- U.S. Lags China, India With Plans To Implement GAI In 2024, Study Finds
Data & Programmatic Insider, Laurie Sullivan - Monday, August 14, 2023
Lucidworks data analyzes how many initiatives companies will launch, the sectors mo ...
- Hero Digital Merges With Avionos
Email Marketing Daily, Ray Schultz - Monday, August 14, 2023
Avionos brings expertise in Salesforce and Adobe. ...
- ABM ESP: Data, Analysis Can Help B2B Teams Personalize Messaging
Email Insider, Ray Schultz - Friday, August 11, 2023
There are five main ways through which ABM personalization can be achieve ...
- Chatbots: Traffic For Newcomers Up 11.2% While Others Stall, As Companies Ban Use
Search & Performance Insider, Laurie Sullivan - Friday, August 11, 2023
Workers are turning to ChatGPT to help with basic tasks despite fea ...
- Doug Rozen Out At Dentsu Media, Merkle Media Placed Under iProspect
MediaDailyNews, Joe Mandese - Thursday, August 10, 2023
No explicit successor was named, but former Merkle Chief Media Officer L ...
- Nvidia Unveils AI Chip As It Builds On Its Partnerships With Ad Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 9, 2023
Nvidia unveiled a new AI chip with increased capabilities Tuesday, as t ...
- Generative AI Bots Continue Spewing False Narratives, Audit Finds
MediaDailyNews, Joe Mandese - Wednesday, August 9, 2023
Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT ...
- Google, Universal Music Reportedly In Talks To Negotiate AI Voice Deal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
An artist's voice is often the most valuable part of their livelihoo ...
- AI's Time To Come: Mastercard Predicts The Next 5 Years
Email Insider, Ray Schultz - Tuesday, August 8, 2023
Businesses could harness machine learning to synthesize extensive troves of information, accordi ...
- SMI Founder Sue Fennessy Brings 'World's Only Sustainable Social App' To U.S.
MediaDailyNews, Joe Mandese - Tuesday, August 8, 2023
"Society and our planet need technology that serves us and I ...
- Stagwell's Penn: We're Beginning To See A Return To Normal
MediaDailyNews, Joe Mandese - Tuesday, August 8, 2023
Reporting earnings down 6% for Q2 and 5% for the first hal ...
- Google Project IDX Launches
Search & Performance Insider, Laurie Sullivan - Tuesday, August 8, 2023
The project is an AI-enabled browser-based environment to help developers build full-sta ...
- Microsoft Bing To Offer AI-Powered Third-Party Browser Support
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 7, 2023
Microsoft confirmed in July that Bing Chat was testing in third-party browse ...
- Comedian Jim Gaffigan Offers 'Straight Talk' To Walmart Shoppers In Wireless Campaign
Marketing Daily, Les Luchter - Friday, August 4, 2023
First time brand has used a celebrity on-camera in ads, although ...
- Reed: Magnitude Of Q2 Tech/Telecom Softness Took WPP By Surprise
Mediapsssst, Richard Whitman - Friday, August 4, 2023
And if WPP was surprised, it's a good bet that investors we ...
- Google TW-BERT Demonstrates Improvements On Search
Search & Performance Insider, Laurie Sullivan - Monday, August 7, 2023
A Google research paper on TW-BERT describes how a new framework improv ...
- Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 4, 2023
Rutledge brought more than 20 years of exec leadership experience at so ...
- Apple Tops 1 Billion Subscribers
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 3, 2023
Apple has topped 1 billion paid subscribers of its various services, t ...
- Performance Marketers Shifting Budgets Among Channels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Distribution of marketing budgets this year will change. Many respondents to ...
- Tru Optik Co-Founder Launches Swanston Labs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Andre Swanston says the company will help underrepresented entrepreneurs get their business ...
- AI Aggravation: Job Loss, Privacy Are Among Marketers' Concerns
Email Insider, Ray Schultz - Thursday, August 3, 2023
Still, most marketers and communicators think AI will improve productivity, The Conferen ...
- North Sixth Group Acquires KRMA, Will Merge Units
Email Marketing Daily, Ray Schultz - Thursday, August 3, 2023
One key element of the acquisition is the integration of KRMA's ...
- Dentsu's Merkle GenCX Integrates With Salesforce Einstein GPT
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Dentsu is using technology on a more human level, informing each custom ...
- The AI Drill: How Email Teams Are Using It, And The Hurdles They Face
Email Insider, Ray Schultz - Wednesday, August 2, 2023
Of the firms using AI, 42% describe the impact as very positiv ...
- GroupM Deploys Retail Media-Planning Tool, Developing One For Buying
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The new planning tool, dubbed Fusion, was developed by GroupM Nexus a ...
- 'Hey, Google' Gets An AI Makeover - With Layoffs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2023
The update began with the mobile app. Google will reorganize the tea ...
- Microsoft Warns Of Possible Service Interruptions If AI Chips Become Scarce
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2023
Will a chip shortage put the brakes on a booming business bas ...
- ListEngage Named As Salesforce Full Stack Partner
Email Marketing Daily, Ray Schultz - Monday, July 31, 2023
ListEngage helps clients harness the Salesforce suite, the company says. ...
- DoorDash Pilots Apple CarPlay Integration
Marketing Daily, Tanya Gazdik - Friday, July 28, 2023
Integrating the Dasher app with Apple CarPlay will allow Dashers to seamless ...
- Brin Back At Google Office, Working On Gemini
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 28, 2023
Google co-founder Sergey Brin is back at Google's office working with membe ...