- Built For The Media-Buying Executive
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 30, 2024
I began covering market intel/measurement tech firm Skai as Kenshoo when Aar ...
- New Year's Resolution: Invest in Relationships
MediaDailyNews, Marisa Ricciardi - Wednesday, January 31, 2024
We must be mindful of the big, blank space - the spa ...
- Search Gets Buried In Hints Of Commerce Ad Budget Increases
Performance Marketing Insider, Laurie Sullivan - Friday, January 26, 2024
A new study by Mrge, a global platform for commerce advertising, defin ...
- Chipotle Gears Up For 'Burrito Season,' Adds Perks To Appeal To Gen Z Employees
Marketing Daily, Teresa Buyikian - Wednesday, January 24, 2024
The chain announces new benefits as it looks to hire 19,000 addition ...
- U.S. Ad Spend Estimates Reach $570B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketi ...
- Stanley Cups Cause Fervor, Bullying
Marketing Daily - Top of the News, Tanya Gazdik - Saturday, January 13, 2024
TikTokers captured the lines -- reminiscent of Black Friday -- outside sever ...
- Disney Streaming Business To See $2.5B Loss In 2023: Analyst
Television News Daily, Wayne Friedman - Thursday, January 11, 2024
MoffettNathanson Research says that when comparing Disney's D2C performance to Netflix, Disn ...
- AI Action: Marketers Are Boosting Their Spend In 2024
Email Insider, Ray Schultz - Tuesday, January 2, 2024
Most marketers are using AI to some degree, and many plan ...
- 3.know: Josh Lovison On 2024's 'Tsunami' Of Tech Change
Media 3.0, Joe Mandese - Wednesday, December 27, 2023
It has been years since former IPG Media Lab futurist Josh Lovis ...
- Stats Drive Home TV's Streaming-Driven Sea Changes
MediaDailyNews, Karlene Lukovitz - Friday, December 22, 2023
Surveys provide a snapshot of a revolution. ...
- Forecast: Mushroom Boom To Bloom In 2024
Mediapsssst, Richard Whitman - Thursday, December 21, 2023
A survey from Stagwell's Harris Poll and Instacart also predicts an increa ...
- Havas To Brands: Party On!
Marketing Daily, Les Luchter - Wednesday, December 20, 2023
"I love when brands host parties because they have the means a ...
- Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, December 21, 2023
Brands often encounter challenges in planning timely and relevant campaigns, according ...
- In Coming Elections, Brands Won't Get By On Eggshells
Marketing Daily, Sarah Mahoney - Tuesday, December 19, 2023
Brands looking to avoid controversy will have nowhere to hide. In anoth ...
- Dentsu's 2024 Media Trends Report
Mediapsssst, Richard Whitman - Tuesday, December 19, 2023
Dentsu's report takes a deep dive into the impact generative AI wi ...
- Happy Holidays...To Me
Mediapsssst, Richard Whitman - Friday, December 15, 2023
A new holiday shopping trends report from Stagwell's Harris Poll finds near ...
- Teens Using Social Media 'Almost Constantly,' YouTube Dominates: Report
MediaDailyNews, Colin Kirkland - Monday, December 11, 2023
A new report from Pew Research Center shows YouTube continues to domina ...
- Google Celebrates 25 Years Of Search In Playground Campaign
MediaDailyNews, Laurie Sullivan - Monday, December 11, 2023
Google will turn the Playground, which features 25 of the most-searched trendi ...
- Ecommerce Numbers Rise - Thank Marketplaces
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 12, 2023
One in five shoppers say they are buying gifts from smaller business ...
- Pinterest Predicts: Brace Yourself for Grandpacore, Aquatecture, Melty Mashups
Marketing Daily, Sarah Mahoney - Friday, December 8, 2023
The social media platform tracks searches and pins to forecast next year ...
- Ad Budgets: Questions We Asked Google In 2023
Performance Marketing Insider, Laurie Sullivan - Monday, December 11, 2023
Questions identify what people care about and what inspires them. Those questio ...
- The Polycrisis Grinds On
Red, White & Blog, Joe Mandese - Tuesday, November 21, 2023
That's the first line in a just-released global trends report from Ipso ...
- TikTok As A Holiday Commerce Hub: A Conversation With Influential's Ryan Detert
MediaDailyNews, Colin Kirkland - Wednesday, November 1, 2023
Ryan Detert, CEO of influencer marketing firm Influential, provides insights on h ...
- X Sees Massive Decline In Users, Advertisers Under Musk's Ownership
MediaDailyNews, Colin Kirkland - Friday, October 27, 2023
X's app downloads fell about 38% across the globe over the la ...
- Crocs Ventures Into Cowboy Boots
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 17, 2023
Crocs, the shoe brand known for its rubber shoes, is debuting ...
- The Looming Holiday: Shoppers Are Pessimistic, Most Plan To Buy Online
Email Insider, Ray Schultz - Thursday, October 12, 2023
Almost all shoppers say inflation is affecting their spending choices, Klaviyo repo ...
- Threads Takes On X With Trending Topics List
MediaDailyNews, Colin Kirkland - Monday, October 9, 2023
Meta's Threads app is testing a "Trends" feature, a key focus ...
- Consumers Decrease Streaming Services, Spending, But Increase View Time
MediaDailyNews, Karlene Lukovitz - Tuesday, September 26, 2023
Ad-supported services' share of viewing rose 6%, and Tubi beat out Hu ...
- Toyota, Apple, Louis Vuitton Deemed Most Innovative
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, September 24, 2023
Four tech brands were ranked by consumers in the top 25 mo ...
- Ads May Have More Influence This Year On Consumer Holiday Shopping, Study Finds
MediaDailyNews, Laurie Sullivan - Sunday, September 17, 2023
The eBay Ads Holiday Guide reveals the impact of holiday ads bas ...