Tag results for "analytics"
- Google Eliminates Paid-Search Average Position MetricThe elimination of Google's paid-search average position metric is the most significant ...
- Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROIThe platform plans to build simulation models to pre-determine ROI investments based ...
- Google To Shutter Average Position MetricGoogle will retire the average position reporting metrics used in Google Ads ...
- DoubleVerify Acquires Zentrick, Integrates Video Tech Into AnalyticsDoubleVerify's acquisition of digital video tech company Zentrick enables the creation of ...
- Certona Upgrades Link With Salesforce Commerce CloudThe upgrade will enhance compatibility between Certona and the Commerce Cloud, the ...
- Reddit App Install Ads Added To Advertising LineupReddit has introduced additional options for performance advertisers to help them optimize ...
- MessageBird Adds Email Through Partnership With SparkPostClients will have access to both firms' services, enabling them to conduct ...
- Google Ads Brings Click-Share Metrics To Search CampaignsGoogle is bringing the click-share metric to Search campaigns in Google Ads ...
- Twitter, Facebook Brand Safety Top Of Mind For MarketersPurging millions of accounts may have helped Twitter redeem its reputation when ...
- Pub Ocean Launches Revenue Analytics Platform For PublishersCalled PubTech because it caters to publishers, rather than advertisers, the LiveYield ...
- Wall Street's Wieser Returns To Madison Avenue, This Time At GroupMWall Street analyst and former Interpublic economic forecaster Brian Wieser is returning ...
- Unilever Looking To Share New Cross-Media Analytics ApproachUnilever is testing out a new cross-media analytics methodology which it believes ...
- EDO Taps Grunther To Lead Media Analytics BusinessEDO uses its software to analyze every advertising spot on television, from ...
- Contentsquare Raises $60M As Google Ties Search Directly To ContentContentsquare on Monday announced it has raised $60 million in Series C ...
- MAVTV Signs With Data Analytics Firm 605 To Measure Ad ImpactThe focus is measuring the effect of TV advertising and programming on ...
- Salesforce Integrates Data From All Sources To Follow Customer JourneySalesforce has been working to integrate and build out new services since ...
- Brand Social Engagement Improves In 2018, Thanks Mostly To Instagram, TwitterThe social engagement (likes, reactions, comments, shares, fan growth, conversation volume) of ...
- Seeking Alpha Acquires CressCap Investment ResearchThe deal aims to provide advanced quantitative analysis of data to help ...
- LinkedIn Adds Interest TargetingBehavior plays a major role in new targeting options on LinkedIn, which ...
- Conviva Releases Real-Time Streaming Video Analytics ProductThe information provided by Conviva's solution is geared to the product side ...
- Amazon Struggles To Fulfill Orders And Other PredictionsAmazon has taken the No. 3 spot in digital advertising share, according ...
- Alphonso Launches Smart TV-Tech Analytics For Local TVAlphonso is debuting an extension of its TV ad analytics software and ...
- Marketers Spend More On Digital Data AccessPaywalls feed the most educated and higher-earning consumers, and starve those who ...
- Google Search Models Predict Opioid OverdosesResearchers are using data to predict opioid overdoses in specific U.S. regions, ...
- Firefly Creates Smart Display Ad Platform For Ride Share BusinessesFirefly on Thursday began rolling out an ad network intended to boost ...
- Uberflip And Sigstr Team Up On Email Content Streaming Service For B2B BrandsB2B marketers can use the integration to deliver tailored content with emails ...
- Chartbeat: Mobile Direct Traffic To Publishers Now Greater Than Facebook TrafficDirect mobile traffic has grown by more than 30% since January 2017. ...
- Nielsen Adds A+E Networks, MediaTek To Addressable Ad TestThe dynamic advertising replacement and delivery platform will account for audience gender ...
- DoubleVerify Introduces Goal-Based Reporting For Global BrandsThe enhancement to DoubleVerify's service and performance platform enables marketers to build ...
- Direct Marketing By Any Other NameData comes in two forms -- anonymous and not so anonymous. Here's ...
