Tag results for "analytics"
- Nielsen Adding 'Big Data' To Local Market Ratings In JanuaryNielsen's local TV ratings will add "big data" from set-top boxes a ...
- Analytics Tie-Up: MessageGears Leverages Google Cloud ToolGoogle's BigQuery analytics platform helps brands create email campaigns and build CDP ...
- Patreon Settles Video Privacy Battle For $7.25 MillionPatreon has agreed to pay $7.25 million to settle claims it violat ...
- Twitch Loses Viewers, Market Share To Competitors In Q2According to data by Streaming Charts, Twitch experienced a decrease in overa ...
- Flightpath To Debut YouTube Predictive Analytics For PodcastsThe analytics tool will help podcast producers unify their inventory management tool ...
- TikTok Records Surge In Sentiment Toward Kamala HarrisMore than 85,000 TikTok videos were posted about Harris after President Bid ...
- Publishers, Buyers Urged To Track Analytics With DashboardsPiwik PRO is launching a dashboard tool in beta to help fir ...
- Springing Data: New Warehouse Analytics ToolsMessageGears has enhanced its data warehouse suite for enterprise marketers. ...
- Ad-Driven Analytics Business Secures $1M Seed Funding, Focuses On AIElly Analytics, a technology startup that tracks data across a user's enti ...
- Judge Sides With Google In Fight Over Health DataA federal judge has dismissed a privacy lawsuit alleging that the company ...
- Amazon Ad Portal Crashes On Opening Night Of 'Prime Day'Amazon's ad portal crashed Tuesday night, temporarily disrupting the company's Prime D ...
- Former VideoAmp Measurability Chief Chasin Adds Upwave To Advisor RolesLong-time audience measurement vet Josh Chasin is now an advisor to ...
- Pure-Play AI Ad Spending AcceleratingDespite reducing estimates for ad-supported AI agent spending, Wall Street analysts estima ...
- Stagwell's Harris Poll Acquires Brand Tech Platform BERAStagwell said the acquisition would be integrated with its HarrisQuest service, ...
- Amazon Seeks More AI Updates Like Rufus To Outpace CompetitorsHave you met Amazon Rufus, an AI shopping assistant now available ...
- Taming Data: Marketers Are Making Best Practices WorkMost marketers are now relying on first- or zero-party data, Ascend2 report ...
- Google Asks Court To Throw Out Suit Over Data Collection From DMVGoogle is urging a judge to dismiss a class-action complaint over t ...
- Braving Personalization: Most Marketers Increase Budgets While Facing HurdlesMost businesses say their personalization programs are inadequate, Optimizely reports. ...
- Nielsen Taps Publicis' Parekh For New Chief Solutions Officer RoleIn the new role, Akhil Parekh will be responsible for expanding Nielsen ...
- Prediction Science Does Not Support Biden Dropping OutIt's fair to say that Biden didn't have his best performance duri ...
- Meta Defeats Claim It Wrongly Collects Data About DriversSiding with Meta Platforms, a federal judge has dismissed a lawsuit allegi ...
- Tech Contentment: Brands Are Spending More On Content MarketingB2B tech marketers are pouring resources into content this year, and ma ...
- Alphabet's 'Project Mineral' Winds Down, Licenses Tech To Driscoll'sAlphabet shows how its machine learning, AI, camera and self-driving car technologi ...
- Streaming Original TV Content Ticks Up In Q1: AnalystNetflix is estimated to have given the "green light" in Q1 ...
- Tesla Reports 5% Drop In DeliveriesTesla has exhausted "its bag of tricks," says Jessica Caldwell, Edmunds' he ...
- Digital Intelligence Company Gains Smarts Through AcquisitionSimilarweb CEO Or Offer believes the acquisition marks a significant step ...
- AI Energy Demand: Google Carbon Rises Nearly 50% In 5 YearsPledges to reduce carbon emissions are contradictory to plans to invest ...
- IAB Tech Lab: Grim Outlook For Google Privacy SandboxThe IAB Tech Lab's Privacy Sandbox Task Force issued its final repo ...
- Google Universal Analytics Data Disappeared On Schedule - Or Did It?On Monday, Google followed through with its plans to cut off markete ...
- Amazon Battles Prime Video Users Over Privacy ClaimsAmazon has asked a judge to dismiss claims that it violates Pri ...
