Tag results for "impressions"
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024Made for Advertising in connected television apps waste budgets in a tre ...
- Inside Home Depot's And Walmart's Retail Media BuyingA shakeup in retail media networks is underway as Home Depot a ...
- Streamers' TV Ad Spend, Value Up 10% In Q3, Airings And Impressions DeclineWarner Bros. Discovery's Max was largely responsible for the decline in airin ...
- Google Display Ads Antitrust Trial Rattles Small Businesses, PublishersSmall business owners have concerns about possible outcomes of Google's DOJ antitru ...
- DoubleClick Pitch Deck Shows Importance Of Google's AcquisitionA leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- NBC Olympics Programmatic: Will Brands Stay When The Games End?Around 55% of programmatic advertisers are spending less than $5 million overa ...
- Programmatic OOH CPMs On Average Fell To $7.16 In First-Half 2024Advertisers got a break on the cost of running programmatic out-of-home a ...
- Meta Beats Estimates, Confronts Illegal Drug Ad AccusationsMeta increased ad revenue on its apps, but is under fire f ...
- TikTok Report Finds Amazon, NBA Earn Most Media Value From CreatorsTop-performing brands prioritize creator authenticity, brand alignment, and retention, according to ...
- What Higher Clicks, Impressions In Q2 Means For Q3 2024While advertisers are in a period of rising ad prices, that cou ...
- LinkedIn To Pay $6.6M To Settle Erroneous Ad Metrics SuitIf approved, the deal will resolve a class-action lawsuit stemming from LinkedIn ...
- IAS Finds 'Risky' Political Content, Misinformation Minuscule Share Of Ad ImpressionsWhile the prevalence of both is growing fast, the study also show ...
- 33% Decline In CPMs Seen In Sandbox-Enabled ImpressionsIndex Exchange product team members outlined the reasons they believe Google's Priva ...
- Shark Week Adds New Sponsors, 'Collections' Content On Max, discovery+Sponsorship deals include custom video, tagged tune-in, billboards, in-program messaging and streami ...
- Authenticity Proven To Reduce Digital Ads' Carbon FootprintGlobal analysis of more than one trillion ad impressions in display a ...
- 'Frequency Imbalance' Issues Continue For Political Marketers On CTV: AnalysisTwenty percent of CTV households' exposure to political ad campaigns' messaging g ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad FrequencyCTV platforms delivered lower levels of messages for CPG brands consumed ...
- Here's Why Customer Lifetime Value Is Required For AI SuccessData from a study conducted by Forrester Consulting and commissioned by Ze ...
- Lower Carbon Emission By Reducing Bid Requests Per Impression Becomes Hot KPIDuration Media, founded in 2018, launched technology for publishers that can dramatical ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- Why Initial Standard Will Be Two Steps Forward For Out-of-HomeFollowing some criticism that was a step backwards for out-of-home, MRC chi ...
- Next Steps For Google After NewFrontsIf the DOJ finds Google violated antitrust laws, it will schedule ...
- MRC Issues Finalized OOH Media Standard, This Phase Excludes AudiencesThe phase deals only with "impressions." Some see it as a st ...
- Streaming, CTV CPMs Under Pressure As New Ad Options ExpandAs competitors ramp up their AVOD options for their streaming/digital platforms, growi ...
- MRC Releases Invalid Traffic Update, Includes Property-Level ReportingThe new guidance reflects rapidly emerging forms of invalid traffic that alrea ...
- DoubleVerify Gets CTV 'Video Viewable' MRC AccreditationMRC accreditation for Video Viewable Impressions for CTV will help identify issu ...
- Streamers' National TV Marketing Dips 20% In Q1Streaming marketing on national paid and promotional TV networks continues to s ...
- Criteo Secures Its First MRC AccreditationCriteo's accreditation marks a major step forward in the maturation of reta ...
- Instacart Reaches Milestone, MRC AccreditationInstacart has earned what it believes to be one of the mo ...
- 'Dune: Part Two' Opens Strong, Boosts Weak Theatrical MarketThe 2024 box office is down 13% year-to-date vs. the year befor ...
