- TikTok Announces Integration For Salesforce Marketing Cloud
MediaDailyNews, Colin Kirkland - Wednesday, November 1, 2023
TikTok has launched a new no-code integration for Salesforce Marketing Cloud. ...
- Wearable Billboards? Adobe Debuts Interactive Material With Ad Potential
Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2023
Adobe unveiled a material that can change color and patterns in re ...
- WBD's Max Adds A Sports Tier - Simulcast With TNT, TBS, TruTV
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Max will be adding a $9.99/month sports tier: Bleacher Report Sports Add-O ...
- Can Radio Time Be Bought With Real-Time Bidding? iHeartMedia is Working On It
Planning & Buying Insider, Ray Schultz - Sunday, September 17, 2023
iHeartMedia hopes to offer real-time bidding for its 860+ radio stations ...
- Dentsu Expands Partnership With Google Cloud
MAD, Steve McClellan - Monday, August 7, 2023
Under the expanded agreement, Merkle's generative AI solution Merkle GenCx will integra ...
- Google Urges Gmail Users To Sign Up For Enhanced Safe Browser
Email Marketing Daily, Ray Schultz - Monday, August 7, 2023
The Enhanced Safe Browser tool checks whether visited sites are malicious ...
- CoreMedia Acquires BySide And Smarkio
Email Marketing Daily, Ray Schultz - Friday, August 4, 2023
The acquisition moves will strengthen CoreMedia's personalization and automation capabilities, the fi ...
- Google Expands Media Buying With Real-Time Bidding Integrations
Performance Marketing Insider, Laurie Sullivan - Monday, May 1, 2023
AppLovin MAX (Mobile Ad eXchange), Chartboost Mediation, Digital Turbine FairBid, and Uni ...
- ActionIQ Debuts Tool To Connect Brands To Input From Data Warehouse
Email Marketing Daily, Ray Schultz - Monday, March 13, 2023
Marketers can use Profile API to make decisions in real-time, the compa ...
- Meta Defeats Video Privacy Claims Over Live Streaming
Digital News Daily, Wendy Davis - Wednesday, March 8, 2023
Siding with Meta Platforms, a judge has dismissed claims that the soci ...
- Industry Groups Urge FTC To Reject Petition To Regulate Ad Tech
Digital News Daily, Wendy Davis - Monday, February 20, 2023
"The reasonable use of data provides tremendous benefits to consumers, the econom ...
- Clearbit Adds Data, More Flexible Pricing To B2B Service
Email Marketing Daily, Ray Schultz - Tuesday, February 14, 2023
B2B intelligence firm Clearbit has added enhancements that will allow teams ...
- Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers' Promotions
Digital News Daily, Colin Kirkland - Friday, December 16, 2022
Kuona uses machine learning to optimize promotions by retailers and CPG compani ...
- Salesforce Debuts A Personalization Bundle
Email Marketing Daily, Ray Schultz - Thursday, November 17, 2022
The new Marketing Effectiveness Bundle consolidates tech tools in a single platfor ...
- Tranzito-Vector Contracts With City Of Los Angeles For 3,450 Shade And Shelter Structures
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 3, 2022
Vector Media and Tranzito have been awarded the City of Los Angeles ...
- Salesforce Debuts Genie, Tool For Unifying Real-Time Data
Email Marketing Daily, Ray Schultz - Tuesday, September 20, 2022
Salesforce has kicked off its 2022 Dreamforce conference with the debut ...
- Pandemic Shifted Shopping Habits For 73% Of Millennials, Study Finds
Digital News Daily, Colin Kirkland - Wednesday, September 14, 2022
A study of millennial shopping habits and trends finds millennials now ...
- EV Charging Station Data Hits Search, Maps Through Uberall, Eco-Movement Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 14, 2022
The partnership lets electric vehicle (EV) charge point operators serve up onli ...
- Old El Paso, Mindshare, Captify Partner On Optimizing Creatives
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 13, 2022
Captify and Old El Paso have been working together for more th ...
- Dish Media Partners With SeaChange, Beachfront For Real-Time, Linear Programmatic Service
Television News Daily, Wayne Friedman - Monday, September 12, 2022
The service will give advertisers across its TV homes the ability ...
- Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2022
SKUx wants to change the way promos are delivered and redeemed. Develope ...
- Council Finds New Phase Of 'High-Velocity' Data, Most Brands Still Not Using AI Pervasively
MediaDailyNews, Joe Mandese - Tuesday, July 12, 2022
"Many need to get better at extracting relevant data signals across channel ...
- Political Ads Mislead, More Than Half Of Survey Respondents Believe
Performance Marketing Insider, Laurie Sullivan - Thursday, July 7, 2022
Swaying votes in favor of a political party, initiative, or candidate ...
- Meta Develops AI Model That Can Translate 200 Languages In Real Time, Wikipedia Uses It
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 6, 2022
Meta's AI unit built a model the company says is the fir ...
- Google Users Can Proceed With Privacy Suit Over Real-Time Bidding
Digital News Daily, Wendy Davis - Tuesday, June 14, 2022
Siding against Google, a federal judge ruled that a group of accou ...
- Ghostery CEO Calls Out Google, Microsoft For 'Redirecting Attention' Away From Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, June 6, 2022
A recent report from the Irish Council for Civil Liberties calls o ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
Data & Programmatic Insider, Laurie Sullivan - Monday, April 11, 2022
Brightcom will announce a deal this week with Intent IQ to u ...
- Adobe Enhances Its Personalization Engine
Email Marketing Daily, Ray Schultz - Wednesday, March 9, 2022
Adobe aims to support real-time experiences based on exact data, the compa ...
- Google Launches Google Analytics 4 Home Page
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 7, 2022
Google has released a new homepage for companies running Google Analytics ...
- Phrasee Upgrades AI To Help Brands Automate Personalized Email Language
Email Marketing Daily, Ray Schultz - Tuesday, March 1, 2022
The capability to personalize the language customers receive in real-time covers a ...