Tag results for "analytics"
- EDO Strikes Deal To Boost Regional TV Ad OutcomesEDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising"Just because companies "slap a 'privacy' or 'clean room' label on ...
- Google Eyes Autonomous AI To Protect Consumer Data OnlinePrivacy Sandbox will seem outdated by the time Google releases its ne ...
- A Basketful Of Analytics: New Tools Can Assist Email MarketingKlaviyo has added several capabilities to its AI-driven analytics arsenal. ...
- Google Can't Shake Privacy Suit Over App DataSiding against Google, a federal judge on Thursday rejected the company's reque ...
- LinkedIn Defeats Claim It Wrongly Collects Data About DriversSiding with LinkedIn, a federal judge has dismissed a claim that t ...
- Amazon, Apple, LG Make Q3 Programmatic Ad-Share GainsAmazon grew 40%, Apple was up 63% and LG added 10.8%. Ro ...
- Comcast Unveils TV Ad Platform In Bid To Attract SMBsComcast on Monday introduced a platform to make ad buys across T ...
- Advertisers Have A Lot Of Explaining To Do In 2025Online transactions managed by companies like PayPal are a huge part ...
- NBA To Ask Supreme Court To Intervene In Video Privacy BattleThe National Basketball Association says it will ask the Supreme Court ...
- Google: AI Kills SEO On Path To Artificial SuperintelligenceArtificial intelligence will replace the need for search engine optimization in 202 ...
- Do Netflix's Xmas NFL Games - On A Wednesday - Tell Us Anything?Christmas Day NFL games came on a Wednesday. Increasingly, these non-traditional N ...
- Will 'Multisensory' Ads Cast A Spell On Theatergoers?CJ 4DPLEX is working with National CineMedia to tie a full senso ...
- RE/MAX Ad Media Network Launches To Support RealtorsAnother programmatic media network will launch, but this one will become t ...
- Don't Fall For Seemingly 'Sexy, High And Sweet' ROASPaid search has become the most effective channel to drive awareness f ...
- ANA Finds DSP Reach Improving, But Effectively Still Less Than 44% Of Ad Dollars SpentWhile the percentage has increased from 36% reported in a 2023 stu ...
- Former Google Employees Create 14 Of The Top 50 AI StartupsFormer Google employees have had a profound influence on AI. They ha ...
- Experian Acquires Audigent, Combining Massive Amounts Of DataThe addition of Audigent's combined first-party publisher data and inventory network a ...
- X Corp. Can Revive Scraping Battle With Bright Data, Judge RulesA federal judge who threw out X Corp's lawsuit against Israeli analyti ...
- Spotify Brings New Marketing Platform To Audiobook Authors, Publishers"Spotify for Authors" will offer authors and publishers a suite of too ...
- With Ever Higher TV Viewership, NFL Looks To Tackle More DollarsOne clue would be to analyze those more intense NFL consumers. Da ...
- AI Automation Expected To Ease Pressure To Increase RevenueEighty percent of digital ad professionals use AI tools for media buyi ...
- Merkle Becomes First Agency To Offer Adobe Mix ModelerThe performance agency's clients now have access to build integrated models, givi ...
- Kendra Scott And Carhartt Find Success In DataFrom Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It ...
- Dentsu Uses Microsoft AI For Campaign Posts, Reduces Analysis Time 80%Faced with the growing complexities of media metrics, Dentsu adopted the u ...
- Programmatic Audio, Advertising Next Mountain To ClimbPodcast ads are difficult to buy, although brand-suitability tools are attracting n ...
- Google Ads Trigger Different AI Overviews Intent PatternsThe larger the AI Overviews, the more opportunities to serve ads, accordi ...
- Google Accidentally Leaks Jarvis, Shows The Agent Is RealAn advanced version of Gemini AI will power Project Jarvis, built ...
- Democrats' Campaign Ad Spend 63% Higher Vs. Republicans' Since JulyOver the last 105 days, Democrat campaign ad spend has totaled $1. ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On SnapDoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
