• by Laurie Sullivan  @lauriesullivan, 11 hours ago

Google began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate more autonomously — to take actions and make decisions with minimal human intervention.

At Google Marketing Live on Wednesday, the company announced it has increased agentic capabilities in Google Ads, Google Analytics, and Chrome.

The updates aim to help marketing do everything from onboard data and optimize campaigns to ad creation, reporting and troubleshooting.

Agentic capabilities in Google Ads and Google Analytics are in open beta globally.

Google estimates it has seen more than 5 trillion searches on Google annually, according to January 2025 data.

Gen Z are heavy users of Google Search in general, and signed-in users ages 18 to 24 query more searches each day compared with other age groups, according to Google internal data from May 2025.

Earlier this week, LocalIQ, a WordStream company, released analysis of 16,446 campaigns that ran between April 2024 through March 2025, noting that more Google ad clicks in 65% of industries have converted into customers, despite 87% of sectors seeing higher cost-per-click rates.

Perhaps because Google said agentic tools learn from inputs including datasets, landing pages, assets and real-time performance. Google’s new capabilities also will help marketers troubleshoot campaign issues.

Google Ads agentic experts will offer information on personalized recommendations for new and existing campaigns such as keyword and creative suggestions, and can implement them on their behalf. It also will suggest multiple tailored ad groups, complete with assets that are tightly themed around related products or services for better results.

Google Analytics agentic data experts serve insights and trends, and enable a way to explore the data simple visuals to improve on the decision performance process.

Google developers are also building an AI agent -- Marketing Advisor -- which lives inside the Chrome browser, designed to help advertisers manage marketing tasks.

Once installed, a marketer can sign in with their Google account and in Google Ads campaigns, allowing the platform to understand a marketer’s individual goals and how to best reach them.

A side panel in the browser offers step-by-step guidance on relevant web pages. It will do more than offer specific questions via text or voice because it is designed to proactively help advertisers run assessments and identify strategies across their entire business.

Google said it will recommend and apply strategies across multiple lines of business, and offer insights like seasonal trends for specific product categories. It can work across Google properties like Google Ads, Help Center, Google Analytics and within websites and CMS systems to diagnose problems with campaigns or uncover new growth opportunities.

Marketing Advisor, which will begin rolling out later this year, streamlines complex multi-site tasks such as tagging or identifying when a tag is missing.