Tag results for "personalization"
- Online Experience Increasingly Important To Consumers As Trust Erodes, Performics Study FindsConsumers crave community and social interaction. Data collected about the telehealth indust ...
- Colorado Governor Signs Privacy Law Giving Consumers Right To Reject Ad TargetingColorado is joining California, Virginia and Maine in requiring companies to all ...
- Brands Show Heightened Interest In Personalized Content, 'Opt-Out' TooIn this week's analysis of Bombora's Company Surge data, "real-time personalization," "bra ...
- Targeted Advertising May Be An Iffy Proposition. Sell Me Kettlebells!Consumer advertising comes in a slew of platforms - but it doesn ...
- Sailthru And Liveclicker, Fellow CM Group Brands, Integrate CapabilitiesSailthru clients can implement live product recommendations across channels, the company s ...
- Off-The-Rack Personalization: Ecommerce Brands Lagging Despite Shopper DemandsOnly 13% of firms provide a completely personalized experience, Netcore reports. ...
- The Evolving Practice of Consumer EngagementA century ago Betty Crocker taught us everything we needed to kn ...
- The Email Love Bug: Channel Tops Four Global MarketsMost prefer email, right up to the C-suite. But mobile is emergi ...
- NEC To Offer Way For Brands To Personalize Videos Using Consumer DataNEC Corporation will announce a partnership with Idomoo, which helps brands personali ...
- Less is More: How Policygenius Maintains a Personal Touch in Email Marketing/Marketing AutomationWhen Policygenius streamlined its manual insurance matchmaking process and redesigned its ema ...
- Twilio Segment Launches Tool For Creating Personalized Customer JourneysThe new tool from Twilio Segment, called Journeys, can be used ...
- Personalization Squared: Consumers Want Both Benefits And Data SecurityCompanies and shoppers have different views, with brands more sanguine about personalizatio ...
- Hyper-Personalization And AMP Lead To A New Era In Email MarketingEmail marketing is in the dawn of a new era, thanks ...
- Data Science Startup Breinify Raises $11 Million In FundingBreinify, a startup that applies data science to personalization, has raised $11 milli ...
- Dynamic Yield And Leaf Integrate Personalization CapabilitiesThe arrangement is designed to help retailers offer tailored messages at t ...
- Drink Up: Personalized Ads Pull In Whiskey Brand Engagement TestIn general, personalized creative outpulls non-personalized creative by 84%, AKI Technologies repo ...
- Why Google Made Changes To Its Design LanguageDesign and color act as a first impression, especially for apps ...
- How To Create A Personalization StrategyAlmost all consumers prefer to do business with companies that provide personaliz ...
- Clinch $10M Funding Strengthens Personalization Roadmap Without CookiesClinch on Thursday announced it has received $10 million in Series ...
- Catalina Partners With iHeartMedia To Help CPG Marketers Measure Podcast ImpactThe arrangement brings together Catalina's data capabilities and iHeartMedia's audio properties. ...
- Facebook Digs Deeper Into Commerce To Navigate Apple's Privacy ChangesFacebook COO Sheryl Sandberg said on the company's earnings call this we ...
- Firms Partner To Bring Style Suggestions To Triggered EmailsStylitics and Cordial are combining their email and data capabilities to dri ...
- Epsilon Teams Up With Adobe And Publicis Sapient To Help Brands Navigate Cookieless WorldEpsilon's Core ID tool is integrated with the Adobe Experience Platform, Epsil ...
- Travelers Expect Personalized Messaging, Study FindsTwo-thirds of consumers dislike getting travel offers when they have no pla ...
- Movable Ink And Xtremepush Partner On Content DeliveryThe joint service allows brands to send personalized content in real-time, t ...
- Who's Who: Brands Are Falling Short In Verifying IdentitySome companies are using anonymous, meaningless and non-representative data, SheerID reports. ...
- Firm Integrates With Mailchimp To Send Videos By EmailThe arrangement will allow brands to send personalized videos the way te ...
- FlexEngage And Movable Ink Partner On Putting Personalized Content Into E-ReceiptsThe firms hope to provide digital content to email audiences. Vitamin Shop ...
- B2B Email Marketing Software Unveiled By UK FirmSpotler's new software allows firms to email purchased data, and says su ...
- B2B Goes Home: Brands Shift From Digital To Human-To-Human TacticsBut personalized email is first among digital channels, and third overall ...
