Tag results for "analytics"
- Mitsubishi Motors Canada Names NP Digital AORBuilding on earned media and analytics work, Mitsubishi Motor Sales of Cana ...
- LinkedIn, Meta Hit With New Privacy Suits Over Tracking At Health SitesWeb users claim in new lawsuits that LinkedIn and Meta violated ...
- Online Tracking Doesn't Violate Massachusetts Wiretap LawHospitals don't violate a state wiretap law by transmitting data about websi ...
- DoubleVerify Expands Measurement To LinkedIn Video AdsTo strengthen its brand protections and media effectiveness, LinkedIn is expanding i ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner ProgramAd-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 TargetingExperian plans to add support for IPv6 in its Digital Graph a ...
- Judge May Reinstate Video Privacy Claims Against NBCOn Friday, judge Paul Englemayer suggested that he will reconsider his earli ...
- Google Audio AI Guides PodcastsAdvertisers working with audio believe measurement tools and innovative applications related ...
- Court Revives Claims That NBA.com Violated Video Privacy Law"The VPPA is no dinosaur statute," the appellate judges wrote. "Our mode ...
- How To Monetize Dark TrafficA new generation of what Ad-Shield calls brutal ad blockers - wi ...
- Hart Agency Finds Higher Performance From AI In Bidding TechHart VP of Media and Analytics Kira Clifton said the smart biddi ...
- It's Not Your Father's Media-Buying MarketplaceFirst-of-its-kind programmatic marketplace data released by Guideline this morning shows just h ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Apple Must Face Privacy Suit Over App DataApple must face a privacy lawsuit by iPhone users who claimed t ...
- AI Predicts Next Words, Next Actions - Is It Worth Trillions?Google reportedly paid $2.7 billion to bring back an AI genius ...
- Reigning Cats & Dogs (But Not By Much)Six weeks before the election Trump continues to dominate the news cycl ...
- ACC Acquires Majority Stake In DKCDKC, founded in 1991 by PR exec Dan Klores, has expanded i ...
- Canvas Taps Dentsu's Patil-Sayed As Analytics ChiefPrior to joining Dentsu's Carat unit in 2011, Anita Patil-Sayed was ...
- Reddit Users Challenge Google, Sending Business Owners A MessageMany small businesses find they can gain traction by treating Reddit ...
- NBC Defeats Video Privacy ClaimSiding with NBCU, a federal judge has thrown out a lawsuit ...
- New Wave Pioneers: The Skills Needed In Today's Media EnvironmentAlmost three-fourths of media companies say they have to redefine the skillse ...
- GAI Complexities Divide, Face Slew Of ChallengesAlthough 90% of companies plan to invest in generative AI by 202 ...
- Foursquare Unveils Tool Mapping Visits To PurchasesFoursquare developed an in-house measurement tool combining location with purchase data th ...
- Global Sports TV, Streaming Documentaries Hit Record LevelsAmpere Analysis says there was a 25% share - 103 sports documentari ...
- Goodway Group Taps Horizon's Watrall For Top Data/Analytics RoleRick Watrall, a decade-long veteran of Horizon Media, has been appointed ...
- Google Prepares Retail For Holiday Shopping, Consumer Price Increases Still A ConcernGoogle has made some interesting adjustments to its ad platform and Mercha ...
- Google AI Overviews Links Boost Search RankingsOne of the best ways for all types of publishers to g ...
- Meta Wants Appeals Court To Hear Privacy Battle Over Health DataMeta is asking a judge to authorize an immediate appeal of ...
- Google Ads Return On Ad Spend Slips Into TikTokLoss of confidence in Google Ads' return on ad spend and pa ...
- Meta Updates AI Ad System For Further Campaign CustomizationMeta has announced that over the next year, advertisers will see n ...
