- Consumers Remain Wary About Data Use, Study Finds
Email Marketing Daily, Ray Schultz - Friday, August 18, 2023
Consumers also complain that too few messages are highly personalized, CCW Digit ...
- ABM ESP: Data, Analysis Can Help B2B Teams Personalize Messaging
Email Insider, Ray Schultz - Friday, August 11, 2023
There are five main ways through which ABM personalization can be achieve ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
Product-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- CoreMedia Acquires BySide And Smarkio
Email Marketing Daily, Ray Schultz - Friday, August 4, 2023
The acquisition moves will strengthen CoreMedia's personalization and automation capabilities, the fi ...
- Dentsu's Merkle GenCX Integrates With Salesforce Einstein GPT
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Dentsu is using technology on a more human level, informing each custom ...
- Moving From Spray-And-Pray To A Conversational Email Approach
Around the Net in Email, Ray Schultz - Tuesday, July 25, 2023
Conversational email marketing is on the rise. Here is an overview ...
- Email By Design: Tools And Techniques Used In Message Creation
Email Insider, Ray Schultz - Wednesday, July 19, 2023
Fewer than half of designers are now using AI, but many expe ...
- A Guide To Sending Automated Emails
Around the Net in Email, Ray Schultz - Friday, July 14, 2023
Sending out generic emails to an entire contact list is no long ...
- Consumers Want More Personalized, Interactive Video From Brands, Study Finds
Television News Daily, Wayne Friedman - Thursday, July 6, 2023
Over 80% of consumers want more video from brands in their messagi ...
- Consumers Favor Personalized, Interactive Video From Brands
Research Intelligencer, Robert Williams - Friday, July 7, 2023
Younger consumers and higher earners tend to be more receptive to personaliz ...
- Consumers Want More Video - But Feel They Aren't Getting It, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, July 5, 2023
Eight out 10 shoppers demand an increase in video -- preferably personalize ...
- Addressable TV Ad Spending To Grow 50% To $87B By 2027
Research Intelligencer, Robert Williams - Monday, June 26, 2023
Artificial intelligence (AI) is one of the technologies that will help ...
- To Give And Receive: Consumers Worldwide Will Share Email, Other Details With Brands
Email Insider, Ray Schultz - Friday, June 23, 2023
Consumers want things in return, including greater personalization (and fewer emails), Airsh ...
- AI Rift: Consumers Are Less Likely Than Brands To Expect A Positive Impact: Study
Email Marketing Daily, Ray Schultz - Friday, June 23, 2023
Few consumers feel they receive a personal experience most of the tim ...
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The strategy, built on the partnership, is now available to a sele ...
- New AI-Based Tool Would Help Advertisers Place Personalized Ads In Audio Content
Publishers Daily, Ray Schultz - Sunday, June 18, 2023
The new solution selects relevant data triggers for tailored ad experiences. ...
- Movable Ink Debuts Enhanced AI Suite Built On Four Models
Email Marketing Daily, Ray Schultz - Thursday, June 15, 2023
Movable Ink has unveiled an AI suite featuring four models that ...
- B2C Bling: Consumers Are Ready To Spend On Luxury Items
Email Insider, Ray Schultz - Monday, June 12, 2023
But consumers demand personalization in email and social media, Wunderkind reports. ...
- Targeting Customers Without Cookies
Around the Net in Email, Ray Schultz - Wednesday, June 7, 2023
With cookies set to disappear, contextual targeting can enable marketers provide personalizati ...
- Salesforce To Launch Generative AI Tools For Marketing And Commerce
Email Marketing Daily, Ray Schultz - Wednesday, June 7, 2023
Marketers can generate personalized emails and create audience segments, the company s ...
- Twilio Unveils AI Product Designed To Drive Personalization
Email Marketing Daily, Ray Schultz - Tuesday, June 6, 2023
The new tool infuses AI across all customer touchpoints, the company s ...
- Company Offers Personas Based On Buyer Attributes
Email Marketing Daily, Ray Schultz - Friday, June 2, 2023
EdenPersona relies on an AI tool to generate marketing personas. ...
- TikTok Wants To Offer An AI Chatbot For Search And Discovery
Search & Performance Insider, Laurie Sullivan - Friday, May 26, 2023
TikTok is now testing the Tako chatbot, designed to help make ...
- Acoustic Debuts Behavior-Based Multichannel Marketing Platform
Email Marketing Daily, Ray Schultz - Wednesday, May 24, 2023
Brands can streamline marketing across channels using its new marketing platform, B ...
- Syrup, Email AI Startup, Raises $3 Million
Email Marketing Daily, Ray Schultz - Tuesday, May 23, 2023
Syrup offers a product-led email tool to help SaaS companies provide ...
- Gen Z's Shopping List: Polite Robots And Cash-Free Checkout
Retail Insider, Sarah Mahoney - Wednesday, May 17, 2023
New research from Klarna explores a world full of 40-year-old Gen ...
- Persado Debuts Generative AI For Online Carts
Email Marketing Daily, Ray Schultz - Tuesday, May 16, 2023
The generative AI tool from Persado dynamically provides words and phrases, t ...
- Klaviyo Forms Partnership With Commercetools To Provide Single Source of Data On Customers
Email Marketing Daily, Ray Schultz - Monday, May 15, 2023
Klaviyo has formed an integration with cloud-based commerce platform commercetools, allowing use ...
- Zendesk Offers Platform To Provide A Personalized Shopping Experience
Email Marketing Daily, Ray Schultz - Thursday, May 11, 2023
The new offering helps agents address abandoned carts and share promotions, t ...
- Factoreal Adds GenAI Tools To Its Sports Customer Engagement Platform
Email Marketing Daily, Ray Schultz - Tuesday, May 9, 2023
The new capabilities include smart headings and a text generator. ...