Tag results for "real-time"
- Google Real-Time Triggers Close Gap Between Digital And TV AdvertisingJust in time for the Super Bowl, Google's real-time trigger, available in ...
- Reflektion Launches Behavioral Email Solution, Integrates With Responsys and BrontoReflektion extended its retail personalization platform on Monday, debuting a new behavioral ...
- IAB Lab Releases 'OpenDirect' Update, Supports NegotiationsThe IAB Technology Laboratory this morning released OpenDirect 2.0, an update of ...
- TV Could Be Ideal Platform For Consumer BuyingVia current TV networks and platforms, nearly half (42%) of those surveyed ...
- 94% Take Personal Security PrecautionsOne of the recurring issues around the Internet of Things is security. ...
- Everything Wasn't So Great In ProgrammaticSometimes, the best way to make a point is via send-up. Grab ...
- Gracenote Smart TV Data Available In Nielsen's DMPBrand marketers can now see what audiences are watching across local and ...
- Burger King's Real-Time OOH CampaignBurger King's new UK ad campaign is customizing messages around meal occasions ...
- Email Gymnastics: Twelve Real-Time Copy AdjustmentsHere are a dozen types of offers that marketers can send, based ...
- AI, Deep Learning Enhances Analytics For TVThe convergence of broadcast television and internet-delivered content services has become a ...
- Amazon Patent Hangs Advertising On Real-Time Updates To RecommendationsThe patent -- initially filed in May 2014, updated in June and ...
- Horizon Invests In Crowd Analytics Platform, AMPs Up OOH PracticeHorizon Media has made an investment in Mira, a real-time OOH crowd ...
- Bluecore Raises $35M For Personalized Retail MarketingRetail marketing technology platform Bluecore procured $35 million in Series C funding ...
- Lou Paskalis And The Modalities Of Real-Time MarketingA byproduct of the always-on world of digital media is that marketing ...
- OpenX Acquires Mezzobit, PubNation To Bolster Publisher OfferingsWhile "blind programmatic" is often blamed for any number of unwanted online ...
- Simulmedia Signs Neustar For VerificationTV advertising-tech platform Simulmedia has inked a deal with real-time information provider ...
- SapientRazorfish SNAP Program Fine Tunes Rapid Innovation For Internet Of ThingsThe Internet of Things involves lots of speed. This could involve the ...
- Havas Media Imports Its Global OOH Unit To The U.S.Havas Media has unveiled its out-of-home division Adcity in the U.S., following ...
- Alterian Launches Real-Time Email Content ToolAlterian has introduced a real-time email content tool. ...
- Evergage Releases Triggered Email CampaignsEvergage is doubling down on email, releasing a new trigger-based email tool ...
- IAB Tech Lab Opens Public Comment On OpenRTB 3.0The changes integrate technology such as ads.txt, which Google has spent time ...
- Google Maps To Report Closed Roads In Real-Time As Hurricane Irma HitsThe strongest Atlantic storm in history is taking aim at Florida, making ...
- Consumers See High Speed Mobile Data As More Important Than Unlimited DataThe Internet of Things requires speed. Connecting billions of smart Internet-connected devices ...
- Pandora Taps Neustar To Build New CRMPandora has chosen Neustar, the provider of real-time information services, to power ...
- Meltwater Acquires Algo Media Intelligence PlatformMedia intelligence provider Meltwater has announced its acquisition of Algo, a real-time ...
- Where In The World Is Your Digital Consumer?From a digital and brick-and-mortar perspective, overlaying first-party data with accurate, real-time ...
- Audio Ad Effectiveness: Shorter Can Be Better For Certain DemosAiming to gain a better understanding of audio ads and their impact, ...
- Header Bidding Continues To Grow, Bolstered By Mobile AdoptionHeader bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarterly ...
- Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017Marketers are not preparing for a world where mobile, voice and local ...
- Plista, Jivox Partner On Programmatic Native Ad SolutionXaxis' plista native advertising unit announced a partnership with Jivox to enable ...
