Tag results for "personalization"
- Attention Deficit: Consumers Say They're Not Getting Personalized EmailsMost consumers say they are receiving generic messages -- and they fi ...
- Most Consumers Say: We Can't Live Without Small BusinessesConsumers want to support small businesses even as they notice more closin ...
- The Test Of Time: Is Personalization Really Replacing The Old A/B Tool?Brands should focus on behavior and conversions, says Breinify CEO Diane K ...
- Oracle Integrates CDP, Service Platform To Help Agents Target CustomersThe upgrade includes personalized agent routing based on customer history and loyal ...
- GoGoGuest And Emma Partner On Personalized Restaurant EmailsThe approach combines GoGoGuest restaurant data with Emma's email marketing capabilities. ...
- Google To Give Users Control Of Ad Content They See Across Its PropertiesGoogle has previewed the launch of a feature that will give peop ...
- LinkedIn To Show Less Low-Quality Content, Polls Used As Bait In FeedLinkedIn plans to reduce the visibility of some types of content a ...
- The Case Against PersonalizationPersonalization is ineffective due to poor data quality, and should be replac ...
- How Marketers Should Navigate Privacy ShiftsMarketers face hurdles with personalization and data capture as new privacy measur ...
- Movable Ink Wins $55 Million In New FundingTotal financing since 2010 now stands at $97 million, the company s ...
- ActionIQ, InfoSum Create Partnership To Leverage Second-Party DataOn Tuesday, enterprise customer data platform ActionIQ and collaboration and data cleanro ...
- Why AI: Consumers Approve Its Use For Personalization And CXBut most consumers are concerned about privacy -- especially those who wo ...
- Hypertension: Few Brands Are Ready For The Highest Level Of PersonalizationOnly 7.15% have installed a CDP. And even fewer give themselves t ...
- Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced PersonalizationAdvanced retailers are using such tools as email sent-time optimization, Sailthru a ...
- First-Party Hearty: Brands Race To Get Ready For Loss Of CookiesOnly 6% of brands now rely exclusively on first-party data. But mo ...
- New App Turns Home Shopping Into An Addicting GameThe Playhouse mobile app, now live in the San Francisco Bay Are ...
- UK Consumers Demand Hyper-Personalization, Study FindsMost UK consumers want tailored product suggestions based on their preferences, eConsultan ...
- Mastercard Completes Dynamic Yield PurchaseDynamic Yield is now part of Mastercard's Data & Services unit, whi ...
- Consumers Have Conflicting Thoughts On Ad PersonalizationMany consumers describe personalized ads as "annoying," but others say such messagi ...
- Consumers Don't Want To Be Seen As Consumers, Study FindsShoppers want to be treated as individuals, and will share data ...
- The Finest: Thrive Market And Sephora Rated Best At PersonalizationFabletics is out front in email personalization, with Sephora right behind i ...
- Braze Groups New And Existing Tools In Bid To Help Clients Use First-Party DataBraze for Commerce helps brands deliver contextually relevant experiences, the company s ...
- Consumers Want In-Depth Personalization, Executive Says3radical CEO Michael D. Fisher says personalization needs to reflect motivation a ...
- Bluecore Adds Sherene Hilal And Ryan Deutsch To C-SuiteBluecore also named Arvind Krishnan as SVP, engineering. Hilal will lead t ...
- Responsible Data Usage Underlies Consumer Trust In BrandsGood personal experiences help to build trust in brands, while "bad" personalizati ...
- Target Practice: Brands Need To Do A Better Job Of Personalizing, Consumers SayOver half of consumers would share personal data in return for personaliz ...
- Euro Shoppers Prefer Email, But Reject Irrelevant Messaging, Study FindsShoppers like weekly message frequency, but are frustrated by inconsistency across channel ...
- The Case For AMP For Email: It Improves PersonalizationAMP for email has provided email marketers with a slew of personalizati ...
- Validity And Iterable Boost Partnership To Allow Everest ResellThe firms have expanded their collaboration to provide the Validity email platfo ...
- Movable Ink Hits $100 Million Revenue MarkMovable Ink also increased its employee headcount and has expanded in Europ ...
