Tag results for "impressions"
- Mining Value From Seconds-Based TV MeasurementThe granularity of second-by-second TV audience measurement promises to usher in ...
- CPMs On Cookieless Ad Inventory Rise As Competition IncreasesQuantcast CTO Peter Day shared preliminary data around cookieless ad inventory testi ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming PeriodStreaming TV and video platforms have slowed national TV ad spend ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good EnoughIt's been a difficult transition away from Google Chrome browser cookies f ...
- Paramount+ Led Q3 In Share Of Promo Impressions Among StreamersTV ad impressions were up 1.4% overall, but national TV spend w ...
