- Consumer Attention Metrics Now Used To Optimize Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2019
Parsec Media is measuring consumer attention and other metrics in real-time, highlighting ...
- Publicis Groupe Agrees To Acquire Epsilon For $4.4 Billion
MAD, Larissa Faw - Sunday, April 14, 2019
This deal follows the moves of holding company rivals to up their ...
- Live Snuffing
RTBlog, Joe Mandese - Monday, March 18, 2019
If a young media trade journalist from the 80s were to wake ...
- Pub Ocean, Prezna Team, Provide Publishers With Revenue Attribution Tools
Publishers Daily, Melynda Fuller - Thursday, March 7, 2019
The alliance means publishers can make instant, revenue-driven decisions, based on content ...
- Unilever Recruits Marketers for Real-Time Push
Around the Net In MAD London, Sean Hargrave - Tuesday, February 26, 2019
"Marketing Week" has the inside story on how Unilever is looking to ...
- Uberall Expands U.S. Channel Partner Program For SMBs, Enterprises
Search Marketing Daily, Laurie Sullivan - Monday, February 25, 2019
The channel partner program allows marketers to manage interactions per location in ...
- Sony Brings Hyper-personalization To Movie Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The user experience opened with the movie trailer, followed by the address ...
- IAB Europe Responds To Evidence Its Ad System And Google Violate GDPR
Digital News Daily, Laurie Sullivan - Wednesday, February 20, 2019
New documents filed by privacy advocates claim the IAB Europe and Google ...
- O'Keeffe's Creates Weather-triggered Media Plan
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With a slashed media budget for the key season - 22% smaller ...
- Tresemme's Subway Ad Blows Away Competition
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Aiming to change the perception of hairspray, Tresemme needed to show how ...
- Home Access Via The Interim Internet Of Things
Connected Thinking, Chuck Martin - Tuesday, January 22, 2019
Amart home technologies like video doorbells and connected locks could ultimately provide ...
- IgnitionOne Turns Into Data Company
Data & Programmatic Insider, Laurie Sullivan - Monday, January 21, 2019
IgnitionOne found new meaning in "customer intelligence." Now the company realizes its ...
- Rethinking Real-Time Data And Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, January 14, 2019
After talking with marketers about real-time platforms for many years I have ...
- What Facebook's Link To Google's Open Bidding Means For Publishers
Publishing Insider, Rob Williams - Tuesday, December 18, 2018
The connection between the digital ad giants gives publishers access to more ...
- Ryff Readies Dynamic Product Placement Tech, Cuts Deal With Endemol Shine
Digital News Daily, Alex Weprin - Friday, November 30, 2018
The virtual product placement market is getting crowded, with Google, among others, ...
- Oath Debuts Programmatic Audio Ads, Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 12, 2018
Oath on Monday announced the ability to buy and manage digital audio ...
- Southwest's 'Story' Campaign Optimizes Targeting Strategies
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos show the back stories of each traveler before they are ...
- In A Trillion-Dollar Industry, The Answer Is Zero
MAD London, Carl Erik Kjaersgaard - Wednesday, October 24, 2018
Zero-based marketing is gaining traction now that AI can monitor campaign ROI ...
- Hey Marketers: Oracle Now Analyzes Real-Time Motion
Search Marketing Daily, Laurie Sullivan - Monday, October 22, 2018
Oracle released technology on Monday that analyzes data based on past and ...
- Best Buy's Customer Experience And The Art & Science Equation
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In real time, still so much of what the company can do ...
- Adobe, Microsoft, SAP Launch Open Data Initiative
Search Marketing Daily, Laurie Sullivan - Monday, September 24, 2018
The goal is to eliminate the data silo, provide a single view ...
- Just View It: Real-Time Reactions To Nike's Kaepernick Spot
RTBlog, Joe Mandese - Monday, September 10, 2018
A real-time video dial-test of nearly 2,000 American viewers shows a polarization ...
- Bloomberg Media Group Unveils Ad.Apt, New Display Ad Format
Publishers Daily, Sara Guaglione - Monday, July 30, 2018
It will use Bloomberg Media's reader data to customize ads, as well ...
- AT&T, Verizon To End Sale Of Location Data To Third Parties
Search Marketing Daily, Laurie Sullivan - Tuesday, June 19, 2018
AT&T and Verizon on Tuesday pledged to stop providing phone location data ...
- HubSpot Partners With Taboola, Expands Discovery Potential
Publishers Daily, Melynda Fuller - Monday, June 11, 2018
Through the new partnership, HubSpot's 40,000 marketers will be able to distribute ...
- Conde Nast Uses Data Strategically To Up Advertisers' Engagement With Users
Publishing Insider, Melynda Fuller - Friday, June 8, 2018
The company is building capabilities, both organically and through acquisitions, to revolutionize ...
- Facebook Offers Brands In-App Ads
Digital News Daily, Gavin O'Malley - Wednesday, June 6, 2018
Now members of Facebook's Audience Network can bid into auctions for publishers ...
- Startup Lexicon Blockchain To Run At Programmatic Speeds
Digital News Daily, Laurie Sullivan - Friday, April 20, 2018
Ternio, a startup working to provide transparency into programmatic advertising, introduced blockchain ...
- MSNBC Drops News Ticker, Rivals Retain It
TV Watch, Wayne Friedman - Wednesday, April 18, 2018
MSNBC has joined the ranks in "cleaning" its big TV screen by ...
- Alphonso Partners With IRI For Cross-Platform Attribution
Television News Daily, Wayne Friedman - Tuesday, February 6, 2018
The deal will combine Alphonso's real-time TV audience data with IRI's consumer ...