Tag results for "real-time"
- Consumer Attention Metrics Now Used To Optimize CampaignsParsec Media is measuring consumer attention and other metrics in real-time, highlighting ...
- Publicis Groupe Agrees To Acquire Epsilon For $4.4 BillionThis deal follows the moves of holding company rivals to up their ...
- Live SnuffingIf a young media trade journalist from the 80s were to wake ...
- Pub Ocean, Prezna Team, Provide Publishers With Revenue Attribution ToolsThe alliance means publishers can make instant, revenue-driven decisions, based on content ...
- Unilever Recruits Marketers for Real-Time Push"Marketing Week" has the inside story on how Unilever is looking to ...
- Uberall Expands U.S. Channel Partner Program For SMBs, EnterprisesThe channel partner program allows marketers to manage interactions per location in ...
- Sony Brings Hyper-personalization To Movie LaunchThe user experience opened with the movie trailer, followed by the address ...
- IAB Europe Responds To Evidence Its Ad System And Google Violate GDPRNew documents filed by privacy advocates claim the IAB Europe and Google ...
- O'Keeffe's Creates Weather-triggered Media PlanWith a slashed media budget for the key season - 22% smaller ...
- Tresemme's Subway Ad Blows Away CompetitionAiming to change the perception of hairspray, Tresemme needed to show how ...
- Home Access Via The Interim Internet Of ThingsAmart home technologies like video doorbells and connected locks could ultimately provide ...
- IgnitionOne Turns Into Data CompanyIgnitionOne found new meaning in "customer intelligence." Now the company realizes its ...
- Rethinking Real-Time Data And ProgrammaticAfter talking with marketers about real-time platforms for many years I have ...
- What Facebook's Link To Google's Open Bidding Means For PublishersThe connection between the digital ad giants gives publishers access to more ...
- Ryff Readies Dynamic Product Placement Tech, Cuts Deal With Endemol ShineThe virtual product placement market is getting crowded, with Google, among others, ...
- Oath Debuts Programmatic Audio Ads, MetricsOath on Monday announced the ability to buy and manage digital audio ...
- Southwest's 'Story' Campaign Optimizes Targeting StrategiesThe videos show the back stories of each traveler before they are ...
- In A Trillion-Dollar Industry, The Answer Is ZeroZero-based marketing is gaining traction now that AI can monitor campaign ROI ...
- Hey Marketers: Oracle Now Analyzes Real-Time MotionOracle released technology on Monday that analyzes data based on past and ...
- Best Buy's Customer Experience And The Art & Science EquationIn real time, still so much of what the company can do ...
- Adobe, Microsoft, SAP Launch Open Data InitiativeThe goal is to eliminate the data silo, provide a single view ...
- Just View It: Real-Time Reactions To Nike's Kaepernick SpotA real-time video dial-test of nearly 2,000 American viewers shows a polarization ...
- Bloomberg Media Group Unveils Ad.Apt, New Display Ad FormatIt will use Bloomberg Media's reader data to customize ads, as well ...
- AT&T, Verizon To End Sale Of Location Data To Third PartiesAT&T and Verizon on Tuesday pledged to stop providing phone location data ...
- HubSpot Partners With Taboola, Expands Discovery PotentialThrough the new partnership, HubSpot's 40,000 marketers will be able to distribute ...
- Conde Nast Uses Data Strategically To Up Advertisers' Engagement With UsersThe company is building capabilities, both organically and through acquisitions, to revolutionize ...
- Facebook Offers Brands In-App AdsNow members of Facebook's Audience Network can bid into auctions for publishers ...
- Startup Lexicon Blockchain To Run At Programmatic SpeedsTernio, a startup working to provide transparency into programmatic advertising, introduced blockchain ...
- MSNBC Drops News Ticker, Rivals Retain ItMSNBC has joined the ranks in "cleaning" its big TV screen by ...
- Alphonso Partners With IRI For Cross-Platform AttributionThe deal will combine Alphonso's real-time TV audience data with IRI's consumer ...
