- Online Shopper Aims To Revive 'Eavesdropping' Battle With Microsoft
MediaDailyNews, Wendy Davis - Wednesday, September 10, 2025
Pennsylvania resident Ashley Popa is making another bid to revive her priva ...
- NFL's First Week: Big Data Effects - Or Otherwise?
TV Watch, Wayne Friedman - Thursday, September 11, 2025
How was the league's opening week ratings performance? In-game competition and specif ...
- Stagwell Launches JV In Poland To Market Retail Analytics Tool
MAD, Steve McClellan - Monday, September 8, 2025
The joint venture is with abka Polska, the owner of a 7-Eleven-ty ...
- Adalytics Asks Judge To Toss DoubleVerify Suit
MediaDailyNews, Wendy Davis - Monday, September 8, 2025
Advertising analytics company Adalytics is urging a federal judge to throw o ...
- 3.know: Mapping The Future Of AI In Advertising
Media 3.0, Laurie Sullivan - Friday, September 5, 2025
A new, interactive mapping system released this week by the IAB mix ...
- Jury Sides Against Google In Privacy Battle Over App Data
MediaDailyNews, Wendy Davis - Thursday, September 4, 2025
A jury determined Wednesday that Google should pay $425 million for alleged ...
- How To Report On Conversions, Not Just Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 5, 2025
Ryan Jones, marketing manager at UK-based SEOTesting, has been providing valuable insigh ...
- The NRR Groove: Will The New Metric Supplant NPS?
Email Insider, Ray Schultz - Tuesday, September 2, 2025
The secret to the new marketing is to avoid excessive email volum ...
- Microsoft Enforces Cookie Consent Requirements In European Countries
MediaDailyNews, Laurie Sullivan - Thursday, August 28, 2025
Microsoft will begin enforcing cookie consent requirements for users accessing websites ...
- Living The 'Big Bang' Theory In AI
Performance Marketing Insider, Laurie Sullivan - Thursday, August 28, 2025
Recent data compares the cosmic Big Bang to events in advertising su ...
- Microsoft Prevails In Privacy Battle Over 'Session Replay'
MediaDailyNews, Wendy Davis - Tuesday, August 26, 2025
A federal appellate panel refused to revive a Pennsylvania resident's privacy lawsu ...
- Agentic Ad Platform Launches To Take Advertising To Next Level Of Shopping
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2025
Jivox, a data-driven platform that provides personalized digital advertising and marketing experience ...
- Ads On TV An 'Acceptable Place' For 43% Of US Adults, Survey Finds
Advanced TV Insider, Wayne Friedman - Wednesday, August 20, 2025
Forty-three percent of U.S. adults say TV ads are most likely ...
- AI Rips Away Manual Language Targeting From Google Ads, More To Come
Performance Marketing Insider, Laurie Sullivan - Monday, August 18, 2025
Google's significant changes to language targeting settings in Google Ads search campaig ...
- 'In The Wild' ChatGPT Found Showing Massive Growth
MediaDailyNews, Laurie Sullivan - Wednesday, August 13, 2025
The agent "is here and it's growing massively," said BrightEdge CEO J ...
- A+E Global Media Donates Performance CTV Inventory To Nonprofits Through AdGood
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The partnership gives nonprofits access to generative AI ad creation tools a ...
- GitHub CEO Departs, Microsoft Puts It Under CoreAI
MediaDailyNews, Laurie Sullivan - Monday, August 11, 2025
GitHub CEO Thomas Dohmke has resigned and with his departure, Microsoft pla ...
- Appeals Court Sides With GameStop In Privacy Battle
MediaDailyNews, Wendy Davis - Monday, August 11, 2025
A panel of the 3rd Circuit Court of Appeals rejected a consumer ...
- Mitigate AI Meltdowns: Innovation Vs. Unchecked Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, August 11, 2025
Ignoring AI's potential risks can make it a liability - even f ...
- Meta Violated California Wiretap Law, Jury Finds
MediaDailyNews, Wendy Davis - Monday, August 4, 2025
The verdict stems from allegations that Meta collected ad-targeting data from t ...
- Rakuten Group Releases Affiliate Plans For Full-Funnel AI Agents
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
The company, known for its cash-back, affiliate and ad programs in t ...
- Court Won't Revisit TrillerTV Victory In Video Privacy Battle
MediaDailyNews, Wendy Davis - Friday, July 25, 2025
Unless the Supreme Court intervenes, streaming video users likely can't proceed ...
- X Looks To Boost iOS Campaign Transparency Via New Partnership
MediaDailyNews, Colin Kirkland - Friday, July 18, 2025
X is partnering with AppsFlyer, an app analytics company that has integrat ...
- Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs
Performance Marketing Insider, Laurie Sullivan - Friday, July 18, 2025
As long as consumers are willing to share personal information with ...
- Streamers' 'Returning' Series Show Gains, Less With Movies
Advanced TV Insider, Wayne Friedman - Wednesday, July 16, 2025
Netflix continues to lead with around 6 million gross global subscription additio ...
- A Data Flurry At 'The Economist': Intelligence Unit Offers Key Products Via Snowflake
Publishing Insider, Ray Schultz - Tuesday, July 15, 2025
The Democracy Index and Liveability Index are now available. ...
- How This JPMorgan Chase Exec Is Taking Control
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 15, 2025
What's the biggest challenge you've ever faced? For JPMorgan Chase's Annie Stickne ...
- Roblox To Reward Creators For Attracting Players
MediaDailyNews, Colin Kirkland - Tuesday, June 24, 2025
Roblox will reward creators for persuading players to partake in and retu ...
- NFL Prevails In Video Privacy Battle
MediaDailyNews, Wendy Davis - Monday, June 23, 2025
The 2nd Circuit Court of Appeals says it has "effectively shut t ...
- Bloomingdale's Must Face Online Shopper's Wiretap Suit
MediaDailyNews, Wendy Davis - Friday, June 20, 2025
An appellate court revived a claim that Bloomingdale's violated a wiretap l ...