Tag results for "technology"
- Starbucks To Incorporate NFTs Into Its Rewards ProgramStarbucks, which announced plans to enter the Web3 space earlier this yea ...
- Ho-Hum Holidays: Logistics Teams Are Braced For Higher Costs And Other ProblemsA third of logistics workers expect sales to decrease this year, DispatchTra ...
- Amazon Buys Roomba Parent For $1.7BAmazon, which already has such home-tech brands as Blink and Ring, wan ...
- Web Dogfight: Marketers And IT Can't Agree On AnythingMarketers want email nurture, among other things. That doesn't come up ...
- 3 Brands Offer Gas Giveaway To Drivers Battling InflationKinder Bueno chocolate bar took over two New York stations, giving o ...
- Spotselfie Introduces New Ad Model In The Social MetaverseThe new feature allows companies to place GPS-located AR ads in real-ti ...
- Arlo Smart Home Brand Secures First National CampaignPreviously, Arlo was "focused on lower-funnel activities to drive sales," SVP Li ...
- Hearst Improves Its Internal Communications With TalkMeUpPublisher has used video practice and coaching platform in its emerging leade ...
- Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email SystemsMarketers are spending freely on technology this year, judging by the Marte ...
- Best Buy Dims Forecast, Tests New ConceptBest Buy, stung by declining consumer spending, now anticipates a 13% dr ...
- TikTok's Duet, Stitch Tools Help Skullcandy Sell HeadphonesSkullcandy has used the platform's Duet and Stitch tools to post augment ...
- We're Going Live: Foundry Moves From Programmatic To A Direct-Sold Ad ModelFoundry, formerly IDG, is also selling technology like its intent-data product N ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most SectorsThe average CPM for programmatic OOH inventory increased from $7.10 in ...
- Walmart Connect Evolves Partnership Program To Expand Advertiser SupportAdvertisers working with Walmart will soon have the option to tap in ...
- Email Summer School: Less Than 20% Of Emailers Say They're Very SuccessfulAlthough email marketers lack confidence, they have ambitious plans, including mobile-friendly desi ...
- UK Email Metrics Improved In 2021, But Some Advances May Be Due To Apple MPPAs in the U.S., clicks may not be supplanting opens as ...
- AtData And Inbox Monster Partner On A Joint Suite Of Email ToolsThe arrangement combines AtData's data tools and Inbox Monster's email deliverability monitori ...
- Theranos Whistleblowers Appear At Scene Of Elizabeth Holmes' Last HurrahErica Cheung and Tyler Shultz addressed the annual AACC meeting -- whi ...
- LinkedIn Goes Beyond Profiles To Launch B2B Marketing CommunityIn the midst of earnings reports, LinkedIn on Tuesday launched a communi ...
- 'Happy Birthday' Serenade, From One Robot To AnotherRobotic lawn mower company Husqvarna is enabling 100,000 of its Automowers worldwi ...
- When A Surge In Retail Ad Spending Is A Negative Leading Indicator"With rising consumer prices, discount store marketers sought the attention of val ...
- Sendinblue Names Yvan Saule As Chief Technology OfficerSaule previously was VP of engineering at ecommerce platform Octopia. ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path OptimizationThe patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...
- GM's OnStar Intro's New Logo, Brand IdentityOwners of any vehicle can now download OnStar Guardian and sign ...
- Northrop Grumman, NASA Showcase Space Via Key OOH Placements"Images this beautiful - this monumental - should not be confined ...
- 'Clean Room' Developer InfoSum Reboots, Launches Platform Making Consumer Data More FrictionlessThe new platform is more of a refinement, streamlining the process ...
- CTV Ad 'Attention,' 'Viewability' Gain, But Linear TV Still LeadsAd "attention" and "viewability" -- two key measures of ad effectiveness, accordi ...
- Desktop Ad-Blocking Creeps Up, PageFair ReportsBlockthrough, a firm that helps publishers recover ad revenue otherwise lost ...
- The Biases Of AI: Our Devils Are In The DataA recent study shows that the algorithms behind search are built ...
- Strong Correlation Between TV Viewers' Attention, Marketers' Brand Gains: SurveyThere is a direct "one to one" correlation between TV commercials' "attentio ...
