Tag results for "analytics"
- Campaign Monitor Unveils Email Analytics Platform, InsightsCampaign Monitor announced the release of Insights on Wednesday, a new analytics ...
- Google Analytics Rolls Out Voice QueriesGoogle has just announced that its Analytics tool can be probed simply ...
- Time Inc, Parse.ly Partner For AnalyticsEditors can use Parse.ly's tools to view audience metrics - such as ...
- Kantar Media To Provide Programmatic Ad Spend, Data Kantar Media, a WPP Group company, announced Thursday it will make programmatic ...
- Merkle Set To Acquire Data Firm Aquila InsightThe pending deal is Merkle's second European acquisition of 2017, following that ...
- Adobe Adding Voice Analytics To Analytics CloudAdobe is adding voice analytics to the Adobe Analytics Cloud to “better ...
- Facebook Begins Release Of Interactive Metrics SeriesThe first set of metrics is intended to inform interactions with ads ...
- Singular, Apsalar Merge To Create One Analytics CompanyThe merger, announced Tuesday, should resolve some of the challenges faced by ...
- Google Rolls Out Posts For Small Businesses WorldwideThe platform allowed candidates during the 2016 U.S. presidential election to post ...
- Adaptly Appoints Social Maven With Search Experience To VP, Client ServicesMarketing technology company Adaptly this week will announce the appointment of Lisa ...
- Ascendant Network, Signal Study Confirms Customer Focus Pays Off Consumers favor brands that are willing to invest in the technology to ...
- The Three KPIs You Must Always Measure"Practical eCommerce" serves up a timely reminder that there are lots of ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized SegmentsAdsquare on Monday said it launched new audience segments -- specifically, Nielsen's ...
- SellUP Acquires Email Agency Alchemy WorxTwo email marketing companies will join forces with SellUP's acquisition of Alchemy ...
- Unleashing The Power Of Programmatic Advertising Needs The Right Art, ScienceOne factor driving the success of programmatic is the ability to select ...
- Marchex Attempts To Prove Speech Analytics Outperforms IBM WatsonMarchex Speech Analytics and IBM Watson were evaluated through a series of ...
- Google Introduces Attribution, Powers Ads And Analytics With Machine LearningGoogle has transformed search engine advertising and marketing, but few might have ...
- "The Program Was Too Large": The Logic Of Bringing Search PLAs In-HouseWhy are some brands taking the costly, complex step of bringing parts ...
- "Some Voodoo Combination": Plated's Complex Attribution Stew RecipeAttributing credit for media buys gets very complex very quickly, Greg Laptevsky, ...
- Kaltura Partners With Streamlyzer On Real-time Intelligence For TV PlatformVideo technology firm Kaltura said it partnered with analytics provider Streamlyzer to ...
- The Rules Of Modern AttributionLooking at customers' decisions and interactions leads to a more holistic understanding ...
- Microsoft, Samsung Call-Enabled Speaker Features Cortana, SkypeThe Harmon Kardon speaker device allows users to make and receive hands-free ...
- Predictive Analytics, AI Shave Time From Google AdWords Campaign ManagementLXRGuide: Agency uses machine-learning algorithms and forecasting data that can optimize multiple ...
- Apple App Analytics Gets A FaceliftApple just refreshed its App Analytics service for mobile app developers on ...
- Search: Facebook Moves From Friends To CommunityAs Facebook's focus turns to building a community, what does that mean ...
- The Halo Effect: Marketers Stuck In Last-Click AttributionAt last week's MediaPost Search Insider Summit, a panel of search experts ...
- Sabrina Chamberlain Departs MediaCom For RAPPShe also spent time in the Atlanta office of SapientNitro, where she ...
- Study Finds Most Marketers Don't Consider Data Their ResponsibilityA study by Blue Venn finds that 64% of marketers in the ...
- Oracle Acquires Moat, Boosts Data CloudOracle has made another acquisition in the digital marketing space to boost ...
- iSpot.tv Adds Attribution Service To TV Ad MetricsAttribution data will address 10 million smart IPTV-enabled TVs -- Vizio-manufactured TV ...
