- Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The ability for AI agents to see, hear and respond to conversatio ...
- OpenAI GPT-4o Gets Real-Time Conversational: Sees, Hears, Analyzes
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
OpenAI has announced a new GPT model with smarter, faster real-time voi ...
- Advertisers, Publishers Are Done Dunking Cookies
Performance Marketing Insider, Laurie Sullivan - Friday, May 10, 2024
AI data models are making ad targeting more accurate, providing the abili ...
- Behavioral Data A Mystery For Some Marketers: Forrester Consulting Study
Data & Programmatic Insider, Laurie Sullivan - Monday, April 29, 2024
Some 75% of marketers say collecting real-time experience data is critical ...
- Privacy-Focused Brave Search Launches AI Ask Engine
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
Brave has integrated AI into its search engine to create a real-ti ...
- Meta Integrates Real-Time Bing And Google Search With Llama 3 AI Assistant
MediaDailyNews, Laurie Sullivan - Friday, April 19, 2024
Meta AI was built on the company's latest large language model call ...
- Slow-Time Data: Brands Are Having Trouble Tracking Customer Behavior
Email Insider, Ray Schultz - Friday, April 5, 2024
Fewer than half of marketers are collecting real-time experience data, Acoustic a ...
- Microsoft Pursues Automated CPC Bidding
MediaDailyNews, Laurie Sullivan - Thursday, April 4, 2024
As Microsoft's platforms turn to automation, all manual cost-per-click bidding for new ...
- Samba TV Launches Near Real-Time Political Platform
Television News Daily, Wayne Friedman - Thursday, April 4, 2024
SambaTV is launching a near real-time platform to help political advertisers wi ...
- Metric Shows Critical Connection Between Time And Attention
MediaDailyNews, Laurie Sullivan - Friday, March 1, 2024
GumGum's attention metrics company Playground xyz has a new attention framework ...
- Instagram Developing A Snapchat-Like Feature Called 'Friend Map'
MediaDailyNews, Colin Kirkland - Monday, February 26, 2024
Instagram is developing a "Friend Map" similar to Snapchat's Snap Map, whi ...
- Audio Attention Data Shows How Humans React In Real-Time
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
Attention quality scored the highest for audio ads with the highest voiceov ...
- X's Grok Launches As Rival To OpenAI ChatGPT, Google Bard
MediaDailyNews, Laurie Sullivan - Friday, December 8, 2023
Elon Musk's chatbot, Grok, incorporates real-time data from X into responses fr ...
- Meta Names Dentsu WhatsApp Business Solution Provider
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Meta has named Dentsu its customer-relationship solution provider for WhatsApp's business ar ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...
- Musk's Witty AI Chatbot Grok To Rival ChatGPT
MediaDailyNews, Laurie Sullivan - Monday, November 6, 2023
Elon Musk claims that Grok, the first product of xAI, is alrea ...
- TikTok Announces Integration For Salesforce Marketing Cloud
MediaDailyNews, Colin Kirkland - Wednesday, November 1, 2023
TikTok has launched a new no-code integration for Salesforce Marketing Cloud. ...
- Wearable Billboards? Adobe Debuts Interactive Material With Ad Potential
Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2023
Adobe unveiled a material that can change color and patterns in re ...
- WBD's Max Adds A Sports Tier - Simulcast With TNT, TBS, TruTV
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Max will be adding a $9.99/month sports tier: Bleacher Report Sports Add-O ...
- Can Radio Time Be Bought With Real-Time Bidding? iHeartMedia is Working On It
Planning & Buying Insider, Ray Schultz - Sunday, September 17, 2023
iHeartMedia hopes to offer real-time bidding for its 860+ radio stations ...
- Dentsu Expands Partnership With Google Cloud
MAD, Steve McClellan - Monday, August 7, 2023
Under the expanded agreement, Merkle's generative AI solution Merkle GenCx will integra ...
- Google Urges Gmail Users To Sign Up For Enhanced Safe Browser
Email Marketing Daily, Ray Schultz - Monday, August 7, 2023
The Enhanced Safe Browser tool checks whether visited sites are malicious ...
- CoreMedia Acquires BySide And Smarkio
Email Marketing Daily, Ray Schultz - Friday, August 4, 2023
The acquisition moves will strengthen CoreMedia's personalization and automation capabilities, the fi ...
- Google Expands Media Buying With Real-Time Bidding Integrations
Performance Marketing Insider, Laurie Sullivan - Monday, May 1, 2023
AppLovin MAX (Mobile Ad eXchange), Chartboost Mediation, Digital Turbine FairBid, and Uni ...
- ActionIQ Debuts Tool To Connect Brands To Input From Data Warehouse
Email Marketing Daily, Ray Schultz - Monday, March 13, 2023
Marketers can use Profile API to make decisions in real-time, the compa ...
- Meta Defeats Video Privacy Claims Over Live Streaming
Digital News Daily, Wendy Davis - Wednesday, March 8, 2023
Siding with Meta Platforms, a judge has dismissed claims that the soci ...
- Industry Groups Urge FTC To Reject Petition To Regulate Ad Tech
Digital News Daily, Wendy Davis - Monday, February 20, 2023
"The reasonable use of data provides tremendous benefits to consumers, the econom ...
- Clearbit Adds Data, More Flexible Pricing To B2B Service
Email Marketing Daily, Ray Schultz - Tuesday, February 14, 2023
B2B intelligence firm Clearbit has added enhancements that will allow teams ...
- Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers' Promotions
Digital News Daily, Colin Kirkland - Friday, December 16, 2022
Kuona uses machine learning to optimize promotions by retailers and CPG compani ...
- Salesforce Debuts A Personalization Bundle
Email Marketing Daily, Ray Schultz - Thursday, November 17, 2022
The new Marketing Effectiveness Bundle consolidates tech tools in a single platfor ...