Tag results for "messaging"
- Google: How Different Generations Verify Information, Think About MisinformationA study by Poynter Institute, MediaWise and YouGov found that Millennials, G ...
- In Brands We Trust: The Top Ten Leaders In Data TransparencyConsumers rank the brands they trust when trading information for more releva ...
- Google Details Media Buys For Apple 'Get The Message' CampaignGoogle has detailed the media-buying and messaging details of its Get T ...
- Facebook Faces New Pressure To Encrypt Messages In Post-Roe World"Delete Facebook" is once again trending on social media, this time d ...
- Study: Marketers Are Being More Careful With Their LanguageBrands want to avoid offending consumers in the current climate, Phrasee repo ...
- Google Pressures Apple With 'Get The Message' CampaignGoogle called out Apple in an ad campaign, putting pressure on t ...
- Cordial Looks To Up Data Game With Partners Amperity, mParticle And SegmentThe integrations are designed to improve customer experiences across email, SMS a ...
- It's Time For A Change, And By That, I Mean A CrisisMore than a decade since a delegation of ad pros met wi ...
- Email Summer School: Less Than 20% Of Emailers Say They're Very SuccessfulAlthough email marketers lack confidence, they have ambitious plans, including mobile-friendly desi ...
- Rio SEO And Movable Ink Partner To Deliver Hyperlocal Email, SMS MessagingRio SEO says the partnership with Movable Ink will streamline the sear ...
- Horizon Detects Inflation-Era Consumer Segments, Divides America Into Three Economic MindsetsThe segments require both new messaging, as well as media strategies, ...
- Discovery Adds 6 New 'Shark Week' Sponsors, Ramps Up On-Air PromotionShark Week will run July 24-July 31, featuring never-before-seen footage of "walkin ...
- Instagram Adds In-Message Payment OptionOn Monday, Meta CEO Mark Zuckerberg shared a post on his Instagr ...
- New Tools Allow Instagram Creators To Better Connect With SubscribersMeta is attempting to provide creators on Instagram with a more reliab ...
- Trump Golf Venues Push TV Messaging, Host New LIV Golf TournamentsTrump Golf is making a TV marketing push to re-establish its positi ...
- Amazon Prime Day Saw Plethora Of Deals By BrandsMost Amazon Prime Day deals were short-duration flash sales, with many usi ...
- MessageMedia Acquires Smooth MessengerBrands can send text messages to customers when they visit a w ...
- Optimove Acquires Graphyte, Gains New Intelligent Email CapabilityThe move follows Optimove's acquisition of Kumulos. Cloud-based personalization platform Graphyte sa ...
- PerformLine Acquires Email Compliance Firm LashBackPerformLine offers compliance tools across email, the web, calls, messaging and soci ...
- Meta Platform Moderators Were Allowed To Retrieve Deleted Messages In MessengerBrennan Lawson accused Meta Platforms of retaliation for firing him in 20 ...
- What Would Jesus Watch?Since the first nationally televised religious broadcast in 1949, evangelists have aim ...
- Delta Airlines Brings 'Parallel Reality' To Detroit Airport HubThe technology allows up to 100 travelers to see personalized flight informati ...
- With Thrifty Back In Style, Marketers Need New MessagesWith consumers returning to being thrifty, marketers need to adjust messages ...
- Grading Your Fitness Workout Via TV Ads: F#cking Tough - Or Something Easier?What if a marketing message pushed you to do more to st ...
- Abortion Ruling Spurs Calls For New Privacy ProtectionsHours after the Supreme Court announced its decision reversing Roe v. Wad ...
- A Political Ad With Little Messaging -- Who Is Holding Back Technology?One critical TV ad about politicians and technology doesn't get into detail ...
- Consumers Prefer Text Over Email For Quick Notifications: StudyGen Z and millennials widely favor SMS because of its speed, Mit ...
- Hyper-Segmenting the Fan BaseProfessional sports players may get a break during the off-season, but f ...
- Harvard Business Review's Email EducationThree years ago, HBR used email to push out one promotion p ...
- In the Data Garage: Advance Auto Rebuilds Its Personalization Engine Around Make and ModelEvery automaker knows that cars are often tied to drivers' identities. Personalizi ...
