Tag results for "analytics"
- IBM: Watson's New Cognitive Capabilities Help Marketers, Expand Analytics The new features expand the predictive intelligence capabilities of the platform, helping ...
- QVC Pivots To Data-Driven EcommerceTV-based retailer QVC has expanded its ecommerce capabilities with a new analytics ...
- CRM, Platform Data Don't Add Up, Inconsistencies AboundLess than 15% of marketers trust the data their systems report and ...
- Bauer Xcel Reports Solid Growth, Ups Mezzafonte To U.S. EVPThe celebrity/lifestyle publisher says the record growth is a result of its ...
- ShareThis Bows A/B Testing For Publishers On FacebookThe new tool, called Social A/B, offers streamlined testing and optimization techniques ...
- 'Math And Magic' Define Target/GroupM Agency Team ArrowTarget's Kristi Argyilan and GroupM's Kelly Clark joined a 4As Conference session ...
- Taking Your Leads From Artificial IntelligenceSysomos' new integrated platform also incorporates artificial intelligence to "uncover correlations, anomalies ...
- Build America Mutual Finds Ad Data Identifying Niche AudienceFinancial advisors managing municipal bond investments for their clients have become an ...
- Nielsen Catalina, Moat Link Viewability And Attention To Offline SalesThe NCS Learning Lab studied the relationship between viewability and attention metrics, ...
- Adobe Builds Engine To Manage, Serve Promotional Offers Across Media, DevicesThe Offer Management platform is one of seven prototypes that debuted at ...
- Foursqure Debuts Analytics For Stores To Chart Success, Rivals"It's a dashboard for insights on chain-level foot-traffic performance that can be ...
- Fox, Turner, Viacom Form 'Advanced Audience' Consortium OpenAP will be a single platform for agencies and advertisers to integrate ...
- Lotame Releases Onboarding For People-Based Ad TargetingTaking offline data and bringing it online for attribution or targeting has ...
- IQ Media Appoints Kevin Kohn CEOReal-time TV measurement firm iQ Media named Kevin Kohn as its new ...
- Real-Time Platform Tickr Acquires Market.Space, Competitive Intelligence ProviderTickr, a real-time performance management platform said it would acquire Market.Space, a ...
- TiVo Taps Comcast's Horstman To Run Audience Platform, Focus On Making TV Ads Work BetterWalt Horstman, a pioneer of programmatic TV advertising, has joined TiVo Corp. ...
- AcuityAds To Acquire Visible Measures For $10M CashAd-tech firm AcuityAds Holdings Inc. said it will spend $10 million in ...
- PubMatic Expands Global Marketing Org With New HiresAd-tech firm PubMatic has expanded its global marketing organization with four new ...
- Stackla Brings UGC To Email MarketingStackla announced the launch of a new email plugin on Wednesday that ...
- Equifax Launches Ignite, Analytics Portfolio With AppsEquifax has introduced an analytics portfolio called Ignite. One of its features ...
- PCH/Media Hires Its First Head Of Media PlatformThe appointment of Spencer Scott as its first head of media platform ...
- Facebook Launches 'Advanced Measurement' Ad Effectiveness ToolFacebook rolled out a new tool called "Advanced Measurement" that's designed to ...
- Facebook To Release Advanced Measurement ToolAdvertisers will have the ability to use Advanced Measurement to determine which ...
- SendGrid Acquires Bizzy, Takes Aim At MailChimpCloud-based email delivery platform SendGrid announced the acquisition of Bizzy, an email ...
- Ex-OMD, Kraft Exec Julie Fleischer Joins Neustar As VP Product MarketingReal-time data provider Neustar named media and marketing vet Julie Fleischer as ...
- The New ESP -- From Email To 'Everychannel' Service ProviderThe traditional Email Service Provider (ESP) has transitioned into an "Everychannel" Service ...
- Brightcove And HubSpot Announce Partnership, IntegrationHubSpot announced a partnership and integration with Brightcove on Tuesday, bringing cloud-based ...
- Programmatic Platform Brings Campaign-Level Audience Measurement For Connected TVYuMe said it has joined with Nielsen to launch a programmatic platform-based ...
- Rauxa Taps Ku For New CIO Role Rauxa has tapped Rita Ku for the new role of Chief Intelligence ...
- U.S. Web Traffic Stalls As Traffic In China, India, and Brazil GrowsThe U.S. is no longer bringing new users to the Internet: With ...
