Tag results for "real-time"
- CIOs Most Worried About Security, Next About Moving To The Cloud: AdobeOnly 15% of chief information officers (CIOs) give high marks to the ...
- Did The ICO Just Agree That RTB Fails The GDPR Test?It was a closed-door session, but it appears the ICO has decid ...
- Adobe Personalizes Customer Experience, With Privacy At CoreAdobe has announced several improvements to its Experience Platform, including a w ...
- Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer PrivacyAdvertisers will still have the page URL and AppNames/App ID to evalua ...
- Weleda Takes Aim At The Moving Target -- And ScoresAfter performing a "reverse segmentation," the brand began to layer audiences unt ...
- CoreMedia Snares Funding, Hopes To Grow In North AmericaHamburg-based CoreMedia helps firms deliver product information across channels, the company s ...
- Simpli.fi Enables Nationwide Household Targeting Based On 500-Plus Demographic VariablesSimpli.fi on Tuesday will introduce an Addressable Audience Curation tool as t ...
- TV Attribution Company TVSquared Strikes Deal With AmpersandThe deal will connect TVSquared impression data in real-time to consumer behavi ...
- Snapchat Rolls Out Dynamic Ads For Retailers"The Drum" reports Snapchat is rolling out a new ad offering th ...
- 'The Washington Post' Launches Real-Time Automated Ad NetworkZeus Prime, a new ad-buying user interface, is intended as an alternati ...
- Ditching Personal Information Is The Only Way To Save RTBCampaigners argue that the supply chain is too vast and databases a ...
- Johnny Ryan Speaks Out Against RTB At DmexcoJohnny Ryan, the privacy campaigner who complaints against programmatic and RTB ha ...
- It's Time To Smell Some Roses -- In Real-Time -- And Yes, In Real PlacesIt might be a good time for people in the business ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality CampaignsPersonalized dynamic creative ads are especially effective in the travel and hospitali ...
- Atom Tickets Strikes Deal With Trade Desk To Optimize Movie CampaignsMovie marketers spent $2.5 billion on national/regional TV advertising for theatrical movi ...
- Where First Party Data and Personalized CPG Marketing MeetYou know how you go to a company to complain about ...
- Making Radio Ad Buying Real-TimeA promising new developer, Hudson MX, has inked a deal with rad ...
- Emogi Rebrands To Holler, Integrates With Dating App BadooThe partnership will bring Holler's animated visuals to Badoo's 431 million glob ...
- How Advances In Machine Learning Are Making CPG Marketing Near-Real TimeThe latest advancement, from NCSolutions, lets marketers correlate actual in-store purchasing da ...
- AT&T Hit With New Privacy Suit Over Location Data"AT&T has been selling its customers' real-time location data to credit agencie ...
- Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And TargetingThousands of apps in the U.S. Google Play Store still bypass permissio ...
- Google Makes Real-Time Triggers Available For Sporting Events, Live TVThe automated tool allows advertisers to target display and video messages ...
- How The 'Future 40' Are Transforming Real-Time MarketingProgrammatic continues to be one of several emerging technologies that are reshapi ...
- Sinclair Kicks Off OTT Campaign Measurement ServiceCompulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. ...
- FCC Should 'Stamp Out' Sale Of Location Data, Watchdogs Say"The sharing of real-time location data of potentially all wireless customers serv ...
- Microsoft Partners With Nasdaq, Taps Bing, To Provide Investor DataMicrosoft has partnered with Nasdaq and Refinitiv to use real-time data throu ...
- Food For Thought: How Data Changes What, When, Where, Why And For How Long You EatMALAGA, SPAIN -- I have seen the future of real-time data-based marketin ...
- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH CampaignsLocation-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertisi ...
- Live From Malaga, It's A Week-Long Dive Into Data MarketingMALAGA, SPAIN -- Hola. I'm on assignment this week covering the I-C ...
- Marketers Can Now Optimize At The Speed Of GoogleBrightEdge released several innovations that enable marketers to collect real-time data ...
