Tag results for "analytics"
- Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers SayMost customers don't understand what the notices actually mean to them, T ...
- Disney Leads In TV, Streaming Content 'Demand Share' For 2021Although Netflix retains its lead for TV and streaming original content, Disn ...
- Visably Details How To Measure Brand Performance In Search With These MetricsCustomers are more likely to learn about a brand and make ...
- Search Expert Develops Rating System To Help Advertisers Buy Trusted MediaSeekr Technologies' scoring and filtering system will help brands and people searchi ...
- Revenue Lost By Poor Digital Experience Can Now Be MeasuredDevelopers at Qualtrics XM believe they have developed a process to t ...
- Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June '23"Without a modern measurement solution, you leave essential insights on the tab ...
- Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'The report, from Omnicom Media Group UK, analyzes 75 evolving themes ...
- Google Details New Gaming Ad Options, Attribution ToolsGoogle's new measurement options and ad features will help developers and bran ...
- Facebook, BrandTotal Blast Each Other In Battle Over DataFacebook's ban on scraping "denies users the ability to control and moneti ...
- Orange142 Extends Its 25-Year Relationship With Pigeon Forge Department Of TourismThe latest agreement builds on Orange142's nearly 25-year relationship with Pigeon Forg ...
- Look, No Hands: Marketing Automation Is Increasingly Used For EmailSMS marketing also saw a jump in usage from 2021 to 202 ...
- Google Launches Google Analytics 4 Home PageGoogle has released a new homepage for companies running Google Analytics ...
- Sprout Social And Salesforce Partner On Social UsageSalesforce clients can utilize Sprout's social media suite to engage and list ...
- Segmint Partners With Constant Contact To Assist Financial Institutions With EmailThe match-up combines Segmint's data and analytics with Constant Contact's email capabilitie ...
- LinkedIn To Acquire Oribi, Plans To Open Office In Tel AvivThe acquisition of Oribi will bring analytics expertise -- helping marketers fi ...
- AppsFlyer CEO Oren Kaniel Talks About Apple, Measurement, PrivacyAppsFlyer's State of Gaming App Marketing report found that gaming apps spe ...
- CDP Aptness: Brands Focus On First-Party Data And AnalyticsTwilio Segment lists the fastest-growing apps. Email is an important capability. ...
- Weber Shandwick Plucks Malhotra From Zenith For Top Analytics, Intelligence RoleRidhi Malhotra has been named global head of analytics + intelligence ...
- Verisk Acquires Infutor To Ramp Up Identity ResolutionData analytics provider Verisk announced Thursday the acquisition of Infutor Data Solution ...
- Samba TV Offers Guaranteed 'Incremental' Video Reach CurrencyTV measurement firm Samba TV is launching what it says is t ...
- NBC Beijing Olympics Prime-Time Viewers Sink 42% Vs. 2018, Down 26% From 2021 GamesPreliminary total audience delivery for NBC Television Network, USA Network, CNBC a ...
- BrandTotal And Facebook Remain At Impasse In Scraping BattleAnalytics company BrandTotal and Facebook parent Meta have not been able ...
- Conductor Fills Tech Gap With First Acquisition, Eyes Support For Amazon, YouTubeThe acquisition of ContentKing will help Conductor build up its organic marketin ...
- Kraft Heinz Partners With Google To Achieve Ambitious Digital TransformationAs consumers shift to buying more groceries online, Kraft Heinz has form ...
- Coding Skills As Important To Many Students As Learning A Foreign Language, Study FindsThe ability to teach students coding skills and the importance of da ...
- Marketers Prepare For Change As Google Pledges PrivacyMany marketers think Google's move to limit tracking on smartphones running Andro ...
- Is QR Code Explosion The Sleeper Connection For TV Upfront 'Business Outcomes' Marketers?Looking at the just-completed Super Bowl, we may have our answer ...
- Ad Cost Inflation Projected To Lag Consumer Price InflationThe rate of North American inflation is projected to rise 5.4%, whi ...
- Two-Thirds Of Super Bowl Spots Score Just 'Average' ResultsAds were measured for potential for brand equity and ability to boo ...
- French Privacy Regulator Says Use Of Google Analytics UnlawfulThe French National Data Protection Commission said Thursday that the use ...
