• by Colin Kirkland , April 7, 2025

Looking to boost its creator presence, LinkedIn is pushing its in-app video-sharing capabilities further by organizing video content by trends, allowing users to detect the top emerging content trends in real-time.

In a LinkedIn video-post, a company spokesperson addressed creators, stating that “if you see a trend that resonates for you, you can actually create content for that trend directly and our team will be on the lookout to feature that content.”

According to the company, particular trends have been emerging across its video feed, such as “what’s the coolest thing on my desk” and “what piece of advice I'd give myself if I could go back 10 years.”

Users in the U.S. will begin to see video trends in their main LinkedIn feed as well as on the Video tab. The new format will include header tags that highlight the trending topics in the app. Users can tap on any topic to see what other viewers are sharing about that specific trend.

An “Add to this trend” button will make it possible for viewers to open their camera and record their own trend-related clip, effectively boosting video creation and creator monetization opportunities on the business-centric social media platform.

LinkedIn says it wants its video feed to showcase the “human side of work” as well as “tips and insights” to help viewers grow as professionals.

Over the past year, LinkedIn has seen a major jump in video engagement, citing a 36% growth in video viewership year-over-year – a direct result of its TikTok-like video feed and vertical video features integrated into the platform's search results.

Last year, advertisers also welcomed video updates on the platform, including the launch of AI-powered video ads, Live Events promotions with 30-second video-based sneak-peeks, and the option to run video ads alongside trusted publisher content – a clear move toward news representation.

In addition, 3% of B2B buyers have reported that short-form social video content has helped inform buying decisions, with 80% of video viewers saying video-focused influencer content was more trustworthy than other forms of B2B content.