- Signal AI Acquires KELP In Reputation Management Deal
Email Marketing Daily, Ray Schultz - Thursday, August 11, 2022
The merger brings together Signal AI's AI technology and KELP's data analyti ...
- DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Havas Media Group VP of analytics Dana Cohen has worked with custom ...
- Research: American CMOs Losing The Data Challenge
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2022
A GfK study of U.S. CMOs finds a dismal lack of confiden ...
- Connecting With Consumers In A Cookieless Future
MediaDailyNews, Ray Rosti - Wednesday, August 10, 2022
How can marketers navigate their changing world while engaging with consumers ...
- Adobe Data Reveals Major Ecommerce Categories Have Begun Experiencing Price Deflation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 9, 2022
Ecommerce experienced price deflation for the first time in more than t ...
- Judge Vacates Order That Prohibited LinkedIn From Blocking Data Scraper HiQ
Digital News Daily, Wendy Davis - Tuesday, August 2, 2022
A federal judge has granted LinkedIn's request to dissolve a 2017 injuncti ...
- Google Simplifies Measurement Tag
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 2, 2022
Google rebranded and expanded its website tag capabilities to require less codi ...
- The Time Machine: The Best Hours For Sending Marketing Emails
Email Marketing Daily, Ray Schultz - Friday, July 29, 2022
B2B and B2C marketers agree on the best times to send marketi ...
- How Apple IDFAs Still Affect Advertising
Inside Performance, Laurie Sullivan - Friday, July 29, 2022
PubMatic looked at the Identifier for Advertisers (IDFA) opt-in rates after App ...
- Gartner: How Economic Conditions Affect Campaign Strategies, Consumer Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2022
Consumers are less put off by higher prices and more concerned wi ...
- Nature Conservancy Taps CDR For DRTV
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
The assignment -- which includes media buying, digital marketing, earned media a ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239M
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The deal is intended to expand Tremor's demand-side market share, the compa ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path Optimization
Data & Programmatic Insider, Laurie Sullivan - Monday, July 25, 2022
The patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...
- Prime Time: Amazon Sent Half A Billion Emails For Its Sale Days This Year
Email Insider, Ray Schultz - Friday, July 22, 2022
Amazon drove $12 billion in global sales during Prime Days this yea ...
- Rain The Growth Agency, iSpot.TV Team To Up Campaign Optimization
MAD, Fern Siegel - Thursday, July 21, 2022
The DTC ad agency can offer clients access to iSpot's analytics a ...
- Contentsquare Snares $600 Million In Funding
Email Marketing Daily, Ray Schultz - Thursday, July 21, 2022
The firm will use money to pursue growth, both organically and throu ...
- Signal AI Intelligence Graph Makes Sense Of The World's Unstructured Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 15, 2022
Data insights company Signal AI has announced the launch of its Extern ...
- PerformLine Acquires Email Compliance Firm LashBack
Email Marketing Daily, Ray Schultz - Thursday, July 14, 2022
PerformLine offers compliance tools across email, the web, calls, messaging and soci ...
- Council Finds New Phase Of 'High-Velocity' Data, Most Brands Still Not Using AI Pervasively
MediaDailyNews, Joe Mandese - Tuesday, July 12, 2022
"Many need to get better at extracting relevant data signals across channel ...
- Amazon, Microsoft, Google Account For 65% Of Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 5, 2022
Amazon now holds an industry-leading 33% of global market share for clo ...
- MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
MediaRadar added Twitter and Instagram to its social tracking capabilities, in additi ...
- Internet Searches For Abortion Medications Rise After Leaked Supreme Court Ruling
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
Internet search traffic for abortion medication rose 162% after someone leaked ...
- Rakuten Advertising Expands Investments In Influencer Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
This partnership brings influencer marketing into Rakuten Advertising's managed affiliate campaign strategie ...
- Dollar General Expanding Ad Network, Eyes Self-Service Option
Data & Programmatic Insider, Laurie Sullivan - Monday, June 27, 2022
Dollar General has begun to explore a variety of ad options, addi ...
- Consumer Insights Startup Lands Funding Via Seed Round
Mediapsssst, Richard Whitman - Friday, June 24, 2022
Knit's technology enables clients to tap into a network of over ...
- Brands Worry About Economic Future, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
Some 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- Appeals Court To Decide Whether Meta Must Face Class-Action Over Metrics
Digital News Daily, Wendy Davis - Wednesday, June 22, 2022
A federal appellate panel has granted Meta's request to review a tri ...
- VideoAmp Strikes Deal With TelevisaUnivision For New Data, 'Currency'
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 8 ...
- DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 20, 2022
The carbon footprint metric breaks down an ad campaign's emissions and includ ...
- NBA Finals Up 21% to 12.3M Viewers, Branded Searches 32% Higher
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Although these finals are nowhere near any of the 12 pre-pandemic seri ...