- Super Bowl: Strong 118 'Attention' Index, Best Ad: 'Stop Hate'
Advanced TV Insider, Wayne Friedman - Wednesday, February 12, 2025
TVision, which has "eyes on the screen" technology, estimates attention index scor ...
- Reddit Announces Intercontinental Exchange Partnership For Market Insights
MediaDailyNews, Colin Kirkland - Wednesday, February 12, 2025
Reddit is providing Intercontinental Exchange - which owns the New York Sto ...
- Getting On The Train Of Thought: New Tool Supports Email Analytics, Firm Says
Email Insider, Ray Schultz - Tuesday, February 11, 2025
A data-driven email solution allows users to access customer analytics within o ...
- Super Bowl Sets New Record: 128M
Television News Daily, Wayne Friedman - Monday, February 10, 2025
This year's Super Bowl rose slightly by 3% to another viewing recor ...
- LinkedIn User Claims Platform Disclosed Video Viewing History To Meta
MediaDailyNews, Wendy Davis - Thursday, February 6, 2025
A LinkedIn paid subscriber claims in a new lawsuit that the compa ...
- Privacy Brings Opportunity In App Installs
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
A Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- YouTube Long-Form Growing, Especially Among Young Adults
Television News Daily, Wayne Friedman - Thursday, February 6, 2025
Seventy-three percent of all YouTube viewing time of content now is ...
- Apple Challenges Partiful With New Event-Planning App
MediaDailyNews, Colin Kirkland - Tuesday, February 4, 2025
With "Invites, " its newest app, Apple looks to capitalize on t ...
- LinkedIn Takes On TikTok With New Vertical Video Features
MediaDailyNews, Colin Kirkland - Tuesday, February 4, 2025
LinkedIn is doubling down on video, its fastest-growing in-app element - testi ...
- Sylvester Stallone, Former Activision Blizzard Exec Back AI Firm With $7.5M Investment
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Largo.ai, an AI-driven analytics platform for the film, TV and ad industrie ...
- Short-Term Kicks: More Super Bowl Ads To Nosh On?
TV Watch, Wayne Friedman - Friday, January 31, 2025
Last year's Super Bowl Advertising Benchmark Index showed the average ad-effectiveness sco ...
- Dentsu's New Retail Media Analytics Executive Thinks In Numbers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 27, 2025
The ability to tell a story with numbers is what Jeffrey Bust ...
- Non-TikTok Users Seek To Revive Battle Over Pixel Tracking
MediaDailyNews, Wendy Davis - Thursday, January 23, 2025
A group of non-TikTok users will ask the 9th Circuit to revi ...
- EDO Strikes Deal To Boost Regional TV Ad Outcomes
Television News Daily, Wayne Friedman - Thursday, January 16, 2025
EDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
"Just because companies "slap a 'privacy' or 'clean room' label on ...
- Google Eyes Autonomous AI To Protect Consumer Data Online
MediaDailyNews, Laurie Sullivan - Monday, January 13, 2025
Privacy Sandbox will seem outdated by the time Google releases its ne ...
- A Basketful Of Analytics: New Tools Can Assist Email Marketing
Email Insider, Ray Schultz - Friday, January 10, 2025
Klaviyo has added several capabilities to its AI-driven analytics arsenal. ...
- Google Can't Shake Privacy Suit Over App Data
MediaDailyNews, Wendy Davis - Wednesday, January 8, 2025
Siding against Google, a federal judge on Thursday rejected the company's reque ...
- LinkedIn Defeats Claim It Wrongly Collects Data About Drivers
MediaDailyNews, Wendy Davis - Wednesday, January 8, 2025
Siding with LinkedIn, a federal judge has dismissed a claim that t ...
- Amazon, Apple, LG Make Q3 Programmatic Ad-Share Gains
Advanced TV Insider, Wayne Friedman - Wednesday, January 8, 2025
Amazon grew 40%, Apple was up 63% and LG added 10.8%. Ro ...
- Comcast Unveils TV Ad Platform In Bid To Attract SMBs
MediaDailyNews, Laurie Sullivan - Monday, January 6, 2025
Comcast on Monday introduced a platform to make ad buys across T ...
- Advertisers Have A Lot Of Explaining To Do In 2025
Performance Marketing Insider, Laurie Sullivan - Thursday, January 2, 2025
Online transactions managed by companies like PayPal are a huge part ...
- NBA To Ask Supreme Court To Intervene In Video Privacy Battle
MediaDailyNews, Wendy Davis - Monday, December 30, 2024
The National Basketball Association says it will ask the Supreme Court ...
- Google: AI Kills SEO On Path To Artificial Superintelligence
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 31, 2024
Artificial intelligence will replace the need for search engine optimization in 202 ...
- Do Netflix's Xmas NFL Games - On A Wednesday - Tell Us Anything?
TV Watch, Wayne Friedman - Tuesday, December 31, 2024
Christmas Day NFL games came on a Wednesday. Increasingly, these non-traditional N ...
- Will 'Multisensory' Ads Cast A Spell On Theatergoers?
Media 3.0, Laurie Sullivan - Friday, December 20, 2024
CJ 4DPLEX is working with National CineMedia to tie a full senso ...
- RE/MAX Ad Media Network Launches To Support Realtors
MediaDailyNews, Laurie Sullivan - Wednesday, December 18, 2024
Another programmatic media network will launch, but this one will become t ...
- Don't Fall For Seemingly 'Sexy, High And Sweet' ROAS
Performance Marketing Insider, Laurie Sullivan - Monday, December 16, 2024
Paid search has become the most effective channel to drive awareness f ...
- ANA Finds DSP Reach Improving, But Effectively Still Less Than 44% Of Ad Dollars Spent
MediaDailyNews, Laurie Sullivan - Thursday, December 12, 2024
While the percentage has increased from 36% reported in a 2023 stu ...
- Former Google Employees Create 14 Of The Top 50 AI Startups
Performance Marketing Insider, Laurie Sullivan - Monday, December 9, 2024
Former Google employees have had a profound influence on AI. They ha ...