- ActionIQ Debuts Tool To Connect Brands To Input From Data Warehouse
Email Marketing Daily, Ray Schultz - Monday, March 13, 2023
Marketers can use Profile API to make decisions in real-time, the compa ...
- Meta Defeats Video Privacy Claims Over Live Streaming
Digital News Daily, Wendy Davis - Wednesday, March 8, 2023
Siding with Meta Platforms, a judge has dismissed claims that the soci ...
- Industry Groups Urge FTC To Reject Petition To Regulate Ad Tech
Digital News Daily, Wendy Davis - Monday, February 20, 2023
"The reasonable use of data provides tremendous benefits to consumers, the econom ...
- Clearbit Adds Data, More Flexible Pricing To B2B Service
Email Marketing Daily, Ray Schultz - Tuesday, February 14, 2023
B2B intelligence firm Clearbit has added enhancements that will allow teams ...
- Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers' Promotions
Digital News Daily, Colin Kirkland - Friday, December 16, 2022
Kuona uses machine learning to optimize promotions by retailers and CPG compani ...
- Salesforce Debuts A Personalization Bundle
Email Marketing Daily, Ray Schultz - Thursday, November 17, 2022
The new Marketing Effectiveness Bundle consolidates tech tools in a single platfor ...
- Tranzito-Vector Contracts With City Of Los Angeles For 3,450 Shade And Shelter Structures
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 3, 2022
Vector Media and Tranzito have been awarded the City of Los Angeles ...
- Salesforce Debuts Genie, Tool For Unifying Real-Time Data
Email Marketing Daily, Ray Schultz - Tuesday, September 20, 2022
Salesforce has kicked off its 2022 Dreamforce conference with the debut ...
- Pandemic Shifted Shopping Habits For 73% Of Millennials, Study Finds
Digital News Daily, Colin Kirkland - Wednesday, September 14, 2022
A study of millennial shopping habits and trends finds millennials now ...
- EV Charging Station Data Hits Search, Maps Through Uberall, Eco-Movement Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 14, 2022
The partnership lets electric vehicle (EV) charge point operators serve up onli ...
- Old El Paso, Mindshare, Captify Partner On Optimizing Creatives
Inside Performance, Laurie Sullivan - Tuesday, September 13, 2022
Captify and Old El Paso have been working together for more th ...
- Dish Media Partners With SeaChange, Beachfront For Real-Time, Linear Programmatic Service
Television News Daily, Wayne Friedman - Monday, September 12, 2022
The service will give advertisers across its TV homes the ability ...
- Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2022
SKUx wants to change the way promos are delivered and redeemed. Develope ...
- Council Finds New Phase Of 'High-Velocity' Data, Most Brands Still Not Using AI Pervasively
MediaDailyNews, Joe Mandese - Tuesday, July 12, 2022
"Many need to get better at extracting relevant data signals across channel ...
- Political Ads Mislead, More Than Half Of Survey Respondents Believe
Inside Performance, Laurie Sullivan - Thursday, July 7, 2022
Swaying votes in favor of a political party, initiative, or candidate ...
- Meta Develops AI Model That Can Translate 200 Languages In Real Time, Wikipedia Uses It
Inside Performance, Laurie Sullivan - Wednesday, July 6, 2022
Meta's AI unit built a model the company says is the fir ...
- Google Users Can Proceed With Privacy Suit Over Real-Time Bidding
Digital News Daily, Wendy Davis - Tuesday, June 14, 2022
Siding against Google, a federal judge ruled that a group of accou ...
- Ghostery CEO Calls Out Google, Microsoft For 'Redirecting Attention' Away From Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, June 6, 2022
A recent report from the Irish Council for Civil Liberties calls o ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
Data & Programmatic Insider, Laurie Sullivan - Monday, April 11, 2022
Brightcom will announce a deal this week with Intent IQ to u ...
- Adobe Enhances Its Personalization Engine
Email Marketing Daily, Ray Schultz - Wednesday, March 9, 2022
Adobe aims to support real-time experiences based on exact data, the compa ...
- Google Launches Google Analytics 4 Home Page
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 7, 2022
Google has released a new homepage for companies running Google Analytics ...
- Phrasee Upgrades AI To Help Brands Automate Personalized Email Language
Email Marketing Daily, Ray Schultz - Tuesday, March 1, 2022
The capability to personalize the language customers receive in real-time covers a ...
- Conductor Fills Tech Gap With First Acquisition, Eyes Support For Amazon, YouTube
Data & Programmatic Insider, Laurie Sullivan - Monday, February 21, 2022
The acquisition of ContentKing will help Conductor build up its organic marketin ...
- IAB Tech Lab Unveils 2022 Product Road Map
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 16, 2022
On the roadmap are the development of technical standards to accelerate grow ...
- Building On Business Intelligence: Instantaneous And Autonomous SEO
Search & Performance Marketing Daily, Jim Yu - Monday, January 24, 2022
Consumer expectations are constantly changing, and the demand for real-time information, reactio ...
- NBCU Names iSpot A 'Certified' Measurement Partner, Plans 'Currency' Tests
Television News Daily, Wayne Friedman - Thursday, January 13, 2022
An initial test will start with iSpot.tv and Publicis Media for t ...
- Google Acquires Security Firm Siemplify, Plans To Roll It Into Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Google has acquired Israel-based cybersecurity firm Siemplify, and plans to roll t ...
- SMBs Offered Access To Real-Time Email Content Tool
Email Marketing Daily, Ray Schultz - Thursday, December 16, 2021
Alterable says that not many small businesses are serving dynamic personalized ema ...
- iSpot.tv, In Deal With LG Ads, Adds 20 Million Smart TV Homes To Its Panel
Television News Daily, Wayne Friedman - Wednesday, December 15, 2021
The four-and-a-half-year deal with LG Ads brings iSpot.tv's total panel size ...
- Tech Lab Unveils CTV Bidding Standard, Includes New Types Of Commercial Pods And Positions
MediaDailyNews, Joe Mandese - Thursday, December 9, 2021
Adoption could change the way advertisers think about how they buy a ...