Tag results for "messaging"
- Political Ad 'Attention' Tops For Republicans Overall, Gains For Indie Female Voters"In nearly all cases, Republicans paid more attention to political ads th ...
- Gambling On Election Emails: Will Response Hold Up During Holiday Cycle?Consumers may be distracted by politics as November 5 approaches. But there ...
- Democrat Vs. GOP September Ad Spend: Growing Impressions, ReachIn three key swing states, Democrat political advertiser impressions are at ...
- Harris Campaign Spends Big On National TV In OctoberThe "Harris For President" campaign dominated national TV airwaves vs. other nation ...
- Email Reigns: It's The Most Popular Channel WorldwideConsumers are more likely to trust the brand if it displays ...
- Bluesky Sees User Growth In Response To X's 'Block' UpdateWith X moving closer to fully removing the "block" functionality, Bluesky h ...
- Report: LGBTQ+ Representation Weak In QSR, Fast-Casual Advertising"LGBTQ+ consumers feel misrepresented in advertising because the community is not ...
- Straight From The Source: Unifying Data Within A Single Data WarehouseThe new engagement platform eliminates the need for working with separate CD ...
- WNBA TV Brands Score Higher Engagement This Season, Driven By New StarsThe consumer engagement score for WNBA marketers rose 16%, doubling the gai ...
- Spanish-Language TV Scores Major Brand Engagement GainsBrand messaging on Spanish-language TV networks has been 31% more effective ...
- Wordies: This Is How AI Reimagines 1:1 MessagingBraze co-founder and CTO Jon Hyman believes everyone will have their o ...
- Bowing Out: Consumers Are Quick To Unsubscribe From EmailsMost consumers will opt out if they get four messages from t ...
- Major Brands Still Avoiding TV News: Is Brand Safety Still A Thing?TV news networks' powerful video messages can speak volumes for consumers a ...
- National TV Network Content On Streamers Tops In 'Premium' Video: StudyA Comcast FreeWheel study shows 78% of viewers say national TV netwo ...
- Give Me BIMI: Gmail Allows Brands To Place Logos In Emails - With No TrademarkNew CMC certificates will allow smaller brands without a trademark to levera ...
- On The Radar: How Retailers Can Use Geo-Tracking For TargetingThe new service allows marketers to send emails, texts and notifications ...
- Messenger Users Can Proceed With Biometric Privacy Claim Against MetaSiding against Meta Platforms, a judge is allowing Messenger users to proce ...
- Out To Lunch: The Best Times To Reach People In Their OfficesOut of Office replies leap during the holidays and summer, ZoomInfo repo ...
- An Off-Platform Solution For In-Game Advertising"We're the gamers' companions, allowing them to play better, win and bett ...
- Bluesky Supports Native Video, Gains Competitive EdgeBluesky has been building out its in-app capabilities, looking to provide ...
- Utah Social Media Restrictions Likely Violate First Amendment, Judge RulesA federal judge has blocked Utah from enforcing the new Minor Protecti ...
- Conversion Touchstone: Marketers Are Urged To Simplify Their CopyEmail is the most effective channel for converting customers, Unbounce reports. ...
- Snapchat To Launch Sponsored Ad Placements In ChatSnap CEO Evan Spiegel says the ad unit is designed to he ...
- Telegram CEO Arrested, Accused Of Failure To Prevent In-App CrimesPavel is accused of failing to moderate content related to child pornograp ...
- Study Finds Creative B2B Ads Perform Better As Time To Purchase GrowsMany business decision-makers feel most advertising and marketing messages lack the relatabilit ...
- The Joy Of A TikTok National ConventionI once called Democrats' use of TikTok for messaging "peak idiocracy," b ...
- Meta Expands UMG Deal To WhatsApp, ThreadsMedia content owned by UMG will now be available in new forma ...
- Holiday Hazard: Consumers Will Feel Messaging Burnout By DecemberMany consumers prefer email for holiday messaging, Optimove reports - but 2 ...
- Hyundai's Olympic Spot Speaks To Different Kind Of Greatness"It's OK," a thought-provoking Hyundai commercial, takes a more modern, enlightened approa ...
- What's Black & White And Red, White & Blog All Over?Perceptions that Trump fumbled his NABJ appearance are dead wrong. It w ...
