• by Joe Mandese  @mp_joemandese, July 9, 2025

Stagwell this morning unveiled a new, centralized global media, technology and data org structure, and named Matt Adams, global COO of its Assembly unit, to head it.

In its announcement, Stagwell touted the new media hub -- dubbed Stagwell Media Platform -- as being "powered by agentic principles" and "designed to create client advantage through a smarter use of scale in a fully addressable world."

Adams, who serves as Global CEO of the platform in addition to his role at Assembly, will be joined by Marissa Jimenez, who will serve as Global Chief Trading and Solutions Officer of the platform.

Jimenez, who most recently was executive vice president-commercial at Dentsu U.S., will be based in New York City, and reports to Adams.