Tag results for "analytics"
- LinkedIn Campaign Manager Gets Performance ImprovementsMeasurement and optimization to track performance across multiple campaigns and ad accoun ...
- Movie Theaters Not Covered By Reagan-Era Privacy Law, Court SaysThe Video Privacy Protection Act, passed in 1988, doesn't apply to mov ...
- Google Must Face Privacy Claim Over Data Collection From DMVCalifornia resident Katherine Wilson can proceed with a claim that Google violat ...
- AI's Inconvenient Truth: Its Magic Can't Fix Your Bad DataEven the most sophisticated AI systems are only as good as t ...
- AI Predicts Gaming Behavior And Retention RatesA report identifies trends and patterns expected to shape the gaming a ...
- IAB Benchmarks AI Adoption, Evolving Impact On AdvertisingDespite the multitude of challenges AI brings to the ad industry, technolo ...
- Video Privacy Ruling Could Doom Internet Advertising, NBA ArguesThe NBA wants the Supreme Court to review a ruling reviving clai ...
- Meta To Advertisers: Connect Google Analytics 4 To Ads PlatformMeta is encouraging advertisers to integrate Google Analytics 4 with its ...
- Why CTV Will Be The Next Big Game Platform: A Conversation With Phynd's Andre SwanstonPhynd Founder Swanston explains why gamers are the most sought-after audience ...
- AI Scavengers: Scraping Is Growing In Volume, Undermining Business For PublishersPublishers are urged to be wary as scraping doubles in volume fr ...
- AI Tells Advertisers What Consumers Need, How To Achieve ItBrands use AI to improve consumer connections, analyze lifetime value and personali ...
- Bloomingdale's Hit With New Privacy Suit Over Online TrackingCalifornia resident Kirra Hanson claims Bloomingdale's violates a California privacy law ...
- WebMD Must Face Class-Action Over Video PrivacySiding against WebMD, a federal judge granted class-action status to a us ...
- B2C Playoff: New CRM Is Built To Drive Consumer SalesKlaviyo is offering a B2C platform and a Customer Hub. ...
- Media Agency Mile Marker Wins 3 AOR AccountsThe newly merged agency operates with transparency and tech customization to deliv ...
- Campaign Numbers Rising, But So Are ChallengesMarketers have increased the number of campaigns they run, but face ma ...
- Why Some Think AppLovin Will Surpass TikTok's GrowthAppLovin could surpass the performance and scale TikTok has seen since t ...
- Super Bowl: Strong 118 'Attention' Index, Best Ad: 'Stop Hate'TVision, which has "eyes on the screen" technology, estimates attention index scor ...
- Reddit Announces Intercontinental Exchange Partnership For Market InsightsReddit is providing Intercontinental Exchange - which owns the New York Sto ...
- Getting On The Train Of Thought: New Tool Supports Email Analytics, Firm SaysA data-driven email solution allows users to access customer analytics within o ...
- Super Bowl Sets New Record: 128MThis year's Super Bowl rose slightly by 3% to another viewing recor ...
- LinkedIn User Claims Platform Disclosed Video Viewing History To MetaA LinkedIn paid subscriber claims in a new lawsuit that the compa ...
- Privacy Brings Opportunity In App InstallsA Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- YouTube Long-Form Growing, Especially Among Young AdultsSeventy-three percent of all YouTube viewing time of content now is ...
- Apple Challenges Partiful With New Event-Planning AppWith "Invites, " its newest app, Apple looks to capitalize on t ...
- LinkedIn Takes On TikTok With New Vertical Video FeaturesLinkedIn is doubling down on video, its fastest-growing in-app element - testi ...
- Sylvester Stallone, Former Activision Blizzard Exec Back AI Firm With $7.5M InvestmentLargo.ai, an AI-driven analytics platform for the film, TV and ad industrie ...
- Short-Term Kicks: More Super Bowl Ads To Nosh On?Last year's Super Bowl Advertising Benchmark Index showed the average ad-effectiveness sco ...
- Dentsu's New Retail Media Analytics Executive Thinks In NumbersThe ability to tell a story with numbers is what Jeffrey Bust ...
- Non-TikTok Users Seek To Revive Battle Over Pixel TrackingA group of non-TikTok users will ask the 9th Circuit to revi ...
