- Content Spending: Sports Rising, Entertainment Declining
Advanced TV Insider, Wayne Friedman - Thursday, December 26, 2024
Sports TV content costs for TV "packagers" are estimated to be abo ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
Research Intelligencer, Robert Williams - Monday, December 23, 2024
Broad brand awareness and personalized outreach not only capture attention but al ...
- Podcast Push: Five Ways The Medium Changed In 2024
Publishing Insider, Ray Schultz - Wednesday, December 18, 2024
Podcasts played a bigger role in politics, both with content and advertis ...
- Key Social-Media Teen Users Trending Like Cable TV Decades Ago?
TV Watch, Wayne Friedman - Monday, December 16, 2024
Research on Facebook and X shows teen daily usage at 32% a ...
- Castlecore, Fisherman Aesthetic, Primary Colors: Pinterest Predicts 2025
Marketing Daily, Sarah Mahoney - Tuesday, December 10, 2024
For the first time, the social platform is offering limited-edition trend product ...
- Swicy Chicken, Curds Resurgence, Plentiful Pickles: Grubhub Delivery Trends
Marketing Daily, Danielle Oster - Tuesday, December 10, 2024
Delivery service food culture trends shaped customer orders for the year, accordi ...
- Singles Turn To QSRs As First-Date Destination
QSR Insider, Teresa Buyikian - Thursday, December 5, 2024
In one study, 65% of singles said inflation has impacted their dati ...
- Agentic Commerce And 'Futurecasting' Big Bets In 2025
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 4, 2024
As marketers chase "the next big thing" heading into 2025, this year ...
- Hot, Healthy, Local: 2025 Culinary Forecast
QSR Insider, Teresa Buyikian - Wednesday, November 20, 2024
Among the biggest trends predicted for next year: sustainability and local sourcin ...
- Trump's Stock Meme: TV Ad-Model Trends To Come?
TV Watch, Wayne Friedman - Monday, October 28, 2024
Stock market meme stocks now have a place in history when ...
- Whole Foods Says Get Ready for Dumplings, Liver, Stepped-Up Sourdough
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2024
The grocery retailer's forecast also expects more foods that go crunch, next-lev ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 23, 2024
Experian plans to add support for IPv6 in its Digital Graph a ...
- If Media Trust Levels Are So Low, Why Record Political Ad Spend?
TV Watch, Wayne Friedman - Wednesday, October 23, 2024
Gallup finds Americans' trust in media - newspapers, TV and radio ...
- Report: LGBTQ+ Representation Weak In QSR, Fast-Casual Advertising
QSR Insider, Teresa Buyikian - Thursday, October 17, 2024
"LGBTQ+ consumers feel misrepresented in advertising because the community is not ...
- An Uneasy World
Planning & Buying Insider, J. Walker Smith - Wednesday, October 16, 2024
The world today is characterized by an undercurrent of negativity that ...
- Real-Time Political Ad Trends: How Well Is Broadcast Really Doing?
TV Watch, Wayne Friedman - Tuesday, October 15, 2024
Key local TV station groups are benefitting, as swing states are getti ...
- Reigning Cats & Dogs (But Not By Much)
Red, White & Blog, Joe Mandese - Tuesday, September 24, 2024
Six weeks before the election Trump continues to dominate the news cycl ...
- Horizon: Younger People Have Their Own Take On Sports Fandom
MAD, Steve McClellan - Thursday, September 12, 2024
Traditional sports viewing is down among younger audiences, but they are engagi ...
- How Your Brand Can Be 'Demure'
Marketing Insider, Aaron Paquette - Thursday, August 22, 2024
The "demure" phenomenon could be a sign that the culture is shifti ...
- Signals Show Stabilizing Ad Market Could Crumble
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2024
Prices seem to be improving, but consumer sentiment remains at an eight-mon ...
- Patterns Emerge In Google AI Overviews For Ecommerce, Education, 'Facets'
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 13, 2024
Demonstrating that Google AI Overviews drives traffic to websites, the surge ...
- Economic Data Predicts Uneven Growth
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 6, 2024
Consumer retail interest has begun to "sputter" despite an increase of activit ...
- Advertisers Slow To Invest In $184B Gaming Media, Report Shows
MediaDailyNews, Colin Kirkland - Thursday, August 1, 2024
A report by WARC Media finds the share of advertisers planning ...
- Netflix: On The Right Advertising Path... Even If It's Slow Moving?
TV Watch, Wayne Friedman - Tuesday, July 23, 2024
Spencer Neumann, Netflix chief financial officer, says ad spend won't be ...
- X Launches Ads For Trending Events
MediaDailyNews, Colin Kirkland - Friday, July 19, 2024
X is introducing "Trend Genius" ads, which utilize AI to deploy "hyper-releva ...
- Ice Cream Makes A Comeback -- For More Than Dessert
QSR Insider, Teresa Buyikian - Wednesday, July 10, 2024
As temps rise, so does traffic to ice cream QSRs. And mo ...
- Clone Me: Dentsu Finds Consumers Want AI Help With Managing Their Lives
MAD, Steve McClellan - Wednesday, May 22, 2024
The report predicts that "AI gatekeepers" will proliferate in the coming yea ...
- Consumer Spending For On-Site Dining Down 10%
Marketing Daily, Teresa Buyikian - Monday, May 20, 2024
People want to eat out more, but inflation is keeping more ...
- Facebook News Site Referrals Have Fallen 50% In 1 Year
MediaDailyNews, Colin Kirkland - Friday, May 10, 2024
A report by publisher analytics firm Chartbeat and digital intelligence platform Similarw ...
- Budget Busting: More Americans Dining At Home, Switching To QSRs
Marketing Daily, Teresa Buyikian - Wednesday, May 8, 2024
In Vericast study, "60% of those surveyed will 'trade down' from ...