- Analyst Warns Of Chatbot Data-Sharing, Likens To 'Unprotected Sex'
Performance Marketing Insider, Laurie Sullivan - Thursday, October 15, 2026
Experts say that without digital protective barriers, there is a high ri ...
- Accenture Acquires Sagacity To Boost Song's CX, AI Skills In UK, Ireland
MAD, Steve McClellan - Tuesday, October 13, 2026
In part, the deal is designed to help Song's clients better understa ...
- Court Sides With Hospital In Suit Over Meta Data Sharing
MediaDailyNews, Wendy Davis - Monday, October 12, 2026
Washington's wiretap law didn't prohibit a Seattle hospital from automatically transmitting da ...
- Porsche Muddled The Backseat Marketing Message
Performance Marketing Insider, Laurie Sullivan - Monday, October 12, 2026
Connecting performance advertising or marketing to performance cars may be a conceptu ...
- Google, Spirit Face Congressional Pushback Over Data Sale
MediaDailyNews, Laurie Sullivan - Friday, October 9, 2026
The court hearing scheduled for Oct. 14 will determine the outcome ...
- Judge Tosses Suit Against Meta Over Data Collection From DMV
MediaDailyNews, Wendy Davis - Friday, October 2, 2026
Meta has defeated claims that it wrongly obtained personal information from t ...
- Kroger Study Ties Retail Media Creative With Conversions
Around the Net In Media, Ray Schultz - Thursday, October 1, 2026
Kroger says it can forecast ecommerce purchase conversions, using predictive creative scori ...
- Aquila Poised To Cross Even More Media: Display, Audio, 'You Name It'
Planning & Buying Insider, Joe Mandese - Wednesday, September 30, 2026
The ANA's "cross-media" measurement service plans to expand beyond linear, CTV a ...
- Specific Data Fuels Advanced Targeting Across Streaming TV
Data & Programmatic Insider, Laurie Sullivan - Monday, September 28, 2026
A new platform designed for CTV and FAST environments can support b ...
- Horizon Commerce, Pacvue Expand Alliance
MAD, Steve McClellan - Thursday, September 24, 2026
According to the companies, the main goal is to help brands shi ...
- Google Appeals $425M Privacy Verdict
MediaDailyNews, Wendy Davis - Tuesday, September 22, 2026
A jury determined after trial that Google wrongly gathered analytics information ev ...
- Havas Media Names Olney Global Head Of Effectiveness
MAD, Steve McClellan - Monday, September 21, 2026
He will work with strategy, planning, data and analytics teams to establi ...
- Hearst Battles App User Over Video Privacy Law
MediaDailyNews, Wendy Davis - Tuesday, September 15, 2026
Counsel for a man who downloaded Hearst's WMUR app this week urg ...
- Google: Measurement Shouldn't Be A Record Of Where Budget Went
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2026
Marketing and business data should be used to drive future growth, n ...
- How Agentic Is Becoming RPA's Core
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 8, 2026
Agentic capabilities have become a major focus for independent ad and marketi ...
- Comscore Launches Human-Powered AI Practice, Draws From Massive Opt-In Panel
MediaDailyNews, Joe Mandese - Thursday, September 3, 2026
At a time when marketers seem transfixed on the "visibility" their bran ...
- Judge Refuses To Toss $425M Privacy Verdict Against Google
MediaDailyNews, Wendy Davis - Monday, August 31, 2026
"Google took a shot at trial, and it lost," U.S. District Cou ...
- Comcast Combines Silos, Opens Data Pipeline
Performance Marketing Insider, Laurie Sullivan - Monday, August 31, 2026
Tracer acts as a data layer behind Universal Ads' dashboard to combi ...
- Federal Reserve Echoes Consumer Sentiment In McKinsey Data
Performance Marketing Insider, Laurie Sullivan - Friday, August 28, 2026
Federal Reserve policies indirectly shape advertising. Rate cuts can stabilize borrowing cos ...
- ANA Urges Retail Media Framework, Measurement Consistency
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 18, 2026
The ANA found 55% of advertisers believe lack of consistent standards ...
- The $1M Advertising Drain
Performance Marketing Insider, Laurie Sullivan - Thursday, August 13, 2026
A study released Wednesday shows how 5% invalid traffic costs about $250,0 ...
- Google Launching Agentic Tools For Ads, Analytics
MediaDailyNews, Laurie Sullivan - Monday, August 10, 2026
Google has announced AI and agentic experiences for Google Ads and Goog ...
- Hengel Joins New Engen, Leads Advanced Analytics
MAD, Fern Siegel - Thursday, August 6, 2026
His charge is overseeing an integrated media measurement approach. ...
- FTC Charges Hims & Hers With Duping Consumers Over Privacy, Billing
MediaDailyNews, Wendy Davis - Wednesday, July 29, 2026
"Contrary to its privacy representations, Hims shared its consumers' health information wi ...
- RECMA: OMD No. 1 Network By Volume In 2025
MAD, Steve McClellan - Tuesday, July 28, 2026
By holding company, Omnicom Media was the top group with a 32. ...
- OpenAI CFO Outlines Measurement Framework For AI Investments
MediaDailyNews, Laurie Sullivan - Monday, July 20, 2026
OpenAI's CFO Sarah Friar outlined a new approach to measure the val ...
- 3.know: Analytics Pioneers Spaeth & Dittus On The Impact Of AI
Media 3.0, Joe Mandese - Monday, July 20, 2026
At a time when marketing analytics is becoming increasingly synthetic, industry pionee ...
- Agency Brunner Acquires Creative Analytics Platform AdSkate
MAD, Steve McClellan - Thursday, July 16, 2026
The platform is positioned as one that takes an analytics approach ...
- Pinterest Launches Partner Program For CTV Ad Measurement
MediaDailyNews, Colin Kirkland - Thursday, July 9, 2026
The partner program - intended to help advertisers discover measurement partners deem ...
- England World Cup Victory Scores Record 23.1M U.S. Viewers
Television News Daily, Wayne Friedman - Tuesday, July 7, 2026
Telemundo had 9.4 million viewers with Peacock at 13.0 million, according ...