Customer data platform ActionIQ has released a tool that it says enables marketers to quickly enrich business applications with intelligence from a data warehouse.
The new solution, Profile API, helps brands ”make sound decision in real time based on the full spectrum of rich first-party customer data directly from where data lives,” says Justin DeBrabant, senior vice president of product at ActionIQ.
The company has over a dozen enterprise customers now live on their new Profile API, it says.
With this launch, ActionIQ has expanded its Real-Time Customer Experience (RTCX module, consisting of its composable CDP, ActionIQ CX Hub. The RTCX module now includes:
- ActionIQ Profile API, which allows users to power inbound decisioning use cases with the identities, attributes and audience membership accessible.
- ActionIQ Tag, which enables brands to collect and unify customer events, while increasing addressability via identity syncing capabilities with walled gardens, demand-side platforms (DSP)s and identity providers.
- ActionIQ Triggers, which drives real-time outbound experiences across channels based, in part, on event data and historical customer profiles,
"Customer experience has the power to turn a customer into a brand loyalist or turn them away - and the key to success is personalization, and personalization in real time," DeBrabant adds.