- AI Goes To Market: How Marketing And Sales Teams Are Using It
Email Insider, Ray Schultz - Thursday, November 30, 2023
Many B2B professionals are not yet using AI to a great exte ...
- Google Search Ads Found Showing In Porn, Other Questionable Places
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
Google Search Partners, a network of third-party sites, has been serving so ...
- A Data Frenzy At Microsoft Advertising
Search & Performance Insider, Laurie Sullivan - Tuesday, November 28, 2023
It seems Microsoft Advertising is providing more ways for publishers and advertise ...
- Fusion92 Acquires TRAK Data, Enhances Audience Targeting Options
MAD, Fern Siegel - Friday, November 24, 2023
The addition of this platform gives the buyer direct access to Sa ...
- SabioTV Redefines Diversity
MediaDailyNews, Laurie Sullivan - Friday, November 24, 2023
Diversity in mindset, not just the color of someone's skin, fuels Sab ...
- The Polycrisis Grinds On
Red, White & Blog, Joe Mandese - Tuesday, November 21, 2023
That's the first line in a just-released global trends report from Ipso ...
- Data Drama Musicals Hit High Note With Generative AI
Data & Programmatic Insider, Laurie Sullivan - Monday, November 20, 2023
The name NinjaCat may sound like a fictitious character, but the awarene ...
- SplitMetrics Acquires App Radar In 7-Figure Deal To Facilitate App Growth
MediaDailyNews, Colin Kirkland - Thursday, November 16, 2023
SplitMetrics, an American startup focused on helping mobile-first businesses, has acquired Austri ...
- Mozilla's Future In Chatbots, Large Language Models
Search & Performance Insider, Laurie Sullivan - Friday, November 17, 2023
Saoud Khalifah is building Mozilla review products for Amazon, Best Buy, eB ...
- Gaming Industry Acquisition Takes On Customer Data Privacy
MediaDailyNews, Laurie Sullivan - Monday, November 13, 2023
AppsFlyer's acquisition of devtodev will expand on its Privacy Cloud Marketplace a ...
- North Face Benefits From First-Party Data, Analyzes Consumer Behavior
Marketing Daily, Laurie Sullivan - Thursday, November 9, 2023
The North Face used Google Tag Manager to measure and act ...
- Disney Must Face Privacy Suit Over Oracle Pixel
MediaDailyNews, Wendy Davis - Thursday, November 9, 2023
Disney must face claims that it violated California and Pennsylvania wiretap la ...
- A Mobile App And Keyboard Will Analyze Use And Behavior
MediaDailyNews, Laurie Sullivan - Monday, November 6, 2023
Tappa, a mobile keyboard provider, will introduce an "insights platform" in 20 ...
- Net Searcher Sentiment Replaces NPS With Unbiased Search Data
Search & Performance Insider, Laurie Sullivan - Friday, November 3, 2023
Isaac Gerber, director of commercial insights and analytics at Captify, developed ...
- Microsoft Executive Fears For Israel's High-Tech Sector
MediaDailyNews, Laurie Sullivan - Wednesday, November 1, 2023
Tomer Simon, chief scientist at Microsoft Israel's R&D Center, expressed concerns ...
- Hari Joins Code And Theory To Lead Data, Analytics and AI
People on the Move, Steve McClellan - Tuesday, October 24, 2023
Anil Hari has joined Stagwell’s Code and Theory as head of dat ...
- Serial Churners: Hurting Or Helping Premium Streamers?
Television News Daily, Wayne Friedman - Monday, October 23, 2023
Streaming consumers who regularly cancel their premium streaming platforms -- and th ...
- Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
Data & Programmatic Insider, Laurie Sullivan - Monday, October 23, 2023
A study shows about half of U.S. advertisers surveyed would not kn ...
- Coegi Ups Kluba To Lead Operations, Analytics
People on the Move, Fern Siegel - Friday, October 20, 2023
Kluba has been with Coegi since 2019. She was critical in shapi ...
- Judge Won't Prohibit Google From Collecting Health Data
MediaDailyNews, Wendy Davis - Thursday, October 19, 2023
A federal judge has declined to issue an injunction that would ha ...
- 3.know: Evan Shapiro And The Rapid Evolution Of The New 'Television' Bundle
Media 3.0, Joe Mandese - Thursday, October 19, 2023
Analyst and former industry insider Evan Shapiro explains his just-published "Time Spe ...
- AI-Powered Tools Suite For Advertisers, Publishers Launches
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
Teads on Monday announced a suit of AI-powered solutions across CTV, performanc ...
- California's Solution To Online Privacy Has Holes
Data & Programmatic Insider, Laurie Sullivan - Monday, October 16, 2023
The Delete Act, which allows California residents to make one request ...
- Marketing-Mix Modeling Looking From The Bottom Up
Search & Performance Insider, Laurie Sullivan - Monday, October 16, 2023
Marilyn Barnett was an on-camera model for a local grocery store. Wh ...
- Google Search: A Gross Margin Framework For Generative AI Modeling
Search & Performance Insider, Laurie Sullivan - Thursday, October 12, 2023
Analysts at New Street Research have developed a framework to evaluate t ...
- Early Bird AI: Daring Marketers Are Using Gen AI For Content
Email Insider, Ray Schultz - Wednesday, October 11, 2023
And they are exceeding their revenue goals and seeing improved ROI, Deloit ...
- Firm Offers Tool To Help Publishers, Editors Analyze Reader Behavior, Preferences
Publishers Daily, Ray Schultz - Sunday, October 8, 2023
Editorial teams can use the solution to choose the winning creative, NP ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Search & Performance Insider, Laurie Sullivan - Thursday, October 5, 2023
Maybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 Minutes
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
LinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- Amazon To Shutter Ad Server In Q4 2024
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
The delay is intended to give brands and agencies extra time ...