- Coegi Ups Kluba To Lead Operations, Analytics
People on the Move, Fern Siegel - Friday, October 20, 2023
Kluba has been with Coegi since 2019. She was critical in shapi ...
- Judge Won't Prohibit Google From Collecting Health Data
MediaDailyNews, Wendy Davis - Thursday, October 19, 2023
A federal judge has declined to issue an injunction that would ha ...
- 3.know: Evan Shapiro And The Rapid Evolution Of The New 'Television' Bundle
Media 3.0, Joe Mandese - Thursday, October 19, 2023
Analyst and former industry insider Evan Shapiro explains his just-published "Time Spe ...
- AI-Powered Tools Suite For Advertisers, Publishers Launches
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
Teads on Monday announced a suit of AI-powered solutions across CTV, performanc ...
- California's Solution To Online Privacy Has Holes
Data & Programmatic Insider, Laurie Sullivan - Monday, October 16, 2023
The Delete Act, which allows California residents to make one request ...
- Marketing-Mix Modeling Looking From The Bottom Up
Search & Performance Insider, Laurie Sullivan - Monday, October 16, 2023
Marilyn Barnett was an on-camera model for a local grocery store. Wh ...
- Google Search: A Gross Margin Framework For Generative AI Modeling
Search & Performance Insider, Laurie Sullivan - Thursday, October 12, 2023
Analysts at New Street Research have developed a framework to evaluate t ...
- Early Bird AI: Daring Marketers Are Using Gen AI For Content
Email Insider, Ray Schultz - Wednesday, October 11, 2023
And they are exceeding their revenue goals and seeing improved ROI, Deloit ...
- Firm Offers Tool To Help Publishers, Editors Analyze Reader Behavior, Preferences
Publishers Daily, Ray Schultz - Sunday, October 8, 2023
Editorial teams can use the solution to choose the winning creative, NP ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Search & Performance Insider, Laurie Sullivan - Thursday, October 5, 2023
Maybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 Minutes
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
LinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- Amazon To Shutter Ad Server In Q4 2024
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
The delay is intended to give brands and agencies extra time ...
- Google Advertisers Withdraw Lawsuit Over 'TrueView' Metrics
MediaDailyNews, Wendy Davis - Thursday, September 28, 2023
Two advertisers who sued Google for allegedly inflating video ad metrics abrupt ...
- Talk To Me: Ad Industry Turns AI Strategies Conversational
Data & Programmatic Insider, Laurie Sullivan - Monday, September 25, 2023
Verbal conversation with a machine to plan ad strategies will soon beco ...
- CMO Council Data Shows Concerns Of Economy, CFO Collaboration
MediaDailyNews, Laurie Sullivan - Friday, September 22, 2023
Only 10% of marketing leaders strongly believe their marketing investments position th ...
- Why TikTok's 'Self-Attribution' Model May Be The Next New Thing, Or Not
Media 3.0, Colin Kirkland - Friday, September 22, 2023
This week, TikTok introduced multiple features that should help advertisers better tra ...
- Vaulting From The Silo: Can Emailers Gain By Using Web-Wide Data?
Email Insider, Ray Schultz - Thursday, September 21, 2023
AtData is using machine learning to create an engagement score for ema ...
- This Is What An Advanced Attribution Model Looks Like
Search & Performance Insider, Laurie Sullivan - Thursday, September 21, 2023
"You don't need to eat the elephant in one bite," M^2 C ...
- The B2B CRM Palette: Email Ranks As One Of The Top Tools
Email Insider, Ray Schultz - Wednesday, September 20, 2023
Almost half of companies have added email, and over a third ha ...
- The Blueprint For AI Success: How To Get Your Data In Order
Media 3.0, Anil Hari - Tuesday, September 19, 2023
A well-structured, efficient data architecture gives AI models the foundation they ne ...
- Swimming In Myths And Under Murky Waters In Programmatic CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, September 18, 2023
Is there an effective attribution model to support CTV? Lack of transparen ...
- ABCs For Successful Campaign Measurement In Today's World: Back To The Basics
Planning & Buying Insider, Teodora Scutelnicu - Sunday, September 17, 2023
Going back to the basics means reaching a simple understanding of wh ...
- Neutronian Integrates Data-Privacy Scores Into Campaign Targeting, Analysis
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Neutronian has moved its Data Privacy Score into campaign targeting and analysi ...
- TikTok Partnership With TransUnion Gives Marketers Attribution Measurement
MediaDailyNews, Colin Kirkland - Friday, September 8, 2023
TikTok has announced an attribution partnership with TransUnion to enhance the effectivene ...
- Thinking Beyond Now: Plan For Long-Term Media Effects
Planning & Buying Insider, David Hohman - Monday, September 11, 2023
Consider this: The impact of a single exposure is a point ...
- HubSpot Announces New Cross-Platform AI Strategy
MediaDailyNews, Colin Kirkland - Wednesday, September 6, 2023
At its Inbound 2023 presentation, HubSpot announced the launch of its fu ...
- Drone-Based OOH Cleared For Takeoff In Miami
MediaDailyNews, Karlene Lukovitz - Tuesday, September 5, 2023
The new dservice promises advertisers greater flexibility, accountability and lower costs d ...
- The Woman Behind Merkle's GenCX AI Platform
Search & Performance Insider, Laurie Sullivan - Tuesday, September 5, 2023
Merkle's AI-based GenCX technology returns rapid insights and calculations to improve ad-campai ...
- YouTube Expands Creator Monetization Access, Launches Comparative Analytics
MediaDailyNews, Colin Kirkland - Thursday, August 31, 2023
YouTube has expanded lowered eligibility requirements for its partner program to ...
- Danger Downstream: Your Data May Be Leaking, And You Could Be Sued
Email Insider, Ray Schultz - Thursday, August 31, 2023
Lokker offers a free audit of your site, and says it c ...