- Minecraft Taps Creator Partnership Platform To Power Affiliate Program
MediaDailyNews, Colin Kirkland - Monday, June 1, 2026
Minecraft 's partnership with Impact.com to power its recently announced affiliate progr ...
- Amazon Expands Signals To Improve Performance
MediaDailyNews, Laurie Sullivan - Thursday, May 28, 2026
Amazon Publisher Services at its summit on Thursday introduced new capabilities ...
- Samba TV Enters Identity Wars With Unbiased Data Engine
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 26, 2026
The platform allows AI to understand context, concepts and relationships - turni ...
- Reddit Expands First-Party Measurement
MediaDailyNews, Laurie Sullivan - Wednesday, May 20, 2026
Looking to give advertisers another way to look at app ad-measurement dat ...
- Snapchat Updates Attribution, Focuses On App Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, May 20, 2026
Snapchat is in the process of updating its attribution model in ord ...
- TikTok Correspondents Selected To Capture FIFA World Cup Content
MediaDailyNews, Colin Kirkland - Thursday, May 14, 2026
After becoming FIFA's first Preferred Platform partner, planning to broadcast original conte ...
- WBD Upfront: New Ad Solutions, Real-Time Dashboard
Television News Daily, Wayne Friedman - Wednesday, May 13, 2026
WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts ...
- Google Tests 'Remy': How Soon Before Agents Own The Ad Chain?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 6, 2026
Google's personal agent "Remy," currently being tested in the Gemini app, c ...
- Taboola Strengthens Agentic For Open Web Ads
Performance Marketing Insider, Laurie Sullivan - Friday, April 24, 2026
The next phase of Taboola's agentic ad system will help performance markete ...
- Threads' Live Group Chat Feature Aims For Real-Time Discussion
MediaDailyNews, Colin Kirkland - Wednesday, April 22, 2026
Threads is rolling out "Live Chats," a new way for brands, creato ...
- AI Will Soon Run An Entire Ad Campaign
Data & Programmatic Insider, Laurie Sullivan - Monday, March 16, 2026
An agentic platform launched last week to help brands and agencies pl ...
- NBCU Strikes Real-Time Data Deal With HyphaMetrics
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
NBCU will become the first licensor of HyphaMetrics' UNIeVista measurement system, whi ...
- Bloomberg Offers Custom Real-Time News Feeds
Around the Net In Media, Ray Schultz - Wednesday, March 4, 2026
Bloomberg clients can now customize their subscriptions to Bloomberg’s Real-Time News Fee ...
- IAB Tech Lab's Katsur 'Clears The Air' On Agentic Mission
MediaDailyNews, Laurie Sullivan - Friday, February 27, 2026
The IAB Tech Lab Agent Registry will launch March 1 and beco ...
- When Google Changes Brand Websites To AI Pages In Dynamic Takeover
Performance Marketing Insider, Laurie Sullivan - Friday, February 27, 2026
There has been so much discussion about the future value of websit ...
- AWS Reframes Live Video For TikTok, Reels, YouTube
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
Customers like Fox Sports Digital and NBCU are early adopters, using t ...
- Threads Brings Creators To NFL Media Center Ahead Of Big Game
MediaDailyNews, Colin Kirkland - Thursday, February 5, 2026
Threads is attempting to compete with X over mid-game fan discussions, bringi ...
- How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
Performance Marketing Insider, Laurie Sullivan - Thursday, February 5, 2026
Could brands make TV advertising more measurable through natural-language queries - a ...
- ROI Alone - No Longer A Sufficient Measurement Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 27, 2026
Return on investment alone cannot provide adequate support to guide media investme ...
- Google Moves Agentic Shopping Across Search, Gemini With Retailers
MediaDailyNews, Laurie Sullivan - Sunday, January 11, 2026
Open standards and tools announced this week will solve problems in real-ti ...
- First-Party TV Data? Maybe Not So First - Or Fast
TV Watch, Wayne Friedman - Friday, January 9, 2026
At CES this week, media futurist and media agency exec Rishad Tobaccowa ...
- iSpot Signs Roku As First Major Streamer For Its 'Outcomes' Tool
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
"Outcomes" will be used by Roku's advertiser brands to gauge performance ...
- PubMatic Goes Agentic, Unveils Agent-To-Agent Media Buys
MediaDailyNews, Laurie Sullivan - Monday, January 5, 2026
WPP Media, Butler/Till, MiQ and others today announced they are working ...
- Predicting Advertising In 2026 Based On Google, Microsoft Changes
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 31, 2025
Advertisers will make some big changes in 2026, from artificial intelligence (A ...
- Tech Lab Unveils Framework For Agentic Media Buying
MediaDailyNews, Laurie Sullivan - Friday, November 14, 2025
The proposed framework from the IAB Tech Lab is expected to chan ...
- Netflix Starts Real-Time Voting For Live Shows, Other Content
Television News Daily, Wayne Friedman - Tuesday, October 28, 2025
Netflix began testing real-time voting earlier this year with a live cooki ...
- OpenAI's Work With The Julliard School Has A Catch
Performance Marketing Insider, Laurie Sullivan - Monday, October 27, 2025
Advertisers gain a new avenue to cost savings for audio in vid ...
- Open Programmatic CTV: Roku Dominates, Apple Rising
Advanced TV Insider, Wayne Friedman - Thursday, October 23, 2025
Roku's share of the market dipped 3% in Q3 vs. Q2 th ...
- Adobe Partnership With Amazon Ads Puts Focus On Real-Time, Secure Data
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2025
The integration analyzes shopping and other signals from Amazon DSP, Sponsored Produc ...
- Dynamic Audio Ads Go Real-Time, Get Personal
MediaDailyNews, Laurie Sullivan - Wednesday, October 1, 2025
The contextual enterprise platform, designed to personalize audio advertising, was launched ...