• by Ray Schultz , Yesterday

Operative has launched AOS Insights, a unified analytics and reporting module for AOS, its intelligent media management platform. 

“Media companies are under constant pressure to optimize revenue across their linear, streaming, and digital businesses,” says Michael Grossi, CEO at Operative. “With AOS Insights, we’ve embedded the advanced BI capabilities our customers need directly into the AOS platform – so they can act on revenue opportunities the moment insights appear.”

AOS Insights provides a “unified intelligence layer” that brings BI and analytics natively into the AOS interface, the firm says.

Built on an API-first, cloud native architecture, AOS Insights draws on BigQuery, Google Cloud’s data-to-AI platform, for its data ingestion and mapping engine.

In addition, the analytics module enables teams to track revenue and sales data and visualize key performance metrics on-demand, the firm says. 

According to Operative, AOS Insight provides: 

• Real-time revenue visibility 
• Self-service analytics
• ML-powered insights 
• Easy scheduling & shareability 
• Integrated workflows

“Our customers will immediately benefit from faster time-to-insights, reduced overhead, and the ability to make strategic revenue-driving decisions with confidence—all without juggling multiple tools,” says Steve Paoletti, senior vice president of product at Operative.

Operative also plans to launch added Insights modules integrated within STAQ (a data intelligence platform) and Operative.One (a digital ad management platform) over the next 12 months.