- Marigold Adds SMS, Allowing Text, Email To Be Managed From One Place
Email Marketing Daily, Ray Schultz - Monday, May 8, 2023
Marketers can conduct personalized campaigns from Marigold's Emma platform. ...
- Meta Intros Personalization Controls For Facebook Reels
Digital News Daily, Colin Kirkland - Wednesday, May 3, 2023
Meta is introducing new personalization controls to its video format, inviting use ...
- The Lead Goes Cold: Firms Are Failing To Respond To Inquiries
Email Insider, Ray Schultz - Thursday, May 4, 2023
Most companies are taking too long. And many are not making fu ...
- AI Confidential: The Hurdles To Using The Technology for Personalization
Email Insider, Ray Schultz - Tuesday, May 2, 2023
Consumers are wary of AI, but demand personalized experiences, Twilio Segment repo ...
- Klaviyo And Square Online Integrate B2C Data Capabilities
Email Marketing Daily, Ray Schultz - Wednesday, April 19, 2023
The integration of Klaviyo and Square Online will allow brands to se ...
- CleverTap Offers AI-Driven Tool For Creating Messages
Email Marketing Daily, Ray Schultz - Tuesday, April 18, 2023
The new solution can suggest creative and revisions based on the rig ...
- Constant Contact Unveils AI Email, Text Tool For SMBs And Nonprofits
Email Marketing Daily, Ray Schultz - Monday, April 17, 2023
The new content generator, built partly on ChatGPT, helps brands "send tailor ...
- B2B Best And Last: What The Winning Firms Are Doing (And The Laggards)
Email Insider, Ray Schultz - Friday, April 14, 2023
Most winners are investing in their sales operation this year, compared ...
- The Ticklish Consumer: They Are Quickly Turned Off By Poorly Done Emails
Email Insider, Ray Schultz - Wednesday, April 5, 2023
The biggest issues are frequency of communications, lack of timely updates a ...
- Saleing Into Summer: Most Consumers Want Email Offers Now
Email Insider, Ray Schultz - Monday, April 3, 2023
Email is the most popular channel, but most people say they g ...
- Adobe AI Tech For Prudential Financial Means Personalization For Clients
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 31, 2023
Prudential is leveraging Adobe technology -- AI and data -- to devel ...
- Folloze Offers New B2B Identity Matching Tool
Email Marketing Daily, Ray Schultz - Friday, March 31, 2023
The identity matching tool combines identity matching and behavioral data, the compa ...
- Privacy Mindsets: Brands See The Issue One Way, Consumers Another
Email Marketing Daily, Ray Schultz - Thursday, March 30, 2023
A trust gap persists -- although marketers and customers agree on so ...
- Twilio Launches New Identity, Profiling Tools
Email Marketing Daily, Ray Schultz - Wednesday, March 29, 2023
Customer engagement platform Twilio has launched an identity resolution tool that ...
- Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2023
A study by Razorfish and GWI examines how brands walk a fi ...
- Adobe's Project True Colors Complements Clothing Colors With Skin Tone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Adobe previewed technology on Wednesday evening for the fashion and retail industri ...
- LinkedIn Creates Profile Summaries, Job Listings Via Generative AI
Digital News Daily, Colin Kirkland - Tuesday, March 21, 2023
LinkedIn is adding a new ChatGPT-powered tool that Premium subscribers can acce ...
- Walmart Taps Innovid to Enhance CTV Advertising Personalization
Digital News Daily, Karlene Lukovitz - Tuesday, March 21, 2023
Innovid's AI-powered dynamic creative tech allows personalization of message and design ...
- Dynamic Yield Offers Mastercard Personalization Tools
Email Marketing Daily, Ray Schultz - Thursday, March 16, 2023
The suite of Mastercard capabilities has been integrated into Dynamic Yield's Experien ...
- Restaurants Are Offered A Tool Called...Email Marketing
Email Marketing Daily, Ray Schultz - Tuesday, March 14, 2023
SevenRooms has debuted a product that allows users to build targeted campai ...
- ActionIQ Debuts Tool To Connect Brands To Input From Data Warehouse
Email Marketing Daily, Ray Schultz - Monday, March 13, 2023
Marketers can use Profile API to make decisions in real-time, the compa ...
- ChatGPT Tool That Supports Email Offered By Bloomreach
Email Marketing Daily, Ray Schultz - Thursday, February 16, 2023
The new ChatGPT integration allows testing, personalization and language translation, commerce experien ...
- On-Site Search Failing Because Retailers Still Lack Advanced Resources
Search & Performance Insider, Laurie Sullivan - Wednesday, February 15, 2023
Traditional search engines are moving toward AI and conversational chat, causing ...
- Clearbit Adds Data, More Flexible Pricing To B2B Service
Email Marketing Daily, Ray Schultz - Tuesday, February 14, 2023
B2B intelligence firm Clearbit has added enhancements that will allow teams ...
- Marketers Have Room For Improvement In Digital Personalization
Research Intelligencer, Robert Williams - Wednesday, February 8, 2023
Businesses in the Americas and Asia-Pacific region tend to make personalization ...
- Personalization Isn't Always Needed In Emails
Around the Net in Email, Ray Schultz - Thursday, February 2, 2023
Personalization does not necessarily make emails feel more personal. Here is a ...
- Pinko Launches First Virtual Shop For New Milan Boutique
Digital News Daily, Colin Kirkland - Wednesday, February 1, 2023
Italian fashion brand Pinko is launching its first virtual shop -- ...
- Instagram Co-Founders Betting On AI For New Social Newsreader App
Digital News Daily, Colin Kirkland - Tuesday, January 31, 2023
Instagram's co-founders have announced the development of personalized newsreader Artifact, which repor ...
- Consumers Are Worried About Recession, Other Issues: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 1, 2023
Some consumers are not concerned about anything, but others are anxious, Resona ...
- Momentive Adds Survey Features To Survey Monkey
Email Marketing Daily, Ray Schultz - Tuesday, January 31, 2023
One new tool is a multilingual email collector that lets users ...