Tag results for "analytics"
- Salesforce Offers CDP Features To Help Brands Reach Consumers Freed From PandemicThe new tools can help marketers target segments, connect to data sourc ...
- To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'In preparation for more sophisticated forms of linear TV advertising sales, syndicat ...
- Google Analytics Will Soon Work Without CookiesGoogle on Thursday announced privacy features that allow marketers to gain insigh ...
- Tubular Labs Appoints Kantar's DiMarco As Chief Strategy OfficerDiMarco will help steer the company into greater adoption of measurement th ...
- Are Apple App Users Half Empty Or Half Full? (Depends On Who You Talk To)A few weeks into Apple's enforcement of its new App Tracking Transparen ...
- Machine Learning's Slow Learners: Few Firms Lead In Delivering On A Data StrategyOnly 2% rate themselves as the top of the scale, MIT Technolo ...
- Onboarding Firm Integrates With Adobe CDP To Drive Identity ResolutionThe arrangement extends Adobe CDP capabilities into the ID space, MediaWallah s ...
- Oracle Moat Integrates Directly Into TaboolaOracle Moat Measurement's integration into Taboola Ads, which powers recommendations across t ...
- Email Rated Highly By Only 20% Of U.S. Firms: StudyAmong U.S. firms, 54% see email as somewhat effective, but UK markete ...
- MRC: Nielsen 'Understated' COVID TV UsageThe VAB says 1 percentage point of "under-counting" Nielsen TV audiences cou ...
- A Conversation With Gila Wilensky On Xaxis' 10th AnniversaryIn a wide-ranging, free-wheeling Q&A, U.S. President Gila Wilensky helps define wh ...
- New Platform Democratizes Retail Performance Data For Small, Emerging CPGsNielsenIQ, the consumer research division that spun off from Nielsen earlier th ...
- Survey Of CMOs Evaluates Advertising Creative Performance, ImpactEvaluating creative performance is key to successful campaigns, according to a surv ...
- Marketers Ready For Automation In BrandingPerceptions are changing when it comes to automating every bit of t ...
- Healthcare Brands -- Time Has Come To Understand Impact Of SEO, Paid AdsBrightEdge, Microsoft and others have seen a renewed focus across healthcare custome ...
- WPP Merges GroupM, WT Data Units To Form New Data ConsultancyThe company, dubbed Choreograph, will operate within GroupM and offer services includi ...
- B2B Media Group Names Misera As VP ProductMisera will focus on developing the company's B2B.IQ data platform. ...
- DoubleVerify CEO Zagorski Takes Company PublicDoubleVerify will debut on the New York Stock Exchange today, trading und ...
- Netflix Dominates 'Demand Share' Of StreamersNetflix accounted for the top seven of 10 most in-demand original ser ...
- New Consortium To Offer Programmatic Interactive CTV AdsInnovid, The Trade Desk and Magnite have formed an integrated marketplace ...
- Google's User Experience: Most Websites Fail To Meet Requirements2021 is the year of experience for Google. YouTube doesn't seem ...
- Making Science Enters U.S. Market With Acquisition Of 360 Conversion AnalyticsEuropean-based companies making U.S. acquisitions have an advantage when it comes ...
- Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoCAdd Vivaldi to the browser companies that refuse to support Google's FLo ...
- Facebook Says BrandTotal Not Entitled To Gather Ad-Related DataFacebook is telling a federal judge that its ability to protect use ...
- Power My Analytics Acquires eComIQThe purchase will allow Power My Analytics to support larger organizations, t ...
- Wavemaker Adds To C-Suite: Recruits Data, Growth OfficersGroupM's Wavemaker unit has made two key hires, naming Amazon's Delphine Fabre-Herno ...
- Email Is Basis Of A New Content Engagement Analytics PlatformBrandcast's new service allows brands to provide secure content experiences with ...
- Do-Nothing Data: Salesforce Survey Finds Hurdles in Access And UsageMost companies are putting a priority on use of data and measureme ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming RisesCBS ran 74 national TV spots in the game, totaling an estimat ...
- DoubleVerify Taps Doug Campbell As Chief Strategy Officer, CTV Is PriorityPreviously, Campbell was Chief Strategy Officer at Telaria, where he oversaw t ...
