still Scraping DataFacebook, which has been battling analytics company BrandTotal in court since Octobe ...
- Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: StudyAlmost all business executives agree that COVID-19 sped up their transformation, Amplitu ...
- PureB2B Combines Three Types Of Intent Data In Tool For Tech MarketersPurePredict combines first-party, trigger-based and content engagement intent data, the company s ...
- Horizon Next's President On The Future Of Metrics, MeasurementA new model from Horizon Next measures digital and traditional media, usi ...
- Super Bowl Stats: Cleveland, Denver Score Tops In Streaming GameCBS says total national TV viewing from streaming/digital platforms climbed 65% vers ...
- Hypersonix And Relationshop Partner On Shopper Journey PlatformThe arrangement will help clients provide personalized digital experiences, the firms ...
- AppsFlyer Develops Predictive Analytics Tool In Response To Apple's Privacy RulesAppsFlyer on Thursday announced it will roll out a new predictive analyti ...
- Word Press Parent Buys Content Analytics Platform Parse.lyThe combined platforms will enable content providers to understand metrics beyond pa ...
- Samba TV Starts Consumer-Driven Privacy Manager For Smart TVsSamba TV's new privacy controls will put viewers in charge of the ...
- Klaviyo Integrates Merchant Service With Salesforce Commerce CloudThe new arrangement will help brands serve personalized experiences in multiple channel ...
- A (Relatively) COVID-Free Super BowlThe biggest surprise among the 68 TV Super Bowl LV commercials w ...
- Commerce7 Offers Email Marketing Platform To WineriesThe company wants to bring its web personalization capabilities to email, ...
- Data Dig: Firms Lack Single Source Of TruthCompanies face budget and training challenges. But many are investing in da ...
- Microsoft CEO Insists Bing Can Replace Google Search In AustraliaMicrosoft CEO Satya Nadella said the company will step in to fi ...
- IBM Testing Artificial Intelligence To Predict The Success Of Future ProductsIBM has begun testing the use of data, analytics and AI ...
- Former LiveRamp Exec Joins Captify As Global VP Of ProductThe strategic new hire by search intelligence company Captify comes as App ...
- The BI Build: Business Intelligence/SQL Budgets Are RisingAs business intelligence budgets increase and structured query language is increasingly use ...
- Social Media-Related Entertainment, Sports Records Lower Q4 EngagementMuch premium TV network content was delayed or cancelled starting in ...
- SparkPost Snares $180 Million In New FundingThe firm claims growth as COVID-19 drives brands into email marketing. ...
- Litmus Integrates With Pardot And SparkPost While Offering Other Email EnhancementsThe improvements are designed to streamline email workflow and improve the custom ...
- Marketing And Tech Spending Are Rising This Year: CMO Council SurveyTwo-thirds of all brands are budgeting more, and only a fourth a ...
