- ANA Urges Retail Media Framework, Measurement Consistency
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 18, 2026
The ANA found 55% of advertisers believe lack of consistent standards ...
- The $1M Advertising Drain
Performance Marketing Insider, Laurie Sullivan - Thursday, August 13, 2026
A study released Wednesday shows how 5% invalid traffic costs about $250,0 ...
- Google Launching Agentic Tools For Ads, Analytics
MediaDailyNews, Laurie Sullivan - Monday, August 10, 2026
Google has announced AI and agentic experiences for Google Ads and Goog ...
- Hengel Joins New Engen, Leads Advanced Analytics
MAD, Fern Siegel - Thursday, August 6, 2026
His charge is overseeing an integrated media measurement approach. ...
- FTC Charges Hims & Hers With Duping Consumers Over Privacy, Billing
MediaDailyNews, Wendy Davis - Wednesday, July 29, 2026
"Contrary to its privacy representations, Hims shared its consumers' health information wi ...
- RECMA: OMD No. 1 Network By Volume In 2025
MAD, Steve McClellan - Tuesday, July 28, 2026
By holding company, Omnicom Media was the top group with a 32. ...
- OpenAI CFO Outlines Measurement Framework For AI Investments
MediaDailyNews, Laurie Sullivan - Monday, July 20, 2026
OpenAI's CFO Sarah Friar outlined a new approach to measure the val ...
- 3.know: Analytics Pioneers Spaeth & Dittus On The Impact Of AI
Media 3.0, Joe Mandese - Monday, July 20, 2026
At a time when marketing analytics is becoming increasingly synthetic, industry pionee ...
- Agency Brunner Acquires Creative Analytics Platform AdSkate
MAD, Steve McClellan - Thursday, July 16, 2026
The platform is positioned as one that takes an analytics approach ...
- Pinterest Launches Partner Program For CTV Ad Measurement
MediaDailyNews, Colin Kirkland - Thursday, July 9, 2026
The partner program - intended to help advertisers discover measurement partners deem ...
- England World Cup Victory Scores Record 23.1M U.S. Viewers
Television News Daily, Wayne Friedman - Tuesday, July 7, 2026
Telemundo had 9.4 million viewers with Peacock at 13.0 million, according ...
- Chamber Of Commerce, Meta, Others Side With Paramount In Video Privacy Battle
MediaDailyNews, Wendy Davis - Friday, July 3, 2026
A broad interpretation of the 1988 Video Privacy Protection Act would resu ...
- Meta Names CMO Alex Schultz First Chief Data Officer
MediaDailyNews, Colin Kirkland - Wednesday, July 1, 2026
Meta's Chief Marketing Officer Alex Schultz will become the tech giant's fir ...
- Planned Parenthood Hit With Privacy Suit Over Analytics Tools
MediaDailyNews, Wendy Davis - Wednesday, June 24, 2026
"Americans expect privacy when it comes to their reproductive health information," fo ...
- Paramount Urges SCOTUS To Reject Video Privacy Claim
MediaDailyNews, Wendy Davis - Tuesday, June 23, 2026
Paramount on Tuesday urged the Supreme Court to refuse to reinstate ...
- LinkedIn, Adobe Team Up To Teach Marketers About AI
MediaDailyNews, Colin Kirkland - Wednesday, June 17, 2026
Designed for marketers seeking greater expertise in AI-powered ad systems, tools a ...
- Kalshi Hit With Privacy Suit Over Analytics Tools
MediaDailyNews, Wendy Davis - Tuesday, June 16, 2026
Kalshi allegedly violated users' privacy by disclosing certain financial information about th ...
- AI Optimization Platform Adds Semrush Data To Boost Brand Visibility
MediaDailyNews, Laurie Sullivan - Wednesday, June 17, 2026
Generative engine optimization is challenged by the lack of a mature measureme ...
- Amazon Adds Attention Metrics To Pre-Bid Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, June 10, 2026
A new integration moves attention and data metrics from measuring how use ...
- Pique TV
TV Watch, Joe Mandese - Thursday, June 11, 2026
No, my headline isn't a typo. It was just a way ...
- Google Links Analytics With Business Profiles, Reports Local Metrics
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
Google has introduced a direct integration between Google Analytics and Google Busine ...
- Rentrak Returns: Comscore Sells Movie Data Business For $70M
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2026
Comscore Movies will rebrand as Rentrak. The box office/movie data-tracking company, whi ...
- PadSquad Exec Decries The Clutter Of Ad Metrics Now Being Used
Around the Net In Media, Ray Schultz - Monday, May 18, 2026
The advertising industry is relying on metrics that create more noise th ...
- Microsoft's Clarity Measures How Often AI Engines Cite Brands
MediaDailyNews, Laurie Sullivan - Friday, May 15, 2026
Microsoft has a vision to turn Clarity into AI-driven behavioral hub f ...
- OpenAI Sued For Allegedly Disclosing Queries To Meta, Google
MediaDailyNews, Wendy Davis - Friday, May 15, 2026
Artificial intelligence company OpenAI has been hit with a privacy lawsuit f ...
- Albertsons Media Unveils 'Lifetime Value' Metric
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The framework measures projected customer value over 52 weeks, enabling advertisers ...
- Meta Must Face Suit For Allegedly Tracking Android Users' Web Browsing
MediaDailyNews, Wendy Davis - Tuesday, May 12, 2026
Meta must face a lawsuit alleging that it secretly tracked Android user ...
- Just The FACs, Ma'am: ANA Unveils Its Own New Ad Tax
MediaDailyNews, Joe Mandese - Tuesday, May 5, 2026
The new media-buying fee, called a "fractional advertising contribution," or FAC, wi ...
- DoubleVerify Can Proceed With Suit Against Adalytics, Judge Rules
MediaDailyNews, Wendy Davis - Tuesday, April 28, 2026
DoubleVerify can proceed with defamation and false advertising claims against analytics compa ...
- Confessions From Spectrum Science's SVP: Testing Everything, Simplifying Storytelling, and Putting Patients First
Brand Insider, Barbie Romero - Tuesday, April 28, 2026
Ilona Ritoch shares her take on why patient stories beat dry dat ...