- Trump's Stock Meme: TV Ad-Model Trends To Come?
TV Watch, Wayne Friedman - Monday, October 28, 2024
Stock market meme stocks now have a place in history when ...
- Whole Foods Says Get Ready for Dumplings, Liver, Stepped-Up Sourdough
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2024
The grocery retailer's forecast also expects more foods that go crunch, next-lev ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 23, 2024
Experian plans to add support for IPv6 in its Digital Graph a ...
- If Media Trust Levels Are So Low, Why Record Political Ad Spend?
TV Watch, Wayne Friedman - Wednesday, October 23, 2024
Gallup finds Americans' trust in media - newspapers, TV and radio ...
- Report: LGBTQ+ Representation Weak In QSR, Fast-Casual Advertising
QSR Insider, Teresa Buyikian - Thursday, October 17, 2024
"LGBTQ+ consumers feel misrepresented in advertising because the community is not ...
- An Uneasy World
Planning & Buying Insider, J. Walker Smith - Wednesday, October 16, 2024
The world today is characterized by an undercurrent of negativity that ...
- Real-Time Political Ad Trends: How Well Is Broadcast Really Doing?
TV Watch, Wayne Friedman - Tuesday, October 15, 2024
Key local TV station groups are benefitting, as swing states are getti ...
- Reigning Cats & Dogs (But Not By Much)
Red, White & Blog, Joe Mandese - Tuesday, September 24, 2024
Six weeks before the election Trump continues to dominate the news cycl ...
- Horizon: Younger People Have Their Own Take On Sports Fandom
MAD, Steve McClellan - Thursday, September 12, 2024
Traditional sports viewing is down among younger audiences, but they are engagi ...
- How Your Brand Can Be 'Demure'
Marketing Insider, Aaron Paquette - Thursday, August 22, 2024
The "demure" phenomenon could be a sign that the culture is shifti ...
- Signals Show Stabilizing Ad Market Could Crumble
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2024
Prices seem to be improving, but consumer sentiment remains at an eight-mon ...
- Patterns Emerge In Google AI Overviews For Ecommerce, Education, 'Facets'
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 13, 2024
Demonstrating that Google AI Overviews drives traffic to websites, the surge ...
- Economic Data Predicts Uneven Growth
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 6, 2024
Consumer retail interest has begun to "sputter" despite an increase of activit ...
- Advertisers Slow To Invest In $184B Gaming Media, Report Shows
MediaDailyNews, Colin Kirkland - Thursday, August 1, 2024
A report by WARC Media finds the share of advertisers planning ...
- Netflix: On The Right Advertising Path... Even If It's Slow Moving?
TV Watch, Wayne Friedman - Tuesday, July 23, 2024
Spencer Neumann, Netflix chief financial officer, says ad spend won't be ...
- X Launches Ads For Trending Events
MediaDailyNews, Colin Kirkland - Friday, July 19, 2024
X is introducing "Trend Genius" ads, which utilize AI to deploy "hyper-releva ...
- Ice Cream Makes A Comeback -- For More Than Dessert
QSR Insider, Teresa Buyikian - Wednesday, July 10, 2024
As temps rise, so does traffic to ice cream QSRs. And mo ...
- Clone Me: Dentsu Finds Consumers Want AI Help With Managing Their Lives
MAD, Steve McClellan - Wednesday, May 22, 2024
The report predicts that "AI gatekeepers" will proliferate in the coming yea ...
- Consumer Spending For On-Site Dining Down 10%
Marketing Daily, Teresa Buyikian - Monday, May 20, 2024
People want to eat out more, but inflation is keeping more ...
- Facebook News Site Referrals Have Fallen 50% In 1 Year
MediaDailyNews, Colin Kirkland - Friday, May 10, 2024
A report by publisher analytics firm Chartbeat and digital intelligence platform Similarw ...
- Budget Busting: More Americans Dining At Home, Switching To QSRs
Marketing Daily, Teresa Buyikian - Wednesday, May 8, 2024
In Vericast study, "60% of those surveyed will 'trade down' from ...
- What Reddit Trending Search Terms Tell Advertisers
Performance Marketing Insider, Laurie Sullivan - Thursday, May 9, 2024
Top Reddit search-term data gathered via Pacvue through technology from clickstream da ...
- The DSR Exit Ramp: Consumers Are Making More Data Subject Requests
Email Insider, Ray Schultz - Wednesday, May 1, 2024
A study shows that companies are being flooded by data subject reques ...
- Etsy Predicts: Western 2.0, Garden Girls, All-Out After Parties
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
In a nod to its growing clout as a style-setter, the onli ...
- Gold Rush At Costco Continues
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, April 11, 2024
Costco may be selling up to $200 million worth of the ba ...
- Consumers Cutting Entertainment Costs? Live Experiences Still A Good Bet
TV Watch, Wayne Friedman - Wednesday, April 3, 2024
Sixty-two percent of U.S. adults say "it's important to spend less with ...
- Marketing Happy Talk: The Pros Are Hopeful Despite Critical Challenges
Email Insider, Ray Schultz - Friday, March 29, 2024
Loss of third-party cookies is troubling to almost 90% of marketers. B ...
- Do Advertisers Dream Of Electric Sheep?
Media 3.0, Joe Mandese - Monday, March 25, 2024
"We've reached a tipping point where AI has shifted from a nice-to-ha ...
- Wieser Revises '24 Upward, Again
Planning & Buying Insider, Joe Mandese - Monday, March 25, 2024
Wieser cites the continuing improvement of the U.S. economy, including an upwa ...
- Both-ism
Planning & Buying Insider, J. Walker Smith - Wednesday, March 6, 2024
Brands must beware of either/or. That's a combative approach in a marketpla ...