- X's Streaming App Will Link Its Search, Social Data To TV Viewing Habits
MediaDailyNews, Laurie Sullivan - Sunday, March 10, 2024
The service would enable Elon Musk to integrate ad options for bran ...
- Handy AI: From Email To Content, The Technology Has Many Uses
Email Insider, Ray Schultz - Friday, March 8, 2024
In a recent paper, digital marketing expert Scott Hall provides roster ...
- Selling Loyalty: Email Most Popular Channel, Social Second
Email Insider, Ray Schultz - Friday, February 23, 2024
Consumers will pay more to shop with brands they are loyal t ...
- 'Gemini' Added To Google Workspace, Focus On Data Privacy
MediaDailyNews, Laurie Sullivan - Wednesday, February 21, 2024
Duet AI for Google Workspace today becomes Gemini for Google Workspace, wi ...
- Everywhere All At Once: How Franchise Brands Can Send Localized Email
Email Insider, Ray Schultz - Friday, February 16, 2024
A new tool from ActiveCampaign brings marketing from multiple locations under o ...
- Streaming Audio Feature Adds 100K Locations To Hyper-Personalize Ads
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Digital audio ad-tech firm A Million Ads will launch a feature ...
- Hecht Steps Up At Emplifi, Named CEO
Email Insider, Ray Schultz - Wednesday, January 17, 2024
Ohad Hecht has been named CEO of customer engagement platform Emplifi, effecti ...
- Audi Offers Vehicle Personalization, Access To Tesla Superchargers
Marketing Daily, Tanya Gazdik - Wednesday, December 20, 2023
The new Audi App Store allows customers to access their favorite ap ...
- Consumers Make It Difficult To Personalize Holiday Ads
MediaDailyNews, Laurie Sullivan - Friday, December 15, 2023
Top-performing retailers participating in a survey from Coveo and RSR Research sa ...
- Data Privacy Hassle: What Shoppers Like - And Dislike - About AI Use By Brands
Email Insider, Ray Schultz - Monday, December 4, 2023
Consumers distrust irrelevant or intrusive AI-driven personalization. Data privacy is their t ...
- 90% Of Retailers Say 'Just For You' Offers Will Replace Traditional Sales In 3 Years
Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2023
More than half of retailers in a survey by Coveo say holid ...
- Just For You, YouTube Says
Search & Performance Insider, Laurie Sullivan - Thursday, November 9, 2023
Two words will change the way brands message consumers in ads a ...
- Big Bucks Martech: Spend Is Expected To Hit Almost $700B This Year
Email Insider, Ray Schultz - Monday, October 23, 2023
Martech now takes up 30% of all marketing budgets, and CMOs expe ...
- AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Enti ...
- Google Endorses Online Safety Law, Ban On Targeted Ads To Minors
MediaDailyNews, Wendy Davis - Monday, October 16, 2023
Google said two years ago that it planned to stop serving personaliz ...
- Topic Talk: Study Shows What Marketers Are Researching
Email Insider, Ray Schultz - Friday, October 13, 2023
Brand marketers are very interested in Generative AI and various forms ...
- Google At 25 Adds Generative AI Into Voice Assistant
MediaDailyNews, Laurie Sullivan - Wednesday, October 4, 2023
Google on Wednesday announced the addition of Bard to Google Assistant, ...
- Redditors No Longer Able To Opt Out Of Personalized Ads
MediaDailyNews, Colin Kirkland - Thursday, September 28, 2023
Included in a host of new privacy, ads, and location settings, Redd ...
- Tech Stack Swinging Door: Accessing Data From Many Sources
Email Insider, Ray Schultz - Tuesday, September 19, 2023
Movable Ink CEO Vivek Sharma says "connectivity between the technologies" remains ...
- Media.Monks Pulls Nvidia, Adobe, AWS Into AI And ML Content Production
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
The platform gives fans hyper-personalized content across new media formats by usi ...
- The AI Glow: How Email Marketers Are Using It - And How It's Working
Email Insider, Ray Schultz - Tuesday, September 12, 2023
The biggest use cases for AI are personalization, retargeting and subject-line optimizatio ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
Search & Performance Insider, Laurie Sullivan - Monday, August 28, 2023
TikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- AI Goes Shopping: Retailers Across The Globe Are Trying It, Salesforce Finds
Email Insider, Ray Schultz - Friday, August 18, 2023
AI use cases include email marketing and personalization. ...
- Consumers Remain Wary About Data Use, Study Finds
Email Marketing Daily, Ray Schultz - Friday, August 18, 2023
Consumers also complain that too few messages are highly personalized, CCW Digit ...
- ABM ESP: Data, Analysis Can Help B2B Teams Personalize Messaging
Email Insider, Ray Schultz - Friday, August 11, 2023
There are five main ways through which ABM personalization can be achieve ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
Product-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- CoreMedia Acquires BySide And Smarkio
Email Marketing Daily, Ray Schultz - Friday, August 4, 2023
The acquisition moves will strengthen CoreMedia's personalization and automation capabilities, the fi ...
- Dentsu's Merkle GenCX Integrates With Salesforce Einstein GPT
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Dentsu is using technology on a more human level, informing each custom ...
- Moving From Spray-And-Pray To A Conversational Email Approach
Around the Net in Email, Ray Schultz - Tuesday, July 25, 2023
Conversational email marketing is on the rise. Here is an overview ...
- Email By Design: Tools And Techniques Used In Message Creation
Email Insider, Ray Schultz - Wednesday, July 19, 2023
Fewer than half of designers are now using AI, but many expe ...