- Samba TV Starts Real-Time Viewership Dashboard In 4 Countries
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
The company says TV program data will have "scale and accuracy acro ...
- Epsilon Introduces Email-SMS Delivery Tool For Mid-Market Brands
Email Marketing Daily, Ray Schultz - Thursday, July 1, 2021
Messaging Essentials drives personalized email based on cross-channel behavior, Epsilon says. ...
- IAB Tech Labs Faces GDPR Ad-Tech Case
Around the Net in Email, Ray Schultz - Wednesday, June 16, 2021
The Irish Council for Civil Liberties is pursuing a GDPR case against I ...
- Rapport Goes 'Live,' Makes Digital Out-of-Home Campaign Reporting Real-Time
MediaDailyNews, Joe Mandese - Thursday, April 29, 2021
One of digital out-of-home media's biggest selling points is the real-time capabili ...
- Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 14, 2021
Add Vivaldi to the browser companies that refuse to support Google's FLo ...
- Android Ad Identifier Violates EU Privacy Law, Activist Claims
Digital News Daily, Wendy Davis - Wednesday, April 7, 2021
An Android device identifier used for ad targeting violates European privacy law ...
- Bidstream Data Could Threaten National Security, Senators Warn
Digital News Daily, Wendy Davis - Tuesday, April 6, 2021
Bidstream data "would be a goldmine for foreign intelligence services that cou ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential good ...
- Firms Team Up To Send Podcast Notifications By Email, SMS
Email Marketing Daily, Ray Schultz - Tuesday, March 16, 2021
Podcast fans will be notified in real-time about events and merchandise offering ...
- Intelligent Audience Tool Debuts For Publishers, Brands
Publishers Daily, Ray Schultz - Thursday, March 4, 2021
The Quantcast ad tech platform creates predictive models that interpret live da ...
- How Change Has Become The New Digital Normal
Search & Performance Marketing Daily, Jim Yu - Thursday, January 28, 2021
As personal and professional lines blurred and continuously shifted throughout the COVID- ...
- UK Information Commissioner's Office Resumes Investigation On Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
The UK's data watchdog says the biggest culprit is consent -- a ...
- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-us ...
- Search, Business Intelligence And AI: The 2021 Marketing Trifecta
Search & Performance Marketing Daily, Jim Yu - Tuesday, December 15, 2020
Companies that make decisions based on data are 58% more likely ...
- Checking Out In The Inbox: Skipify And Gmail Launch Shopping Within Emails
Email Insider, Ray Schultz - Friday, October 23, 2020
Consumers can add items to their cart and check out within t ...
- OAAA Launches Working Group, Sets Standards For Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The OAAA this week will launch its OpenRTB Working Group, representing med ...
- Campaign-Genius Unveils Plug-In For Sending Real-Time Email Content
Email Marketing Daily, Ray Schultz - Thursday, October 15, 2020
The new tool, offered in partnership with BEE, helps firms get arou ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2020
Nielsen is partnering with The Search Monitor to provide real-time market da ...
- LiquidPixels Integrates Graphic Inbox Tool With HubSpot, Constant Contact And Mailchimp
Email Marketing Daily, Ray Schultz - Thursday, September 17, 2020
Real Time Inbox delivers personalized images on demand when the email ...
- FCC Commissioner Questions AT&T And Verizon About Location Data
PolicyBlog, Wendy Davis - Thursday, August 6, 2020
FCC Commissioner Geoffrey Starks is asking AT&T and Verizon about their "practic ...
- OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, Attribution
Television News Daily, Wayne Friedman - Tuesday, July 28, 2020
Advanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agenci ...
- Scramble For Real-Time Advertising Returns As Brands Insist On Quick Pivots
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
Marketers are avoiding media that requires a long process to create a ...
- Businesses Can Manage, Update Online Directories For Free As States Reopen
Search & Performance Insider, Laurie Sullivan - Wednesday, April 29, 2020
Uberall has released a free service that brings real-time location data a ...
- Cuebiq Uses Store Visitation Data To Update Patterns In Peoples' Movements During COVID-19 Crisis
Search & Performance Insider, Laurie Sullivan - Tuesday, April 7, 2020
Cuebiq now provides free access to data reflecting patterns in mobile a ...
- Kellogg Interactive Ad Scores Big with Fans During Super Bowl
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Looking to score big with your Super Bowl ad? How about selli ...
- Quantcast, Kochava Partner To Create Privacy Compliant Platform For Web, Mobile Apps
Digital News Daily, Laurie Sullivan - Friday, February 7, 2020
The partnership creates a platform for publishers and advertisers to comply wi ...
- 'The Washington Post' To Roll Out Data-Driven Initiatives For 2020 Election Coverage
Publishers Daily, Sara Guaglione - Monday, February 3, 2020
The newspaper's reporters now have access to a "proprietary tip sheet th ...
- This MediaPost Will Serve As Notification...
RTBlog, Joe Mandese - Monday, January 6, 2020
Who knew World War III would begin with a tweet? But that ...
- Machine-To-Machine Everything Influences Search In 2020
Search & Performance Insider, Laurie Sullivan - Tuesday, December 31, 2019
Continuous intelligence -- the ability to continuously analyze and extract data fr ...
- How Anti-Semitism Happens Programmatically, And In Real Time
RTBlog, Joe Mandese - Monday, December 30, 2019
Apologies if today's "RTBlog" isn't technically about technology, but it is abo ...