Tag results for "personalization"
- Study: Shoppers Will Share Personal Data For Personalized AdsAlmost two-thirds of consumers will provide personal data in return for a ...
- PathFactory Integrates With Sigstr To Drive B2B Email ContentThe arrangement between PathFactory and Sigstr will allow both firms' clients to ...
- ContentSquare, Dynamic Yield Partner To Identify Consumer IntentionsPartnership agreements are expected to increase as the shift to mobile and ...
- Virgin Holidays Builds Revenue With Personalized EmailVirgin Holidays achieve a 49% boost in revenue during this year’s January ...
- Consumers Say Marketers Do Customer Experience WrongData released Thursday shows a major disconnect between marketers and consumers. Nearly ...
- How Mass Personalization Can Help Retail BrandsRetailers have long used customer data to drive email campaigns, but they ...
- Evergage Offers Two New AI-Based Personalization ToolsThe new services from Evergage allow firms to analyze and improve their ...
- Personalize -- But With PurposeThough the pressure to personalize marketing is increasing across all channels, marketers ...
- 65% Of Consumers Want Personal Responses To Their ReviewA study by Uberall found that some 86% of consumers would be ...
- The Holes In The Tech Stack: Too Few Firms Have The Right Personalization ToolsOver two-thirds of firms lack confidence in their ability to personalize, Forrester ...
- Marketers Pessimistic About Delivering Promise Of 'Personalized' AdsCreating personalized ads that are relevant and meaningful to consumers is one ...
- Brands Are Getting Better At Using Web Data For Targeted Email: StudyData is driving personalized marketing campaigns and cart abandonment emails, Gartner L2 ...
- Customization Key To Reducing Churn, Winning Gen Z's HeartKPMG found that many businesses that personalize online user experiences are seeing ...
- End-to-End Personalization: The Farmer's DogThe Farmer's Dog knows a great deal about each individual dog and ...
- How To Send Personalized Emails To CustomersBanks, insurance companies, retailers and software providers often contact customers by email. ...
- The Warmth Factor: A Pricey Tech Stack Alone Won't Lead To Good Customer Relations"Harvard Business Review" study shows that email is second-most used digital channel ...
- Email Seen As Easiest Tactic, But Not Most Effective, Study FindsDigital budgets are set to increase marginally for almost two-thirds of those ...
- How To Avoid The Creep Factor When Sending AI-Driven EmailsEmail marketers need to find the sweetspot between over generalization and over ...
- Advertisers think I'm A Republican, Tobacco-Smoking Mother Who Likes Olympic Weight-LiftingBeware of martech's false promise of personalization. It's just one of many ...
- Who, Me? Using The Person's Name In The Subject Line Boosts Clicks, Study FindsDoes that single form of personalization outperform all others? That's what these ...
- Qubit Names Jaffery-Reed As VP Of ProductWith Qubit since 2011, Jaffery-Reed will oversee the firm's product design te ...
- MessageGears Upgrades Its Email Platform With Email User InterfaceThe changes will help enterprise marketers conduct personalized email campaigns, MessageGears s ...
- Adobe Cloud Personalization Features Added To Magento Commerce CloudAdobe has announced the first set of integrations with Magento, the platform ...
- Five Types Of Triggered Email MessagesResearch shows triggered messages contribute over three-fourths of email marketing revenue. Here ...
- Data Is The Building Block Of Email PersonalizationMarketers dream of email personalization, but they first have to use data ...
- Bluecore Opens London Office, Mike Harris To Head InternationalBluecore says its new UK presence will bring it closer to its ...
- Email Is A Top Personalization Tool, But ROI Is Hard To Prove: StudyNorth America leads in the use of email for personalization, an HBR-Mastercard ...
- Retail Shoppers Say: We Like Email, But Enough Is EnoughConsumers prefer email, but many will not open messages because of inbox ...
- Bing, iProspect Think Search Voice Assistants Should Hear, Think, FeelA white paper by iProspect and Bing analyzes the importance of an ...
- Behavioral Data Should Drive Transactional EmailsTransactional emails work better when personalized. Matt Harris of Sendwithus shares tips ...
