- Reporter's Notebook: SoCom
MediaDailyNews, Colin Kirkland - Wednesday, February 12, 2025
LOS ANGELES, CA -- SoCom, hosted by Orca, attracted an eclectic m ...
- Threads Driving More Engagement Than X, Report Finds
MediaDailyNews, Colin Kirkland - Thursday, February 6, 2025
A new report by Buffer examining median engagement rates and trends fin ...
- Privacy Brings Opportunity In App Installs
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
A Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- Ad Market Remains Volatile, Decelerates Due To Political Uncertainty
Planning & Buying Insider, Joe Mandese - Friday, January 31, 2025
"Early pacing data in 2025 shows that brands are starting to tr ...
- Axios To Offer Media Trends Membership Subscriptions
Publishers Daily, Ray Schultz - Wednesday, January 29, 2025
Members will receive data reports, a monthly email and an annual tre ...
- The Trend Mill: 5 Predictions For Marketing In 2025
Email Insider, Ray Schultz - Tuesday, January 21, 2025
Loyalty declined in 2024 as consumers sought lower prices. But customers wi ...
- Television Offers Advertisers Desirable Alternative To TikTok, VAB Says
Research Intelligencer, Robert Williams - Monday, January 13, 2025
More than a third of Gen Z sets aside time to wat ...
- B2B Oracle: AI Will Dominate In 2025
Email Insider, Ray Schultz - Friday, January 3, 2025
B2B marketers will be leveraging AI optimization this year, Moneypenny's Hannah String ...
- Theatrical Marketing: Shifting Linear TV, Digital Media Spend Formula Grows
TV Watch, Wayne Friedman - Friday, January 3, 2025
Movie box-office revenues are estimated to land at $8.7 billion - do ...
- ID Comms: The Big Merger, Musk, AI Among Top 2024 Media Happenings
MAD, Steve McClellan - Tuesday, December 31, 2024
A continuing trend is the deteriorating trust among advertisers and agencies, particular ...
- AI: Secret Sauce In Healthcare Marketing?
Marketing Daily, Les Luchter - Monday, December 30, 2024
AI in combination with dynamic creative optimization helps deliver "tailored, impactful conten ...
- Retailers Dig Deeper Into 'How' And 'Why'
Retail Insider, Sarah Mahoney - Tuesday, December 31, 2024
Our Top 10 Retail Insiders reveal readers' growing itch to apply lesso ...
- Content Spending: Sports Rising, Entertainment Declining
Advanced TV Insider, Wayne Friedman - Thursday, December 26, 2024
Sports TV content costs for TV "packagers" are estimated to be abo ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
Research Intelligencer, Robert Williams - Monday, December 23, 2024
Broad brand awareness and personalized outreach not only capture attention but al ...
- Podcast Push: Five Ways The Medium Changed In 2024
Publishing Insider, Ray Schultz - Wednesday, December 18, 2024
Podcasts played a bigger role in politics, both with content and advertis ...
- Key Social-Media Teen Users Trending Like Cable TV Decades Ago?
TV Watch, Wayne Friedman - Monday, December 16, 2024
Research on Facebook and X shows teen daily usage at 32% a ...
- Castlecore, Fisherman Aesthetic, Primary Colors: Pinterest Predicts 2025
Marketing Daily, Sarah Mahoney - Tuesday, December 10, 2024
For the first time, the social platform is offering limited-edition trend product ...
- Swicy Chicken, Curds Resurgence, Plentiful Pickles: Grubhub Delivery Trends
Marketing Daily, Danielle Oster - Tuesday, December 10, 2024
Delivery service food culture trends shaped customer orders for the year, accordi ...
- Singles Turn To QSRs As First-Date Destination
QSR Insider, Teresa Buyikian - Thursday, December 5, 2024
In one study, 65% of singles said inflation has impacted their dati ...
- Agentic Commerce And 'Futurecasting' Big Bets In 2025
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 4, 2024
As marketers chase "the next big thing" heading into 2025, this year ...
- Hot, Healthy, Local: 2025 Culinary Forecast
QSR Insider, Teresa Buyikian - Wednesday, November 20, 2024
Among the biggest trends predicted for next year: sustainability and local sourcin ...
- Trump's Stock Meme: TV Ad-Model Trends To Come?
TV Watch, Wayne Friedman - Monday, October 28, 2024
Stock market meme stocks now have a place in history when ...
- Whole Foods Says Get Ready for Dumplings, Liver, Stepped-Up Sourdough
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2024
The grocery retailer's forecast also expects more foods that go crunch, next-lev ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 23, 2024
Experian plans to add support for IPv6 in its Digital Graph a ...
- If Media Trust Levels Are So Low, Why Record Political Ad Spend?
TV Watch, Wayne Friedman - Wednesday, October 23, 2024
Gallup finds Americans' trust in media - newspapers, TV and radio ...
- Report: LGBTQ+ Representation Weak In QSR, Fast-Casual Advertising
QSR Insider, Teresa Buyikian - Thursday, October 17, 2024
"LGBTQ+ consumers feel misrepresented in advertising because the community is not ...
- An Uneasy World
Planning & Buying Insider, J. Walker Smith - Wednesday, October 16, 2024
The world today is characterized by an undercurrent of negativity that ...
- Real-Time Political Ad Trends: How Well Is Broadcast Really Doing?
TV Watch, Wayne Friedman - Tuesday, October 15, 2024
Key local TV station groups are benefitting, as swing states are getti ...
- Reigning Cats & Dogs (But Not By Much)
Red, White & Blog, Joe Mandese - Tuesday, September 24, 2024
Six weeks before the election Trump continues to dominate the news cycl ...
- Horizon: Younger People Have Their Own Take On Sports Fandom
MAD, Steve McClellan - Thursday, September 12, 2024
Traditional sports viewing is down among younger audiences, but they are engagi ...