- Attention Deficit: Consumers Say They're Not Getting Personalized Emails
Email Insider, Ray Schultz - Tuesday, May 24, 2022
Most consumers say they are receiving generic messages -- and they fi ...
- Most Consumers Say: We Can't Live Without Small Businesses
Email Marketing Daily, Ray Schultz - Monday, May 23, 2022
Consumers want to support small businesses even as they notice more closin ...
- The Test Of Time: Is Personalization Really Replacing The Old A/B Tool?
Email Insider, Ray Schultz - Tuesday, May 17, 2022
Brands should focus on behavior and conversions, says Breinify CEO Diane K ...
- Oracle Integrates CDP, Service Platform To Help Agents Target Customers
Email Marketing Daily, Ray Schultz - Monday, May 16, 2022
The upgrade includes personalized agent routing based on customer history and loyal ...
- GoGoGuest And Emma Partner On Personalized Restaurant Emails
Email Marketing Daily, Ray Schultz - Thursday, May 12, 2022
The approach combines GoGoGuest restaurant data with Emma's email marketing capabilities. ...
- Google To Give Users Control Of Ad Content They See Across Its Properties
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2022
Google has previewed the launch of a feature that will give peop ...
- LinkedIn To Show Less Low-Quality Content, Polls Used As Bait In Feed
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 6, 2022
LinkedIn plans to reduce the visibility of some types of content a ...
- The Case Against Personalization
Around the Net in Email, Ray Schultz - Friday, May 6, 2022
Personalization is ineffective due to poor data quality, and should be replac ...
- How Marketers Should Navigate Privacy Shifts
Around the Net in Email, Ray Schultz - Tuesday, May 3, 2022
Marketers face hurdles with personalization and data capture as new privacy measur ...
- Movable Ink Wins $55 Million In New Funding
Email Marketing Daily, Ray Schultz - Thursday, April 28, 2022
Total financing since 2010 now stands at $97 million, the company s ...
- ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 19, 2022
On Tuesday, enterprise customer data platform ActionIQ and collaboration and data cleanro ...
- Why AI: Consumers Approve Its Use For Personalization And CX
Email Insider, Ray Schultz - Tuesday, April 19, 2022
But most consumers are concerned about privacy -- especially those who wo ...
- Hypertension: Few Brands Are Ready For The Highest Level Of Personalization
Email Insider, Ray Schultz - Friday, April 15, 2022
Only 7.15% have installed a CDP. And even fewer give themselves t ...
- Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced Personalization
Email Insider, Ray Schultz - Friday, April 8, 2022
Advanced retailers are using such tools as email sent-time optimization, Sailthru a ...
- First-Party Hearty: Brands Race To Get Ready For Loss Of Cookies
Email Insider, Ray Schultz - Thursday, April 7, 2022
Only 6% of brands now rely exclusively on first-party data. But mo ...
- New App Turns Home Shopping Into An Addicting Game
Digital News Daily, Colin Kirkland - Tuesday, April 5, 2022
The Playhouse mobile app, now live in the San Francisco Bay Are ...
- UK Consumers Demand Hyper-Personalization, Study Finds
Around the Net in Email, Ray Schultz - Monday, April 4, 2022
Most UK consumers want tailored product suggestions based on their preferences, eConsultan ...
- Mastercard Completes Dynamic Yield Purchase
Email Marketing Daily, Ray Schultz - Monday, April 4, 2022
Dynamic Yield is now part of Mastercard's Data & Services unit, whi ...
- Consumers Have Conflicting Thoughts On Ad Personalization
Research Intelligencer, Rob Williams - Friday, April 1, 2022
Many consumers describe personalized ads as "annoying," but others say such messagi ...
- Consumers Don't Want To Be Seen As Consumers, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 31, 2022
Shoppers want to be treated as individuals, and will share data ...
- The Finest: Thrive Market And Sephora Rated Best At Personalization
Email Insider, Ray Schultz - Wednesday, March 30, 2022
Fabletics is out front in email personalization, with Sephora right behind i ...
- Braze Groups New And Existing Tools In Bid To Help Clients Use First-Party Data
Email Marketing Daily, Ray Schultz - Monday, March 28, 2022
Braze for Commerce helps brands deliver contextually relevant experiences, the company s ...
- Consumers Want In-Depth Personalization, Executive Says
Email Marketing Daily, Ray Schultz - Thursday, March 24, 2022
3radical CEO Michael D. Fisher says personalization needs to reflect motivation a ...
- Bluecore Adds Sherene Hilal And Ryan Deutsch To C-Suite
Email Marketing Daily, Ray Schultz - Tuesday, March 22, 2022
Bluecore also named Arvind Krishnan as SVP, engineering. Hilal will lead t ...
- Responsible Data Usage Underlies Consumer Trust In Brands
Research Intelligencer, Rob Williams - Tuesday, March 22, 2022
Good personal experiences help to build trust in brands, while "bad" personalizati ...
- Target Practice: Brands Need To Do A Better Job Of Personalizing, Consumers Say
Email Insider, Ray Schultz - Monday, March 21, 2022
Over half of consumers would share personal data in return for personaliz ...
- Euro Shoppers Prefer Email, But Reject Irrelevant Messaging, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
Shoppers like weekly message frequency, but are frustrated by inconsistency across channel ...
- The Case For AMP For Email: It Improves Personalization
Around the Net in Email, Ray Schultz - Tuesday, March 15, 2022
AMP for email has provided email marketers with a slew of personalizati ...
- Validity And Iterable Boost Partnership To Allow Everest Resell
Email Marketing Daily, Ray Schultz - Tuesday, March 15, 2022
The firms have expanded their collaboration to provide the Validity email platfo ...
- Movable Ink Hits $100 Million Revenue Mark
Email Marketing Daily, Ray Schultz - Tuesday, March 15, 2022
Movable Ink also increased its employee headcount and has expanded in Europ ...