- Networks Ramp Up New-Season Promos
Television News Daily, Wayne Friedman - Tuesday, September 1, 2026
CBS/Paramount+ on-air messaging drove 3.6 billion impressions the last two weeks ...
- Data Reveals ChatGPT Ads Not Performing
MediaDailyNews, Laurie Sullivan - Friday, August 28, 2026
Many agencies do not see the performance expected from ChatGPT Ads campaign ...
- ChatGPT Ads Reaches $1B - Annualized - In 200 Days
MediaDailyNews, Laurie Sullivan - Monday, August 31, 2026
Several days after agencies took to LinkedIn to discuss that they we ...
- 'Authenticated' Ads Wins Over 'Deal ID'
Advanced TV Insider, Wayne Friedman - Thursday, August 13, 2026
Unlike authenticated or content IDs, a 'Deal ID' SSP or publisher co ...
- Teads Sues Google, Cites 6.88T Ad Impressions Loss
MediaDailyNews, Laurie Sullivan - Monday, August 3, 2026
In its complaint, Teads states that Google's anticompetitive practices and monopolistic contr ...
- Microsoft Removes Ads In Search For 'Windows Insiders'
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 15, 2026
Microsoft cleaned up the Windows 11 Search experience with a redesign th ...
- Nets Ramp Up Summer Promos: World Cup, 'Shark Week,' 'Dragon'
Television News Daily, Wayne Friedman - Friday, July 10, 2026
Telemundo leads all networks with a media value of $41.7 million f ...
- Google Integrates Data From Instagram, TikTok, X, YouTube Into Search Console
MediaDailyNews, Laurie Sullivan - Wednesday, July 8, 2026
Google has introduced "platform properties" in its Search Console to help websi ...
- NBA Finals Game 3 Soars To 23.8M Viewers
Television News Daily, Wayne Friedman - Wednesday, June 10, 2026
In the strongest result for an NBA Finals Game 3 since 199 ...
- 'Scary Movie' Wins Weekend Box Office At $55M
MediaDailyNews, Wayne Friedman - Monday, June 8, 2026
This was the franchise's strongest release, topping "Scary Movie 4" at $49 ...
- Redbarn Ad Campaign Has A Data Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, June 8, 2026
"We are looking at the KPIs, but also doing a brand-lift stu ...
- Hightouch Offers Direct Link To Trade Desk Data
Around the Net In Media, Ray Schultz - Tuesday, June 2, 2026
Hightouch has debuted a tool that allows advertisers to bypass third-party identi ...
- Microsoft Has Sought Ad Compatibility For Many Years
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 19, 2026
As companies attempt to give marketers greater compatibility between platforms, Microsoft Advertisi ...
- OpenAI Opens Ad Platform To CPC Bidding, Self-Serve Buys
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
OpenAI also designed and launched measurement capabilities and a landing page wi ...
- Disney Q1 Ad Spend +5%, Streaming Ads +12%
Television News Daily, Wayne Friedman - Wednesday, May 6, 2026
Growth for streaming continues to outperform linear TV. The company says D ...
- Roku Ties Streaming Inventory Directly To Retail Media Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 4, 2026
Criteo, Fandango and Fetch as well as Best Buy Ads, Kroger Precisi ...
- Meta Shows Q1 Decline In DAUs, Boost In Ad Impressions
MediaDailyNews, Colin Kirkland - Thursday, April 30, 2026
Meta lost daily active users for the first time in over ...
- NBA Regular Season Ad Spend Hits $760M, Viewing +16%
Television News Daily, Wayne Friedman - Wednesday, April 22, 2026
Regular-season NBA games across all platforms grew 16% to an average 1 ...
- Streamers' Brand Ad Spend, Media Value Up 9% To $458M
Television News Daily, Wayne Friedman - Monday, April 20, 2026
Legacy TV network-based media companies continue to use their network-owned ad ti ...
- 2026 Best Movie Theater Start Since Pre-Pandemic
MediaDailyNews, Wayne Friedman - Monday, April 13, 2026
Movie studios have spent $283.9 million on nation TV advertising from 46,5 ...
- Linear Network 'Media Value' Plummets In Q1
Television News Daily, Wayne Friedman - Thursday, April 2, 2026
"Media value" for linear TV networks is down 16% to $1.24 billi ...
- AI Threatens Ad Quality, Rewrites The Internet
Performance Marketing Insider, Laurie Sullivan - Monday, March 30, 2026
Reddit CEO Steve Huffman outlined the company's new labeling system for bot ...
- 'March Madness' First Weekend: Ad Spend +5%, Viewing +7%
Television News Daily, Wayne Friedman - Thursday, March 26, 2026
National TV advertising on all networks grew to $499.0 million, according ...
- 'The Bachelorette' Pulled: Brands Buying Into Iffy Future Unscripted Content?
TV Watch, Wayne Friedman - Monday, March 23, 2026
"Unscripted" TV shows are a challenge for brands, especially ones following real-li ...
- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Advanced TV Insider, Wayne Friedman - Wednesday, March 11, 2026
An analysis found the "majority of impressions available for purchase lack progra ...
- TVision Finds Premium Streamers Generate More 'Attention' Vs. YouTube
Television News Daily, Wayne Friedman - Thursday, February 12, 2026
In prime time, premium streaming apps - including Netflix, Disney+ and H ...
- How AI Can Match Performance Of Human Made Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 4, 2026
Research from Taboola and several universities suggests AI-generated ads perform comparably ...
- OpenAI Addresses Monetization, Hires Ad Engineers
MediaDailyNews, Laurie Sullivan - Tuesday, January 27, 2026
AI models have largely been trained on content funded by advertising, a ...
- Theatrical Revenue Impacted By Storm, Hits $56M Weekend Low
MediaDailyNews, Wayne Friedman - Monday, January 26, 2026
It's the first weekend of 2026 to not exceed totals for 202 ...
- National Buys Erode 3% To $6.5B For Top Networks
Television News Daily, Wayne Friedman - Tuesday, December 30, 2025
Total airings for CBS, NBC, ABC, Fox, ESPN and Fox News Chann ...