- Google: How Different Generations Verify Information, Think About Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2022
A study by Poynter Institute, MediaWise and YouGov found that Millennials, G ...
- In Brands We Trust: The Top Ten Leaders In Data Transparency
Email Insider, Ray Schultz - Thursday, August 11, 2022
Consumers rank the brands they trust when trading information for more releva ...
- Google Details Media Buys For Apple 'Get The Message' Campaign
Inside Performance, Laurie Sullivan - Thursday, August 11, 2022
Google has detailed the media-buying and messaging details of its Get T ...
- Facebook Faces New Pressure To Encrypt Messages In Post-Roe World
Mobile Insider, Wendy Davis - Wednesday, August 10, 2022
"Delete Facebook" is once again trending on social media, this time d ...
- Study: Marketers Are Being More Careful With Their Language
Email Marketing Daily, Ray Schultz - Wednesday, August 10, 2022
Brands want to avoid offending consumers in the current climate, Phrasee repo ...
- Google Pressures Apple With 'Get The Message' Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Google called out Apple in an ad campaign, putting pressure on t ...
- Cordial Looks To Up Data Game With Partners Amperity, mParticle And Segment
Email Marketing Daily, Ray Schultz - Tuesday, August 9, 2022
The integrations are designed to improve customer experiences across email, SMS a ...
- It's Time For A Change, And By That, I Mean A Crisis
Red, White & Blog, Joe Mandese - Friday, July 29, 2022
More than a decade since a delegation of ad pros met wi ...
- Email Summer School: Less Than 20% Of Emailers Say They're Very Successful
Email Insider, Ray Schultz - Thursday, July 28, 2022
Although email marketers lack confidence, they have ambitious plans, including mobile-friendly desi ...
- Rio SEO And Movable Ink Partner To Deliver Hyperlocal Email, SMS Messaging
Email Marketing Daily, Ray Schultz - Wednesday, July 20, 2022
Rio SEO says the partnership with Movable Ink will streamline the sear ...
- Horizon Detects Inflation-Era Consumer Segments, Divides America Into Three Economic Mindsets
MediaDailyNews, Joe Mandese - Wednesday, July 20, 2022
The segments require both new messaging, as well as media strategies, ...
- Discovery Adds 6 New 'Shark Week' Sponsors, Ramps Up On-Air Promotion
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
Shark Week will run July 24-July 31, featuring never-before-seen footage of "walkin ...
- Instagram Adds In-Message Payment Option
Digital News Daily, Colin Kirkland - Monday, July 18, 2022
On Monday, Meta CEO Mark Zuckerberg shared a post on his Instagr ...
- New Tools Allow Instagram Creators To Better Connect With Subscribers
Digital News Daily, Colin Kirkland - Friday, July 15, 2022
Meta is attempting to provide creators on Instagram with a more reliab ...
- Trump Golf Venues Push TV Messaging, Host New LIV Golf Tournaments
Television News Daily, Wayne Friedman - Friday, July 15, 2022
Trump Golf is making a TV marketing push to re-establish its positi ...
- Amazon Prime Day Saw Plethora Of Deals By Brands
Email Marketing Daily, Ray Schultz - Friday, July 15, 2022
Most Amazon Prime Day deals were short-duration flash sales, with many usi ...
- MessageMedia Acquires Smooth Messenger
Email Marketing Daily, Ray Schultz - Friday, July 15, 2022
Brands can send text messages to customers when they visit a w ...
- Optimove Acquires Graphyte, Gains New Intelligent Email Capability
Email Marketing Daily, Ray Schultz - Thursday, July 14, 2022
The move follows Optimove's acquisition of Kumulos. Cloud-based personalization platform Graphyte sa ...
- PerformLine Acquires Email Compliance Firm LashBack
Email Marketing Daily, Ray Schultz - Thursday, July 14, 2022
PerformLine offers compliance tools across email, the web, calls, messaging and soci ...
- Meta Platform Moderators Were Allowed To Retrieve Deleted Messages In Messenger
Inside Performance, Laurie Sullivan - Friday, July 8, 2022
Brennan Lawson accused Meta Platforms of retaliation for firing him in 20 ...
- What Would Jesus Watch?
TV Watch, Barry Friedman - Wednesday, July 6, 2022
Since the first nationally televised religious broadcast in 1949, evangelists have aim ...
- Delta Airlines Brings 'Parallel Reality' To Detroit Airport Hub
Marketing Daily, Tanya Gazdik - Friday, July 1, 2022
The technology allows up to 100 travelers to see personalized flight informati ...
- With Thrifty Back In Style, Marketers Need New Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 1, 2022
With consumers returning to being thrifty, marketers need to adjust messages ...
- Grading Your Fitness Workout Via TV Ads: F#cking Tough - Or Something Easier?
TV Watch, Wayne Friedman - Thursday, June 30, 2022
What if a marketing message pushed you to do more to st ...
- Abortion Ruling Spurs Calls For New Privacy Protections
Digital News Daily, Wendy Davis - Friday, June 24, 2022
Hours after the Supreme Court announced its decision reversing Roe v. Wad ...
- A Political Ad With Little Messaging -- Who Is Holding Back Technology?
TV Watch, Wayne Friedman - Monday, June 27, 2022
One critical TV ad about politicians and technology doesn't get into detail ...
- Consumers Prefer Text Over Email For Quick Notifications: Study
Email Marketing Daily, Ray Schultz - Thursday, June 23, 2022
Gen Z and millennials widely favor SMS because of its speed, Mit ...
- Hyper-Segmenting the Fan Base
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Professional sports players may get a break during the off-season, but f ...
- Harvard Business Review's Email Education
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Three years ago, HBR used email to push out one promotion p ...
- In the Data Garage: Advance Auto Rebuilds Its Personalization Engine Around Make and Model
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Every automaker knows that cars are often tied to drivers' identities. Personalizi ...