- Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers Say
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Most customers don't understand what the notices actually mean to them, T ...
- Disney Leads In TV, Streaming Content 'Demand Share' For 2021
Television News Daily, Wayne Friedman - Friday, March 18, 2022
Although Netflix retains its lead for TV and streaming original content, Disn ...
- Visably Details How To Measure Brand Performance In Search With These Metrics
Inside Performance, Laurie Sullivan - Friday, March 18, 2022
Customers are more likely to learn about a brand and make ...
- Search Expert Develops Rating System To Help Advertisers Buy Trusted Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
Seekr Technologies' scoring and filtering system will help brands and people searchi ...
- Revenue Lost By Poor Digital Experience Can Now Be Measured
Inside Performance, Laurie Sullivan - Thursday, March 17, 2022
Developers at Qualtrics XM believe they have developed a process to t ...
- Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June '23
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2022
"Without a modern measurement solution, you leave essential insights on the tab ...
- Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'
Mediapsssst, Richard Whitman - Tuesday, March 15, 2022
The report, from Omnicom Media Group UK, analyzes 75 evolving themes ...
- Google Details New Gaming Ad Options, Attribution Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 15, 2022
Google's new measurement options and ad features will help developers and bran ...
- Facebook, BrandTotal Blast Each Other In Battle Over Data
Digital News Daily, Wendy Davis - Monday, March 14, 2022
Facebook's ban on scraping "denies users the ability to control and moneti ...
- Orange142 Extends Its 25-Year Relationship With Pigeon Forge Department Of Tourism
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2022
The latest agreement builds on Orange142's nearly 25-year relationship with Pigeon Forg ...
- Look, No Hands: Marketing Automation Is Increasingly Used For Email
Email Insider, Ray Schultz - Tuesday, March 8, 2022
SMS marketing also saw a jump in usage from 2021 to 202 ...
- Google Launches Google Analytics 4 Home Page
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 7, 2022
Google has released a new homepage for companies running Google Analytics ...
- Sprout Social And Salesforce Partner On Social Usage
Email Marketing Daily, Ray Schultz - Monday, March 7, 2022
Salesforce clients can utilize Sprout's social media suite to engage and list ...
- Segmint Partners With Constant Contact To Assist Financial Institutions With Email
Email Marketing Daily, Ray Schultz - Tuesday, March 1, 2022
The match-up combines Segmint's data and analytics with Constant Contact's email capabilitie ...
- LinkedIn To Acquire Oribi, Plans To Open Office In Tel Aviv
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 28, 2022
The acquisition of Oribi will bring analytics expertise -- helping marketers fi ...
- AppsFlyer CEO Oren Kaniel Talks About Apple, Measurement, Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, February 28, 2022
AppsFlyer's State of Gaming App Marketing report found that gaming apps spe ...
- CDP Aptness: Brands Focus On First-Party Data And Analytics
Email Insider, Ray Schultz - Monday, February 28, 2022
Twilio Segment lists the fastest-growing apps. Email is an important capability. ...
- Weber Shandwick Plucks Malhotra From Zenith For Top Analytics, Intelligence Role
MAD, Steve McClellan - Friday, February 25, 2022
Ridhi Malhotra has been named global head of analytics + intelligence ...
- Verisk Acquires Infutor To Ramp Up Identity Resolution
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 24, 2022
Data analytics provider Verisk announced Thursday the acquisition of Infutor Data Solution ...
- Samba TV Offers Guaranteed 'Incremental' Video Reach Currency
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
TV measurement firm Samba TV is launching what it says is t ...
- NBC Beijing Olympics Prime-Time Viewers Sink 42% Vs. 2018, Down 26% From 2021 Games
Television News Daily, Wayne Friedman - Monday, February 21, 2022
Preliminary total audience delivery for NBC Television Network, USA Network, CNBC a ...
- BrandTotal And Facebook Remain At Impasse In Scraping Battle
Digital News Daily, Wendy Davis - Monday, February 21, 2022
Analytics company BrandTotal and Facebook parent Meta have not been able ...
- Conductor Fills Tech Gap With First Acquisition, Eyes Support For Amazon, YouTube
Data & Programmatic Insider, Laurie Sullivan - Monday, February 21, 2022
The acquisition of ContentKing will help Conductor build up its organic marketin ...
- Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 18, 2022
As consumers shift to buying more groceries online, Kraft Heinz has form ...
- Coding Skills As Important To Many Students As Learning A Foreign Language, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 17, 2022
The ability to teach students coding skills and the importance of da ...
- Marketers Prepare For Change As Google Pledges Privacy
Inside Performance, Laurie Sullivan - Thursday, February 17, 2022
Many marketers think Google's move to limit tracking on smartphones running Andro ...
- Is QR Code Explosion The Sleeper Connection For TV Upfront 'Business Outcomes' Marketers?
TV Watch, Wayne Friedman - Thursday, February 17, 2022
Looking at the just-completed Super Bowl, we may have our answer ...
- Ad Cost Inflation Projected To Lag Consumer Price Inflation
MediaDailyNews, Joe Mandese - Monday, February 14, 2022
The rate of North American inflation is projected to rise 5.4%, whi ...
- Two-Thirds Of Super Bowl Spots Score Just 'Average' Results
MediaPost Weekend, Wayne Friedman - Friday, February 11, 2022
Ads were measured for potential for brand equity and ability to boo ...
- French Privacy Regulator Says Use Of Google Analytics Unlawful
Digital News Daily, Wendy Davis - Thursday, February 10, 2022
The French National Data Protection Commission said Thursday that the use ...