- Best Buy's Spokes-Hologram Looms Small In Holiday Ads
Marketing Daily, Sarah Mahoney - Wednesday, November 6, 2024
The electronics retailer is rolling out a new series of ads, wi ...
- Buff 'Duracell Scientist' Debuts In Holiday Campaign
Marketing Daily, Les Luchter - Monday, November 4, 2024
Character "embodies who we are as a brand: the combination of bei ...
- Microsoft Leaves Signs It Could Rebrand AI Copilot To Windows Intelligence
MediaDailyNews, Laurie Sullivan - Monday, November 4, 2024
Like Apple, which uses "intelligence" to describe its AI tools, Microsoft cou ...
- Apple Debuts M4-Powered Macbook Pro With Extended Visual Metaphor
Marketing Daily, Danielle Oster - Thursday, October 31, 2024
In "No Sweat," an acrobatic weightlifter with baton-twirling prowess is a stand- ...
- Former Apple Exec Jumps From Ford To Peloton
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 31, 2024
Peter Stern, 52, who has been a Peloton member since 2016, describ ...
- OpenAI Turns On SearchGPT After Microsoft Allowed Investments To Impact Profits
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
ChatGPT is officially an AI-powered web search engine. The company is enabli ...
- Amazon Immersive Holiday Shops Wrapped In GAI
Performance Marketing Insider, Laurie Sullivan - Friday, November 1, 2024
Amazon has announced an immersive online shopping experience highlighting some of i ...
- Email Toolbelt: New Ways To Drive Delivery And Response
Email Insider, Ray Schultz - Thursday, October 31, 2024
Video and new delivery features are among the enhancements announced by Lit ...
- Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its Ecosystem
MediaDailyNews, Laurie Sullivan - Wednesday, October 30, 2024
Yahoo DSP will work with GeoEdge, which focuses on ad security a ...
- Microsoft AI Business On Track To Surpass $10B Annual Run Rate
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
Microsoft reported financial results Wednesday and said it had no intention ...
- Unexpected CEO Shake-Up At The RealReal
Marketing Daily, Sarah Mahoney - Tuesday, October 29, 2024
Rati Sahi Levesque takes the helm as the struggling company's fortunes a ...
- Google Wraps AI Future In Imperceptible Watermarks
Media 3.0, Laurie Sullivan - Wednesday, October 30, 2024
The watermarks are embedded directly into AI-generated images, audio, text and vide ...
- Google AI Advancements Start To Generate Payback
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 30, 2024
Google DeepMind on Wednesday detailed two speech-generation technologies that allow advertisers ...
- Tech Lab Releases Global Privacy Guidelines For Review
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2024
Industry execs have a 45-day window to provide comments and input befo ...
- Verizon's Visible Calls Back To Classic Game Series 'NFL Blitz'
Marketing Daily, Danielle Oster - Friday, October 25, 2024
The ad pays homage to the series with mock gameplay, depicting ...
- OpenAI Moves To Support Federal Agencies, Prevention Of Cyberattacks
MediaDailyNews, Laurie Sullivan - Friday, October 25, 2024
There's a contradiction of events happeneing at OpenAI. The company's AGI Readine ...
- Copy Written By Journalists Is Easier To Understand Than AI-Driven Content
Publishers Daily, Ray Schultz - Sunday, October 27, 2024
Readers complain about both language and data, a study finds. ...
- Do Or Die For Email Developers: They Need Broader Skill Sets, Exec Says
Email Insider, Ray Schultz - Friday, October 25, 2024
Litmus Director of Brand and Content Marketing Jaina Mistry explains why ema ...
- For L'Oreal, Inclusivity Is Imperative
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2024
The beauty giant's chief marketing officer explains how the world's fourth-largest advertis ...
- AT&T Explains The Limits Of 'Big Data' In Reaching Customers
Marketing Daily, Danielle Oster - Thursday, October 24, 2024
"You need qualitative research to understand" what's driving consumer behavior, said AT&T ...
- Microsoft CEO Touts Record AI Growth, Future Innovations In Letter To Shareholders
MediaDailyNews, Laurie Sullivan - Friday, October 25, 2024
The letter to shareholders - highlighted in its annual report - describ ...
- Global FAST Channel Viewing Climbs 38% In Q3, Ad Impressions 41% Higher
Television News Daily, Wayne Friedman - Friday, October 25, 2024
The U.S. and Canada have a commanding 66% share of all glob ...
- The CDP Dare: Are You Using Too Many Platforms - And Are They Working?
Email Insider, Ray Schultz - Thursday, October 24, 2024
Few companies feel their customer data platform meets all of their need ...
- Google's NotebookLM: A Conversation With 'Customer Zero'
Media 3.0, Joe Mandese - Thursday, October 24, 2024
Google's Sarah Kennedy this morning pitched the ANA on trying its n ...
- Dating App Ad Spending Set To Eclipse 2023
Marketing Daily, Danielle Oster - Tuesday, October 22, 2024
As some consumers are falling out of love with dating apps, t ...
- Microsoft's Next Steps For Autonomous AI Agents
MediaDailyNews, Laurie Sullivan - Tuesday, October 22, 2024
Now Microsoft is using AI to help companies create AI agents th ...
- The Accelerant For Context-Aware Advertising
Media 3.0, Craig Elimeliah - Tuesday, October 22, 2024
AI gives AR its intelligence, the ability to understand and interact wi ...
- Elon Musk's Gen AI Company Announces First API
MediaDailyNews, Colin Kirkland - Monday, October 21, 2024
Elon Musk has announced an API for his generative AI company xA ...
- Samsung Galaxy Partners With XSet To Empower Women Gamers
Marketing Daily, Danielle Oster - Sunday, October 20, 2024
The collaboration will spotlight women gamers like the XSET Queens, encouraging broad ...
- The Future Of AI: Custom Collaborations Could Begin As Early As Next Year
Media 3.0, Jennifer Jones-Mitchell - Monday, October 21, 2024
The next frontier isn't just brands creating their own LLMs. It wi ...