- VML Report Finds Toxic Politics, Other Strains Creating Worldwide 'Dysoptimism'
MAD, Steve McClellan - Sunday, February 1, 2026
The "dysoptimism" cultural perspective, which the agency says balances realism and hop ...
- A Media Company For The 'Haves' Vs. 'Have Nots'
TV Watch, Wayne Friedman - Friday, January 30, 2026
There is a natural focus on streaming and merger efforts to b ...
- The Healthy Snacking Wave Hits Produce
Marketing Daily, Sarah Mahoney - Monday, January 19, 2026
Dole's new report shows fruit gaining relevance in beverages, gut health routine ...
- If Your Agent Doesn't Read This Blog, We'll Kill It
Media 3.0, Joe Mandese - Tuesday, January 13, 2026
The good news is AI experts don't believe agents will automate readi ...
- Can MTV Make A Comeback... With 'Digitally Curated' Music?
TV Watch, Wayne Friedman - Tuesday, January 13, 2026
The network has been encumbered with unscripted hip-video focused young-skewing TV sho ...
- First-Party TV Data? Maybe Not So First - Or Fast
TV Watch, Wayne Friedman - Friday, January 9, 2026
At CES this week, media futurist and media agency exec Rishad Tobaccowa ...
- Crowded Gyms, Empty Bars: Welcome To 2026
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 5, 2026
Sixty percent of U.S. adults plan to set resolutions this year, a ...
- Eyeballing 2025: The Trends And Challenges Of A Hectic Year
Email Insider, Ray Schultz - Wednesday, December 31, 2025
Artificial intelligence helped email marketers - but it also created issues. ...
- Netflix, Google Create Love Letter To 'Stranger Things' Fans
MediaDailyNews, Laurie Sullivan - Thursday, December 25, 2025
Google on Christmas Day debuted a video highlighting the top search tren ...
- Rediscover + Reinvent: B2B Marketers Will Place Bets On Basics And New Technology In 2026
MAD, Keith Turco - Monday, December 22, 2025
A recent survey of B2B marketers found that nearly half of (45 ...
- 4A's Issues 'Look Ahead' 2026 Trends Report
MAD, Steve McClellan - Wednesday, December 17, 2025
In his intro to the report, 4A's CEO Justin Thomas-Copeland asserts th ...
- New TikTok Feed Connects Users With Local Content, Creators, Businesses
MediaDailyNews, Colin Kirkland - Thursday, December 4, 2025
TikTok is launching a "Nearby Feed" focused on connecting users with conten ...
- Google Releases Agentic Models For Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, November 12, 2025
Google's Gemini AI models will now power two agentic agents to he ...
- Dentsu Media Trends Report: Experience Optimization, Agentic AI, Much More
MAD, Steve McClellan - Monday, November 3, 2025
Dentsu finds companies are rushing into the agentic AI space without ...
- Why Micro-Influencers Are The ROI Engine For DTC Brands This Holiday Season
MAD, David Abbey - Tuesday, October 28, 2025
The story of influencer marketing has shifted from celebrity endorsements to everyd ...
- Analyst Forecasts 18% Gain In Q3 Streaming Ad Buys
Television News Daily, Wayne Friedman - Monday, October 27, 2025
National linear TV will drop 10% to $4.65 billion, with national ...
- Google Tests 'Customer Values' For Campaigns, Agencies Push Back
MediaDailyNews, Laurie Sullivan - Tuesday, October 21, 2025
Google is testing the ability to automatically assign a "New Customer Valu ...
- Foodie Forecast: Tallow, Fiber, Better Convenience Foods
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 14, 2025
Whole Foods Market and Mintel weigh in on what consumers will cra ...
- Where Do Brands Go Next For 'Live' High-Value TV?
TV Watch, Wayne Friedman - Wednesday, October 15, 2025
Despite the seemingly weak financial stability of late-night TV, advertising continues ...
- Seven Meta Ads Shifts That Will Define The Next Year
MAD, Sam Piliero - Tuesday, September 23, 2025
What worked six months ago is already fading. The landscape is movi ...
- WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 9, 2025
WPP Media's updated Advertising in 2030 report highlights trends as well ...
- Trend-A-tarians, Take Note: From Savory Oatmeal To Salmon Jerky, Here's What's Next
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
Gastro geeks report on what's about to shake up supermarket shelves ...
- Mitigate AI Meltdowns: Innovation Vs. Unchecked Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, August 11, 2025
Ignoring AI's potential risks can make it a liability - even f ...
- Streaming Ad Sales Grow 22% In Q2, Upfront Sees Spikes
Television News Daily, Wayne Friedman - Wednesday, July 30, 2025
Cable TV took the brunt of the rise in streaming - wi ...
- Trend-Followers, Not Trend-Setters
Planning & Buying Insider, J. Walker Smith - Wednesday, July 2, 2025
Marketing struggles when it tries to be a trend-setter. We can se ...
- Nearly 30% Of Viewers Don't 'Generally' Watch TV On Average Day: Survey
Advanced TV Insider, Wayne Friedman - Wednesday, June 18, 2025
About 41% of those who don't "generally" watch TV on an avera ...
- IAB Expands 'Excellence' Leadership To Keep Up With Innovation
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
The new leadership team will support innovations that are beginning to ga ...
- Creative R&D: Brands Struggle To Measure Value
Email Insider, Ray Schultz - Thursday, June 5, 2025
Email will help lead the way, as it has done in t ...
- Labubu Dolls Have Celebs Swooning
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 4, 2025
"The viral Labubu plush toys are taking over social media with peop ...
- Microsoft '24 Holiday Report Manifests '25 Ad Trends
MediaDailyNews, Laurie Sullivan - Tuesday, May 27, 2025
The report shows how holiday season advertising trends that took place ...