- OpenAI Releases Sora, Advertisers Gain Access To Text-To-Video AI
MediaDailyNews, Laurie Sullivan - Tuesday, December 10, 2024
OpenAI's text-to-video AI model enables advertisers to generate videos from text prompt ...
- GAI Tools Leave Large Carbon Footprints
MediaDailyNews, Laurie Sullivan - Tuesday, December 10, 2024
Large language models such as ChatGPT are some of the most energy-guzzli ...
- GMC Sierra EV Denali Is Finally What An EV Needs To Be
Drive Time, Tanya Gazdik - Monday, December 9, 2024
No vehicle is perfect, but the Sierra checks a lot of t ...
- Spotify Revamps 'Wrapped' -- But Not Everyone's A Fan
Marketing Daily, Danielle Oster - Sunday, December 8, 2024
The push for Spotify's annual "Wrapped" feature reviewing users' listening habits includ ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID Framework
MediaDailyNews, Laurie Sullivan - Friday, December 6, 2024
The tool aims to help ensure that video and TV ads a ...
- Meta Partners With James Cameron To Stoke Interest In VR
MediaDailyNews, Colin Kirkland - Friday, December 6, 2024
The partnership with the filmmaker's visual-effects company Lightstorm Vision is an effo ...
- Meta Launches New, 'Cost-Efficient' AI Model
MediaDailyNews, Colin Kirkland - Friday, December 6, 2024
In Meta's last major AI announcement of the year, CEO Mark Zuckerbe ...
- 'A Voice Can Change Everything," According To AT&T -- So Call Your Mom
Marketing Daily, Danielle Oster - Thursday, December 5, 2024
Holiday campaign stems from the insight that many people save voice messag ...
- Google, OpenAI Chiefs Tout AI Innovations Next Year, Albeit More Difficult
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
Google CEO Sundar Pichai and OpenAI CEO Sam Altman expect to s ...
- ANA Names 'AI' The Word Of The Year, Again
MediaDailyNews, Joe Mandese - Thursday, December 5, 2024
For the second consecutive year - and the third time in ...
- Google AI Advances Gemini Live In New Way To Talk With Search
Performance Marketing Insider, Laurie Sullivan - Friday, December 6, 2024
A new Google AI Mode code could be behind the latest relea ...
- Perplexity Plus: AI Search Engine Adds 12 Publishing Partners
Publishing Insider, Ray Schultz - Thursday, December 5, 2024
These big names include Lee Enterprises, "Los Angeles Times" and "The Independe ...
- Surprise -- Gen Z Is Using Dating Apps To Find Friends As Well As Romance
Marketing Daily, Danielle Oster - Tuesday, December 3, 2024
"The biggest shift we're seeing is the evolution of dating apps in ...
- Meta Discloses 'Andromeda' Ad Retrieval
MediaDailyNews, Colin Kirkland - Tuesday, December 3, 2024
As Meta builds out its Advantage+ ad tools suite, it wants advertise ...
- Eyeing Ads, OpenAI Launches Creative Hiring Spree
MediaDailyNews, Laurie Sullivan - Monday, December 2, 2024
As it restructures into a for-profit company from a non-profit, OpenAI ...
- AWS Looks To Use AI-Produced Materials To Reduce Carbon, Water Use
MediaDailyNews, Laurie Sullivan - Monday, December 2, 2024
Advertisers need to begin thinking about more sustainable practices with the grow ...
- Meta Plans To Build A Global Subsea Cable Network
MediaDailyNews, Colin Kirkland - Monday, December 2, 2024
To ensure its own global data traffic and expand connection capacity ...
- AWS, Google Use AI For A New Spin On Searchable Video Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 3, 2024
Twelve Labs, a GAI startup working with AWS, developed technology that mak ...
- Making AI Pay: Thomson Reuters Chief Urges Publishers To Sign Licensing Deals
Publishing Insider, Ray Schultz - Monday, December 2, 2024
Publishers are wary - although licensing deals can clarify the legalities ...
- GroupM, Song First For Telco-Backed Identifier
MediaDailyNews, Joe Mandese - Friday, November 29, 2024
The identifier, operational in Spain and being rolled out to Germany, Franc ...
- Google Makes Gifting A Game Show, Teaches Users To Talk Gemini
MediaDailyNews, Laurie Sullivan - Tuesday, November 26, 2024
Google launched a series of ad campaigns this week. One showcases Goog ...
- Spotify Brings New Marketing Platform To Audiobook Authors, Publishers
MediaDailyNews, Colin Kirkland - Tuesday, November 26, 2024
"Spotify for Authors" will offer authors and publishers a suite of too ...
- AI Trained From 139,000 TV/Movie Scripts - Who Gets Credited? Do Brands Buy In?
TV Watch, Wayne Friedman - Wednesday, November 27, 2024
That level of deep data in terms of writing, voicing, story ar ...
- Casual B2B: Brands Are Advised To Humanize AI Mentions, Corporate Style
Email Insider, Ray Schultz - Tuesday, November 26, 2024
Messaging that simply refers to AI draws lower engagement and conversions, Vidm ...
- Teaching Entertainment Brands To Speak Roblox
Media 3.0, Colin Kirkland - Tuesday, November 26, 2024
"This is one of those transformative moments in transmedia," asserts Jonathan Milla ...
- Using An 'Unreal' Engine To Reinvent A Decade-Old Kids Product
Media 3.0, Colin Kirkland - Monday, November 25, 2024
By leveraging CGI and virtual production methods, the toy manufacturer took ...
- It's Not TV, It's A New Framework For It
Planning & Buying Insider, Joe Mandese - Monday, November 25, 2024
The framework released this morning by the ARF divides TV into s ...
- Meta Hires Salesforce's CEO Of AI Clara Shih
MediaDailyNews, Colin Kirkland - Thursday, November 21, 2024
Shih will be responsible for developing and monetizing AI tools Meta ...
- Trade Desk Starts 'Ventura' Streaming TV Operation System
Television News Daily, Wayne Friedman - Wednesday, November 20, 2024
Ventura will partner with TV set manufacturers and streaming TV platforms ...
- Tyson/Paul Fight Headache: Will Netflix NFL Games Duck The Buffering Punch?
TV Watch, Wayne Friedman - Thursday, November 21, 2024
"This unprecedented scale created many technical challenges," says Netflix's CTO Elizabeth Ston ...