- The NRR Groove: Will The New Metric Supplant NPS?
Email Insider, Ray Schultz - Tuesday, September 2, 2025
The secret to the new marketing is to avoid excessive email volum ...
- Microsoft Enforces Cookie Consent Requirements In European Countries
MediaDailyNews, Laurie Sullivan - Thursday, August 28, 2025
Microsoft will begin enforcing cookie consent requirements for users accessing websites ...
- Living The 'Big Bang' Theory In AI
Performance Marketing Insider, Laurie Sullivan - Thursday, August 28, 2025
Recent data compares the cosmic Big Bang to events in advertising su ...
- Microsoft Prevails In Privacy Battle Over 'Session Replay'
MediaDailyNews, Wendy Davis - Tuesday, August 26, 2025
A federal appellate panel refused to revive a Pennsylvania resident's privacy lawsu ...
- Agentic Ad Platform Launches To Take Advertising To Next Level Of Shopping
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2025
Jivox, a data-driven platform that provides personalized digital advertising and marketing experience ...
- Ads On TV An 'Acceptable Place' For 43% Of US Adults, Survey Finds
Advanced TV Insider, Wayne Friedman - Wednesday, August 20, 2025
Forty-three percent of U.S. adults say TV ads are most likely ...
- AI Rips Away Manual Language Targeting From Google Ads, More To Come
Performance Marketing Insider, Laurie Sullivan - Monday, August 18, 2025
Google's significant changes to language targeting settings in Google Ads search campaig ...
- 'In The Wild' ChatGPT Found Showing Massive Growth
MediaDailyNews, Laurie Sullivan - Wednesday, August 13, 2025
The agent "is here and it's growing massively," said BrightEdge CEO J ...
- A+E Global Media Donates Performance CTV Inventory To Nonprofits Through AdGood
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The partnership gives nonprofits access to generative AI ad creation tools a ...
- GitHub CEO Departs, Microsoft Puts It Under CoreAI
MediaDailyNews, Laurie Sullivan - Monday, August 11, 2025
GitHub CEO Thomas Dohmke has resigned and with his departure, Microsoft pla ...
- Appeals Court Sides With GameStop In Privacy Battle
MediaDailyNews, Wendy Davis - Monday, August 11, 2025
A panel of the 3rd Circuit Court of Appeals rejected a consumer ...
- Mitigate AI Meltdowns: Innovation Vs. Unchecked Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, August 11, 2025
Ignoring AI's potential risks can make it a liability - even f ...
- Meta Violated California Wiretap Law, Jury Finds
MediaDailyNews, Wendy Davis - Monday, August 4, 2025
The verdict stems from allegations that Meta collected ad-targeting data from t ...
- Rakuten Group Releases Affiliate Plans For Full-Funnel AI Agents
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
The company, known for its cash-back, affiliate and ad programs in t ...
- Court Won't Revisit TrillerTV Victory In Video Privacy Battle
MediaDailyNews, Wendy Davis - Friday, July 25, 2025
Unless the Supreme Court intervenes, streaming video users likely can't proceed ...
- X Looks To Boost iOS Campaign Transparency Via New Partnership
MediaDailyNews, Colin Kirkland - Friday, July 18, 2025
X is partnering with AppsFlyer, an app analytics company that has integrat ...
- Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs
Performance Marketing Insider, Laurie Sullivan - Friday, July 18, 2025
As long as consumers are willing to share personal information with ...
- Streamers' 'Returning' Series Show Gains, Less With Movies
Advanced TV Insider, Wayne Friedman - Wednesday, July 16, 2025
Netflix continues to lead with around 6 million gross global subscription additio ...
- A Data Flurry At 'The Economist': Intelligence Unit Offers Key Products Via Snowflake
Publishing Insider, Ray Schultz - Tuesday, July 15, 2025
The Democracy Index and Liveability Index are now available. ...
- How This JPMorgan Chase Exec Is Taking Control
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 15, 2025
What's the biggest challenge you've ever faced? For JPMorgan Chase's Annie Stickne ...
- Roblox To Reward Creators For Attracting Players
MediaDailyNews, Colin Kirkland - Tuesday, June 24, 2025
Roblox will reward creators for persuading players to partake in and retu ...
- NFL Prevails In Video Privacy Battle
MediaDailyNews, Wendy Davis - Monday, June 23, 2025
The 2nd Circuit Court of Appeals says it has "effectively shut t ...
- Bloomingdale's Must Face Online Shopper's Wiretap Suit
MediaDailyNews, Wendy Davis - Friday, June 20, 2025
An appellate court revived a claim that Bloomingdale's violated a wiretap l ...
- Pope Calls AI 'Existential Threat,' Cannes Attendees Discuss Its Advertising Future
Performance Marketing Insider, Laurie Sullivan - Thursday, June 19, 2025
As Pope Leo XIV laid out his priorities this week, he call ...
- Adobe Gains Visibility Into AI-Driven Traffic
MediaDailyNews, Laurie Sullivan - Monday, June 16, 2025
Features introduced Monday at Cannes enable businesses to monitor AI-driven traffic a ...
- GAI Revenue And Performance Modeled By New Street Research
Performance Marketing Insider, Laurie Sullivan - Friday, June 13, 2025
How much will generative AI-based ads, creative, and tools increase revenue f ...
- TrillerTV Subscriber Seeks To Revive Privacy Battle
MediaDailyNews, Wendy Davis - Wednesday, June 11, 2025
A TrillerTV subscriber is asking a federal appellate court to reconsider h ...
- Taboola Creates White-Box Type GAI Engine - Will It Learn?
Performance Marketing Insider, Laurie Sullivan - Thursday, June 12, 2025
Gannett became the first publisher on Wednesday to use Taboola's DeepDive generati ...
- Google Must Face Privacy Claims Over Health Data
MediaDailyNews, Wendy Davis - Tuesday, June 10, 2025
"It would be reasonable to infer that Google would be able ...
- Performance-Driven M&A Deals Turning Hot
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 10, 2025
Demand for scalable, data-led solutions has driven a 20% increase in performance-relat ...