Tag results for "personalization"
- LG Taps Zenapse's 'Emotionally Aware' Targeted Ads For CTVThe deal leverages Zenapse's AI-powered Large Emotion Model built to understand emotion ...
- PayPal Launches Personalized Ads In UKPayPal Ads based on privacy has launched in the U.K. The servi ...
- Google AI-Powered Email Update Raises Privacy ConcernsArtificial intelligence continues to raise privacy implications as companies like Google a ...
- Dr. Martens Finds Identity In AI-Supported DataAI has become a tool that allows brands to get to kn ...
- Personal Bind: Most People Find Tailored Ads Scary, Want TransparencyMost consumers also want laws requiring disclosure of personal/identity data used, GumG ...
- Consumers' Willingness To Share Data DeclinesHolding on to consumers once they land on a retail or ...
- Costco's Retail Media Strategy: Less About Ads, More About LoyaltyUnlike competitors, Costco is using retail media and personalization not just f ...
- Special Me: Consumers Expect More Tailored ExperiencesBarely a third of marketers said they have had personalized experiences ...
- Fretting About Privacy: Consumers Are Scared Of Personalized AdsAlmost half of all consumers have ad blockers running all the tim ...
- Hospitality Starts With An Email: Firm Offers New Service For HotelsSojern says it can help hoteliers that do not have an in-hou ...
- Working Webinars: Personalization Can Lead To Record EngagementB2B brands should be using first-party data, automated nurture emails and A ...
- Tech Teammates: Firms Line Up To Drive Global PersonalizationMovable Ink and Braze say they are supporting personalization in WhatsApp a ...
- Privacy Brings Opportunity In App InstallsA Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- Meta's AI Assistant Makes Recommendations Based On 'Memory'Meta says it is improving its AI assistant's "memory" and ability ...
- Metrics Hunting: Behavioral Emails Now Outpull All OthersBehavior-based messaging mostly tops journey-based for the first time, MoEngage reports. ...
- Email Overkill: Consumers Opt Out When They Get Too MuchShoppers still prefer email by a wide margin over social media, Optimo ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented MediaBroad brand awareness and personalized outreach not only capture attention but al ...
- How Google's 'Willow' Quantum Chip Is Revolutionizing AdvertisingAdvertisers have not yet awoken to the revolution of Google's quantum computi ...
- Google Updates Privacy Policy, Reflects Shifts In Ad BizGoogle has alerted advertisers and publishers to changes prompted by shifts ...
- Lee Enterprises Partners with ProRata.ai On AI-Driven Local Content And Ad ToolsThe announcement follows Lee's joining of Perplexity's Publishers' program. ...
- Those Tiresome Emails: Consumers Quick To Switch When They Get Too ManyYet email is the preferred channel - far outpacing social media, Optimo ...
- GroupM, Song First For Telco-Backed IdentifierThe identifier, operational in Spain and being rolled out to Germany, Franc ...
- Trigger Happy: Brands Seek To Boost Their Automation And PersonalizationOver one-third hope to create more automated/triggered email, Litmus reports. ...
- Election Season Ad Overload: How Do We Reach Exhausted Consumers Again?Brands can and should demand better frequency control from those placing the ...
- Email Toolbelt: New Ways To Drive Delivery And ResponseVideo and new delivery features are among the enhancements announced by Lit ...
- Minute Media Teams Up With The Trade Desk For 'Sports Illustrated' ProjectThe integration will allow "Sports Illustrated" subscribers to easily log in a ...
- Do Or Die For Email Developers: They Need Broader Skill Sets, Exec SaysLitmus Director of Brand and Content Marketing Jaina Mistry explains why ema ...
- The Doctor In The Inbox: How Small Healthcare Practices Can Use EmailAn enhanced email tool from Weave is designed for small and medium-siz ...
- CRM Concierge: Why Hotels Need A Solid Personalization PlatformHotels have to be able to identify guests and manage communications ...
- Google Predicts, Personalizes AI Shopping Experience With Makeover Before HolidaysGoogle unveiled the biggest change to its Shopping platform with the introducti ...
