Premium streaming TV-video platforms have dramatically trimmed their TV advertising/promotion spend by 38% to $72.2 million in the first two months of 2024 -- coming from 21,820 airings and 8.2 billion impressions, according to EDO Ad EnGage.

While legacy-owned, TV network-based media companies continue to heavily use their own TV networks to boost promotion and marketing of their still young streaming platforms, overall messaging is down.

The previous year, during the same period, paid media spend -- and media advertising placement on premium streaming sister TV networks -- was estimated to have a total media value of $116.4 million.

Total advertising airings also dipped 37% (from 34,640 airings), with impressions down 46% (from 14.8 billion).

Major platforms to see a decline included Warner Bros. Discovery’s Max (7,310 airings to 241 airings) and Amazon Prime Video ($66,210 in paid spend versus $14.4 million)

Continuing to heavily use its own sister TV networks, in the first two months of 2024 Paramount+ gained attention as a top streaming platform with its promotion and advertising, with 1.6 billion impressions -- more than double that of the “Disney Bundle” which earned 600 million impressions.

Paramount+ media spend -- comprising paid media and media value from Paramount networks -- is estimated to amount to $9.2 million, coming from 3,100 airings -- much of it from cable networks Nickelodeon and Nick Jr. CBS Television Network also contributed heavily in terms of overall impressions.

For its media spend/media value, the "Disney Bundle" came to $2.8 million over the period, coming from 1,320 airings.

Top network airings came from non-Disney owned networks -- Warner Bros. Discovery’s TLC (310 airings), Animal Planet (201); and Discovery Channel (138).

Tubi was heavily promoted during last month's “Super Bowl LIX” on the Fox Television Network. Tubi simulcast the game with Fox. For the two months period, EDO estimated this amount to 311.8 million from 105 airings.

Estimated media spend/value came to a whopping $18 million -- heavily influenced by the paid-advertising 30-second commercial price of $7 million to $8 million.

Other significant streaming platform activity came from Disney+ -- 365 airings, and 350.3 million impressions with a spend/value of $9.2 million.

Disney+ biggest piece came via paid advertising of $7 million on Fox for the Super Bowl, and provided around 30% of impressions during the period (129.8 million). About $500,000 was spent on TNT for the “2025 NBA All-Star”. Disney+ also bought one “Super LIX” spot on Telemundo.