• by Ray Schultz , Columnist, October 1, 2024

Movable Ink has added another Adobe tool to its Da Vinci portfolio: Adobe Journey Optimizer, for streamlining the creation of high-volume campaigns. 

The goal is to drive personalization with every send,  while saving hours of manual work, says Vivek Sharma, co-founder and CEO of Movable Ink. 

Movable Ink already has integrations with other Adobe Experience Cloud applications, including Adobe Target, Adobe Commerce, Adobe Real-Time CDP, and Adobe Campaign.

Under the new arrangement, joint customers use their own enterprise-specific data and campaign elements to personalize email templates and content variations. They then can bring these assets into Adobe Journey Optimizer, while building on the integration of Movable Ink Da Vinci and Adobe Campaign.

The companies claim that the integrations can fuel:

- Marketer productivity, reducing dependence on code, manual segmentation, and time spent mapping content to email sends.

- Business results such as growth in brand revenue. 

- Engaging customer experiences, including hyper-personalized email for large-scale campaigns

"Building on Adobe's expertise driving AI-powered omnichannel personalized customer journeys paired with Movable Ink's custom content design capabilities, these solutions aim to help our joint customers drive customer value and improve marketer productivity," says Sunil Menon, head of strategy and product marketing for customer journey products at Adobe.