• by Ray Schultz , Columnist, February 6, 2025

Two marketing tech firms have expanded their partnership to offer AI-powered multichannel personalization to marketers.

Movable Ink and Braze have debuted two new integrations that they claim can drive meaningful engagement across channels including email, SMS, rich push and WhatsApp — on a global scale.  

These integrations are designed to solve a critical problem: that marketers are under “more pressure than ever before to deliver seamless, relevant, and timely experiences,” says Kevin Wang, chief product officer at Braze. 

The new integrations combine “Movable Ink’s AI-driven content capabilities with advanced customer engagement tools from Braze,” says Adam Stambleck, president of Movable Ink. And they build on a multi-year relationship between the firms. 

According to the companies, the two new offerings include: 

Movable Ink Da Vinci for Braze — Movable Ink’s AI-driven technology drives curated and personalized email messaging. These newly engaged customers are now guided into Braze’s cross-channel customer journey orchestration tools.  

Movable Ink Studio for Braze — This delivers Movable Ink’s no-code solution through Braze, enabling marketers to create dynamic, real-time content for WhatsApp. WhatsApp thus joins mobile channels like SMS, rich push, in-app messaging, and app inbox. In addition, this integration uses a set of data sources to personalize content at the moment of open. 

“With these new integrations, we’re making it easier for brands to meet customer expectations and drive meaningful engagement across channels,” Wang says.